How to Quit Your Day Job & Start a Baby Products Company

As a new mom, you register for “must-have” baby items, only to find that your kiddo couldn’t care less about a lovey during bed time. As you learn about other baby products that absolutely save your life, like the best swaddles to soothe a fussy baby, you share them when friends have kids of their own. Somewhere along the way in motherhood land, you might even strike on a new idea to make raising little ones a little easier and want to start your own business as a mompreneur — like these mamas who started a baby wrap company and a breastfeeding kit. In this week’s How to Quit Your Day Job, we chat with Raegan Moya-Jones, co-founder and CEO of popular baby brand aden + anais, about how she started this company while working a full-time job and raising two babies.

Meet the Baby Company Pro: Raegan Moya-Jones

Born and raised in Australia, Moya-Jones moved to New York City in 1997 with her future husband and worked in sales at The Economist. In 2003, while pregnant with her first child, Moya-Jones searched in vain for a cotton muslin swaddle like was traditionally used in Australia, but she couldn’t find a swaddle in the US that was breathable like the ones from her home country. So she worked on her own swaddle, which became one of the first products offered by her new company, aden + anais.

When Moya-Jones came home from work at The Economist, she toiled away on aden + anais — often working until 3am, then getting up at 7am to head to her day job. She quit her sales role after aden + anais was already a million-dollar business; 25 million muslin swaddles later (named one of Oprah’s favorite things), Moya-Jones still loves the company she started over a decade ago.

The Tips

1. Give it your all. Moya-Jones credits her hard work at both of her jobs as leading to her success with aden + anais. While it wasn’t easy working two jobs while raising two children, Moya-Jones knew that her full-time position at The Economist was a significant financial contribution to her family’s income. Instead of focusing entirely on her new baby brand, she devoted her time to kicking butt in two places at once. “Because I wasn’t half-assing it at my full-time job,” Moya-Jones tells us, “I actually worked harder, so nobody could ever accuse me of not giving it my all.” It won’t be easy, but “working mom” has never been a cushy title anyway!

2. It takes a village. When Moya-Jones was working two jobs, she credits her supportive husband with being there every step of the way for her and their family. He held down the home front while Moya-Jones worked doubly hard to build her brand. Moya-Jones is quick to point out that they don’t give out awards for “most exhausted, depleted working mother, and yet we work as if that’s a virtue that will be rewarded.” Rely on your support team — whether that’s a spouse, friends, or family — to help you while you’re in the trenches. “If you have a partner, be clear about what you’ll need from them while you start up a business. Call on that village of yours, because you’re really going to need them,” encourages Moya-Jones.

3. Decide what fits your brand. Parents are always looking for innovative baby and children’s gear that is functional, stylish, and most importantly, easy to use. One of the reasons why parents are gaga for aden + anais products is that they’re multi-functional. A burpy bib, for example, is kidney-shaped, so it can start as a burp cloth and then double as a bib that covers your baby’s clothes when they’re ready to start solid foods. “We believe that baby things can and should be beautiful, and they should be there to make your life easier,” shares Moya-Jones. “Functional, stylish, and easy-to-use are how we decide what fits into our established brand.” Brainstorm what values you want to embody, and carry that through all of your decision-making for your company.

4. Be authentic. When Moya-Jones started aden + anais, it was born out of a need to provide a baby product that she knew would be so helpful to other parents. Ten years later, parents continue to buy aden + anais products and tell their friends about the company. “I’m not saying every brand needs to be a story about staying up all night, bootstrapping, and being an underdog,” explains Moya-Jones. “I’m saying that the brand needs to feel like there is something real behind it.” Connect with the true reasons why you started your company, and that will shine through to your potential customers.

5. It’s okay if not everyone is on board with your vision. Moya-Jones shares that when she first started her “crazy new life as an entrepreneur,” not everyone was cheering her on to success. Since she was devoting all of her time to work and family, some of her friends didn’t understand why she didn’t have time for those friendships. “Just because you’re all-in on your new life doesn’t mean that everyone else will be,” admits Moya-Jones. Don’t take it personally if your cheer squad loses a few members — keep going in the direction that makes you happy and works for you.

