What It Takes To Grow On Instagram In 2021

how to grow followers on instagram

Whether you're a savvy social media manager or a small business owner DIYing your social media, growing Instagram followers today takes a lot more than just being consistent, authentic, engaging with your audience and using hashtags. The reason I am telling you this is not to discourage you. Far from it!


I am a BIG fan of Instagram. I built my whole business around it and have seen firsthand so many small business owners grow their email lists, sales, and revenues using Instagram, too. Even when they have less than 1,000 followers.

The reason I am saying this is so we can work on our expectations. We are not in 2015 anymore.

The problem is not that it's hard to grow on Instagram. The problem is that we are still expecting the same growth we used to see in 2015, when all we needed to do was to add a pretty photo, a catchy one liner as a caption, a few hashtags and see the followers trickling in.

In 2015, Instagram only had 400M users. In 2018 that number grew to 1B, and although Instagram has not officially released any official milestones since, it's safe to assume we have a much bigger number of users now.

Everyone who follows us is also following another thousand (or more) accounts, so they don't have time to see all the posts from everyone. It's like the old marketing pie, more people in the space, less pie for everyone (sad, I know, because I like pie).

We have to take that into account.

What we are told, all day long is that when you scroll on Instagram you will see lots of organic posts and ads alike, where other women like you and me are telling you exactly what to do and how to do it.

"Be consistent"

"Show your true self"

"Share your why"

"Show your face in stories"

And you're doing all these things and thinking: "What am I doing wrong? Why does this work for all of them, but not me? Do people hate me?"

This is not bad advice. I agree with each of these. The problem is that they made it seem like it's *just* that and that it's easy. But it's not. Not for them, and not for you.

But what happens next is that we scroll through these accounts and start comparing ourselves with them. We see their photos, we see their likes and many comments.

What we don't see, and people seem to forget to mention: that they are models who traveled the world with a professional photographer 5 years ago when it was easier to grow on Instagram. They had a business years ago that was unique and stood out, and they made a name for themselves back then. That they have many years of experience in creative, copywriting, content, strategy, communication, and marketing. That they grew an audience by being on a reality show years ago. That they spend 5 or 6 figures in ads each month.

So please take all this advice with a grain of salt.

Remember that growing on Instagram in 2021 is hard. It doesn't happen just by "showing up." More importantly, it has NOTHING to do with your worth.

Manu Muraro is the founder of Your Social Team, an Instagram training membership and template shop to help social media managers and Instagram-savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021). This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inboxes.

Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram, without the overwhelm.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


If you grew up during the 90s, chances are you're very familiar with Sarah Michelle Gellar and Freddie Prinze, Jr. Besides David and Victoria Beckham, this couple is the reason most millennials believe that love really can last 'forever.' They're both well-respected actors who've starred in cult favorites like I Know What You Did Last Summer and She's All That, plus Sarah starred in the cult-classic show Buffy, The Vampire Slayer. Knowing they've cracked the relationship longevity code brings a smile to this millennial's face.

Can't help but fangirl over Sarah Michelle Gellar and Freddie Prinze, Jr. either? Let's take a trip down memory lane to revisit their relationship timeline!

Kevin Winters/Getty Images

1997: Sarah Michelle Gellar and Freddie Prinze, Jr.'s First Introduction

Sarah Michelle Gellar and Freddie Prinze, Jr. officially met while they were working on the set of I Know What You Did Last Summer, as reported by People. That's something I never really considered back then so this news makes my heart sing! I can't even begin to tell you how much I love watching it even though it's a killer flick.

1999: Sarah Makes a Quick Appearance in She's All That

It's not 100% clear if they were romantically interested in each other a couple of years later, but Sarah did make an appearance in She's All That. The film's director, Robert Iscove, opened up to Cosmopolitan about how her cameo happened in 2015. "She was there visiting Freddie and we asked her if she would come and do it, and she said she would come and do it, but she wouldn't speak. She wouldn't say any lines."

