This App Is Your Secret Weapon to Winning Every #TBT Ever

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Ex-Husband Jonny Lee Miller

Angelina Jolie and Jonny Lee Miller entered each other's orbit during the filming of Hackers. This 1995 movie has everything to do with it's name, and ends with said Hackers ultimately unraveling a greater conspiracy. As is sometimes inevitable, Jonny and Angelina got close throughout filming, but went their separate ways once their time on set ended (via US Weekly).

They didn't stay apart for too long because they eventually got married the following year. It's even reported that Angelina proudly made a dark statement during their small wedding by wearing a t-shirt with Jonny's bloodied name written on it. She didn't do it to be gross though, but wanted to solidify their vows. "You’re about to marry him. You can sacrifice a little to make it really special," she remembers telling herself (via The New York Times). But, their marriage dissolved in less than two years and they decided to get divorced in 1999, according to US Weekly.

The two would go on to be amicable with each other, with Angelina even referring to Jonny as a "great friend" (via US Weekly). Earlier this year, Jonny sat down with Johnny Vaughan of Radio X to reveal something shocking. "I jumped out of an airplane...I was dating a young lady called Angelina," he said. He then shared that it was Angelina who encouraged him to do this daredevil feat with her. "She is cool as a cucumber. Fearless, that woman."

Ex-Girlfriend Jenny Shimizu

During the brief time Jonny Lee Miller and Angelina weren't communicating, the Maria actress entered her first relationship with a woman. Jenny Shimizu and Angelina co-starred in another mid-'90s movie called Foxfire that centered the lives of teens and the bad decisions that land them in precarious situations.

Recounting how she felt about Jenny Shimizu, Angelia told Girlfriends magazine, "I fell in love with her the first second I saw her. Actually, I saw when she was being cast in Foxfire, and I thought she had just read for my part," she said. Ironically, her future ex-husband Brad Pitt was mentioned in the same interview, but the two hadn't met yet.

There's not much info about Angelina and Jenny's relationship beyond this, so it seems like things didn't last long.

Ex-Husband Billy Bob Thornton

Here's where Angelina's relationships truly started to getting interesting. After things ended with Jonny Lee Miller and Jenny Shimizu, her next partner was none other than Billy Bob Thornton. InStyle recalls the two co-starred in Pushing Tin together, a movie about the ins and outs of two co-workers' fraught romantic relationships. Given the movie released in 1999, everyone didn't know how to respond to Angelina and Billy Bob's marriage the next year.

Unfortunately, even Laura Dern was caught by surprise — she and Billy Bob were allegedly engaged at the time. "I left our home to work on a movie, and while I was away, my boyfriend got married, and I’ve never heard from him again," she said, according to ABC News. That's...not the way to go about things, but apparently Angelina and her new husband didn't care at the time.

From then on out, Angelina and Billy Bob frequented red carpet events together. They didn't shy away from pulling off, uh, interesting stunts, that left everyone speechless. No one will ever forget when Billy Bob unashamedly admitted the two got frisky before walking the red carpet at the premiere of Gone in 60 Seconds.

However, their marriage dissolved because of their "different lifestyles," according to Billy Bob (via E! News). "So, that's really — that's the only reason we're probably not still together, maybe, because of a different path in life we wanted to take," he said.

Ex-Husband Brad Pitt

This divorce breaks our hearts to revisit, but here we go! Everyone knows Brad and Angelina starred in the hit movie Mr. & Mrs. Smith, but we also could tell their intense chemistry had nothing to do with playing their respective roles. These two had such sizzling energy onscreen that it didn't take long for people to speculate Angelina was the reason Brad decided to part ways with Jennifer Aniston.

However, Angelina reportedly denies that was the case. She did notice she and Brad were excited to see each other at work though. "Because of the film, we ended up being brought together to do all these crazy things, and I think we found this strange friendship and partnership that kind of just suddenly happened," she said (via PEOPLE). According to the same outlet, it didn't take long for Brad and Angelina to move forward with their feelings once it was clear Jennifer was going to be out of the picture.

Though Brad and Angelina expanded their brood to include six children — Maddox, Pax, Zahara, Shiloh, Knox, and Vivienne — a terrible incident unraveled everything. According to the BBC, Angelina accused Brad of become a belligerent drunk during a flight that resulted in injuries. She didn't waste time filing for divorce, which spoke volumes to us.

Um, The Weeknd?

Much to our surprise, Angelina Jolie and The Weeknd were rumored to be getting close around two years ago. They were seen on several 'dates,' one being at Giorgi Baldi, which continued to make people believe they were secretly dating (via Daily Mail). Since neither confirmed or denied the nature of their relationship, it's hard to say if there's any merit to the rumors.

We'll just have to speculate and keep it moving!

Is Angelina Jolie dating anyone these days? 

Last year, Angelina spoke with WSJ Magazine to talk about about her life and career. She intimately revealed that her body reacted to all the pressure from going through her divorce from Brad which serves as a stark reminder why stress is never good for anyone! "I suddenly had Bell’s palsy six months before my divorce," she shockingly admitted. She also made it clear her focus was on her kids and nothing else. "They are the closest people to me and my life, and they’re my close friends."

Despite being recently linked to British rapper Akala, Angelina put an end to rumors they're dating today. A source said, "They all work together," referring to Akala's relationship with someone else. "Angelina remains focused on her family and is not dating at this time," (via PEOPLE).