6. Don’t let fear win out. While she’s now running a major brand, Moya-Jones doesn’t want to romanticize the early days of aden + anais, which were a lot of hard work and devotion. But if that four-letter word F-E-A-R starts popping up in your vocabulary, don’t let it stop you. “As women, we’re conditioned to be risk-averse and to fear failure. We want to start when we’re already perfect. If you truly feel you’re an entrepreneur at heart, you have to be comfortable learning as you go, and comfortable with some suffering as you do it!” says Moya-Jones. Don’t wait for perfect. Do your homework, then go for it!

7. Find a partner who aligns with your vision. Back when Moya-Jones started aden + anais, she launched the company with a friend. Moya-Jones and her former business partner have since parted ways, and she’s learned a few things from the partnership. “You need to make sure that any business partner you have is 100 percent aligned with your vision,” she advises. “It’s a big commitment to make with a person, and even if there are two cooks in the kitchen, your business has to have a strong and singular voice.” If you decide to start your dream job with a co-pilot, Moya-Jones recommends having your business relationship documented, outlined legally in writing to prevent hurt feelings or disputes if things don’t pan out.

Perfect Your Skills

1. Build Your Digital Brand Online Class ($49): Join creative director and designer Caroline Winegeart as she helps you learn how to create a blog or website that embodies the brand of your particular business. Pair fonts and logo designs for a winning look that’s unique to you.

2. Design Patterns in Adobe Illustrator Online Class ($39): Part of the aden + anais brand is the lovely patterns that adorn the company’s bibs, swaddles, blankets, and more. Designer Megan Gonzalez of creative studio MaeMae & Co will teach you how to take abstract shapes and turn them into custom patterns, as well as how to print your pretty patterns on various surfaces.

3. Learn from Other Female Entrepreneurs (Free): Explore the goodies over at the Female Entrepreneurs Association for blog posts and videos geared toward the creative business owner, and sign up for their Members’ Club to get access to more courses focused on inspiring & empowering women to create successful businesses. Topics like “30 Days to Program Your Mind for Success” and “3 Tools to Save You Massive Amounts of Time” will get you focused and ready to meet your goals.

What’s your dream career? Tweet us @BritandCo to let us know, and we could feature it in the next column!

(Photos via aden + anais)

Betsey Johnson turned 75 last year, and her feminine hippie style is famous in fashion. The designer has dished on how to nail your own personal style, rents out her stylish Mexican home via Airbnb, and knows how to rock a red carpet with her signature split. In this week’s How to Quit Your Day Job series, we chat with the fashion maven herself, Betsey Johnson, who blazed a path for herself, starting in the 1960s, to create a whimsical style that is uniquely hers. Here, Johnson shares some hard-earned wisdom for future fashionistas and creatives with all the sparkle and wit you’d expect from the pretty in pink powerhouse.

MEET THE FASHION ICON: BETSEY JOHNSON

In 1964, Betsey Johnson won a Mademoiselle magazine contest to become a guest editor and charmed editors at Mademoiselle with her home-sewn t-shirt dresses. A year later, she became the top designer for Paraphernalia, a clothing boutique in New York City, that catered to a younger clientele that offered silver mini skirts and neon bikinis, and had go-go girls dancing in the store windows. It was London-style by way of NYC, and Johnson was one of the first employees. After her experience at Paraphernalia, Johnson wanted to branch out on her own. Now, with 50+ years working in the fashion industry, the style icon gives an inside look at how she built her empire and what she hopes other creative women implement in their own career journeys.

Brit + Co: What’s your morning routine?

Betsey Johnson: Lately I have been crawling out of bed at 8:30am, which is quite late for me because I am usually a 7am girl. I really enjoy spending time in my backyard, so once I’m up, I drift into the kitchen and have my one cup of black coffee. I often take my coffee to my birds-of-paradise garden in the backyard and sit among my flowers. I’m all about fruit for breakfast, and I’ve been on a grape kick recently. Once I’ve eaten, l call my assistant and we will go over what I am up to for the rest of the day. My schedule usually changes from day to day, so I never know what the day will bring!

B+C: What inspired you to start your brand?

