What It Takes To Grow On Instagram In 2021

Apr 02, 2021

Whether you're a savvy social media manager or a small business owner DIYing your social media, growing Instagram followers today takes a lot more than just being consistent, authentic, engaging with your audience and using hashtags. The reason I am telling you this is not to discourage you. Far from it!

I am a BIG fan of Instagram. I built my whole business around it and have seen firsthand so many small business owners grow their email lists, sales, and revenues using Instagram, too. Even when they have less than 1,000 followers.

The reason I am saying this is so we can work on our expectations. We are not in 2015 anymore.

The problem is not that it's hard to grow on Instagram. The problem is that we are still expecting the same growth we used to see in 2015, when all we needed to do was to add a pretty photo, a catchy one liner as a caption, a few hashtags and see the followers trickling in.

In 2015, Instagram only had 400M users. In 2018 that number grew to 1B, and although Instagram has not officially released any official milestones since, it's safe to assume we have a much bigger number of users now.

Everyone who follows us is also following another thousand (or more) accounts, so they don't have time to see all the posts from everyone. It's like the old marketing pie, more people in the space, less pie for everyone (sad, I know, because I like pie).

We have to take that into account.

What we are told, all day long is that when you scroll on Instagram you will see lots of organic posts and ads alike, where other women like you and me are telling you exactly what to do and how to do it.

"Be consistent"

"Show your true self"

"Share your why"

"Show your face in stories"

And you're doing all these things and thinking: "What am I doing wrong? Why does this work for all of them, but not me? Do people hate me?"

This is not bad advice. I agree with each of these. The problem is that they made it seem like it's *just* that and that it's easy. But it's not. Not for them, and not for you.

But what happens next is that we scroll through these accounts and start comparing ourselves with them. We see their photos, we see their likes and many comments.

What we don't see, and people seem to forget to mention: that they are models who traveled the world with a professional photographer 5 years ago when it was easier to grow on Instagram. They had a business years ago that was unique and stood out, and they made a name for themselves back then. That they have many years of experience in creative, copywriting, content, strategy, communication, and marketing. That they grew an audience by being on a reality show years ago. That they spend 5 or 6 figures in ads each month.

So please take all this advice with a grain of salt.

Remember that growing on Instagram in 2021 is hard. It doesn't happen just by "showing up." More importantly, it has NOTHING to do with your worth.

Manu Muraro is the founder of Your Social Team, an Instagram training membership and template shop to help social media managers and Instagram-savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021). This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inboxes.

Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram, without the overwhelm.

My Boyfriend Won’t Post Me On Instagram — Should I Be Mad?

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

Stephanie Hsu's 'Laid' Is The Spooky Rom-Com I Didn't Know I Needed

Reliving your dating history with your best friends and a glass of wine is, if you ask me, the definition of the ultimate girls' night. Trading dating horror stories usually ends with me laughing so hard I can't breathe. But in Stephanie Hsu's new romantic comedyLaid, going through her list of exes is anything but funny for one simple reason: they're all dying, and she needs to figure out why. Here's everything you need to know about the new show before it hits Peacock this December!

In Laid, Stephanie Hsu's Ruby learns all of her exes are dying.
She teams up with BFF AJ to get to the bottom of the mystery.
All eight episodes of the series will hit Peacock this December.

What is Laid about?

Laid Plot

"Would you wanna know if you were gonna die?" Stephanie Hsu asks at the beginning of the Laid trailer. When Ruby (Stephanie) finds out her exes are all dying in strange ways, she has to go back through her relationship timelines in order to embrace the future. According to the official Peacock site, this crazy rom-com answers the age-old question of "Is there something wrong with me?" with “Yes. There is. The problem is definitely you.”

“When we started to develop Laid, we were intrigued by the idea of bringing back the old-school, traditional romantic comedy (swelling music! kisses in the rain! Anne Hathaway or someone who is also appealing!), but because we were living in such a dark time (pandemic! industry strikes!), we felt it needed to have some kind of twist,” co-showrunners & executive producers Nahnatchka Khan and Sally Bradford McKenna said in a joint statement. “Sure, it could be optimistic and heartwarming and make you believe in love again, but it should probably also have suspense, death, and blood."

