How To Create A Hype Machine & Get People Buzzing About Your Brand

Sep 21, 2023

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, a virtual business coaching program, founded by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. We’ll hear from Selfmade members and business coaches on what it takes to run a successful business and make it as an entrepreneur.

You have a great big idea and you’ve put in all the sweat and tears to launch your business. Now what? Getting customers to take notice of your product or service takes creative thought and action. Hype-building strategies can include social media marketing, influencer partnerships, collabs with parallel brands, local pop-ups, contests and giveaways, and even traditional media.

“I’m a solopreneur with a limited budget, “says Allison Ullo of Leaves of Leisure Tea. “I don’t necessarily have the money to do social media ads or endless time creating TikTok videos. I do public relations full-time for a living so I really leaned into that. That's definitely helped the brand a lot by just focusing on what I was already good at.”

Earning stamps of approval from Forbes and BuzzFeed and other publications helped Allison reach her early customers, even customers she didn’t originally have in mind. “I’m not a mom and I wasn’t necessarily thinking that moms would be a group of women who would easily connect with my brand. But they’ve been a really big supportive group,” says Allison.

When Allison was ready to take the next step in her business, she applied for an Office Depot OfficeMax scholarship to Selfmade. “It was such a relief to finally be among women who understood the struggles of being an entrepreneur,” she says. “They’re the ones who like every single Instagram post. They’re the ones who I go to with questions about manufacturing or freelancers, and they always respond. It’s so important to have that when you’re by yourself.”

Here are ways to get people to notice your brand and start buzzing:

Have a unique brand identity: Develop a compelling and unique brand identity that stands out from the competition. This includes a distinct logo, color scheme, and overall brand personality that resonates with your target audience. “All of our teas are paired back to leisure activities,” says Allison. That includes teas like Road Trip, Picnic in the Park, and Bath Time. “I really wanted Leaves of Luxury to be something that you could leave on your desk. That it’s so beautiful you want to show it off and feel inspired and be reminded of something happy.”

Tell a good story: Allison says she notices an uptick in sales when she gets out IRL to promote her brand. “If I put in time emailing, chatting, and networking, going out to events and talking about the brand, I see a reflection in sales versus when I don’t do anything,” she says. Crafting a good brand story takes being authentic (showing your human side), knowing your target customer and tailoring a story that will resonate with them, and being consistent across platforms.

“It’s really about how you want your customers to see you and your business,” says Selfmade coach Bex Moxley. “It’s not enough to have a great product or service. You need to have a strong brand to attract customers.”

Engage on social media: Create content that entices your audience, like pre-launch teasers, behind-the-scenes glimpses, and contests or giveaways. You don’t want to oversell though. Make sure you're giving your followers some added value that relates to your brand, maybe it’s travel content or wellness tips, then an informative call to action. “Value, value, value, then sell,” says Selfmade coach Emily Merrell. Respond to comments, messages, and feedback too to build a personal connection with your followers.

Reach out to media + influencers: Positive reviews can significantly boost your brand’s credibility. “When you’re pitching people, you want to pitch them earlier in the day,” says Allison. “No one wants to get your pitches at 8pm at night, right?” Make your pitch to media or influencers authentic, as if you’re telling a friend about this really great brand you discovered, and keep it brief with relevant links to learn more. Seek out media where your target customer likely spends their time too.

Collab with other brands: Partnerships with other brands or organizations that align with your values and target audience can expose your brand to a wider market. Always keep collabs in mind when networking or engaging online with other founders.

“There were so many amazing brands, so many amazing people [in Selfmade], but the ones who really hit home were the ones that had a really great tieback,” says Allison, referring to her next step of looking into a charitable component to her brand.

Another perk of Selfmade? Earning a Office Depot Office Max gift certificate for presenting in the Selfmade pitch competition. “I live in a small apartment and currently work on the couch,” says Allison. “I’m getting a new office space and decking it out fully. It’s going to be life-changing for me. To know that I don’t have to pay out of pocket for those things is huge.”

To learn more about growing your business, sign up for the !

Illustrated by Daniela Jordan-Villaveces

Getting the word out about your business takes time but can be a rewarding creative journey. Office Depot OfficeMax can help you organize & save time with a suite of business services & solutions to help you accomplish more – from signs, posters & banners to get your business noticed to marketing materials to help bring your brand vision to life.