Claire Greeneway/Getty Images

January 2000: Sarah Michelle Gellar and Freddie Prinze, Jr.'s First Date

The funny thing about their first date is that they weren't actually planning on going on one. They were just friends at the time and a last-minute cancellation turned into something more. Sarah told People Now, " "We were friends for a very long time. We'd had many dinners before. And we were supposed to go with someone else, and the third person didn't make it out and we decided to still go," she recalled.

April 2001: Their Accidental First Date Leads to an Engagement

Fate must've known something Sarah Michelle Gellar and Freddie Prinze, Jr. didn't because they ended up getting engaged during the spring of 2001. ABC News shared that they announced the news during Gellar's birthday party.

Kevin Winters/Getty Images

September 2002: Sarah Michelle Gellar and Freddie Prinze, Jr. Make It Official

The beautiful couple said "I Do" during a lovely ceremony in Mexico, according to People. Their friend Cathy Waterman — designer of their wedding bands — said, "They're on the same channel" and "This is one in which you go, 'This is going to last.'"

I'm sure she's glad to know her prediction has been proven many times over!

Kevin Winters/Getty Images

April 2009 — September 2009: Sarah Michelle Gellar and Freddie Prinze Jr. Enter Parenthood

In 2009 Sarah Michelle and Freddie Prinze Jr. not only announced they were preparing to welcome their first child, but they later did just that. Their daughter Charlotte Grace Prinze was born right before summer ended and we can only imagine how overjoyed the couple was.

Evan Agostini/Getty Images

April 2012: Sarah Michelle Gellar and Freddie Prinze Jr. Announce Their Second Pregnancy

Three years after announcing they were expecting their first child, People found out the couple were ready to expand with the announcement of their second pregnancy. A source reportedly said, "They love their little girl more than anything in the world and know that love will only multiply."

September 2012: Sarah Michelle Gellar Gives Birth To a Son

Similar to their daughter's arrival, the couple's son — Rocky James Prinze — was born in September 2012. To celebrate his bday a few years ago, Sarah shared two adorable pics of him on Instagram when he was just a baby. "Rocky, on the day you were born, I swear my heart tripled in size," she partially wrote in the caption.

Chris Weeks:Liason

September 2017: The Couple Celebrates 15 Years of Marriage

Time flies when you're having fun love each other which brings a smile to my face when thinking about Sarah Michelle Gellar and Freddie Prinze, Jr.

Sarah actually shared a touching video on Instagram that perfectly captured the happy couple throughout the years. Each photo in the video includes the year it was taken which really puts their relationship into perspective.

Michael Kovac/Getty Images for GILT

November 2019: Freddie Prinze, Jr. Opens Up About His Love For Cooking

It's long been rumored that women are the only ones who enjoy cooking, but that's not the case for Sarah Michelle Gellar. Freddie Prinze, Jr. told People in 2019 that he's the one who throws down in the kitchen. "It's never a hassle for me to cook dinner because I like it," he freely admitted.

This is so similar to my household because I know how to cook enough to survive, but I prefer to let my S.O. plan our meals. Sorry, not sorry!

Paul Hiffmeyer/Getty Images for Disney Enterprises, Inc.

October 2022: Sarah Michelle Gellar and Freddie Prinze, Jr. Are All About Their Kids Enjoying Their Youth

If you think this couple wants their children actively on social media, think again. She opened up about one of the rules she and Freddie have in place that seem worlds away from what's considered the 'norm.' "Our rules are probably stricter than most. Our kids don't have social media," she told So Mini Ways, Yahoo's Parenting series.

I know some people feel that kids should have access to things, but I'm on the fence about it now that I have a toddler. I remember what it's like having unlimited and unchecked access to the internet so I'm not sure if I'd want my kids to come across some of the things I did.

It may be controversial, but I applaud Sarah Michelle Gellar and Freddie Prinze, Jr. for making this decision.