I'm obsessed with the title of this show because of its double meaning, too. Not only does "laid" connect to all of Ruby's sexual encounters but it's also a nod to the fact her exes are being laid to rest. So clever!

Where can I watch Laid with Stephanie Hsu?

James Dittiger/Peacock

Laid Release Date

You can watch all eight 30-minute episodes of Laid on Peacock starting Thursday, December 19.

Who's in the show?

James Dittiger/Peacock

Laid Cast

The cast of Laid includes Stephanie Hsu, Zosia Mamet, Michael Angarano, Tommy Martinez, Andre Hyland, Olivia Holt, David Denman, Finneas O’Connell, Chloe Fineman, Ettore “Big E” Ewen, and John Early.

Where is Laid filmed?

James Dittiger/Peacock

According to theFilm & Television Industry Alliance's Production List, Laid was filmed in British Columbia, Canada.

What would you do if all your exes started meeting untimely ends?

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How To Build A Local Community When You’re A Digital Creator

Verizon

verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

audio books digital ready program entrepreneurs mindset online business podcast unexpected challenges verizon sponsorship women in business social media work money marketing career sponsored entrepreneur

40 BOO-zy Halloween Cocktail Recipes To Celebrate Spooky Season

If there's one day a year that you can guarantee your drinks to be gaudy and over-the-top, it's October 31, because there's nothing like a Halloween cocktail. They run the gamut from chic spiderweb martinis to seriously gross-looking (but tasty) fake-blood-infused tonics. Whether you're having a sophisticated and spooky Halloween dinner party or you're going crazy with a big Halloween bash, these cocktails are *exactly* what you need to keep your beverages on-theme.

When you're not entertaining yourself with fall baking or trying on your Halloween costume, play mixologist and try out one of these ghoulish drinks! Put on a classic horror film (or your go-to comfort TV show), and scroll your way through the goriest, spookiest, and most delicious cocktail recipes we have. Happy boo-zing!

@thespritzeffect

Speak Now Spritz

Very few combos scream "Halloween" like purple and glitter. This Halloween cocktail is totally magical, and it's so pretty, it's basically party decor! (via @thespritzeffectfor Brit + Co)

Brit + Co

Vampire's Kiss Cocktail

This is one Halloween cocktail that tastes good *and* looks good. Add it to all your spooky get-togethers to totally freak out your guests. Bonus points if you're dressing up as a vampire for Halloween! (via Brit + Co)

Brit + Co

Cranberry Is The New Black Halloween Cocktail

Did you know that black vodka exists? Well, thankfully, it does, and it goes effortlessly into this sparkling cranberry drink. (via Brit + Co)

Brit + Co

Black & Orange Rum Punch

It's a Halloween party, so there has to be some orange and black on the menu. This delicious rum punch is a welcome change from all of those pumpkin drinks out there. (via Brit + Co)

Brit + Co

Blood Bones Halloween Cocktail

This campy cocktail is something your guests will be talking about all night. Prep your Jello bones ahead of time using some molds, and there's no need for any other garnish. Unless, of course, you want blood bags for the drinks. (via Brit + Co)

Brit + Co

Ghostly Halloween Cocktail

Turn your cocktail a ghoulish hue by mixing red and green food coloring together with Chambord. Dry ice added before serving makes the drink smoke like a spooky potion. (via Brit + Co)

Brit + Co

Apple Cide-Car

This spin on the classic Sidecar cocktail is like the grown up (and tastier) version of bobbing for apples. You can serve this Halloween cocktail hot or cold, depending on your preference. (via Brit + Co)

A Couple Cooks

Zombie Cocktail

This delicious drink uses rum for a fruity, tropical finish that will remind you of summer – even on Hallow's Eve. (via A Couple Cooks)

Half Baked Harvest

Apple Butter Old Fashioned

Put your fall stock of apple butter to good use in this Old Fashioned recipe. The tart-sweet apple flavor mellows out bourbon's fiery bite for smooth sipping all night long. (via Half Baked Harvest)

Chattavore

Prosecco Punch with Cranberry + Orange

Tangy cranberry and sweet orange set this Prosecco punch apart, giving it a festive harvest flair. Change up the cranberry and orange ratio until you find a mix that you like the best. (via Chattavore)