Collaboration Hacks Every Small Business Owner Should Know

Verizon

verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

13 Worst Christmas Movies To Hate-Watch This Holiday Season (We Know You Want To)

It was the best of times, it was the worst of times. I'm referring to our holiday movie watchlist, of course. The best new Christmas movies always make for a good time. But when it comes to the worst Christmas movies ever? Honestly, sometimes they make for an ever better time (especially when you're really dedicated to hate-watching). See which movies made the list below!

Keep reading to see the 13 worst Christmas movies that are so bad, they made the naughty list.

Our Little Secret (2024) — On Netflix Now

Chuck Zlotnick/Netflix

We're starting off strong with a Rotten Tomatoes rating that made my jaw drop! Despite the fact Lindsay Lohan's new comedy, which follows two exes who realize their partners are siblings, made me laugh out loud, it only got a RT rating of 36 percent and audience rating of 59 percent, as well as an IMDb rating of 5.8 out of 10. Yikes.

Four Christmases (2008) — On Hulu

New Line Productions

In my opinion, Vince Vaughn and Reese Witherspoon are a match made in Heaven in Four Christmases, which follows their characters Brad and Kate as they go through four separate family gatherings on Christmas Day. Unfortunately, it looks like audiences disagree because the movie got a 5.7 out of 10 on IMDb and a 47 percent Rotten Tomatoes audience rating (with only a 25 percent from RT itself!!).

I'll Be Home For Christmas (1998) — On Hulu

Walt Disney Pictures

In I'll Be Home For Christmas, Jake (Jonathan Taylor Thomas) returns home for the holiday hoping that his estranged dad (Gary Cole) will get him a porsche...but winds up getting left with nothing but a Santa suit in the middle of the desert thanks to the football team. To make matters worse, his GF Allie (Jessica Biel) has no clue what happened to him, and decides to hitchhike with Jake's nemesis Eddie (Adam LaVorgna).

Even though it has a ton of elements that could make for an entertaining movie, this flick only got a 23 percent on Rotten Tomatoes, along with a 41 percent audience rating, and a 5.5 out of 10 on IMDb.

The Christmas Candle (2013) — On Tubi

EchoLight Studios

Despite the fact historical films like A Christmas Carol are beloved by so many, critics consider The Christmas Candle one of the worst Christmas movies. The story follows a minister (Hans Matheson) in 1800s England who finds himself in a standoff against townspeople (including Samantha Barks) who believe a candle, and an angel's touch, offer a miracle every Christmas Eve.

The movie only got a 22 percent on Rotten Tomatoes (despite the fact it has a 74 percent audience rating), and a 6.3 out of 10 on IMDb.

Tyler Perry's A Madea Christmas (2013) — On Tubi

KC Bailey/Lionsgate

Tyler Perry continues to be a fan favorite, proven by the fact that even though A Madea Christmas got a 21 percent on RT and a 5.1 out of 10 on IMDb, its RT audience score is 70 percent!

The Christmas movie follows Madea (Tyler Perry) and her niece Eileen (Anna Maria Horsford) on a journey to surprise Eileen's daughter Lacey (Tika Sumpter). Turns out, the reason Lacey didn't come home is she eloped! But it's with a character played by Chad Michael Murray, so I'm more than willing to press play on this one.

The Santa Clause 3: The Escape Clause (2006) — On Disney+

Walt Disney Studios

The Santa Clause 3: The Escape Clause was one of my favorite movies as a kid, and apparently the sentiment is not shared. This threequel follows Scott Calvin/Santa Claus (Tim Allen) goes toe-to-toe with Jack Frost (Martin Short) in a battle for the North Pole.

The movie only has a 17 percent RT rating and a 39 percent audience score, plus a 4.8 out of 10. Big yikes.

Deck the Halls (2006) — On Hulu

20th Century Fox/20th Century Studios

This horrible Christmas movie pairs up Matthew Broderick and Kristen Chenoweth three years after their stint in Disney's The Music Man, and follows Steve (Broderick) whose detailed, perfect Christmas is ruffled by Danny's (Danny DeVito) arrival in the neighborhood. One thing leads to another and suddenly Steve and Danny are in a battle to be the best-decorated house on the block. Oh, did I mention Kristin Davis costars?!