BJ: I worked for 10 years in the industry before starting my namestake brand, and between the ’60s and ’70s, I realized that I wanted to be my own boss, have my own company, do my own thing. I simply just didn’t want to work for anyone anymore.

View this post on Instagram

Sparkle in our step ✨ Dancing on our minds 💃

A post shared by Betsey Johnson (@betseyjohnson) on

B+C: You are a pioneer in the fashion industry and celebrated diversity like casting transgender models in your runway shows. How were you able to trust your inner voice in your business life and beyond?

BJ: Sometimes you have to keep your blinders on and move full speed ahead without distraction from what others are doing/saying. I cast my shows to represent the world I see around me, and that is the most important thing to me.

B+C: You’ve got a book in the works about your life, a boutique hotel in Mexico, and continue to be involved in your company. What keeps your creative spark alive?

BJ: Nothing can keep you creative, you either live it and you have it, you either do it or you don’t. There is no time zone, season, or reason for you to be creative. You just have to motivate yourself and be your own biggest source of energy! No one or anything should be able to make you do something if you don’t have passion for it.

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No such thing as too much pink 💖

A post shared by Betsey Johnson (@betseyjohnson) on

B+C: What have you’ve learned from a failure or mistake you made?

BJ: Your past, the mistakes you’ve made, and the failures that follow you are only going to help you direct how you want to live your future. I am always looking back to my past to inform the way I want to do things now. We should never be ashamed of our mistakes. They make us who we are!

B+C: What’s the best advice you’ve ever gotten?

BJ: “Love it or it will leave you.” I feel you have to love what you do, and be connected to the whole business, then the best results will happen.

B+C: Your clothes, design style, and personality are iconic while remaining true to who you are as a person. What would you tell future female fashion designers about how to blaze their own trail?

BJ: Always be true to yourself. It’s the most important thing you have. Be kind, respect others, and fight hard for the things you want.

B+C: Name two female heroes who you think should get a shout-out.

BJ: First, I want to give a shout out to [my daughter] Lulu and my grandkids. I’ve been with them more than anyone else in my life, and I don’t know where I’d be without them. Also, women like Tina Turner, Madonna, and Janis Joplin have always been huge inspirations for my clothing and in my life. I can’t just pick two!

B+C: If you could tell aspiring creative women anything, what would it be?

BJ: You have to work really really really hard, but you should want to work hard. I think you make your own luck. I’ve been lucky in my life, but that is because I’ve worked hard. I believe the same thing can happen for any other young women out there.

RELATED: Insta Icon Eva Chen Dishes on Her Career, Fashion, and Her Latest Dream Collabs

(Photos via Betsey Johnson)

The only thing better than spending two hours with your favorite fictional characters? Spending 7 hours with them! Cruel Intentions (you know, the 1999 classic starring Reese Witherspoon, Sarah Michelle Gellar, Ryan Phillippe, and Selma Blair) is turning 25 this year, and Prime Video is releasing a brand new TV show inspired by the movie. And the series has a fresh twist that will keep even the most dedicated Cruel Intentions fan on their toes. Here's everything you need to know about the show!

  • The Cruel Intentions TV show, inspired by the 1999 film, is coming to Prime Video.
  • The cast includes Sarah Catherine Hook & Zac Burgess. While Selma Blair isn't listed, "maybe there will be a cameo."
  • The series premieres on Prime Video this November.

    Where can I watch Cruel Intentions TV show?

    Cruel Intentions Release Date

    All eight episodes of Cruel Intentions drop on Prime Video November 21, 2024. That means you can watch them all in one sitting (and then watch them again...and again) or you can spread them out over Thanksgiving week. Is there anything better than watching a new TV show with a cranberry cocktail? I think not.

    Did they remake Cruel Intentions?

    Jasper Savage/Prime Video

    Cruel Intentions Plot

    Yes, the Cruel Intentions TV show is a remake of the 1999 movie! This new adaptation takes place at a prestigious college in Washington, D.C. Step-siblings Caroline Merteuil and Lucien Belmont are determined to stay on top of the food chain — especially after a dangerous frat hazing threatens to eliminate the school's Greek Life. The best way to keep the sororities and fraternities on campus? Seduce the most unexpected sorority sister: Vice President's daughter Annie Grover.

