In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Don't get me wrong, tacky holiday decorations can be a lot of fun, from ugly sweater parties to Griswold-style outdoor lights. I love strolling the neighborhood for the most OTT holiday houses and thinking creatively what I'll wear to my friend Marie's annual corny Christmas party. I'm here for all the intentional tacky decor.... just not in my home. Tacky can also mean plastic and wasteful and just well hard to look at if you're going for any sort of non-tacky decor aesthetic. If you want to invest in more natural holiday decor this year (fresh pine wreaths, linen tree skirts, beeswax candles), steer clear of these tacky holiday decorations!

Super-Sized Yard Decor

Wayfair

Fionnula Bumble Lighted Display

As much as my kiddo loves these over-the-top inflatables and animated light-up figures, I have to say no to the super-sized lawn ornaments, like Santa riding a motorcycle, enormous snowmen, or this Bumble Lighted Display from the movie classic "Rudolph the Red-Nosed Reindeer." They can be pricey and take up a ton of storage, but for those who love them the more the merrier!

Christmas Light Explosions

Shutterstock

Covering every square inch of your house, trees, and yard with twinkling, multicolored lights or flashing LEDs can look chaotic and well crazy. It's an art form to get it right, but when done well it can bring holiday cheer to the block. When done wrong, well, it's sort of a waste of time and money.

Tinsel Snot

Amazon

Amazon Christmas Icicle Tinsel

Is tinsel making a comeback? Please say it isn't so. It not only looks tacky IMHO, but it makes it harder to recycle your natural tree. (Our Girl Scout chapter picks up our trees the day after Christmas for recycling - but not if there's tinsel on it!). Anyway, if you have nostalgia feels for tinsel, go for it sparingly and avoid this drippy snot look. We want to see that pretty tree!

Ugly Christmas Sweaters

Tipsy Elves

Tipsy Elves Women's Ugly Christmas Sweater

Ugly Christmas sweaters are intentionally tacky, but what's with all the stores capitalizing on them? I liked it back when you could get creative and DIY your holiday sweater, but now you can find racks full of garish colors, clashing patterns, and glittery appliqués. Maybe we can rein it in this year?

Overly Trad Decor

Wayfair

Faux Lighted Wreath

The angels, the harps, the bells, the Merry Christmas sign, oh my! Overly trad Christmas decor can make a home feel dated. Sure, if you have some childhood favorites, toss them into the mix of modern-day neutral holiday decor, like natural linens, fresh garland, and naturally scented candles.

Metallic Garland

Amazon

Amazon Metallic Garland

Can we just skip the metallic garland this year? It's wasteful, it's hard to wrap and unwrap around your tree (so much so you just want to toss it in the trash after), and it just makes your tree look like a blast from the past.

According to Stanford University's Waste Reduction, Recycling, Composting and Solid Waste Program, household waste increases by more than 25 percent during the holidays with additional waste like packaging, wrapping paper, and one-use decorations contributing an additional 1 million tons of landfill trash each week from Thanksgiving to New Year's. Better alternatives? Satin ribbons, dried orange slices, cranberry garlands, and felt garlands that you won't throw away. Even the classic construction paper chain link would be an upgrade!

Corny Theme Pillows

Amazon

Christmas Theme Pillows

I'm on the fence about the Buffalo plaid too, but it's a classic pattern (we just see it everywhere now). The pillows on the other hand are a little much, no?

Chair Covers

Amazon

Christmas Chair Covers

Why do we need these? Maybe just tie a velvet ribbon with mistletoe or add Scandi-style sheepskin to your chairs and call it a holiday.

Christmas Character Themes

Amazon

Grinch's Christmas Tree Decorations

The Grinch's green isn't quite Christmas green, putting it even higher on the tacky spectrum. Anything with characters says tacky to me and sort of distorts the meaning of the holidays.

Bathroom Decorations

Amazon

Christmas Theme Bathroom Decorations

If you want to make your guests giggle, this tacky set will do the trick.

Porch Banners

Amazon

Christmas Porch Banners

Loud and proud!

Kitschy Tea Towels

Amazon

Amazon Christmas Towels

The jokes just don't quite hit the way they should. Also, the traditional red and green are killing me! But of course, there's a time and place for tacky Christmas decorations and bringing a little joy to the season. Happy holidays!

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