Deck the Halls has a startingly low rating of six percent on Rotten Tomatoes alongside its audience rating of 30 percent and a 5.1 out of 10 on IMDb.

A Law For Christmas (2023) — On Tubi

WesleyBros Productions

This new movie might have come just in time for the holidays last year, but viewers are wishing Santa had kept it for himself. The story (which stars Savannah Lathem and Chase Giacomo) follows a young politician who swaps the city for the country, and her job for her true calling.

It sounds romantic, but based on the 1.1 out of 10 rating on IMDb...it's not.

The Star Wars Holiday Special (1978)

CBS

I recently saw this special on air and, I'm sorry, I can totally see how some people consider this one of the worst Christmas movies. Aside from the fact it features OG Star Wars cast members like Mark Hamill, Carrie Fisher, and Harrison Ford, it just doesn't have the same magic as the movies we know and love.

The Star Wars Holiday Special follows Chewbacca and Han Solo as they journey to Kashyyyk (the Wookiee homeworld) for Life Day, and then have to entertain themselves when they're stopped by an Imperial blockade. Nothing says happy holidays like a 2.2 out of 10 IMDb rating and a 25 percent for both critics and audiences on RT. Unfortunately, it looks like this special isn't even available to stream.

Home Alone 3 (1997) — On Disney+

20th Century Fox/20th Century Studios

When are they gonna learn not to mess with originals?! Instead of picking up with Kevin McCallister (Macaulay Culkin), Home Alone 3 introduces us to Alex Pruitt (Alex D. Linz) who has to defend his home from a new set of crooks when he's home sick.

The film has a 35 percent RT score and 27 percent audience rating, which is a far cry from Home Alone's respective 66 and 80 percents! The movie does star a young Scarlett Johansson though, so that's a plus.

Unaccompanied Minors (2006) — On Paramount+

John Bramley/Warner Bros. Entertainment

Being an unaccompanied minor might be every kid's dream but turns out, the movie's a nightmare. The story follows five stranded young adults (Dyllan Christopher, Tyler James Williams, Gia Mantegna, Quinn Shephard, and Brett Kelly) who take the opportunity to run buck wild in an airport (which...is still low-key a dream of mine TBH). Unfortunately their airport official (Lewis Black) and his assistant (Wilmer Valderrama) are not amused.

This bad Christmas movie has a 30 percent on RT with an audience rating of 35 percent, and an IMDb score of 5.4 out of 10.

The Perfect Holiday (2007) — On Peacock

Yari Film Group

The Perfect Holiday? Not so perfect. The movie follows divorcée Nancy (Gabrielle Union), whose youngest daughter Emily (Khail Bryant) plots to put a smile back on her mom's face. When she asks a store Santa Benjamin (Morris Chestnut) to give Nancy a compliment, she beings a chain of events that might just bring some Christmas magic back into their lives.

Sadly the movie only got a 19 percent RT score and 52 percent audience rating alongside an IMDb rating of 4.8 out of 10.

The Nutcracker: The Untold Story (2010) — Rent On Amazon Prime

Freestyle Releasing

And we're rounding out the list with what might be the worst Christmas movie of all; somehow The Nutcracker: The Untold Story got a ZERO PERCENT RATING on Rotten Tomatoes! How is that even possible?!

The movie follows Mary (Elle Fanning), who receives a magical nutcracker from her Uncle Albert (Nathan Lane). When the nutcracker comes to life and transports Mary to a magical land on Christmas night, she has to stand off against the evil Rat King — and rescue the nutcracker when he's kidnapped.

Unfortunately, the inspiring plot did not inspire viewers considering it got a 28 percent RT audience score and 4.1 out of 10 on IMDb.

Do you think these are the worst Christmas movies ever? Let us know your pick on Facebook!

christmas pop culture holiday entertainment

Meet The Top 3 Founders In Our Selfmade Pitch Competition!