    Who's in Cruel Intentions?

    Jasper Savage/Prime Video

    Cruel Intentions Cast

    Prime Video's new Cruel Intentions is full of standout actors, and I can't wait to see their moment in the spotlight! The cast includes Sarah Catherine Hook as Caroline Merteuil, Zac Burgess as Lucien Belmont, Savannah Lee Smith as Annie Grover, Sara Silva as Cece Carroway, John Harlan Kim as Blaise Powell, Khobe Clarke as Scott Russell, Sean Patrick Thomas as Professor Hank Chadwick, and Brooke Lena Johnson as Beatrice Worth.

    The original Cruel Intentions movie stars Sarah Michelle Gellar, Ryan Phillippe, Reese Witherspoon, and Selma Blair. While there's no word on whether any of the OG cast will return, I'd love nothing more than to see Reese make a cameo! Selma told Variety on October 24 that even though she hadn't been asked to join the series, she'd love to make an appearance. "Maybe there will be a cameo or something," she says. "I’m excited to see it.”

    Let us know on Instagram if you want to see Reese Witherspoon or Selma Blair appear in the Cruel Intentions TV show, and check out the other November TV shows you absolutely can't miss.

    If your sweet tooth is your calling, why not learn how to turn your dessert dreams into a full-time passion from women entrepreneurs who took their inspiration beyond an idea? One movie date with her future husband to see Willy Wonka and the Chocolate Factory prompted Sugarfina co-founder Rosie O’Neill to wonder why grown-up candy stores didn’t exist. Food blogger Katie Higgins flipped her side gig of writing healthy dessert recipes into a career, and food scientist Natalia Butler found her ideal job creating new flavors for the Ben & Jerry’s ice cream empire. In this week’s How to Quit Your Day Job, we chat with Kim Malek, the CEO and founder of Salt & Straw — a popular West Coast chain of ice cream parlors focused on local flavors — about how she turned her idea for a community-based gathering spot for good times into a sweet success story.

    Meet the Ice Cream Pro: Kim Malek

    Years before Salt & Straw founder Kim Malek started her company, she worked at Starbucks Coffee, Yahoo!, adidas, and Gardenburger in marketing, community outreach, and product management and development. But inspired by the time she lived in the foodie paradise of Portland, Oregon, she had a vision to create a local eatery where friends could gather. Fourteen years later, she and her cousin Tyler, now head ice cream maker, started with an ice cream cart in Portland. Their unique flavors, like Strawberry Honey Balsamic with Black Pepper and Pots of Gold & Rainbows (a mix of colorful marshmallows and cereal milk-flavor), garnered fans and graced Food Network’s list of the Top 5 Ice Creams in America.

    With brick-and-mortar scoop shops now open in Los Angeles, Downtown Disney District, Portland, San Diego, San Francisco, and Seattle, the neighborhood ice cream dream Malek had 14 years earlier is now a thriving company. This year, Salt & Straw is gearing up to open its 19th location, and the team will be releasing its first cookbook, the Salt & Straw Ice Cream Cookbook (out April 30).

    Brit + Co: What’s your morning routine?

    Kim Malek: I have three kiddos, and I try to always take them to school when I’m not traveling. My mornings are all about them. I wake up around 5:30am, take our new puppy out for a little walk, make coffee, and pull myself together over a morning dose of NPR, and then wake up the littles and get them rolling. I’m big into ensuring they have a well-rounded breakfast, so I’m always dreaming up new things to serve along with a large plate of fruit daily. We dash out the door to be sure they have some time to play before school starts (essential to burn energy before sitting all day), which also gives me time to connect with other parents and teachers. Having accomplished all of that before I arrive at the office by 8:30am makes me feel like I’ve already packed in a lot. It’s great momentum for my busy day ahead.

    B+C: What inspired you to start your company?