Sprinkles & Sprouts

Eyeball Martinis

Make your guests squirm with this ingenious Halloween hack. Stuff some Spanish olives into cocktail onions, and they look just like eyeballs – ready to grace your glass with gross. (via Sprinkles & Sprouts)

Madelynne Boykin of @BitesandBevsMedia

YoCo Vodka’s Monster Halloween Cocktail

To make this spooky sip, add 1 ½ oz YoCo Vodka, ¾ oz Lemon Juice, 1 oz Black Raspberry Liqueur, ½ oz Simple Syrup, and ½ tsp Activated Charcoal to a cocktail shaker. Fill the shaker with regular ice and shake vigorously. Strain into a glass, add 1 pea-sized Dry Ice Chip on top, and watch your "monster" come alive! (via YoCo Vodka)

Half Baked Harvest

Death Eater Negroni

This moody take on the Negroni is the drink your Harry Potter-themed party craves. (via Half Baked Harvest)

The Seasoned Mom

Hallowine Sangria

Here's a sweet sangria to add to your spooktacular holiday list! It's made with Cabernet Sauvignon, sugar, orange juice, orange liqueur, and club soda. Easy! (via The Seasoned Mom)

Culinary Hill

Spooky Punch

This tasty fruit punch gets a spooky upgrade when you swap the fruit garnishes for faux spiders. Serve in small glasses or go big with fancy goblets that would make Dracula proud. (via Culinary Hill)

Boulder Locavore

Glow-in-the-Dark Infected Brain Cocktail

If you're into the blood and gore of The Walking Dead or 28 Days Later, this bright concoction may be right up your alley. While it's not quite as eerie as a brain hemorrhage shot (eek!), this whole drink glows in the dark thanks to the tonic water, so serve it when the lights go out. (via Boulder Locavore)

Mi Campo Tequila

Pulparindo

Natali Villarruel, National Tequila Ambassador for Mi Campo crafted this stellar cocktail inspired by Halloween candy. “This drink is a throwback to my childhood growing up in Mexico and the Pulparindo candy we’d get on Halloween," she said. To make it, shake 1.5 oz Mi Campo Reposado, .5 oz Ancho Reyes Liqueur, and .5 oz lime juice with ice before straining into a glass. Top it with some Jarritos Tamarindo, and get ready to gulp! (via Mi Campo Tequila)

Half Baked Harvest

Haunted Orchard Cocktail

A mysterious rustling noise in the orchard... a mist creeping in between the trees... it sounds like after your apple picking adventure, you could use a drink! (via Half Baked Harvest)

The Cookie Rookie

Magic Cotton Candy Martini

Impress your friends with an alcoholic magic trick by playing magician mixologist at your party. Pour shaken grape juice and vanilla vodka over cotton candy, and watch it dissolve into a delicious syrup to sweeten your Halloween cocktail. (via The Cookie Rookie)

Elvie's

Toil & Trouble

Craving a Hallowen cocktail that's a bit more elevated? This recipe from Elvie's in Jackson, Mississippi infuses edible glitter into your holiday elixir. To make it, combine 1.5 oz black sesame-infused scotch, 0.5 oz Cathead Hoodoo Chicory liqueur,0.5 oz Cocchi sweet vermouth, and 2 dashes blood orange bitters with some edible glitter! (via Elvie's)

How Sweet Eats

Pomegranate Cider Mimosas with a Salted Caramel Rim

Start your Halloween celebration early by serving up these pomegranate cider mimosas. Of course, it wouldn't be trick-or-treating season without adding some candy to the mix with the salted caramel rim. (via How Sweet Eats)

Grand Marnier

Beetle Juice

This Halloween cocktail boasts a haunting blood red color, perfect for spooking your friends with. To make it, shake 1.5 oz Espolon Blanco tequila, 0.75 oz Grand Marnier Cordon Rouge, 0.75 oz orange juice, 0.5 oz lime juice, and 0.5 oz beet syrup over ice. Strain the mix into an iced glass and garnish with an orange slice! (via Grand Marnier)