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Ashley Rankin | AR Naturals Skin
Brooke Hanson | Bumble Fleur
Christine Chen | Bridge.WQ
Melissa Booth | Sustainable Trades
Renee Ecckles-Hardy | Brown Butterfly Press
Sara Anees | Astrolabe LLC
Vivian Bell | NextGen

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:

On-demand courses
Live coaching
1:1 mentorship with leading industry experts
Opportunities for pitching your business (such as this pitch comp!)
Digital events
AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

female entrepreneurs female founders inspirational women small business selfmade selfmade pitch competition women in business startups business course entrepreneurship

Keiko Agena Revealed Which 'Gilmore Girls' Costars She Actually Keeps In Touch With

Gilmore Girls fans can all agree that, despite how much we love the show, Lane Kim (Keiko Agena) deserved WAY better. But Keiko admits that even though Lane's treatment on GG leaves a lot to be desired (starting with the fact that Lane is Korean American and Keiko is Japanese American), it was still a special role.

Keep reading to see which Gilmore Girls costars Keiko Agena talks to the most!

Keiko Agena has a complicated relationship with 'Gilmore Girls' character Lane Kim.

Saeed Adyani/Netflix

“I think what [the role] was for people was different than what it was for me,” she tells Juliet Litman on an episode of the Dear Felicity rewatch podcast (via People). “In a weird way, I feel like I want to honor the experience that people had from the show, and what it meant to them, especially young Asian people, because I get that comment a lot, about what it was like for them to see someone like that on screen.”

And it's no surprise that as much as Gilmore Girls viewers love Lane, Keiko "[loves] her too. I can tell, when I meet someone who knows Gilmore Girls or who loves Lane, it's like, I recognize that love. I see that you love that person."

But it's possible to hold two conflicting emotions at the same time, and although Lane Kim was an incredibly special role at the time, there are some things Keiko would do differently today. “The best thing is to have a Korean American writer [and a] Korean American actor,” she says. “I don't think that that role, cast that way, would happen today. But at that time, in 2000, it was such a different time that I definitely know I wouldn't have said no or pulled myself out of that situation at that time...Now it's just a mix of just having gratitude for having gone through that experience and having that experience.”

Keiko Agena also keeps in touch with two very special 'Gilmore Girls' costars!

And one aspect of Gilmore Girls that Keiko Agena is thankful for is her relationship with the Gilmore Girls cast! And there are two costars in particular she frequently keeps in contact with: John Cabrera (who played Brian) and Sean Gunn (who starred as Kirk).

“There is this kind of lovely nostalgia for that time, and yet also we have years since then,” she says. “I [have] gone to both of their weddings. Our friendship is part Gilmore Girls and appreciation for that crazy time, and then part just like a million other things that are just like friends.”

I was totally surprised to learn she keeps in contact with John and Sean (supposedly) more regularly than Alexis Bledel, but it makes sense when you remember Keiko, John, and Sean are all around the same age — and Alexis is 7 years younger. Hopefully we get another Gilmore Girls reunion to see our favorite television BFF's reunite!

Watch Lauren Graham & Scott Patterson's Mini Gilmore Girls Reunion for more Stars Hollow love!

pop culture gilmore girls entertainment

Your Home Gym Will Be Your Favorite Place With These Affordable Upgrades

Turn your home gym into your favorite workout spot with these affordable upgrades that maximize functionality and motivation. This article highlights must-have equipment and accessories that can transform any space into a personalized fitness haven without breaking the bank. From versatile resistance bands and adjustable dumbbells to space-saving storage racks and cushioned workout mats, these upgrades are perfect for all fitness levels. Whether you’re just starting your fitness journey or enhancing your current setup, our curated list ensures you’ll find budget-friendly solutions to elevate your home workouts. Get ready to break a sweat and crush your fitness goals in a gym tailored just for you!

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

Upgrade Your Strength Routine With These Adjustable Dumbbells That Go Up to 24 Pounds

Amazon

Lift smart with adjustable dumbbells, the ultimate space-saving solution for strength training. With a magnetic pin mechanism, you can seamlessly switch weights between three and 24 pounds per hand. The ergonomic rubber grip ensures a comfortable and secure hold, so you can focus on crushing your goals worry-free.

