Colored Mascara Is Having a Moment — Here’s How to Add It to Your Beauty Routine

1. Sultry Makeup Look

If there's one thing Kaia Gerber's mom had on lock, it was the '90s sultry makeup look. Even today, Cindy Crawford continues to show why she was one of the OG '90s supermodels. You rarely saw her without intentionally tousled hair, a glossy and slightly metallic brown lip, and perfectly outlined eyes. Oh, and we can't forget her signature smile that she passed on to her amazing daughter!

Here's How To Get Cindy Crawford's Sultry Makeup Look

Bobbi Brown Long-Wear Cream Eyeliner Stick

Yves Saint Laurent Candy Glaze Lip Goss Stick

2. '90s Lip

If there's one thing fans could count on singer Brandy Norwood to do, it was sing and play a convincing coming-of-age teenager on Moesha. But, her style was just as noticeable because she always wore the cutest braids and stunning '90s lip combo that's still popular today. Try as I might, I've yet to part ways with this makeup look because it looks good on everyone.

You'll need a dark lip liner, a nude matte lipstick or gloss to complete this look!

Here's How To Get Brandy's Signature '90s Lip

Mented Cosmetics No. 5 Brown Lip Liner

Maybelline SuperStay Matte Ink Lipstick (Loyalist)

e.l.f. Glow Reviver Lip Oil

A little clear gloss goes a long way! The goal is to create a light sheen instead of lips that look dripped in gloss!

3. Brown Lipstick

There's a ton of iconic '90s makeup looks, but it seems like brown lip liner and lipstick had the girls in a frenzy! They couldn't get enough of it then and we're crazy about it now. Jennifer Anniston, America's sweetheart, was known for wearing a simple look that included brown lipstick that complemented her undertones.

All brown lipsticks aren't created equal, so we're sharing a couple of our favorite options!

The Lip Bar Vegan Matte Liquid Lipstick (Savage)

Makeup Revolution Lip Allure Soft Satin Lipstick (Divine Brown)

3. Cherry Red Lipstick

We can talk about red lipstick all day, especially if it has something to do with Winona Ryder's cherry red version! Ever popular today, it's a bold way to liven up your makeup if you plan to keep the rest of your face simple. Plus, you can wear it year-round if you want!

What we've learned is that blue-red lipsticks tend to be more universal, so we're sharing the ones we think will bring your own cherry red look to life.

Here's How To Get Winona Ryder's Cherry Red Lipstick

Juvia's Place The Reds Cherry Velvety Matte Lipstick

Charlotte Tilbury Matte Revolution Hydrating Lipstick (Red Carpet Red)

4. Doll Eye Makeup

We have nothing but the utmost respect for Pamela Anderson's decision to go makeup-free after decades of wearing it. Still, we'll always cherish the way her '90s makeup looks rivaled Barbie's. You'd always see Pamela wearing gorgeous eyeshadow that made you want to play in different palettes until you found the perfect combo to match whatever she wore on her eyes.

In honor of her doll eye makeup, here's a few makeup palettes that are guaranteed to give you a range of shades to choose from!

Colourpop Smoke 'N Roses Shadow Palette

Rare Beauty Discovery Eyeshadow Palette

Anastasia Beverly Hills Soft Glam Eyeshadow Palette

5. Sparkly Highlighter

Last but not least, we have to pay homage to the way Halle Berry looked like a perfect sparkly gem in the '90s. Her pixie haircut seemed to accentuate her cheekbones that had the perfect amount of glitter highlighter on it and we're obsessed with going back to the days where makeup literally glowed.

To achieve a similar look, you're going to need the highlighters we've chosen for you!

How To Get Halle Berry's Sparkly Highlighter Look

Fenty Beauty Killawatt Freestyle Highlighter (Girl Next Door/Chic Phreak)

stila Heaven's Hue Highlighter

Burgundy Lips

Sophie Vongkhamsao, Beauty and Content Specialist, let us know that burgundy is already becoming a fall fashion staple, but she also predicts the color will quickly become part of the everyday makeup look! Gone are the neutral shades of summer — this look exudes mystery and moodiness, which is just what we're going for! Vongkhamsao says, "Whether it’s a deep merlot or a plummy wine shade, this lipstick will offer some warmth to your skin — but make sure to pick a shade according to your skin tone. Concentrate on having a steady hand when applying your lipstick as darker shades can get messy."

To top it all off, Vongkhamsao says to add a deep lip liner to solidify the look and a little bit of lip oil to moisturize the lips. While I love a burgundy lip for day-to-day makeup, this color gets bonus points for fitting a vampy Halloween or cozy Christmas party look, so we expect it to only grow in popularity over the next few months!

Subdued Smokey Eye 

A smokey eye is a classic and timeless staple — and the dramatic look was especially on-trend for Bratsummer. However, Vongkhamsao says a more subdued version of the look will continue to be trendy throughout the colder months!

