5 Holiday DIY Ideas for Pet Lovers

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

OMG, when did Kylie Kelce give birth? 

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A post shared by Kylie (McDevitt) Kelce (@kykelce)

Kylie and Jason welcomed their fourth daughter March 30, according to PEOPLE, but an official announcement was shared via the couple's joint Instagram post on April 1. "Whoop, there she is! Finnley “Finn” Anne Kelce 3/30/25," reads Kylie's caption and we think it's the cheekiest way to describe her arrival.

The subsequent photos of Finnley are just as cute as she's seen wearing the cutest floral onesie and being held by her parents. Call us biased, but she has the most precious face we've ever seen. Even her uncle Travis thinks so!

PEOPLEalso reports the NFL player incredulously told his brother how much he wanted to see Finnley after the latter asked how he felt. "Yes, I want to see my new niece, Jason! You only sent one picture. You didn’t even tell me what name you picked yet."

But his complaints stopped the minute Jason showed him Finnley during their latest New Heights podcast episode. Travis immediately melted and said, "Hey, little muffin! Look at you. You hanging out with Mom? Tell Ky I said hello. I’m glad everything’s going great." He even thinks her name is "adorable."

When did Jason and Kylie announce she's pregnant?

Kylie Kelce shared the huge news on Instagram November 22nd! Of course grandma Donna Kelce was the first to leave a comment. She wrote, "🔥🔥🔥🔥😍😍😍 Love it!!!" Brittany Mahomes also commented by writing, "Ahhhhhh Congrats you guys!!!🥹🤍."

How did Jason and Kylie's other daughters react?

In Kylie's same Instagram post, her and Jason's daughters can be seen expressing a range of emotions. There's an 'Eek' expression from their oldest daughter Wyatt, a happy look from their middle daughter Elliott, and pure tears from baby girl Bennett. Kylie wrote, "I feel like we captured a very accurate representation of how each of the girls feel about getting another sister. At least Ellie, mom and dad are on the same page! 🤷♀️"

How did Jason and Kylie prepare to be a family of six?

Jason Kelce took the news of being an official girl dad like a champ. He told E! Newshe's "got it pretty easy" because "the clothes are all going to be hand-me-downs or already bought." Not only that, but they'd already secured a baby crib prior to their newborn's birth.

“I love my kids so much, and especially my daughters,” he added. "I was telling somebody out there because they're expecting their first — and they look at you. They smile at you. There's just a way that kids have to warm your soul in a way that nothing else can.”

He also shared his excitement about watching his daughters grow up with a new sibling. "And hopefully we'll welcome a fourth into this world, and we'll be able to watch them fight and tear each other apart and all the good stuff."

He even appeared on The Rich Eisen Show where he joked, "I'm screwed [in] like in 10 years. The moment they’re all in middle school, I feel like it’s just gonna be chaos." He also hopes Wyatt "can start helping out a little bit more." But, he's still looking forward to it! "I obviously have not had a son, but there is something about a daughter in the way I think as a dad, you feel an extra amount probably of protection and love toward that child," he shared.

What did Kylie say about her fourth pregnancy?

Kylie previously opened up on her new podcast, Not Gonna Lie, about her feelings on her fourth pregnancy. At the time, she said she was "so incredibly grateful to be able to get pregnant, but it is a means to an end." She further said, "When I tell you that I cannot stand being pregnant, I mean it. I don't have a a fun time."

If that sounds a little uh...negative, it actually makes a lot more sense when she explained more! She elaborated, "I am nauseous for most of my pregnancy. It tapers off a little after the first trimester, but I continue to have nausea throughout my pregnancy." Woof, I know that's tough!

Kyle continued by explaining she hasn't even really had the fun, wacky cravings many pregnant people get — instead she had more "aversions" in each of her pregnancies. I'll take cravings over aversions any day!

The podcast host then joked, "When you're super pregnant and someone comes up to you and says, 'Isn't this just the most beautiful thing ever? 'I want to punch you in the face. I'm not going to, but I want to."