How to Quit Your Day Job and Start a Chocolate Company

Forget diamonds: Chocolate is a girl’s best friend. If you’re the kind of gal who whips up a homemade box of chocolates and makes chocolate dice as dessert for your game night party, a career as a chocolatier might be in your future. This week, in our How to Quit Your Day Job series, we chat with San Francisco-based chocolatier Wendy Lieu about her store, Socola Chocolatier, and crafting delicious sweet cocoa bites.

Socola Chocolatier was a family affair that started in 2001 with Wendy and her sister Susan. Teenagers at the time, they experimented with making truffles and would sell them at the farmers’ market in Santa Rosa during summers when Wendy had breaks from the University of California Davis. After graduation, Wendy worked at a management consulting firm while her younger sister left for college on the East coast. Wendy continued to make chocolates on the weekends and sell them online, until her sister convinced her a few years later to develop her own chocolate business. “I was very settled in at my job and I enjoyed the work, but had always longed to one day be able to work on my business full time,” says Wendy. As her side gig of selling chocolates grew, she eventually started working part-time at her day job and went full-time into Socola Chocolatier in December 2012.

The Tips

1. Create a sustainable business. Through her years of selling her handcrafted chocolates at farmers’ markets and online, Wendy had a customer base that she knew loved the product she was selling. Armed with that base, Wendy took a business planning course at Renaissance Entrepreneurship Center and wrote a business plan with full, two-year financial projections. “Think of where you want to be and figure out what you need to do to get there, and set a timeline,” says Wendy.

2. Start small. Instead of rolling out thousands of chocolates, see how your sweet treats fare in the marketplace first. Gradually build your business. “Only buy equipment or supplies when you really need it,” says Wendy. “For example, I cut ganaches by hand for a long time before I was able to afford a confectionary guitar, which at the time was a $2,000 investment.”

3. Connect with your roots. Several of Socola chocolates are infused with unique ingredients, such as passion fruit, beer and sriracha. Being of Vietnamese descent, Wendy wanted to bring flavors like Vietnamese coffee and sriracha into the fold of her work. Wendy also finds flavor inspiration from traveling, like when she and Susan went to Cuba and had their first taste of homemade guava jam. “It was the best. I decided it needed to be paired with chocolate, and that’s how Give it to Me Guava truffles were born,” says Wendy.

4. Ask for help when you need it. Forget the “I have to do it all myself” mentality, and rely on those around you who can offer you assistance along the way. “From lending their commercial kitchen space to lending their hands in late-night production before we could afford to have employees, family and friends have been a tremendous help along the way,” says Wendy. When Wendy used a Kickstarter campaign to open her first retail spot in San Francisco, her friends and family contributed financially.

5. Believe in yourself. All sorts of self-doubt can arise when trying to branch out of your career comfort zone, and it can be easy to freak out. Wendy shares some foolproof ways to boost your self-confidence as you move forward. “Surround yourself with a great support group of other entrepreneurs to bounce ideas off of, understand your financials and price your products correctly so that you are actually making money,” says Wendy.

Perfect Your Skills

1. Truffle Making Classes ($125 per class): Over a course of three classes, learn the differences between chocolates and make and decorate homemade truffles and ganaches. These intimate eight-person maximum classes in Saratoga, CA even include taking home a batch of chocolates you made in class.

2. Kickstart Your Business With Crowdfunding Online Class ($39): Like Wendy, Kickstarter or any crowdfunding source can be a great way to fund raise when you’re starting your new biz. This beginner-level class will help you understand the basics of crowdsourcing and connecting with your potential customers.

3. Travel to the Perugina Casa del Cioccolato ($10): Named one of the top five destinations for chocolate lovers by CNN, the Baci Perguina Casa del Ciccolato in Perugina, Italy allows visitors to get a peek inside the factory’s production line and a chance to make chocolate. If Italy is a bit too far, there are also Baci classes in NYC and Chicago.

What’s your dream career? Tweet us @BritandCo to let us know, and we could feature it in the next column!

(Photos via Socola Chocolatier and Marta Felix Photography)

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Melissa Barrera's Your Monster might be the perfect unconventional Halloween movie, but the actress actually isn't a huge fan of the holiday. "I'm not a big Halloween person," she told me at the movie's New York premiereon October 24. "Weirdly, I haven't dressed up for Halloween in a long time."

The movie follows Melissa's Laura, who gets dumped after a cancer scare, then finds out her ex has cast another woman in the musical she helped him develop. The cherry on top? When she returns to her childhood home for recovery, she finds a monster living in her closet. Like Lisa Frankenstein, Heathers, and other cult classics before it, Your Monster provides an outlet for female rage — and while I have no doubt it was satisfying to make, it feels almost as satisfying to watch. And we can thank the women involved!

