How to Quit Your Day Job and Start a Company for Perfume Fanatics

Subscription boxes are an awesome way to dive into whatever you love, sample different goodies and discover new products. If you’re obsessed with cats, there’s a box for that. You can get cool stuff for your kiddo — like secret spy missions and curated books and toys — mailed to your door. If you’re a beauty maven, you can get nail polishes, makeup and drugstore buys sent to you every month. If you’ve ever wondered how to launch a subscription box service that caters to the luxury crowd, we’ve got you covered. In this week’s How to Quit Your Day Job series, we chat with Rachel ten Brink, co-founder of the perfume subscription service, Scentbird.

Before co-founding Scentbird, Rachel had a very successful career in the beauty industry, working for top brands like L’Oreal, Elizabeth Arden and Estee Lauder. Through her years in the business, she gained invaluable management skills, a network of key players in the fragrance field and a deep understanding of the marketplace. She wanted to start her own company and tried to start her own beauty line, but quickly realized that it was too hard to go solo. Rachel shifted gears. She was seeking co-founders at startups who had a different skill set than she did. “I spoke to about 15 startup companies before meeting my co-founder, Mariya Nurislamova (pictured on right), and it immediately clicked. I loved her vision, and I personally identified with the problem she was trying to solve. I was also impressed with the other two co-founders she already had on board who had deep technical knowledge,” says Rachel. Now, the company, which has been around for two years, has grown, introducing their customers to fresh new scents every month.

The Tips

1. Seek out people with different experiences to support you. Rachel loves that her fellow co-founders have tech backgrounds, while she’s from the beauty world. Scentbird’s Chief Technology Officer Andrei Rebrov is an actual rocket scientist who is able to look at things analytically that Rachel might not have considered. “We are a very close team that really cares about each other. I always feel they have my back and vice versa. You will go through lots of ups and downs in a startup, so you really need that kind of trust,” says Rachel. She shares that her and her team agreed on day one that they wanted to go big or go home, and that motto has united them through all the challenges of a startup subscription-based company.

2. Make your members happy. With a subscription service, it’s all about bringing new and interesting products to your customers that they will love, particularly with something so specific like perfume scents. Rachel knows that the sense of smell is tied to individual memories, so the experience of perfume is unique to her loyal members. “We carefully listen to our customers and often ask them on social media what brands they’d like to try,” says Rachel.

3. Work with influencers. One of Rachel’s favorite parts of her job is working with key influencers in the beauty space to get the word out about Scentbird. “We do a ton of influencer marketing and I manage the relationships. It’s a huge range of personalities. I love to see what ideas they come up with and their creativity,” says Rachel. Tapping into the right people who can share your brand with their audience is huge for a millennial-focused company (or any biz for that matter).

4. Don’t fall in love with your baby. When you work really hard on your passion project, it’s easy to become enamored with the final outcomes. After all, you put blood, sweat and tears into the process. But Rachel warns that sometimes you have to give a good, hard look at your company and its pitfalls. “We spent almost a year trying to make a different business model work, like Warby Parker for perfume, and there were huge issues and no growth,” says Rachel. Scentbird switched over to a subscription model, and it clicked. “You have to always remain objective no matter how hard you’ve worked on something.”

5. Communication is key. Rachel admits that — as an entrepreneur and mom — her life is particularly hectic and time is very scarce. “My family lives in Costa Rica. My husband is in Venezuela. My other three co-founders moved to California while I commuted back and forth and managed our New York-based team,” says Rachel. She stresses that her husband, Herman, deserves a lot of credit for supporting her career, especially with two young kids. “Communication is hugely important, like talking through issues, agreeing on priorities and asking for help. My husband knows I always try my best for the family, even if I am not always there,” says Rachel. It’s a delicate balancing act juggling her family and her work, but like most working moms, Rachel does the best she can to be present for both parts of her life.

6. Get excited about your products. If you want your potential customers to be excited about your company, you have to love it as they much as they do. Rachel confesses that her dressing table is exploding with perfume bottles, but she’s always on the hunt for just one more bottle. “I get very excited when we try new scents. I particularly love meeting with niche brands and speaking with perfumers and founders, as their artistic inspiration and creativity never cease to amaze me,” says Rachel. She shares that, for every 50 fragrances that they sample, Scentbird adds about one to the company’s platform.

7. Talk about your idea. When you’re just starting out, it can be scary to discuss your future plans, because you might worry that things won’t pan out as perfectly as you had envisioned. But Rachel suggests that you talk about your idea and get feedback early on. “It can be intimidating at the beginning because you will feel it’s too premature when it’s not perfect. That’s the point,” says Rachel. Listen to the feedback, take the criticism that works for you and keep going.

Perfect Your Skills

1. Take Beginning Classes at The Institute of Art and Olfactory (starting at $50): Located in Los Angeles, this nonprofit organization offers open sessions for beginners to learn the basics of making perfume. For more advanced sessions, snag a spot with perfume professionals in two-day workshop intensives.