Jesse Grant/Getty Images for Paramount+

January 2023: Sarah Michelle Gellar and Freddie Prinze Jr. Hit the Red Carpet for Wolf Pack

Sarah Michelle Gellar and Freddie Prinze, Jr. looked amazing while posing for pictures on Wolf Pack's red carpet. Her floral mini dress by Oscar de la Renta made me want to buy something similar even if I knew I probably wouldn't find it.

Jerod Harris/Getty Images for Knott's Scary Farm

September 2023: Sarah Michelle Gellar and Freddie Prinze, Jr. Celebrate 21 Years of Married Life

I can't believe I'm typing this, but Sarah Michelle Gellar and Freddie Prinze, Jr. celebrated 21 years of marriage last year. That means this couple has been going strong for two decades!

Sarah took to Instagram again to celebrate their love with a throwback picture from their wedding day on Instagram and my jaw is still on the floor.

If you need more proof that the couple are still very much in love, here's a more recent pic that Sarah shared on Instagram from earlier in the year. She's "Still celebrating and spoiling" Freddie years later, and I think it goes without saying that he loves it there.

Sigh the bar has been set HIGH, and I can't wait to see how they continue to grow with time.

November 2024: Freddie Prinze, Jr. Reveals The One Celebrity Experience They're "Good At Avoiding"

Despite the fact that paparazzi love to see (and often follow) celebrity couples, Freddie just revealed how he and Sarah have been able to keep things low-key. When Oldish's podcast co-host Randy Spelling asked how they stay out of the public — and how intentional they have to be to keep a low profile — Freddie said it's "by choice," and that "you can control it to a certain degree."

"I don't know how deliberate [others] are in trying to avoid that BS," he said on the podcast. "I know how easy it's been for us because I don't go anywhere. I don't go to parties. People don't see Sarah and I out and about at the popular places. We have our restaurants that we like, and they're not super trendy in places where paparazzi hang out. So we're good at avoiding it."

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Lead image via Claire Greeneway/Getty Images

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

If Gilmore Girls andThe Marvelous Mrs. Maisel have shown me anything, it's that creator Amy Sherman-Palladino always has an incredible story up her sleeve. Her new show Étoile, which is coming to Prime Video, promises to be a beautiful and sophisticated look at the world of dance, and if the fact that it's from Amy wasn't enough reason to watch it, it's also Prime's first new show to get a two-season order! Here's everything we know about the series.

What is the next Sherman Palladino show?

Writer/Producer/Director Amy Sherman-Palladino, Writer/Producer/Director Daniel Palladino seen at Netflix's Gilmore Girls: A Year In The Life premiere.Eric Charbonneau/Netflix

Following our beloved Gilmore Girls and The Marvelous Mrs. Maisel, Dan and Amy Sherman-Palladino's next series is Étoile, which is set at two world-famous ballet companies in New York City and Paris. When both companies run into some trouble, the decide to swap their most talented stars in a last-ditch effort to save themselves.

And based on the first set leaks from New York City, it looks like Étoile will definitely be packing on the drama. This short clip shows Luke Kirby standing outside Lincoln Center in a serious conversation (probably about the fate of his ballet company, TBH).

"Well, guess that plan for early retirement will have to wait," Dan and Amy said in a joint statement (via The Hollywood Reporter). "Instead, we’ve decided to embark on an international journey with an unbelievable group of players and the most talented ballet dancers in the world. We will sleep when we’re dead."

But this isn't the first time ASP has forayed into the world of ballet! Her ABC Family series Bunheads (which premiered on June 11, 2012) follows Michelle (Sutton Foster) who moves to her hometown of Paradise and starts working at her mother-in-law's dance studio The Paradise Dance Academy. The best part is that the role of Michelle's mother-in-law is played by Emily Gilmore herself, Kelly Bishop!

When does Étoile premiere?

Anya Juárez Tenorio/Pexels

We don't have an official release date yet, but considering THR recently revealed the show will finish filming soon, we're hoping to see Étoile in 2025. Just like Gilmore Girls is the ultimate fall rewatch, maybe Étoile will be the ultimate winter rewatch!