Dominik Bindl/Getty Images

"I feel so fortunate that I got to work with all of them in one front," Melissa Barrera says of director Caroline Lindy and costars Kayla Foster and Meghann Fahy a few days after the premiere. "They're so talented and so generous and so lovely and it just kind of felt like working with friends." Despite the fact the group already knew each other, Melissa was welcomed with open arms. "It was such a safe space, you know, it was so safe and unjudgmental and truly collaborative and it was all about propping each other up all the time."

"Even behind the scenes, there were a lot of women too," she says before exclaiming, "Women in film! It's great because also, it's about female rage. It's a story about female rage. So it makes sense that it would be women that have been through this, that understand what it's like, that know what Laura is going through to tell this story."

Dimitrios Kambouris/Getty Images

I loved seeing Melissa reunite with the cast and crew at the premiere, but this isn't the first time she's formed a bond with a costar. After the release of Scream 6 in 2023, videos of Melissa and her onscreen sister Jenna Ortega laughing during the press tour went viral — and considering how much the moment reminded me of my relationship with my own sister, I couldn't pass up the opportunity to ask about it.

"I was so sick during the whole press," she says. "We were laughing because I would start choking on my cough, so it was hilarious — or I would start laughing and it would make me cough and then I couldn't stop. So yeah, we were laughing a lot during that press run because I was sick as a dog."

Philippe Bossé/Paramount Pictures

But a relationship with Jenna, and laughing, weren't the only things Melissa went viral for last year. After posting about the Palestinian and Israeli conflict, Melissa Barrera was fired from Scream. Jenna Ortega left the franchise a few days later, citing scheduling conflicts with Wednesday season 2. Earlier this year at the Sundance Film Festival premiere of Your Monster, Melissa revealed how "grateful" she was for the experience because, in the long, run it helped her "finally figure out who I'm supposed to be." And now that we're at a time of year where people are retrospective, she feels even more grounded in herself — because while others are just now reflecting on the year they've had, she's been reflecting since long before January.

"Everybody's kind of like thinking of like, 'What does the future hold? Like, how do we make it better?' And I have been thinking that for a year," she says. "There's people that have actually been on this journey for way longer, and it's them that we should be thanking for our world not being like over with right now, you know? They're the ones that continue to make changes for the better and to fight for better things for all of us."

"I definitely feel like a changed person. I definitely feel like my priorities are completely different than they were a year ago," she continues. "I see the world through different eyes now, I see people through different eyes. I see the industry through different eyes, and I'm so grateful for that. I'm so grateful for everything that I went through, even though it was really hard, I'm so grateful that I lived it and that I survived it, and that I'm stronger for it. And that I know I have a focus of what I wanna keep doing, not just for me and my career, but like, how can I contribute to the industry and to the world to make it better and safer for everyone?"

Vertical Entertainment

And Your Monster is a beautiful contribution to the industry. I was really struck by the idea of not only confronting your childhood monsters, but befriending them. "I want people to come out of [Your Monster] having had a good time, a good laugh, and just feeling good," she says. "Because I feel like a lot of times you come out of the theater feeling so heavy because movies are so dark [but] that's what Caroline wants with her films. She wants to make movies where people can feel safe in the movie theater."

"Second, I hope that people catch on to the layers of the story and how deep it actually is, and Laura's journey, and the metaphors for how repressed we are," she continues. "And I keep saying women, but it's not necessarily just women, anybody can feel that way. And this idea of befriending the monster in your closet is such a life hack. Imagine not being scared of the thing that scared you in your childhood anymore! Like how liberating and how beautiful to actually fall in love with it and to make peace with it and then be able to go through life fearless like that. I wish that for everyone. So I hope that it makes people think and that they wanna re-watch because there's every time that you watch this movie there, you'll see more of the genius that Caroline injected in like tiny little details."

Vertical Entertainment

And for an actress who went to school for theatre and describes it as her "first love" (not to mention the fact she stunned as Vanessa in 2021's In The Heights), she was more than happy to step back onto the stage...kind of. "It was so fun," she says. "Being able to portray that world so accurately too, we had a lot of actual New York theater people come in and do little one-scene things."

"There are people like [Laura's ex] Jacob out there, there's that nervousness, the tension, the excitement, the anticipation, and it's such a beautiful process," she continues. "I love being able to live vicariously through Laura and live out that dream of the Broadway debut. And I think there's such a stigma against theatre and musicals in film, such, like, a rejection that I don't understand because there used to be a time where every movie was a musical and it was amazing! What happened? But to show another side to it through not full face musical, but a little taste of that in a movie that otherwise is a normal movie, I think for me as a theater nerd, as a musical theater geek, it's great to be able to lure people in and be like, 'Look at this beauty, so cool. Maybe go watch musicals!'"

