6 Time-Saving Holiday Hacks We Swear By

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

​What is a good Valentine's Day dinner?

A good Valentine's Day dinner is anything that is delicious and romantic, and that will change for every couple (or if you're alone!). V Day is always a good excuse to cook up a steak if you and your partner eat meat, but pasta or seafood are also great ideas. Or go for a surf and turf dinner that incorporates all of them. You can also add aphrodisiacs into the menu, but whatever you pick, don't forget dessert!

What is the Valentine's Day menu?

Your Valentine's Day menu is totally up to you and your partners' tastes. You can check out what's local to your area if you want to have a menu that reflects this time of year in your state. In terms of courses, you can opt for dinner and dessert or go all out with an appetizer, entrée, drinks, and dessert.

What to make for a romantic dinner at home?

Here are some popular Valentine's Day foods you can consider making:

• Steak
• Seafood
• Chocolate
• Pasta
• Sushi
• Wine
• Fish
• Crème brûlée
• Strawberries

Prepare to swoon over this simple sous vide steak. Pair it with a baked potato and steamed veg. (via Brit + Co)

Nothing says high class quite like a well-cooked steak. Take it from the pros and cook it medium-rare for the most intense flavor. We love the classic steak and baked potato combo, but feel free to shake things up with a different side. (via Brit + Co)

You know we love vodka cocktails, so we are all about some vodka pasta! It's a 30-minute recipe topped with basil pesto and loads of your favorite cheese and you can add some red pepper flakes for some extra spice if you want. Swap the vodka for broth or water if you don't want to cook with alcohol. It'll taste just as good! (via Brit + Co)

For charcuterie board fans or those of us who'd rather much on apps than have a full-blown dinner, these poke bites are cute, delicious, and have us dreaming of summer. Pickled ginger, avocado, and red onion take this recipe to a new level. Yum! (via Brit + Co)

A soup that's delicious *and* features veggies, cheese, and pasta all in one? Count us in. Just put everything in your slow cooker and let it come together while you finish getting ready. (via Brit + Co)

This one-pot wonder is great for any day of the week. Salmon, potatoes, olives, and green beans (along with some other delicious ingredients) come together to create a flavorful combo that you'll daydream about until you can eat it again. (via Brit + Co)

A healthy, colorful dish like this butternut squash recipe makes for a great dinner recipe for vegetarians and carnivores alike. Plus it makes for an awesome winter comfort food. (via Brit + Co)

Air fryer salmon is a great Valentine's Day dinner idea for anyone who works long hours and doesn't want to spend hours upon hours in the kitchen. Plus it's healthier than your other frying options! Not a fan of salmon? Try chicken or potatoes for other yummy options. (via Brit + Co)

This recipe from Rachael Ray has some of the most interesting and captivating flavors we've tasted in a long time, and with meat, fruit, dairy, and starches, you're eating a lot of the food groups. (via Brit + Co)

All you need for this delicious date night recipe is sausage, canned tomatoes, and pasta. And don't forget your favorite cheese, of course. This is a great option for having a fancy dinner at the dining table or curling up on the couch for a romantic movie. (via Brit + Co)

There's something so sophisticated and stylish about having a charcuterie board anytime of year, but especially on Valentine's Day. You can make it a red, pink, and white color scheme with fruit, dried flowers, and cheese, or try your hand at a breakfast-for-dinner board with heart-shaped pancakes, berries, and chocolate. (Via Brit + Co)

Quick, easy, and delicious, what's not to love about this chicken recipe?! Tomato-y, buttery chicken goes great with flavorful naan and white rice. Sprinkle with cilantro before you serve. (via Brit + Co)

If you're avoiding regular pasta, try zucchini noodles instead of regular for a healthy take on your favorite dishes. Serve with pesto, olive oil and vinegar dressing, or Alfredo sauce to make a creamy pasta. (via Brit + Co)

This dish might be geared for summer picnics, but it will also make a great option for your winter nights in. Change up the spices and seasonings depending on what your favorite flavors are, or make a couple different mixes and try them all! (via Brit + Co)

Okay so donuts don't technically count as an option for dinner but you can definitely make them for dessert! (Especially if you've already had your fill of lobster tails or pasta). You can even add some espresso to the chocolate glaze for a mocha taste. (via Brit + Co)

Not only does sushi make for a yummy Valentine's Day dinner for you and your S.O. but the actual construction of the sushi sounds just as great! Swap regular rice for some DIY cauliflower rice but feel free to keep your favorite fillings and sauces. (via Brit + Co)

Another great option for a smaller, finger food dinner, stuffed avocados make for a tasty and filling dish. You can also leave out the shrimp to make this an easy meat-free recipe. (via Brit + Co)

We're huge fans of ramen noodle meals and know this is one Valentine's Day dinner idea that can't be topped. Call us biased, but you'll find it hard not to be once you get a taste of this caramelized blend of pork, open face-egg, and jalapenos. (via Brit + Co)

