8 Tips for Writing Humor from a Full-Time Funny Gal

So, you like to write—maybe a little, maybe a lot. And you think that just maybe you could write something funny. I’m here to tell you: yes! You most certainly can! Here’s how.

Before I share a few tricks of the trade, a little more about me! I’ve been a humor writer for Hallmark since 2001. What exactly does that entail? Well a whole lot of dedication, confidence and effort. (Just kidding, I spend most of my time hard at work watching cat videos.) For more about me and what it’s like to be a professional humor writer, check out my posts on Hallmark’s Think Make Share blog. You can also follow me on Instagram @tina.neidlein. And for more about the quirky funny goodness that makes up Hallmark’s Studio Ink, head here!

Here are a few ways you can dive into humor writing:

1. Pick a favorite friend and write like it’s just for them. I have a friend, Debbie, who is the easiest laugher ever. (Hey, Deb: boobies!) Sometimes I pretend I’m writing to make her laugh, which seems a whole lot easier than, y’know, everyone.

2. Start with a memory. Pick one of your elementary-school years. Or think back to a family vacation. Write down a simple sentence or two describing something that happened. Now go back and add another detail. Continue doing so until a story starts to unfold. Extra points if it’s embarrassing. That’s just comedy gold.

3. Grab a photo. Write the story of that scene. What happened just before it was taken? Just after? Who took the photo? What’s going on out of frame? Photos are one of the easiest ways to get a story started.

4. Pretend it’s an email. Or a text, if you’re one of those young’uns wondering, “what’s an email?” This will force you to write as casually as possible, which is always a good thing when it comes to writing humor.

5. Play with clichés. Find a few common ones, then write a follow-up sentence that challenges the cliché, or takes it somewhere nonsensical. This is one of my favorite things to try. One of my fellow Hallmark writers, Dan, is a genius at it and wrote: “Where there’s smoke, there’s a smoky thing.” Gets me every time.

6. Write a lot. About anything at all. And whatever you do, don’t stop to fuss. Fussy isn’t funny. So just keep on going and tell yourself: I’ll shape this up later. Take some time away and when you come back, find a thought or two you especially like and build on that. Then, just go again. Eventually you’ll see things start to take shape. Without agonizing over every little word.

7. When you have something you’re feeling good about, stop to read it aloud. Or have someone read it to you. Pay attention to the rhythm. Does it sound clunky? Or does it sound natural, like a story being told over cocktails? Take out any phrases that lean too proper or formal. Humor ain’t got no time for that.

8. My final tip, and the most important one of all: Be as honest as you possibly can. Like, I-hope-my-parents-don’t-ever-see-this honest. When you put yourself out there, it helps others to identify with you. Like right now, for instance. I’m wearing granny panties so big, they’re almost touching my bra. SEE? Honesty. Go for it.

I hope these tricks work for you—but if all else fails, remember: coffee. (And if it’s after 5 o’clock: booze.) (Okay, 4:15.) Good luck to you, and happy writing!

Got questions for a professional humor writer? Hit us up in the comments below.

This post is a collaboration with Hallmark’s Studio Ink.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


There's no worse feeling than going through your entire skincare routine just to realize the products meant to cleanse your skin and remove makeup actually didn't do anything at all. Because leftover mascara is truly the bane of my existence, I've tested tons of face wipes that really get the job done.

These are the best face wipes for sensitive skin (and all skin types!) that effectively clean your complexion from dirt, grime, and any pesky makeup.

Amazon

Neutrogena Hydro Boost Facial Cleansing Towelettes

These face wipes are my absolute go-to, especially when I'm traveling and don't have room in my carry-on for an entire bottle of micellar water. They leave my skin feeling so fresh. Plus, they deliver tons of moisture since they're formulated with hyaluronic acid – no stripped skin around here!

Amazon

Of course, the Neutrogena Hydro Boost Facial Cleansing Towelettes are impressively effective at removing every single trace of makeup, from foundation to eyeliner and mascara. I find that I only really need one wipe to fully clean my face!

Target

up&up Unscented Facial Wipes

B+C Head of Content, Ali, adores these face wipes from Target because they're capable of wiping stubborn mascara right off and don’t ever leave her skin feeling stripped of its moisture. They're formulated without fragrance, making them one of the best face wipes for sensitive skin. They're friendly around the eye area, too. The best part is they're super affordable at just $3 a pop!

Amazon

Cetaphil Gentle Makeup Removing Face Wipes

Cetaphil is the bomb when it comes to skincare products for sensitive skin. Their fragrance-free, makeup-removing face wipes are made with aloe vera, chamomile, and green tea that help further soothe the skin after your makeup's gone. They are also amazing at removing dirt, excess oil, and other impurities.

Amazon

Ursa Major Essential Face Wipes

I am capital 'o' Obsessed with these face wipes from Ursa Major. The pack comes with 20 individually-wrapped wipes, which are perfect to take on-the-go for a little refresh. I use them most frequently after the gym, especially if I have somewhere to be right after a workout.

Amazon

The Ursa Major Essential Face Wipes simultaneously clean, exfoliate, soothe, and hydrate using Ursa Major's 4-in-1 Essential Face Tonic, which is lightly infused with uplifting scented notes of orange, lavender, and fir. They're truly a treat for the skin.

Amazon

Honest Beauty Fragrance Free Cleansing Makeup Remover Facial Wipes

These face wipes are as gentle as can be. The formula is certifiably hypoallergenic, cruelty-free, dermatologist and ophthalmologist-tested, and non-comedogenic. Plus, they don't dry out the skin!