    KM: I’d spent most of my adult life in Seattle but lived in Portland for a brief period in the mid-’90s. While there, I was struck by the incredible sense of community and collaboration that I experienced, and I was convinced that an ice cream shop would be the perfect way to reflect that. I wanted to create a place where people could run into their neighbors and spend time with friends and family. I started to work on a plan to open a shop and even looked at real estate. But I got cold feet and retreated back to my safe corporate job for the next 14 years, until the stars aligned for me to move back to Portland in 2010 and dust off my plans. Now, when I see the lines and groups of people who come together at our shops, it’s really gratifying to know that my original inspiration of creating great neighborhood gathering places has come to life in so many wonderful places up and down the West Coast.

    B+C: How do you challenge yourself as an entrepreneur?

    KM: I heard [football quarterback] Joe Montana speak several years ago and identified with a statement he made about being motivated by fear. As a classic entrepreneur who is motivated by the possibilities with a great appetite for risk, also being motivated by fear seemed ironic to other people when I described it. I had the opportunity to sit next to Joe at a dinner a few months ago and let him know that his statement had stuck with me all these years later and asked him if he’d explain a bit more what he meant by that. He said that he was generally pretty confident that he’d succeed at whatever he was doing, but he was motivated by fear to create contingency plans, be more ready than seems logical, and work harder than anyone else. I loved that!

    B+C: Tell us about how your family and friends help support your business.

    KM: My family has been instrumental in the company. I founded the company with my cousin Tyler. He wanted to join me to make ice cream when I was getting the company started, but he’d never made ice cream before and just started culinary school. He lived in my basement and experimented with ice cream making on a machine he got at Goodwill. It quickly became apparent that he was really talented, and he became the head ice cream maker right off the bat. It turned out to be a terrific partnership, and his culinary sense has made the company what it is today. The other person I have to mention is my partner Mike. Before I started Salt & Straw, I lived in Seattle and was about to move to NYC. I came to Portland for a birthday and met a guy in a bar, which doesn’t usually end well, but we are still together with three kids. And so I moved to Portland instead of NYC for love. I began working on the business but didn’t really have the funding needed. I cashed in my 401(k), sold my house, and had a garage sale to raise money, but was still $40K short. Mike put his house up as collateral for a small loan from the City of Portland to secure the final funds needed. He’s been an incredible support ever since.

    B+C: What have you learned from a failure or mistake you made?

    KM: One mistake that most growing companies make is around hiring. I’ve learned what a costly mistake this can be. I’ve found that spending more time on scoping roles to be sure we understand what the company needs over the next two to three years and collaborating with the team on core competencies associated with the position are key to ensuring that we find the right person. It slows us down at the start but allows us to move forward with everyone aligned on what we are looking for in a candidate.

    B+C: What’s the best advice you’ve ever gotten?

    KM: One of the best pieces of advice I’ve gotten: not to take advice! Stay clear about your original vision and mission, and come back to that when making decisions. I find it most helpful for others to share their experiences versus offering advice. I’ve learned the most that way and have been able to choose how to incorporate that experience into my decision-making.

    B+C: What do you love about your job?

    KM: I’m most inspired by working side-by-side with people who have been with Salt & Straw since the beginning and have had a long career, continuing to push the company and others to new heights. It’s incredible to see how people have grown and taken the idea of this company far beyond what I could have imagined. I popped into a meeting recently with folks from all over the company working to figure out how to introduce a new product. It blows my mind to see these super-smart, passionate people creating a new future together.

    B+C: Name two female heroes who you think should get a shout-out.

    KM: First, Maggie Weissman, a principal at Billings Montana High School where I grew up and who went on to own Great Harvest Bread in Seattle. Before that, she was in the Peace Corps. I remember going to the drug store with her to buy toiletries for someone she was hiring who was recently released from prison. She worked on a plan to help him be successful in the job. Watching her go through the process changed everything I knew about what creating jobs could mean for others.

    Second is RBG [Ruth Bader Ginsburg]. One story I love about her is that when her son’s school called about her son’s behavior, she said, “He also has a father. Please call him from now as the first point of contact for issues pertaining to our son.” Since they both worked, it didn’t seem fair that the school always contacted her first. Funny enough, she said when the school now had to interrupt a man at work, they stopped calling so frequently. As a household with two working parents, it was a good reminder to be sure the systems and institutions we work with are supportive of co-parenting. It’s an ongoing struggle to make it all work.