Clonakiilty Distillery

Clonakilty Witches Brew Cocktail

This drink pays homage to Ireland's myths and legends through the essence of Samhain, which is, essentially, the ancient Celtic version of Halloween! To make it, mix together 1.75 oz Clonakilty Port Cask Whiskey, .5 oz orange juice, a splash of ginger ale, and garnish it all with an orange slice. (via Clonakiilty Distillery)

Sprinkles & Sprouts

Witches Brew Cocktail

Use regular or black vodka to make this eerie cocktail. The recipe *also* includes a special hack for rimming the glasses with colorful sugar. It's scary good! (via Sprinkles & Sprouts)

Boulder Locavore

The Grave Digger Halloween Cocktail

This creepy cocktail mixes bourbon, hard cider, and ginger ale for a drink that will make even the scariest of demons disappear. (via Boulder Locavore)

The Girl On Bloor

Sour Frankenstein Halloween Cocktails

What makes these cocktails *so* delightfully sour? Homemade margarita mix, shaken with freshly squeezed limes. Oh, and that's not real blood on the rim — just a little corn syrup and red food coloring. (via The Girl On Bloor)

Best Friends for Frosting

The Quick Demise Halloween Cocktail

You wouldn't think that a drink with such a poisonous name would be good for you. With ingredients like carrot, lime, and orange juices, this cocktail is more likely to extend your life... rather than end it. (via Best Friends for Frosting)

A Beautiful Mess

Spider Bite Cocktail

Give the *illusion* of a spider's web, without having to deal with the real thing (or having to clean up a party prop!). This Halloween cocktail is bright and colorful, which is perfect for anyone who's not a huge fan of darker decor this time of year. (via A Beautiful Mess)

Half Baked Harvest

Vampire's Drip Cocktail

If vampires had access to these boozy milkshake-inspired cocktails, maybe they wouldn't be thirsting for blood all the time. Yum! (via Half Baked Harvest)

Ilegal Mezcal

Ilegal Mezcal Margarita de Granada

This spookily strong Halloween drink is powered by mezcal. To make it, add 2 oz Ilegal Mezcal Joven, 1 oz agave syrup, and 0.5 oz pomegranate juice to a shaker, shaking well until chilled. Strain into a rocks glass with fresh ice, garnish with pomegranate seeds and a lime wheel, and you're set to sip! (via Illegal Mezcal)

Boulder Locavore

Slow Cooker Vampire Punch

It's always a nice gesture to make a special drink for guests who don't consume alcohol. Simmer this mocktail punch in the slow cooker so they can help themselves whenever they get thirsty — it'll also make your house smell deliciously like cinnamon. (via Boulder Locavore)

Best Friends for Frosting

White Widow Halloween Cocktail

Sure, a black widow sounds scarier, but this white widow will knock you out with one swing (or swig, ha!). Garnish the top with a black gel icing web that will catch all of your Halloweentime prey. (via Best Friends for Frosting)

Pizzazzerie

Witch's Brew Cocktail Recipe

You certainly wouldn't catch any self-respecting witch with a single beer. She would most definitely be drinking a fabulous purple cocktail, complete with a glitter spider garnish. (via Pizzazzerie)

Growing Up Gabel

Pumpkin Beer-mosas

Pumpkin juice (like they drink in Harry Potter) is mixed with pumpkin beer for a brunch drink that's truly autumnal. (via Growing Up Gabel)

Kitchen Treaty

Candy Corn-Infused Vodka

Didn't think the all-time best Halloween candy (we know it's an unpopular opinion, but still, the right one) could get any better? This infused vodka will make you think again. (via Kitchen Treaty)

Diplomatico Rum

Diplomatico Rum Blood Moon Negroni

To craft this delicious Halloween negroni, stir 1 part Diplomatico Mantuano with 1 part sweet vermouth and 1 part of a bitter Italian aperitif over ice to chill. Strain into a rocks glass with a big block of ice, then garnish with grapefruit peel! (via Diplomatico Rum)

Crowded Kitchen

Poison Apple Cocktail

These spookily sour cocktails emulate everything you love about a margarita and make it Halloween-friendly. (via Crowded Kitchen)

Clean Cuisine

Pumpkin Margaritas

The season's favorite ingredient gets blended into a frozen sip that'll leave you with the spooks all Halloween long. (via Clean Cuisine)

