WATCH: IKEA Spoofs Apple With Their Hilarious New Ad

Sometimes, the best solutions are the most simple. At least, that seems to be what IKEA is trying to tell the world (and us, specifically) every time we move apartments. Well, their simplistic mission continues to be accomplished with their latest ad, a genius commercial that spoofs Apple and every other subsequent tech product video to promote their latest innovation… the catalogue.

If you’re looking for a simple, intuitive device that answers all your questions about home design, but NEVER needs to be plugged in, look no further than IKEA’s BookBook. BookBook is, you guessed it, just a regular old IKEA catalogue.

In the video (watch below!) an executive stands against a white background. He asks if there is a simple, innovative solution to your problems. Cue the inspiring music and the slow display of the new technology that will change the world. Spoiler alert, it’s an IKEA catalogue presented as if it was the next iPad or tablet. The best part of the video is the rundown of BookBook’s features: no cables, it comes fully charged with eternal battery life, it has a 7-inch interface you navigate through “tactile touch technology you can actually feel” and “pre-installed” content.

IKEA + Apple = A few of our favorite things. Throw ’em together in a tongue-in-cheek video and we’re good. Now excuse us while we try to scheme up ways that they could *actually* work together…

Did you find this spoof as hilarious as we did? Let us know below!

I've always loved a pop of blue, red, or yellow in an otherwise neutral space. And while I admire anyone who can masterfully combine all three, blue has always been my clear favorite. Now, IKEA has officially crowned 'Electric Blue' as their 2025 Color of the Year. Inspired by the seas and skies, Electric Blue is a hue that IKEA describes as “contemplative and calm, yet versatile enough for modern and traditional spaces.”

Whether you’re looking to refresh a bedroom, energize a living room, or add a cool pop to your kitchen, this happy, bold shade delivers in the form of wall art, plush throws, or statement-making furniture. The best part? It plays well with others. Pair it with sunny yellows, vibrant oranges, soft lavenders, or even a daring hot pink. Will you be embracing this blue wave in 2025? From rugs and pillows to accessories and more, here are our top picks to embrace the new year with a splash of blue.

Wayfair

Iryanna Upholstered Armchair

This playful elephant trunk design calls for a color that doesn't take itself too seriously, creating a look that's minimalist and modern yet anything but boring.

IKEA

IKEA KLIPPOXEL Throw

This yarn-dyed throw feels just like mohair and it's made from recycled materials. It's a great way to commit to this bright color while on a budget.

West Elm

WE Checkered Shag Washable Rug

This 100% wool rug is actually washable and adds a bit of play and pop of blue to any space.

IKEA

IKEA KYRRE Stool

These stacking stools are so versatile and can be added to the corner of any room for extra seating or tables.

Urban Outfitters

UO Lola Nightstand

This cylindrical side table is perfect for holding your best reads, phone, other bedside essentials.

Amazon

Knot Pillow

Go blue on this iconic pillow for a whimsical and cozy addition to any room.

IKEA

IKEA SLATTUM Upholstered Bed Frame

This affordable bed frame will brighten up your bedroom and day.

Amazon

AllBlue Modern Eclectic Wall Art, Set of 12

For just $10, you can channel your own Blue Period with this striking and eclectic gallery wall.

Etsy

Twist Candles By Lex Pott

Designer Lex Pott combined both base and candle so you don't need a candle holder. Brilliant idea and color!

IKEA

IKEA KRYLBO Chair

Pull up a chair in Electric Blue with this upholstered piece that works in dining rooms, kitchens, and offices.

All Modern

Gemmell Hand Tufted Wool Rug

This 100% hand-tufted New Zealand wool rug makes a bold statement with simple geometric shapes.

IKEA

IKEA PRUNKHALLON Mirror

This wavy mirror in Electric Blue pairs perfectly with the IKEA BLÅSVERK Table Lamp in the same color.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Look out Bridgerton fans — Simone Ashley is giving love another chance in her new rom-com movie Picture This! We'll always love her inspiring take on Kate Sharma, but it's nice to see her spreading her acting wings. Just don't expect the two worlds to collide!

Picture This has a modern feel that explores the life of a single woman who's more concerned about having a lucrative career than putting all of her eggs in one basket. It's an accurate depiction of dating in 2025 and takes outdated relationship rules to task! Let's dig into all the exciting details!

Keep scrolling to learn everything you need to know about Simone Ashley's rom-com, Picture This!

What is 'Picture This' about?

Amazon MGM Studios

Picture This is about a photographer Pia's (Simone Ashley) journey to living life on her terms, but she gets the surprise of a lifetime when she's given dating tasks. In order to truly have the life she wants, she has to go on a few dates which is the opposite of what she's trying to focus on.

Adding even more turmoil to the mix is the reappearance of an ex that sends Pia down of path of self-discovery that may or may not end with her falling in love.

Who's starring in 'Picture This'?

Amazon MGM Studios

Picture This will star:

  • Simone Ashley
  • Hero Fiennes Tiffin
  • Sindhu Vee
  • Luke Fetherson
  • Nikesh Patel
  • Adil Ray
  • Anoushka Chadha
  • Eben Figueiredo
  • Kulvinder Ghir
  • Asim Chaudhry
  • Phil Dunster
And the film will be directed by Prarthana Mohan (Christmas Canceled).