    B+C: If you could tell aspiring creative women anything, what would it be?

    KM: Find your voice and use it. You have terrific ideas that the world deserves to hear. I think women tend to be too conservative in sharing their thoughts, dreams, and plans, and wait until they have things perfect to speak out. One of the biggest gifts someone can give you is to underestimate you.

    RELATED: How Two College Roommates Turned a Food Allergy Into a Superfood Ice Cream

    (Photos via Leela Cyd Ross)

    Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

    While I've been keeping up with all the buzz surrounding Demi Moore's The Substance, and definitely understood it was THE feminist movie of the fall, I remember opening X in mid-October, seeing an unhinged photo of Margaret Qualley as Monstro Elisasue, and thinking to myself, Wow, apparently I do not know what this movie is about.

    If you're in the mood for a new, edgy horror movie that you can watch anytime of year, then do I have good news for you: The Substance is streaming now! Here's everything you need to know about the flick, including how to watch it this weekend because it will definitely make a great Halloween movie.

    • The Substance is streaming now, but it's also still available to see in theaters following its September 20 release date.
    • The movie follows an actress supposedly past her prime who takes matters into her own hands with a powerful serum called The Substance.
    • The cast includes Demi Moore, Margaret Qualley, and Dennis Quaid.

    Where can I watch The Substance 2024?

    The Substance Release Date

    The Substance is streaming on Mubi and is available on Fandango at Home. You can also see the movie in theaters now. The Substance premiered on September 20.

    What is The Substance movie about?

    Mubi

    The Substance Plot

    In Coralie Fargeat's new movie, Elisabeth Sparkle (Demi Moore) is a used-to-be A-lister who's horrified when studio head Harvey (Dennis Quaid) fires her from her own fitness TV show. (The audacity!) When she learns about The Substance, a new drug that promises youth and beauty, she immediately buys in.

    A single injection and suddenly she's Sue, a twenty-something (played by Margaret Qualley) who's exactly what Hollywood is looking for. There's just one rule: you can only spend a week in each body at a time or things go very, very wrong.

    Who's in the cast?

    Mubi

    The Substance Cast

    The cast of The Substance includes all-star names like Demi Moore, Margaret Qualley, and Dennis Quaid.

    What is the meaning behind The Substance?

    Mubi

    The Substance confronts all the different pressures placed on women: to look young, to act mature, to constantly reinvent yourself. In an interview with Entertainment Weekly, writer-director Coralie Fargeat explains how Margaret's Monstro Elisasue "represents the monstrous part that we try to hide so much because we feel that we can't adapt or fit."

    The end of the movie, in which (spoiler!!) Elisabeth basically melts into a pile of flesh on top of her Hollywood Walk of Fame star, frees her from any and all expectations. "It’s the first moment where she’s able to love herself. It’s the moment she sees herself and it’s not disgust, but in fact it’s as if she’s seeing her true self for the first time," Coralie says. "There’s self-indulgence, tenderness. It’s the first time she looks at herself in the mirror and doesn’t criticize herself. She decides, okay, I’m going to go out there, this is me, I have my right to have my place in the world."

    Wondering what to watch next? Check out the 10 New November Movies We've Been Waiting All Year For!

    The holidays are slowly approaching, and thank goodness, because it means all of the yummy fast food holiday menus are on their way. If you can’t get enough of a seasonal drink (perhaps a little peppermint action), listen up: Dunkin’s holiday menu for 2024 was just officially announced!

    After rumors about the Dunkin’holiday menu for 2024 had been swirling around online, the Dunkin' Instagram account just confirmed a lot of the drink and snack predictions for the lineup, and they look extra good.

    Plus, one of Dunkin's menu items is filling the void in my heart from a missing drink on the Starbucks rumored holiday menu. Hint: it involves toasted white mocha!

    The Dunkin’ holiday menu for 2024 is speculated to drop on November 1, six days before Starbucks’ rumored holiday menu will hit. Scroll on to see everything joining the Dunkin’ menu!

    When will the Dunkin' holiday menu for 2024 drop?