2. Build Your Brand on Social Media Online Class ($39): Figure out what platforms would be best for your business, set up a weekly editorial calendar and learn how to find your target audience with social media guru Melanie Ham.

3. Learn How to Run a Successful Subscription Business (Free): Subscription School offers dozens of online guides, videos and webinars on how to start a subscription-based company. Topics covered include Building the Perfect Box: A Guide to Product Procurement, Four Best Practices for Facebook Page Management and Communicating With Customers — Dos and Don’ts.

What’s your dream career? Tweet us @BritandCo to let us know, and we could feature it in the next column!

(Photos via Scentbird)

No matter what kind of day you're having, Marissa Cooper's having a worse one. Mischa Barton's The O.C. character went through the ringer during the first three seasons of the teen drama (remember how she overdosed in Tijuana...and also saw her parents post-hookup after their divorce?).

And during her time on The O.C., Mischa Barton struggled with drug and alcohol abuse. She was arrested for a DUI in 2007 and eventually received involuntary psychiatric hospitalization in 2009 after allegedly threatening to end her own life. And in a new interview, Peter Gallagher (who played Sandy Cohen on the show) says he's "just so grateful" for "the fact that she’s still alive."

  • Mischa Barton starred alongside Peter Gallagher in The O.C. from 2003-2006.
  • The actress has revealed the "trauma" of being a star at that point in her life.
  • Peter recently opened up about how he's thankful "she’s still alive."


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The O.C. follows Ryan Atwood, who moves in with the Cohens after getting kicked out of his mom's house, and starts a relationship with Marissa shortly after. While Peter Gallagher played Adam Brody's TV dad instead of Mischa's, Sandy was a definitely father figure for Marissa, and it seems like Peter felt that same responsibility off camera.

"I’ve always felt very protective of her," Peter told The Independent. "First fame is toxic. First fame can kill you. She was 16 years old when she started working with us, so just the fact that she’s still alive, I’m just so grateful."

“You can go to therapy every day for the rest of your life,” Mischa said in a 2023 interview with The Sunday Times. “There’s just a certain amount of trauma [from] all that I went through, particularly in my early twenties, that just doesn’t go away overnight.”

Josh Schwartz and Stephanie Savage revealed that season 1 overdose not only served as a cliffhanger, but gave “network executives an escape hatch on a performer they had been wary about” (via People). But Mischa Barton got her big break, becoming "how people knew the show," and (thankfully) Marissa recovered — only to die after a car crash in season 3.

As hard as that season 3 ending is to watch, Mischa did have the opportunity to watch it with Rachel Bilson and Melinda Clarke for the first time on their rewatch podcast. "It needed to be a thing, after everything she's been through, but if it's here I'll watch it with you," Mischa says.

"I couldn't do it, Mischa, I couldn't do it," Rachel adds. "But I'm going to do it if you're going to do it."

Mischa says even though being written off the show "was a little bit of a bummer," it wasn't necessarily a surprise. "The character was just doing too much," she told Vanity Fairin 2023. "And I think they ran out of places for her to go. It was not the best thing in the world, [but] there wasn’t much you could do at that point. It was whether she could sail off into the sunset, or die. At that point, I guess it’s better to have the more dramatic ending.”
What did you think of The O.C. season 3 finale? Let us know on Facebook!

Former Disney Channel star Dylan Sprouse and model Barbara Palvin are certainly living the sweet life after tying the knot in Palvin's native Hungary. The couple, who have been together for nearly five years, have always been pretty low-key — except for the occasional and undeniably adorable Instagram post (and a stunning wedding!). We are simply ~obsessed~ with this celebrity couple, especially after they pulled out all the stops for their couple's Halloween costume. Keep scrolling to see some of their best moments :').

See Dylan Sprouse & Barbara Palvin's Halloween Couple's Costume!

For Halloween Dylan Sprouse and Barbara Palvin stunned as the Phantom and Christine from Phantom of the Opera. Dylan wore a mask and a black cape, while Barbara wore a beautiful white dress. While the costume is obviously a nod to the musical, it also totally reminds us of their day as bride and groom.

"In Sleep He Sang to Me," Barbara said in a post, quoting the musical's titular number. "@dylansprouse my forever Phantom."

Who did Dylan Sprouse marry?

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On the couple's wedding day (July 15, 2023), Barbara wore a Vivienne Westwood wedding gown to celebrate her Hungarian nuptials, bringing together their nearest and dearest for an intimate(-ish) celebration. Barbara and Dylan tied the knot on her parent's property, which conveniently doubles as an event venue, with plans to host an larger wedding in California in the fall.

"This past weekend was supposed to be an intimate event, but we ended up having 115 guests in the end because there are a lot of people we care about, and we wanted them all to be there," Barbara told Vogue.

When did Dylan Sprouse and Barbara Palvin get engaged?