When will it premiere?

Amazon MGM Studios

Picture This is set to premiere March 6, 2025 on Amazon Prime.

What The Trailer For 'Picture This' Here!

www.youtube.com

- YouTube

Picture This appears to be full of hilarious moments from a best friend who has witty one-liners to a family who's good intentions feel invasive. The only thing we'll have to wait to see is whether Pia and her ex will get a second chance at love or not.

Are you excited to see Picture This? Let us know on Facebook!

Sweater season is nearly here and we're (almost) ready for it, especially the decorating and hosting part (festive fall cocktails by the fire, anyone?). IKEA just dropped its new fall and Halloween collections filled with entertaining essentials and fun ghost-and-goblin decor, which means now's the time to get your fall decor haul with a Scandi twist. IKEA's also releasing its MITTZON office collection, which we previewed last spring. Check out more home decor news coming from IKEA this month before you make the trek this season.

Shop New IKEA Fall Decor Here!

IKEA

HÖSTAGILLE

The HÖSTAGILLE collection, available August 1, features home textiles in warm autumnal colors, affordable seasonal home decor like scented candles, and elevated kitchen essentials perfect for your next fall gathering. This pie plate is just $13. Score two of the orange dish towels for $4!

IKEA

This pumpkin bowl in brown glass is perfect for holding small things like your favorite Halloween candy.

IKEA

A $5 cushion cover and a cotton throw turns your summer home into a warm and cozy fall retreat instantly.

IKEA

IKEA tealights get a Halloween makeover for a spooky table setting.

IKEA

What's a scary Halloween without a dramatic candlebra?

IKEA

Serve up your best recipes in style in a large baking dish, ideal for gratins and roasts.

IKEA

My daughter is obsessed with bats and will love this bat cushion cover!

IKEA

KUSTFRYR Collection

Celebrate the spookiest time of the year with a Scandi vibe. Find festive lighting and decor, affordable trick-or-treat bags, and modern serving pieces in the new KUSTFRYR collection.

IKEA

Get in the Halloween mood with these B&W festive pillows.

IKEA

Light up your home during shorter days with LED string lights and forest-scene tealight holder.

IKEA

MITTZON Collection

MITTZON, an 85-piece office collection, is perfect for the small business or WFHer. It's designed to keep the office quiet with products that absorb and block sound, keep distractions at bay, and offer much-needed privacy. Find foldable desks, adjustable standing desks, acoustic screens, and more.

IKEA

HATTÅSEN Bedside Table

Find colorful pieces too for the home this fall, like this decorative side table in playful pink. It's compact, lightweight and you can move around the house for different uses.

IKEA

IKEA PS 1995 clock

Also, check out the IKEA PS 1995 clock, which can hang on the wall or sit on a shelf. Open the front and store small trinket. Kids will love it!

IKEA

IKEA PS 2014 Pendant lamp

The IKEA PS 2014 pendant lamp won the international design competition's Red Dot Award. You can change its shape and intensity of light by simply pulling its strings.

BADRING Smart Sensors Collection

Finally, the BADRING smart sensors collection is available now so you can have a smart home on a budget. This include the Badring Water Leak Sensor, which will let you know if you have, well, a water leak before it's too late.

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Lead image via IKEA

Just like the perfect batch of cookies, the perfect TV show boils down to a fine-tuned recipe: a witty script, amazing producers, and a cast that might as well have been written in the stars. Well, even though we don't have much information about Apple TV's new limited series Lucky, we do know Anya Taylor-Joy and Drew Starkey will star in the project, with Reese Witherspoon at the helm. And TBH...that's all I need to know.

Here's everything we know about Reese Witherspoon's Lucky, starring Anya Taylor-Joy and Drew Starkey.

See the first look at Drew Starkey and Anya Taylor-Joy in 'Lucky.'

Apple Studios

Drew Starkey and Anya Taylor-Joy are up close and personal in the first look at Lucky, and it looks like this show will be getting HOT.

Apple Studios

I can't get over how amazing Anya Taylor-Joy looks with red hair, especially with a sequin, sparkly dress. It definitely reminds me of The Queen's Gambit's Beth in a different font.

What is Lucky about?

Frazer Harrison/Getty Images

Lucky, based on Marissa Stapley's book of the same name, is a Reese's Book Club pick that follows a young woman named Lucky (Anya Taylor-Joy) who said goodbye to the life of crime she'd always known. But when she's faced with her past, she has to turn back to her training one last time.

In addition to Anya (who's also executive producing), we'll see Drew Starkey as her onscreen husband Cary, as well as Annette Bening, Aunjanue Ellis-Taylor and Timothy Olyphant. And the series will be brought to life by Reese Witherspoon's Hello Sunshine (which is behind The Morning Showand The Last Thing He Told Me).

What has the cast and crew said about the TV show?

Frazer Harrison/Getty Images

“Hello Sunshine continues to do a fantastic job of championing women’s voices and I’m thrilled to be joining the team alongside Jonathan, Cassie and Apple TV+ to bring Lucky to life,” Anya Taylor-Joy told Apple TV.