    Meredith Holser

    According to some menu leaks and rumors surrounding the Dunkin' holiday menu, a new lineup of drinks and snacks will become available starting November 1, 2024.

    The famed foodie account, @markie_devo, broke the news about the Dunkin' holiday menu leak first.

    Does Dunkin' have holiday cups?

    Yes, Dunkin' has holiday cups! They'll be available on November 1, once the holiday menu drops. The coffee chain posted a sneak peek of the holiday cup design on their Instagramon October 31. It appears the Dunkin' holiday cups have designs of donuts, peppermint candies, ornaments, and more. The color scheme is mostly white, orange, and pink!

    Drinks On The Dunkin' Holiday Menu 2024

    Dunkin'

    NEW! Holiday Cookie Signature Latte

    This festive new latte is made with brown sugar cookie and toasted almond syrups and topped off with whipped cream, caramel drizzle, and a scoop of cookie butter crumbles. Sounds like a totally sippable dessert to me!

    Dunkin'

    NEW! Brown Sugar Cookie Oat Iced Chai Latte

    Allegedly only available to order through the Dunkin' app, the Brown Sugar Cookie Oat Iced Chai Latte sounds like it'll combine brown sugar cookie syrup with oat milk and chai to usher in the holiday season. Based on previous menu offerings, you should be able to get this drink iced or hot.

    Dunkin'

    Peppermint Mocha Latte

    The Peppermint Mocha Latte is a classic when it comes to the Dunkin' holiday menu, so I'm not surprised it's returning this year. This bev features peppermint and mocha syrups, espresso, and milk, topped with a hefty serving of whipped cream, mocha drizzle, and hot chocolate powder. Bring it on!

    Dunkin'

    Toasted White Chocolate Latte

    No shade to Starbucks, but their rumored holiday menu for 2024 kind of broke my heart when I saw the Toasted White Mocha from years past wasn't coming back. Luckily, Dunkin' is filling the void with their Toasted White Chocolate Latte: a sweet, white chocolate-filled sip topped with whipped cream, caramel drizzle, and cinnamon sugar topping!

    Dunkin'

    White Hazelnut Bark Coffee

    Available hot or iced, this coffee is prepped with a Dunkin' toasted white chocolate swirl, hazelnut flavoring, and cream. Any seasonal drink that has nutty notes wins in my book!

    Dunkin'

    Spiced Cookie Coffee

    Another reported "in-app only" drink joining the Dunkin' holiday menu, the Spiced Cookie Coffee will likely also be available to order hot or iced. I expect this bev to taste just like a snickerdoodle cookie!

    Dunkin'

    Cookie Butter Cold Brew

    I am so excited about this cold brew drink coming back for the holidays at Dunkin'. The Cookie Butter Cold Brew is made with brown sugar cookie syrup and topped with cookie butter cold foam and a scoop of cookie butter crumbles for extra crunch. Stay tuned, because there's a sweet snack joining the menu to match!

    Dunkin'

    Toasted White Chocolate Coconut Cold Brew

    This rumored app-exclusive cold brew will include notes of white chocolate and coconut – I need it now.

    Dunkin'

    Peppermint Mocha Hot Chocolate

    This anticipated app-only sip nixes the expected espresso for a very chocolatey (and peppermint-y!) effect.

    Snacks + Food On The Dunkin' Holiday Menu 2024

    Dunkin'

    NEW! Hash Brown Brisket Scramble

    Dunkin' has tested a number of breakfast Scrambles over the years, which is why I'm not totally shook by this food item coming to the holiday menu for 2024. This iteration will feature hash browns, scrambled eggs, shredded brisket, smoked cheddar cheese, poblano peppers, caramelized onions, and of course, a rich Texas queso.

    Dunkin'

    NEW! Almond Croissant

    The holiday menu will also bring the Almond Croissant to Dunkin's breakfast lineup. It's a butter croissant filled with chopped almonds!

    Dunkin'

    Cookie Butter Donut

    Yep – I need this in my belly ASAP. The Cookie Butter Donut is packed with a cookie butter filling, slathered with maple-flavored icing, then dipped in a delish speculoos cookie topping (tastes just like Biscoff cookies)! Sweet treat, anyone?

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    This post has been updated.