See Melissa Barrera in Your Monster now! Ready to get in a spooky mood? Check out 42 Spooky Halloween Movies To Stream On Your Next Night In for the ultimate movie marathon.

This interview has been edited for length and clarity.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet La Wuandia, singer, songwriter, and promoter behind the Chicago-based global entertainment company Agape Vibes.

La Wuandia of Agape Vibes

What's the most unexpected business challenge you've faced and how did you overcome it?

When I began in the late ‘90s, it was not a surprise that financial institutions would not lend to unconventional or non-traditional businesses like a performance company and even further to a person of color, and even to a female person of color. That was one of the initial road bumps. Then, when the pandemic hit, I had to figure out how to still perform for profit. The audio isn’t great on Zoom, so I started reaching out to other groups and we started performing outdoors, and traveling around the country. They were practically giving hotel rooms away!

What’s a recent small win for you and your business?

Staying Alive. Staying Alive. [laughs] During the pandemic, so many doors closed. But I was able to support my band members who did not have nine-to-fives to fall back on. Now, whenever I do have a performance, if they have something booked, they'll find a sub for that book and come and perform with me. You got to love that integrity.

Who is a woman in business that you look up to and why?

I had the opportunity to meet [a late Supreme Court Justice]. I was a flight attendant, and when she was leaving the plane, she told me she had never experienced a flight with my service ever before. Of course, I was floating. For someone of that caliber to stop and actually recognize and acknowledge my services is truly amazing. I love her story, how she was able to balance work and life and family, then to be able to go as far as the Supreme Court. That was amazing to me.

What's a book, podcast, or resource that has made an impact on you as an entrepreneur?

I love motivational speaker Jim Rohn’s practical applications and how he helps an individual to recognize that a lot of what we are hoping to obtain is already within us, it's a matter of focus. It's a matter of keeping our thought processes positive and moving forward. And also to keep our circle with positive like-minded individuals.

How has the free Verizon Small Business program helped propel your business forward?

The one beautiful thing that I love that Verizon did was to analyze my website [via 1:1 coaching]. I started to learn how my website was being utilized in terms of the traffic and how I can make better use of it. Their digital platform also offered peer networking, peer coaching, mentoring, and it was not a long drawn-out type of programming or training. It was to the point, and then offered a way to get more information. Finally, what I learned from the Verizon program is how to pay myself and how to assess my worth. I was paying myself whatever was leftover, but I realized that was wrong. I needed to give myself a salary.

Learn more about the free Verizon Small Business Digital Ready Program and Agape Vibes.

Illustration by Daniela Jordan-Villaveces.

Celebrity breakups are never fun to hear about (hello, Zoe Kravitz and Channing Tatum 😭), but sometimes they seem to give entertainers a boost of personal and creative inspiration. Case in point — Natalie Portman's divorce has given her an almost femme fatale edge. We last saw her in Lady in the Lake, but she recently stepped out with a new hairstyle that's reframed her face!

What new hairstyle does Natalie Portman have?

Natasha Campos/Getty Images for Netflix and Pascal Le Segretain/Getty Images

On October 28, Natalie Portman turned heads when she stepped onto the red carpet at the 68th Ballon D'Or Ceremony at Theatre Du Chatelet in Paris. She's traded in the long balayage hair she's been wearing for a shorter dark brown bob that rests slightly below her chin. Though the silk press may be in style, Natalie allowed her curls to shine and seemed to wear eye makeup that mirrors her new hair color.

The actress also shared a pictureof herself next to Aitana Bonmatí and a clearer view of her hairstyle is visible. She didn't mention anything about it, opting to keep the focus on Bonmatí's achievement instead. "Hero 🙌 Congratulations Aitana Bonmatí on your Ballon d’Or award! It was such an honor to be there with you and to celebrate all you’ve done for women’s football." her caption says.

Even if Natalie doesn't care to address this new style, we think it's perfect for her!

When did Natalie Portman announce her divorce from Benjamin Millepied?

Unique Nicole/Getty Images

Prior to getting divorced, sources say Natalie tried her best to reconcile things in her marriage to Benjamin. But, it seems like some things — like infidelity — are hard to move past. "She didn’t give up on [her marriage] lightly. But it became pretty apparent toward the end of last year that her heart had gone out of it," one person told US Weekly. Apparently Natalie started noticing a trend in her ex-husband's behavior prior to his bombshell affair because another source told the outlet that the ballet dancer "would sometimes not return home and was taking work trips that didn’t add up."