Get your hands messy with this appetizing and flavorful recipe! With ingredients like tomato paste, garlic cloves, and red wine, your taste buds will be satiated. (via Brit + Co)

Looking for Valentine's Day dinner ideas that are healthy and won't put a dent in your budget? Try your hand at this creamy Cajun mushroom pasta! (via Brit + Co)

Eating breakfast for dinner seems to stir up our inner little girl, so we're sharing this delish recipe with you! (via Brit + Co)

Chicken Piccata

Chicken is always a pretty safe option when cooking dinner, but this recipe dresses it up into something extra delicious. (via Culinary Hill)

Duck Confit Salad

Make your Valentine something extra fancy with this confit salad. Not only is this Valentine's Day dinner elegant but it also features pomegranates and avocados, so we can't say no. (via A Spicy Perspective)

Whether you're making brunch or having brunch for dinner, this is a great French toast-croissant hybrid. Swap the drizzle of maple with a chocolate drizzle to make it extra Valentine-esque. Serve with white wine or champagne. (via Brit + Co)

With classic Cuban flavors, this mouthwatering pork recipe is juicy and moist. Pro tips: Spring for a high-quality meat source from your local butcher or farmers’ market, and marinate the pork overnight to make this top-notch recipe even tastier. (via The Food Charlatan)

If you’re both eating garlic, then you won’t have to worry about dreaded “garlic breath” after. Shrimp and gnocchi are already amazing on their own, but put them together for a powerhouse meal that everyone will want. You'll want to grab some red wine to go with this one. (via Damn Delicious)

If you prefer something a little more casual (or just love handheld food), try out these amazing wraps. Make your own tzatziki if you're feeling adventurous. (via Forks and Foliage)

These naturally pink ravioli are packed with decadent flavors and topped with a balsamic reduction for a sweet and savory combo. Plus considering it's Valentine's Day, we'll take all the pink food that we can get our hands on. (via A Beautiful Mess)

Pasta dishes have a certain sensuousness to them, and this indulgent, cheesy manicotti dish cries out for a cozy and lovey-dovey night in. Feel free to use store-bought marinara sauce or make your own. Bring on all the bread and garlic butter. (via The Cooking Jar)

Mussels are delicate, fleshy, and delicious and lend a hand to any full-bodied sauce. The beer base will require all the bread to sop up every last drop of goodness. (via Drizzle and Dip)

Butter Candles

Add a little bit of ~mood lighting~ with these candles that are literally made out of butter. They make the perfect addition to any dinner and are like 2023's version of butter boards. (via Brit + Co)

If you're celebrating Valentine's Day with your girlfriends, or even going stag, make this colorful and sweet dessert board. You might spoil your dinner but honestly, it's worth it. (via Amanda Wilens)

This healthful, Whole30-approved pot roast doesn't skimp on yum factor even though it's made with completely clean ingredients. (via Noshtastic)

This plant-based tomato sauce blends cashews, roasted tomatoes, and onions. It is so good, the non-vegans in your life won't mind eating it too. (via Fit Foodie Finds)

Raspberry Almond Crumb Cake

Let this moist raspberry almond crumb cake help set the tone for sexy activities after dinner. It's full of ooey-gooey goodness that'll leave you and your date's mouths watering. (via Cozy Cravings)

1. "That's So True" by Gracie Abrams

The internet went absolutely crazy over "That's So True" — and posted endless edits of TV characters running during the bridge. So I'm gonna need to see Benedict and Sophie run to one another while this plays in the background, K?

Nobody throws a party like the Bridgertons, and nobody creates party music like Chappell Roan. I could totally see this song being added to Bridgerton season 4's music during a big, empowering scene...or during a more upbeat moment in the masquerade ball.

"Taste" is all about Sabrina's love — and the other woman in his life. Since Benedict is torn between Sophie and the Woman in Silver, this could be a clever way to play up Sophie's double identity! (I know what you're thinking: What about "Espresso"? Feel free to add multiple Sabrina songs, Netflix).

With the star-crossed-lovers of it all, what could be more fitting than Taylor Swift's "Love Story," which is all about a Romeo and Juliet-esque romance?

Sophie is constantly overworked and used by her step-mother, and "Messy," which essentially talks about the idea of never being good enough, is a perfect fit the moment Sophie doesn't know what to do.

I know, I know. This became one giant meme and can't be taken seriously anymore. But you can't deny this is the PERFECT party song for Bridgerton season 4.

This haunting and ethereal song has been on repeat — and I can just hear it playing while Benedict daydreams about Sophie. (Or when they finally have their first kiss 👀).

This is another emotional song that I've been obsessed with. Netflix, it's perfect for any and all montages and flashbacks, just in case you were wondering.

I love the women of Bridgerton — and when Penelope, Eloise, and Kate inevitably welcome Sophie into the family, this would make the perfect background song.

Bridgerton loves a steamy scene...and the people love Addison Rae's "Diet Pepsi." I'll leave it at that.