This fall, more demure smokey eyes will replace the darker, full glam. In order to achieve this, you'll wanna opt for lighter palettes, leaving the cut crease behind and using lighter grey eyeliner and eyeshadow to highlight your eyes. Vongkhamsao recommends avoiding bright eyeshadows and dark eyeliner, and instead using clear mascara to effortlessly flatter your natural look and lashes!

Grungey Girl Fall Eyes

If you're wanting to take more of a risk and opt for a grungey look, then try the espresso eyeshadow trend. Think tumblr-era-goth vibes, but in a more modern way — the la indie sleeze aesthetic really is back with a veangance. Beauty guru, Victoria Lyn, says that you can achieve this look using an eyeliner or liquid shadow to create an effortless smokey eye in black, brown, or even midnight blues.

This is the perfect makeup trend to end your Brat summer and transition into grungy girl fall. Victoria says that warm spices and jewel tones are the most flattering color palettes for the autumn season. Pumpkin tones, black cherry, and espresso shades are gorgeous not only on the lips but also eyes!

I will definitely be testing this look out myself!

Charcoal-Rimmed Eyes

We're seeing charcoal-rimmed eyes more and more of this fall! This look is such an easy way to flatter any eye color, but especially those with blue and brown eyes.

Wanna try the trend yourself? Simply, use a charcoal eye pencil to line the eyes on the top and bottom lid from your inner corner, and flick it out to elongate the shape. This will leave you looking wide-eyed and stunning all fall and winter long!

Dewy Skin

The dewey skin trend was extremely popular in the summer — we're looking at you, Nicola Coughlan — but guess what? It's not going anywhere according to makeup artist Randall Intrabartola. Fashion week after fashion week this year, it's clear this dewy look is sticking around and turning into a trend for fall and winter as well.

I could totally see this trend transforming into somewhat of a "winter-ice-princess" type of look for the colder months ahead! So hold onto your dewy foundations and liquid highlighters, because this is the look for 2024!

Rosy Cheeks

This is yet another summer trend that has definitely trickled its way into fall thanks to Hailey Bieber! She's brought back the rosy cheeks aesthetic in a way we can't escape. And honestly, I'm not mad about it — when cold weather starts to hit, my cheeks get rosy anyway, so why not make it a look?

I think we'll especially start seeing this light pink, iridescent shade like shown above. It's the ideal shade to take you from summer into fall and winter, eventually pairing with darker lipsticks to give a sugar plum kind of look.

French Red Lip

Lastly, my favorite trend has to be the classic, and oh-so-timeless French red lip. This is bright red lip is perfect, because bright red happens to be a fall color that's trending this season in fashion! So, it's the perfect way to top off a cute, red look by wearing a matching lipstick as well.

1. The Violette Short-Sleeve Tinsel Sweater by Maeve

With 'tinsel' literally in this sweater's name, you'll be making a shiny statement wherever you wear this piece. It also comes in silver, gold, navy blue, and brown to suit your personal holiday style.

2. The A&F Madeline Crew Sweater

This femme 'fit boasts a bow that's reminiscent of holiday gifts and all things merry. It only helps that this sweater is super soft to the touch!

3. Out From Under Catching Feelings Fairisle Print Cropped Pullover

This sweet holiday sweater has an adorable reindeer design along the front, so it's instantly going to fit in for any holiday party. You can also snag the pair of matching shorts to complete the coziness if you'd rather stay in.

4. BDG Stella Star Graphic Oversized Pullover Sweater

With this sweater, you'll literally be a star. The color palette challenges holiday tradition in the best way, though you could totally make it a better fit for a party with a black mini skirt, tights, and metallic boots.

5. Maeve Faux-Fur Collar Cropped Cardigan Sweater

Oh, so fancy! This cardi's collar is lined with faux fur to make it feel ultra-luxe. Layer it over your best party dress, and voila!

6. ASTR the Label Velvet Bow Cardigan

Bring on more bows, please! This tie-up cardigan secures with two oversized velvet bows that speak to the holiday season flawlessly.

7. Gap Factory Peanuts Relaxed Gap Logo Sweatshirt

Snoopy is truly a holiday icon, especially in his dramatic puffer jacket. Don the famous dog on this cozy sweatshirt – it's so much cuter than an ugly Christmas sweater, plus you'll earn mega compliments (everyone loves Snoop!) wearing it.

8. Free People Festive Frost Sweater

This fuzzy sweater is downright festive, thanks to the traditional stripes across the top half. We love it because it still leans very 'holiday,' but isn't explicitly so, since the color palette isn't just reds and greens.

9. Vinyl Icons Martini Embellished Off The Shoulder Graphic Fleece Sweatshirt

Espresso martinis are a hallmark of the holiday season, and you simply can't change our minds on that. Get playful with your holiday sweater selection with this design that evokes a happy hour at any time of day, especially on a holiday break away from school or work!

10. We The Free Flower Patch Sweater

You'll be able to get a lot of wear out of this sweet red sweater around the holidays! The slouchy fit is ideal for pairing with even more winter layers to stay warm.

11. American Eagle Whoa So Soft Oversized Grinch Holiday Sweater

With Christmas' favorite villain on it, this super-soft sweater will always be in style around the holidays.