This ultimately led Natalie to file for divorce, but it was done "quietly," according to PEOPLE's report in March 2024. Not only that, but the news outlet is reporting that the divorce proceedings are officially over! A source said, "It was initially really tough for her, but her friends rallied around her and helped get her through the worst of it." Natalie's apparently "come out the other side of it stronger and is finding joy in her family, friends and work."

Why did Natalie Portman and Benjamin Millepied get divorced?

Pascal Le Segretain/Getty Images

Although Natalie Portman didn't 100% address what happened, fans have long speculated that Benjamin's alleged cheating mishap was the cause of their marriage's demise. Page Six reported the couple were struggling to deal with the ballet dancer's romantic interest in the "glamorous young climate activity Camille Étienne." At the time, a source told the outlet Natalie and Benjamin were trying to hold things together. "They have not split and are trying to work things out. Ben is doing everything he can to get Natalie to forgive him. He loves her and their family."

How long were Natalie Portman and Benjamin Millepied married?

John Shearer/Getty Images

Natalie Portman and her ex-husband Benjamin Millepied were married for 11 years prior to walking away from "happily ever after," (via People). They also have two children together, Aleph (12) and Amalia (7).

We're always sad when couples breakup, but we love to see that Natalie's moving on with her life and showing that she's willing to embrace something new — like her shorter bob!

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Gisele Bündchen is a household name, no matter who her partner is — but it's no secret the supermodel made waves when she split from her football star husband, Tom Brady, in 2022. It's clear she's not holding on to the past, though. After dating Joaquim Valente for the past two years, the couple is officially expecting their first child together! Here's everything we know about Gisele's growing family!

Is Gisele Bündchen pregnant?

Michael Loccisano/Getty Images for Gaia Herbs

Yes! According to PEOPLE, an inside source told the outlet that the 44-year-old supermodel is officially expecting her third child. This is her first baby with current boyfriend, Joaquim Valente. The source said, "Gisele and Joaquim are happy for this new chapter in their life and they're looking forward to creating a peaceful and loving environment for the whole family."

Who is Gisele Bündchen's boyfriend?

Instagram/gisele

Joaquim Valente is a jiu-jitsu professional at his family-owned studio, Valente Brothers. The 34-year-old continues a decades-long tradition of teaching this martial art to future generations — and his girlfriend!

These two have been linked together since 2022, but didn't start officially dating until June 2023 according to PEOPLE. In 2024, a source also told PEOPLE that this wasn't "a serious love affair," but the tides have clearly turned since then.

In March 2024, Gisele The New York Times, “This is the first time I am seeing someone that was a friend of mine first." She then noted, “It’s very different. It is very honest, and it’s very transparent.” She also was quick to deny that there was any overlap with her ex-husband, stressing that these types of rumors happen "to a lot of women" who "have the courage to leave an unhealthy relationship."

As for the most current state of Gisele and Joaquim's relationship? A source told Page Six, “Their chemistry together has always been there and they have a lot in common. They've been in love for a while." That being said, sources also told Page Sixthat they don't think the pair will get married "anytime soon." Despite Gisele being "thrilled" to welcome another child, her friends tell the outlet that the couple will just "live together for now."

Regardless, we're also thrilled for these two, and we hope their new child brings them so much joy!

How many kids does Gisele Bündchen have?

Instagram/gisele

Gisele Bündchen and Tom Brady have two children together — Bejamin Rein (14) and Vivian Lake (11). According to Page Six, a source says that these two "really like" Joaquim Valente, as he's been living with them in Miami "for a while." We just know these two will be fabulous siblings to the new little one, given the way they show so much love to their parents!

When did Gisele Bündchen and Tom Brady get divorced?

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Gisele Bündchen and Tom Brady officially divorced in 2022. However, according to Page Six, this all started back in 2020 when Tom wouldn't retire from the NFL — and according to a source from PEOPLE, their problems date back as long as 10 years! Regardless, it's clear Gisele's moved on to a new chapter in her life. Good for her!

Has Tom Brady said anything about Gisele Bündchen's new pregnancy?

Instagram/tombrady

While sources told TMZthat Gisele Bündchen told Tom Brady about her pregnancy before the news broke to the general public, other sources told Page Sixthat he only just found out "very recently" — and apparently, he didn't find out from Gisele. Sources explained to Page Six that the ex-spouses "talk when they have to." So I guess this situation didn't exactly qualify as having to talk...

Tom hasn't made an official statement about Gisele's pregnancy, but he did take to Instagram on October 28. The former football star posted an image of the sunset, three hearts, and The Chicks' cover of "Landslide." The Stevie Nicks original is all about the changes life brings, so Tom's seemingly alluding to the changes coming in his own life.

Whatever happens next, we hope that this modern family navigates this new chapter with grace and love!

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