Who's in the Étoile cast?

Luke Kirby attends the The Marvelous Mrs. Maisel Finale Celebration at the Fonda Theater in Los Angeles on Mon, May 22, 2023. Todd Williamson/JanuaryImages/Prime Video

So far, we know that Étoile will star Luke Kirby, Gideon Glick, Camille Cottin, Simon Callow, Lou de Laâge, and David Alvarez. Yanic Truesdale, who played our favorite Gilmore Girls concierge Michel, has also joined the series as a recurring character! I'm so excited to see Yanic working with Amy Sherman-Palladino again — it's like a Gilmore Girls reunion!

What does Étoile mean?

Jeremy Thomas/Unsplash

Étoile translates to "star," and there are so many different connections here! We have the ballet stars themselves, but you also wish upon a star and reach for the stars when you're working towards a dream. If you ask me, Étoile is the perfect name for this series.

How many episodes does Étoile have?

Merve Sehirli Nasir/Unsplash

The first season of Étoile will have eight episodes total, but considering Prime Video ordered two seasons, we'll definitely be getting more episodes.

Are you excited to watch Étoile? Check back here for the latest news on the series, and stay updated on your favorite TV shows and movies on our Facebook!

This post has been updated.

So long, pumpkin spice season: Starbucks’ holiday menu is on the way, and per menu leaks, it reportedly brings back a ton of seasonal favorites starting next week.

From a classic Peppermint Mocha to the beloved Caramel Brûlée Latte, the recent menu rumors say a new Refresher flavor, 6 unique cold foams, and 4 new bakery items are on the way as the holidays draw near – including many items we predicted! The speculated lineup is honestly wild. Starbucks teased that the holiday menu will hit stores on November 7.

If you just can’t wait to order off the Starbucks holiday menu, here’s every offering reportedly coming to your closest cafe!

When will the Starbucks holiday drinks for 2024 come out?

Starbucks

According to an Instagram post from Starbucks, new holiday drinks and snacks will come out on November 7, 2024.

Will there be holiday cups?

Starbucks

Yes, the Starbucks holiday menu will include some new holiday cup designs! You can peek at all the new designs for 2024 here.

What's missing from this year's rumored Starbucks holiday menu?

Starbucks

Per rumors around the Starbucks holiday menu, the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread Loaf won't be returning to cafes for 2024. We're especially sad to see the Toasted White Chocolate Mocha not included, though the official menu lineup has yet to be released!

When is Starbucks Red Cup Day 2024?

Starbucks

Though there's no official word out about Red Cup Day for 2024, our best guess – based on the Red Cup Days of years past – is it'll return mid-November. In 2023, Red Cup Day fell on November 16. In 2022, the coffee chain held the event on November 17. Both dates landed on the third Thursday of November, so we predict it to hit on November 21 for 2024. Red Cup Day is when Starbucks customers can get a free reusable red cup when they order a seasonal drink off the holiday menu.

Drinks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Cran-Merry Orange Refresher

The Starbucks holiday menu leak reported that this brand-new Refresher is packed with sweet orange, tart cranberry and warm spice. It also has cranberry inclusions and is order-able mixed with water, lemonade or coconut milk.

Starbucks

Iced Gingerbread Oatmilk Chai

Chai is a totally underrated holiday flavor in our opinion. This iced drink is crafted with warm chai spices and creamy oat milk, then gets topped with even more frothed oat milk infused with gingerbread-flavored syrup and a sprinkling of spice.

Starbucks

Peppermint Mocha

You know it, and you love it! The Peppermint Mocha has hit Starbucks menus year after year, making it a total statement sip for the holiday season. This drink (available hot or iced) combines peppermint syrup, mocha sauce, and your milk of choice with espresso for a festive feel. It's traditionally topped with whipped cream and tasty chocolate curls.