How To Create A Hype Machine & Get People Buzzing About Your Brand

'Gilmore Girls' Star Keiko Agena Just Revealed How She REALLY Feels About Controversial Lane Kim

Collaboration Hacks Every Small Business Owner Should Know

13 Worst Christmas Movies To Hate-Watch This Holiday Season (We Know You Want To)

Keep reading to see the 13 worst Christmas movies that are so bad, they made the naughty list.

Our Little Secret (2024) — On Netflix Now

Four Christmases (2008) — On Hulu

I'll Be Home For Christmas (1998) — On Hulu

The Christmas Candle (2013) — On Tubi

​Tyler Perry's A Madea Christmas (2013) — On Tubi

The Santa Clause 3: The Escape Clause (2006) — On Disney+

Deck the Halls (2006) — On Hulu

A Law For Christmas (2023) — On Tubi

The Star Wars Holiday Special (1978)

Home Alone 3 (1997) — On Disney+

Unaccompanied Minors (2006) — On Paramount+

The Perfect Holiday (2007) — On Peacock

The Nutcracker: The Untold Story (2010) — Rent On Amazon Prime

Meet The Top 3 Founders In Our Selfmade Pitch Competition!

Meet the Selfmade PItch Winners

1st Place Winner

2nd Place Winner

3rd Place Winner

Meet Our Other Amazing Finalists!

Keiko Agena Revealed Which 'Gilmore Girls' Costars She Actually Keeps In Touch With

Keep reading to see which Gilmore Girls costars Keiko Agena talks to the most!

Keiko Agena has a complicated relationship with 'Gilmore Girls' character Lane Kim.

Keiko Agena also keeps in touch with two very special 'Gilmore Girls' costars!

Your Home Gym Will Be Your Favorite Place With These Affordable Upgrades

Upgrade Your Strength Routine With These Adjustable Dumbbells That Go Up to 24 Pounds

Add Variety to Your Workouts With This Essential Pilates Ring

Support Your Workouts With Copper-Infused Compression Leggings

Expand Your Strength Routine With a Resistance Band Set Complete With Handles

Sculpt Your Core Anywhere With a Portable Ab Wheel

Enjoy Yoga Anywhere With This Supportive Yoga Mat With a Carrying Strap

Bounce Into Fitness With This Trampoline That Isn't Just for Kids

Strengthen Your Core With This Wobble Board for Targeted Abs Workouts

Soothe Your Muscles With an Air Compression Calf Massager

Perfect Your Crunches With the Ultimate Neck and Back Support Tool

Hop on This Yoga Wheel

Channel Your Inner Gymnast With These Durable Rings

Keep Your Phone Secure on Runs With This Cell Phone Armband

Boost Agility and Coordination With This Agility Ladder

Enhance Your Workouts With These Wearable Weights for Added Intensity

Blow Off Steam With This Heavy-Duty Punching Bag

Stay Comfortable While Toning With These Mesh Sneakers

Maximize Cardio With a Space-Saving Compact Exercise Bike

Protect Floors and Joints With Puzzle Exercise Mats That Interlock Easily

Customize Your Strength Training With This Adjustable Fitness Bench Offering 16 Configurations

Build Strength With a Set of Adjustable Dumbbells for Versatility

Level Up Your Training With This Kettlebell in Various Weights

Relieve Muscle Tension With a Foam Roller Featuring a Textured Surface

Add a New Dimension to Your Training With These Egg Weights That Fit Perfectly in Your Palm

Elevate Your Bodyweight Workouts With This Set of Parallel Bars

Experience a Full-Body Workout With This Pilates Bar Kit Complete With Accessories

Take Your Home Workouts to New Heights With a Suspension System Featuring Industrial-Strength Straps

Enhance Core Strength With This Weighted Medicine Ball

Step Into Fitness With a Step-Up Platform for Sustained Cardio

Add Resistance to Any Routine With a Breathable Weighted Vest

Get Low-Impact Cardio With This Space-Efficient Rower

Track Your Progress With the Advanced Apple Watch Health Metrics

Increase Workout Intensity With a Set of Resistance Bands in 6 Tension Levels

Work Out Anywhere With These Dual-Sided Sliders for Any Surface

Stay Light on Your Feet With an Adjustable Jump Rope

Anchor Your Workouts With This Simple Yet Effective Door Anchor for Resistance Bands

Tyler Perry's A Madea Christmas (2013) — On Tubi