A Spicy Perspective

Smoke & Mirrors Halloween Cocktail

Love a Halloween cocktail, but aren't a huge fan of spooky drink accessories? This sip is equal parts sweet and smokey, and features one of our favorite ingredients: orange blossom water. (via A Spicy Perspective)

The Edgy Veg

Halloween Punch with a Severed Hand

You can create an icy 'severed hand' using a glove for this big ol' bowl of spooks. (via The Edgy Veg)

Follow us on Pinterest for more wickedly delicious Halloween cocktail recipes, and check out these Halloween Drink Recipes For Any Age!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Additional reporting by Paige Johnson and Meredith Holser.

This post has been updated.

halloween recipes drinks cocktails halloween

30 Easy Halloween Treats You Don't Need The Oven For

Halloween can be a whole lot of spooky fun for everyone. From creating the perfect DIY Halloween costume to updating your gallery wallto indulging in boo-zy Halloween cocktails all season long, it can be a very busy time of year, too. Here's a kitchen time-saver: no-bake Halloween treats! Tackle all your Halloween plans with these easy Halloween treats that are frightfully simple to make and fun for kids and adults alike – no oven necessary!

Brit + Co

Creepy Petit Fours

Nothing says 'Halloween' quite like a smattering of bite-sized blood. Shards of sugar make a super creepy cake topper for these tiny bites. (via Brit + Co)

Brit + Co

Blood and Bones Cocktail

What could be creepier than bone-inspiredjello shots? Let them float in a blood-red cocktail. Cheers! (via Brit + Co)

Brit + Co

Pumpkin S'moreos

Here's a crazy idea: combine summer's favorite treat with milk's favorite cookie and Halloween's favorite flavor. Yum, yum, yum. (via Brit + Co)

Brit + Co

No-Bake Mummy Sponge Cake

Get ready to unleash your inner artist and freehand a mummy design with this delicious no-bake sponge cake recipe. (via Brit + Co)

Brit + Co

Frankengoblin Jello Shots

Oreos. Jello. Are you sensing a theme here? These cookie shooters will scare your socks off! (via Brit + Co)

Brit + Co

Homemade Candy Bars

In case your local grocery store is all out of your favorite Halloween candy, you can make your own! (via Brit + Co)

Brit + Co

Reese's Peanut Butter Shooters

Take your favorite Halloween candy up a notch with some chocolate vodka. (via Brit + Co)

Brit + Co

Gummy Worm Ice

Don't like creepy crawlers? Trap them in ice for the perfect Halloween cocktail garnish. (via Brit + Co)

Brit + Co

Candy Corn Popcorn

Since we can't enjoy candy corn year-round, let's go candy corn overboard this whole month. This no-bake Halloween treat doubles the fun with candy corn popcorn served in a tri-color waffle cone. (via Brit + Co)

Brit + Co

Candy Corn Jello Shots

Let your partygoers shoot back these tasty shots of festive color and scary spirit. Pro tip: always make extra shooters! (via Brit + Co)

Spooky Punch

Servings: 12

Prep time: 5 minutes

Total time: 5 minutes

Ingredients:

4 cups white tea, such asPOM Pomegranate Orange Blossom White Tea
2 cups vodka, tequila, or gin
1 1/2 cups pineapple juice
2 cups orange or mandarin juice
1/2 cup water
3 cups sparkling water
Lychees and oranges, sliced for garnish
Ice

Preparation:

In a large bowl or pitcher, add white tea, spirit of choice, water, pineapple juice, mandarin juice and water.
Stir to combine.
Top with sparkling water, and garnish with lychees and orange slices.