Starbucks

Peppermint White Chocolate Mocha

Similar to the classic Peppermint Mocha, this bev swaps chocolate for white chocolate sauce.

Starbucks

Caramel Brûlée Latte

This rumored Starbucks holiday menu drink is very rich. The sweet caramel brûlée sauce totally completes the sip, along with plenty of whipped cream and crunchy lil' brûlée bits for textural variety.

Starbucks

Sugar Cookie Almondmilk Latte

Literally like a sugar cookie in liquid form, this super-sweet latte is handcrafted with blonde espresso (it's sweeter and lighter than Starbucks' traditional espresso shots), sugar cookie syrup, and almond milk for a little bit of a lighter effect. It's finished off with red and green sprinkles to up the seasonal vibes even more!

Starbucks

Chestnut Praline Latte

This nutty latte – rumored to return for 2024 – brings on notes of chestnut and praline, which is a nice, flavorful departure from the very expected peppermint you'll see everywhere come holiday time.

Starbucks

Salted Pecan Crunch Cold Brew

Initially introduced for fall 2024, it appears as though the Salted Pecan Crunch Cold Brew will stay on the Starbucks menu well into winter. The salted, pecan-flavored cold foam offers that classic sweet n' salty twist you'd enjoy on fall snacks like trail mix or dipped pretzels. The best part is you can now also order the cold foam in non-dairy form!

Starbucks

Holiday Cold Foams

Per the menu leak, Starbs will be bringing back four beloved holiday-flavored cold foamsand two new options for 2024. They're the perfect drink customization to add to your iced coffees and cold brews if you don't want to order an all-out holiday drink. See all the predicted flavors below:

  • NEW! Gingerbread
  • NEW! Salted Pecan
  • Peppermint Chocolate
  • Sugar Cookie
  • Chestnut Praline
  • Caramel Brûlée

Snacks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Dark Toffee Bundt

Per the menu leak, this sweet toffee-flavored bundt will be topped with holly- and berry-shaped sprinkles. How perfect for the holiday season!

@markie_devo

NEW! Turkey Sage Danish

This savory snack reportedly includes "turkey sausage with creamy béchamel sauce in a pastry." It sounds like Thanksgiving in a single treat, and we can't wait to try it!

@markie_devo

NEW! Penguin Cookie

This cutie sugar cookie is decorated like a lil' penguin bundled up for the cold.

Starbucks

Snowman Cake Pop

Starbucks' classic vanilla cake pop gets a wintry twist with an adorable snowman face – this sweet really makes us crave the holiday season!

Starbucks

Sugar Plum Cheese Danish

This cream cheese-filled danish is topped with a slightly-spiced sugar plum jam. It's been one of our go-to's over the past few holiday seasons at Starbucks!

Starbucks

Cranberry Bliss Bar

The Cranberry Bliss Bar has become an absolute staple on the Starbucks holiday menu, and for good reason! This blondie treat is smothered in a delicious cream cheese frosting and sprinkled with orange zest and dried cranberries for added seasonal enjoyment.

What People Are Saying About The Leaked Starbucks Holiday Menu

Though most commenters on @markie_devo's Starbucks holiday menu leak post seemed to be excited for the upcoming rumored menu items, some Starbs fans noticed a few things missing from the leaked lineup.

"Still missing eggnog 😢," someone noted.

"Where is the toasted white chocolate mocha 😢😢😢😢," another questioned.

"ALLLLLL these cold foams, and not the one people want: Irish Cream," one more commenter said.

"Ugh still no gingerbread loaf 😭," a disappointed user wrote. "Everything else looks bomb though!"

Despite the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread loaf not being part of this year's menu predictions, the holiday season is our favorite time of year at Starbucks. Many more users shared the same sentiment:

"So excited for all chestnut praline shaken espressos & cranberry bliss bars 🎄🎄🎄🎄," someone wrote.

"Oh hell yess all the chestnut praline offerings," another rejoiced.

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This post has been updated.