This App Is Your Secret Weapon to Winning Every #TBT Ever

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Creamy Dreamy Hummus

Hummus is an instant snack hack if you're trying to eat a high-protein diet – this $3 one from TJ's boasts a "thick, rich, and exquisitely creamy" texture. Slap it on a wrap or dip in some veggie sticks to give your meal a nice boost.

Vegetable Root Chips

These veggie root chips make a deliciously healthy swap for your traditional potato chips as they're packed with fiber and plenty of color to enjoy!

Organic Super Bread

Though you might not guess it at first glance, this loaf contains whole wheat flour, organic rye flour, organic rolled oats, organic millet, organic pumpkin seeds, organic flax seeds, organic sunflower seeds, organic carrots, organic dried apple, and organic dried banana – that's a mouthful! If your 2025 goal is to eat more whole foods without sacrificing a ton of familiar foods, this is the bread for you!

Cut Sweet Potatoes

These 'taters come already cut, so all you gotta do is toss 'em in some olive oil and spices, bake on a sheet pan, pair it with a protein, and voila! Dinner is served.

Organic Dried Ataulfo Mango Slices

These mango slices make a great healthy snack to enjoy on the go. They taste just like candy, except without all the excess processed sugar.

Solid White Albacore Tuna

Protein fiends already know what's up with canned tuna. It's the perfect base for tuna salads, wraps, and bakes. Plus, one can goes for just $2 at TJ's – stock up!

Caesar Broccoli Bake Kit

This pre-made kit makes getting a side dish on the table super easy and healthy. It comes with all the fixings, like Caesar dressing, crouton crumbs, and Parmesan cheese.

10 Minute Farro

Traditionally, farro takes anywhere from 30 to 45 minutes to fully cook. This bag of Trader Joe's farro defies all tradition and is ready in just 10 minutes! The whole grain is really rich in protein and fiber, so you know you'll be eating healthy when you choose to chow down.

Vanilla Bean Whole Milk Greek Yogurt

Greek yogurt is *the* breakfast hack to rule all breakfast hacks. It's high in protein, plus is typically packed with plenty of probiotics to keep your gut real healthy. Enjoy a heaping scoop with some fresh (or frozen) fruit, granola, and honey to get a tasty start to the day.

Rainbow's End Trail Mix Bars

Healthy snacks can be really hard to track down at TJ's, especially since they have so many sinful goodies on their shelves. Luckily, these trail mix bars exist, bringing a yummy medley of oats, nuts, raisins, and chocolatey bits to satisfy that sweet tooth without weighing you down during the day!

Carb Savvy Tortillas

If you're set on watching your intake of carbs, these tortillas are a must-have. They contain 21% of your daily recommended value of fiber (6 grams each) according to TJ's, and make an excellent addition to wraps, quesadillas, or just as a snack.

Organic Brown Rice Cake Thins

These rice cakes may be thinner than most, but they still boast an enjoyably dense texture, perfect for layering on some peanut butter and banana for an easy, fulfilling snack.

Pulled Chicken Salsa Verde

This fully-cooked chicken is ideal for people seeking a convenient, time-saving meal. The salsa verde flavoring instantly qualifies them for delicious tacos, quesadillas, burritos, burrito bowls, nachos – the list goes on! Just pop it in the microwave for 4 minutes, and boom – time to eat!

Perfect Bar Peanut Butter Protein Bar

This protein bar is called the Perfect Bar because it's literally perfect. The sweetness is at just the right level, the texture is so satisfying, and the high protein content (17 grams) fills you up easily if you're seeking a substantial mid-day snack.

Classic Greek Salad

With this ready-made salad kit, you won't have to think too hard at all about what you're having for a healthy lunch. Feel free to grab 5 at a time, because you will be hooked. Add some chicken or salmon on top to bulk it up with extra protein!

Stir Fry Veggie Blend

Why pick up 5 or more individual ingredients for stir fry when you can just grab this $3 bag, cook it, and call it a day? We highly recommend cheffing this up with TJ's Soyaki sauce and your protein of choice.

High Protein Organic Tofu

One serving of this tofu contains 14 grams of protein, which is higher than what you can typically find elsewhere. Plus, it's certifiably organic, so it's always gonna be clean eating-friendly.

Organic Tricolor Quinoa

Quinoa makes an impressive grain base for bowls and salads. This one boasts a healthy mix of white, red, and black quinoa for some good variety!

Crunchy Curls

These 100% vegan bites are the ultimate movie snack and are way healthier than your average bag of theater popcorn. They're made with lentil flour and potato starch for a superb texture every time.

Organic Brown Rice & Quinoa Fusilli Pasta

This organic, gluten-free pasta delivers 4 grams of protein and 2 grams of fiber per serving, making each meal nutritious as ever.