Amazon

What I like most about the Honest Beauty Fragrance Free Cleansing Makeup Remover Facial Wipes is the cheerful packaging – day or night, using them feels like a dream and offers the perfect dose of self-care.

Target

up&up Makeup Remover Cleansing Towelettes

B+C Head of Content, Ali, also loves these Target face wipes and can't leave the store without grabbing 4 at a time. The gentle, calming scent allows for such a luxurious wind-down experience when it's time to remove your makeup at the end of the day. They're so good at removing long-lasting makeup — including waterproof mascara. Score!

Amazon

Burt's Bees Rose Water Face Wipes

Since I typically rely on micellar water to remove my makeup when I'm posted up at home, I really love these Burt's Bees face wipes infused with it. They get the job done super quick, while the rose water helps soothe my skin so it's not dry or inflamed at the end of the day.

Subscribe to our newsletter to discover more beauty faves!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

We've been loving all the cute winter outfits we've seen this year and can't wait to see how others express their personal style in 2025. We're sure some people will continue going for the 'quiet luxury' look while others may prefer to re-vamp the mob wife trend. Whatever works for you is A-okay with us — except if you plan to wear outdated shoe trends.

There are just some pieces of fashion that should remain in the land of nostalgia instead of forcing them to be trendy again — and we know just what they are.

Find out which outdated shoe trends to stay away from in 2025

There aren't any rules stopping you from wearing these shoes, but they may raise an eyebrow or two. This is one of those times where we're not pretending we'll listen without judging.

1. Wedge Styles

José Martin Segura Benites

As popular as these shoes were, it’s time to officially retire them. They have a way of reverting an outfit back to the early to mid-2000s and we’d love to not be reminded of our nights spent walking on sticky floors in a dark, sweaty club.

2. Shoes Without Heels

Jeffrey Campbell

We still can’t believe this was once a coveted trend, but we’re not afraid to admit we bought into it. Though we haven’t seen anyone wear heelless shoes in a while, we sincerely pray no one thinks about revamping them in 2025. They deserve to remain a nostalgic piece of fashion we hardly ever talk about.

3. Excessively Chunky Heels

Fashion Nova

There’s a chunky heel and then there’s something that looks like a walking cinder block. In a perfect world, we’d abolish the latter so they never see the light of day again. But, we know someone is still making heels that can cause serious damage if someone steps the wrong way so we’ll say this: try not to bring them into 2025.

4. Sequin + Glitter Shoes

Amazon

These were once one of the ultimate party girl shoes, but nothing says outdated quite like all-over sequin shoes. It doesn’t matter if it’s your birthday or not, wearing them is a style faux pas in 2025. The only time they’d be acceptable is if you’re going to an 80s-themed party.

5. Patent Leather Boots

José Martin Segura Benites

It almost pains us to say this but patent boots are officially on the outdated list. They were once considered the ‘cool girl’ shoe to wear. Now they unfortunately scream, “I’m stuck in my late teens to early twenties and I’m not ready to let go.”

6. Dominatrix Style Boots

Fashion Nova

There’s absolutely nothing wrong with wearing knee or thigh high boots. However, we’d love to see less of the dominatrix style. Unless you’re headed to fashion week and are working with a stylist to convey a certain look, please skip this outdated trend in 2025. We'd hate to see you appear on someone's 'worst-dressed' list.

Want to know what's okay to wear? Scroll through our style trends to see what we're loving!

You won’t be able to find the latest and greatest Trader Joe’s product on the bakery table or in the frozens aisle – instead, make a beeline to their beauty section.

That’s right – Trader Joe’s has a beauty section that hosts everything from toothpaste to hair oil. Whether you’re an avid Trader Joe’s beauty shopper or tend to glaze over their personal care goodies in favor of their epic desserts, you’re definitely going to be excited about this brand-new find.

To make things even more exciting, the find in question is an utter dupe of one of Summer Fridays’ most famous lip products.

@traderjoesobsessed / Summer Fridays

Behold the Trader Joe’s Lip Butter Balm Duo! Trader Joe’s fan account @traderjoesobsessed recently surfaced the amazing lip care find on their Instagram page, and I, too, am obsessed.

The duo consists of a Vanilla Mint flavor and a Brown Sugar flavor, both of which are packaged in tubes that look super similar to the Summer Fridays Lip Butter Balms.

Each squeezable tube is also fitted with a clear applicator tip with almost the exact same divot.

@traderjoesobsessed

While a single tube of the Summer Fridays Lip Butter Balm goes for $24, the Trader Joe’s Lip Butter Balm Duo is shoppable for just $7. Shoppers are saying it makes a great stocking stuffer for the holiday season!

“Yes I’m obsessed!!!” one commenter wrote.

“Here for the packaging 😍,” another said.

“I love these! (And Summer Fridays!),” someone else commented.

Sephora

Some Trader Joe’s beauty fans did note that the TJ’s Lip Butter Balms boast a few differences from the famed Summer Fridays ones. A few shoppers highlighted the fact that the TJ’s balms aren’t as thick in consistency and don’t have a tint to them.

Nevertheless, several Trader Joe’s fans say that the formula of the new Lip Butter Balm Duo is “not sticky at all.”

One shopper said that it “makes my lips look so juicy.”

“These do actually hydrate/heal lips,” someone else noted.

Another said it “definitely leaves a nice glow and smells so good.”

Subscribe to our newsletter to discover more amazing beauty dupes!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.