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Barbara Palvin on Instagram: "♥️"

After months of speculation surrounding the couple's engagement, Dylan and Barbara confirmed their engagement in conversation with Sprouse's twin brother, actor Cole Sprouse, for V Magazine in June, sharing that they got engaged last September.

"We didn't necessarily feel the need to be fully transparent with the public about that aspect of our engagement," Dylan said. "What we wanted to do with Stephen [Gan, V editor-in-chief] and the V team is make something that was kind of tongue-in-cheek about the nature of private versus public. We're playing with the idea of perception."

Barbara noted that the lovebirds wanted to announce the news "on our time," adding, "When some people leaked the information that we got engaged, our PR team was like, 'Hey, so you guys should do maybe a post about it or talk to this magazine or talk to that magazine…' That really annoyed me because I knew we were building this story up. So, I'm very happy that we ended up doing it our way."

When did Barbara Palvin and Dylan Sprouse start dating?

Sean Zanni / Stringer / Getty Images Entertainment

See Dylan Sprouse & Barbara Palvin's Dreamy Halloween Costume: "My Forever"

According to People, the couple met back in 2017 after a party when the Suite Life On Deck star slid into the model’s DMs (and as they say, the rest is history). The duo made their relationship Instagram official back in 2018 with Barbara’s sweet birthday tribute for Dylan’s 26th birthday.

Let’s be real here for a second though, we all knew they were endgame the minute Dylan went above and beyond to support Barbara at the Victoria Secret Fashion Show that same year (remember this viral video?). Three days after the fashion show, the Hungarian model told Vogue Australia that she hadn’t had a boyfriend in six years, but had now found “the perfect guy” in Dylan (we aren’t crying, you are).

How old are Barbara Palvin and Dylan Sprouse?

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Barbara Palvin was born on October 8, 1993, making her 31 years old. Dylan Sprouse was born on August 4, 1992, meaning he's 32 years old. So there's only a one-year age gap between them!

Stay up to date with all of Brit + Co's favorite celebrity relationships. Let us know your thoughts on Twitter!

This post has been updated.

2017's The Beguiled gave us one of the best groups of people of all time: Elle Fanning, Nicole Kidman, Sofia Coppola, and Kirsten Dunst just to name a few. And we're finally getting an Elle and Nicole reunion thanks to Apple TV+! "THRILLED to bring @rufithorpe genius hysterical heart-wrenching heartwarming book to your TV screens alongside a dream group of people!" Elle says on Instagram. Rather than having to test the success of its pilot, the series has already been ordered — even though the book it's based on isn't even out yet! Here's everything you need to know about the series.

  • Dakota and Elle Fanning will produce the upcoming Apple TV+ show Margo's Got Money Troubles.
  • The series follows Margo, who signs up for OnlyFans after learning she's pregnant.
  • The cast includes Elle Fanning, Nicole Kidman, Michelle Pfeiffer, and Nick Offerman.

Who's in the Margo's Got Money Troubles cast?

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Margo's Got Money Troubles Cast

We couldn't contain our excitement when we learned Margo's Got Money Troubles will star Nicole Kidman and Elle Fanning, but knowing Michelle Pfeiffer is also joining the cast is too much to bear! This is the first time the actress will collaborate with her husband, TV creator David E. Kelley, so we can't wait to see the magic they'll create (via Deadline).

Nick Offerman from The Last of Us and Parks and Rec will also star.

When is Margo's Got Money Troubles coming out?

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Margo's Got Money Troubles Release Date

We don't have an official release date for Elle Fanning and Nicole Kidman's TV show yet. I'm thinking if the TV show is in the early stages of planning, we could see it in 2025! Check out all of this year's best New TV Shows to hold you over until then.

What is Margo's Got Money Troubles about?

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Margo's Got Money Troubles Plot

Margo Millet is the daughter of a Hooter's waitress named Shyanne (Michelle Pfeiffer) and an ex-wrestler (via Deadline). She's always had to make it on her own, even though she's not sure how. When she enrolls in her local junior college, she's totally unprepared to get swept up into a torrid love affair with her English professor — or to get pregnant.

Now at 20 years old, Margo needs an income and fast. She decides to experiment with OnlyFans and ends up taking some of her estranged father's advice from the world of wrestling to create a character users will fall in love with. You can order the book now!

What is Elle Fanning and Nicole Kidman's new TV show?

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Margo's Got Money Troubles is coming soon to Apple TV+ thanks to a bunch of different producers. A24 is backing the film, as well as Elle and Dakota Fanning’s production company Lewellen Pictures and Nicole Kidman’s Blossom Films, to name a few.

What else has Elle Fanning and Nicole Kidman starred in?

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Elle Fanning and Nicole Kidman starred in 2017's The Beguiled. The movie follows John McBurney, an injured Union soldier, who winds up at a female Southern boarding school after deserting the Civil War. But soon, as the women help him, tensions turn to rivalries and friends turn to enemies.

Are you excited for Elle Fanning and Nicole Kidman's TV reunion? Let us know what other New TV Shows you're watching in the comments.

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This post has been updated.