Salt & Lavender

Halloween Pumpkin Cheesecake Dip

This is basically pumpkin spice cream cheese frosting in a bowl — the way it was meant to be eaten. (via Salt & Lavender)

Half Baked Harvest

Sweet and Salty Healthier Caramel Apples

While you do need to heat up the maple syrup, honey, cream, and vanilla to make the caramel, all you have to do after that is dip some apples into the caramel, and drizzle with chocolate. Lots and lots of chocolate. (via Half Baked Harvest)

Jodi Levine

Halloween Bats

Supplies:

Mandarins, such as Wonderful Halos
Food coloring markers
Scissors
Black heavyweight paper or card stock
Paring knife
Adhesive dots

Instructions:

Draw jack-o-lantern faces onto the mandarins with the food coloring marker.
Cut pairs of bat wings, leaving an extra bit – around ¼ inch – on the flat side to fold back and act as a tab. Add an adhesive dot to the tab to adhere each wing to the mandarin.
Cut pairs of small triangles for ears. Use the knife to cut small shallow slits on the top of the mandarin and tuck in the ears. (via Jodi Levine)

Mom on Timeout

Easy Pumpkin Patties

Whip up these festive homemade candies for a treat that will put your actual Halloween candy to shame. Each bite is as buttery and sugary as the last! (via Mom on Timeout)

Something Swanky

Peanut Butter Candy Corn Bark

Just in case caramel's not your thing! Plus, you can't ever go wrong with pretzels and PB! (via Something Swanky)

Epicurean Mom

Spiderweb Cheesecake Halloween Treat

The itsy-bitsy spider... ended up on your Halloween cheesecake (that you didn't have to bake)! (via Epicurean Mom)

Homemaking Hacks

Halloween Chocolate Bars

Did you know you could make candy corn- and Oreo-filled brownies without using your oven? This is turning into the best Halloween ever. (via Homemaking Hacks)

Hungry Happenings

Black Cat Cookies

Our favorite thing about these ominous feline bites is that the cookies are pre-made and totally smothered in melted chocolate. Me-ow! (via Hungry Happenings)

A Bajillion Recipes

Butterfinger Fudge

Here's another homemade (and more adult-ish) spin on one of Halloween's staple sweets. (via A Bajillion Recipes)

Marin Mama Cooks

Homemade Almond Joy and Mounds Bars

It seems these candy bars only make an appearance come Halloween. But we're willing to bet the homemade kind will stick around all year. They're that good! (via Marin Mama Cooks)

Creme de la Crumb

Mummy Truffles

These mummy truffle bites don't have a trace of “scary," thanks to the decadent pumpkin cheesecake filling. (via Creme de la Crumb)

Healthful Pursuit

Vegan Twix Bars

Something tells us the word “healthy" never comes to mind when you're eating a Twix. That's all about to change with this no-bake vegan dessert. (via Healthful Pursuit)

Family Fresh Cooking

Cheerios and Chocolate Tart

You're never too old for a helping of Cheerios. Especially when they're looking at you from this jack-o'-lantern tart! (via Family Fresh Cooking)

Finding Zest

Halloween Monster Marshmallows

These sweet desserts are about as no-bake as it gets. Plus, you only need four ingredients: candy eyes, candy melts, oil, and marshmallows. (via Finding Zest)

The Semisweet Sisters

Halloween Spider Donuts

Here, you'll use not just one, but two donuts per treat: one traditional donut and one donut hole for the creepy-crawly spider. (via The Semisweet Sisters)

Shaken Together

No-Bake Sugar Wafer Frankenstein Cookies

For this DIY Halloween dessert, all you'll need are sugar wafers, candy melts, chocolate sprinkles, and candy eyes. Yes, if you haven't gotten the hint already: you need to buy some candy eyes! (via Shaken Together)

Sugar Spice and Family Life

Graveyard Dirt Cake Cups Halloween Treats

These layered cookie-and-pudding cups are to die for. See what we did there? (via Sugar Spice and Family Life)

Unicorn Hat Party

DIY Halloween Monster Apple Bites

This kid-friendly DIY treat is only *kinda* creepy. It's also really cute, and a surprisingly healthy Halloween snack, made from apples, peanut butter, strawberries, corn, and — you guessed it — candy eyes. (via Unicorn Hat Party)

Inside BruCrew Life

Peanut Butter Zombie Eyeballs

It may be hard to believe, but these super-cool zombie eyeballs are simple to make. Just make sure you give yourself enough time to prepare them before your big party. They'll need at least an hour or two to make, including chill time in the fridge. (via Inside BruCrew Life)

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This post has been updated with additional reporting by Theresa Gonzalez and Meredith Holser. Previous reporting by Miranda Eifler and Maggie McCracken.

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