“Reese’s Book Club began with the goal of deepening connections — to the stories, to the storytellers and to the community we are building,” Reese Witherspoon added. “It is incredibly rewarding to be able to amplify these female-centric stories and their authors, see our community connect with them, then see them take on a whole new life on screen. We couldn’t be more excited to partner with Apple TV+ and the incomparable Anya Taylor-Joy, plus our brilliant creator Jonathan Tropper and his wonderful co-showrunner Cassie Pappas, to bring this compelling series — based on Marissa Stapley’s fantastic novel — to audiences around the world.”

Where is Lucky being filmed?

David Vives/Pexels

Drew Starkey and Anya Taylor-Joy were spotted filmingLucky at a Las Vegas casino on February 24, and will film the rest of the show in Los Angeles.

Where can I watch Lucky TV show?

KoolShooters/Pexels

Lucky will be available to stream on Apple TV+.

We don't have a release date yet, but stay tuned for the latest news on Lucky!

This post has been updated.

It is that time again. Venus retrograde has arrived, and it has an essential message for those in love or on the quest to find it. The word "retrograde" may sound alarm bells for most people, but I would like to reassure you that it helps you pay attention and recognize what you need whenever a planetary retrograde occurs. With Venus retrograde happening from March 1 to April 12, it will shift the focus on how individualized we are in the realms of love and the way we project our leadership in relationships. The love planet begins its backward dance in the sign of Aries. Its revisitation in Pisces on March 27 will unearth past themes involving connections and the purity of connections in relationships. If retrograde is still a term that makes you nervous, let go of the fear; there's always a way to navigate these times with peace and awareness. Read on and learn more about this Venus retrograde 2025 and how the love planet will impact each astrological sign.

Scroll to find out what your zodiac sign can expect during the Venus retrograde.

What Happens During Venus Retrograde?

Emmanuel Torres

When a planet advances far ahead from its course in our orbit, the Sun pulls it back in line in space so it won't veer off track within the line-up of the other planets. Venus undergoes this backward spin every 18 months, and it actually forms a 5-petaled rose when seen from a geocentric perspective during this orbital dance! We can always count on Venus and its romantic touch.

From a general perspective, Venus in retrograde presents lessons about paying attention to our love life, values, and even how we radiate our inner and outer beauty. Retrogrades present a period of inner reflection, and when Venus is involved, it will involve our inner nature and how it clashes with vanity. It's also recommended to hold off on trying a dramatic hair transformation during this transit or scheduling cosmetic procedures. Although it can be tempting, it may lead to unexpected results. This Venus retrograde period will invoke a review regarding your standards inside and out.

The average time that Venus goes in between signs is about 20 days, but when a retrograde occurs, our love and our inner values will undergo a review within a 2-month range. This Venus in Aries retrograde will help you understand your individuality and name your relationship terms.

If you're single, this is your moment to reflect and celebrate you! This Venus retrograde will allow you to step into self-empowerment and set the stage to attract better relationship connections as you hold yourself on a pedestal. If you're in a relationship, you and your significant other will see each other in a different light, involving leadership and the need for progression. Expressing what you want while understanding the importance of initiating your desired changes will get things moving once Venus Direct occurs on April 13. Everything about yourself and the reasoning behind your connection will come to light.

Another thing to note is that you should look at what house Venus will reside in your birth chart while it retrogrades in the sign of Aries. This will reveal which area needs focus in your life.

What Is Happening During this 2025 Venus Retrograde?

Zyra Brown

Now to better understand how this retrograde will impact you, let’s take a closer look at Venus and its current filter. The love planet entered the Mars-ruled sign of Aries on February 4, and the overall tone will stir themes involving power play and aggression in love and relationships. The cardinal fire sign Aries rules the 1st house of self, identity, and initiation, and with Venus positioned in this house, we are likely feeling the pull to start things up or have the desire to be seen. Backtrack and begin reviewing your organization and paying attention to the details before starting anything. You will be better prepared and attract the desired results when Venus Direct happens. Generally, this energy can be translated as selfish, arrogant, and controlling. Become a leader based on the greater good. Controlling others to yield to your demands will only backfire.

Also, the balancing act beckons as tempers can run high, or you can feel discouraged when your ideas are not being received. The powerful flair of Venus in Aries can also lead to feelings of separation or selfishness. Negotiating and holding space to understand others will keep you balanced during this retrograde period. When Venus backspins into the Neptune-ruled sign of Pisces on March 27, expect to feel more introspective and begin to prioritize relaxation. The mutable sign Pisces rules the 12th house of dreams, subconscious realms, and isolation. It is not an ideal time to push through to make things happen, only inner reflection. Our dreams may get visceral, and our moods may heighten emotionally. Create art, listen to music, or work through any unresolved matters you may have overlooked. Peace follows as you clear out.

What are some things to avoid during this 2025 Venus Retrograde?

victoria harder

  • Beginning new relationships
  • Getting married/wedding planning
  • Major beauty transformations (hair, cosmetic procedures)
  • Initiate new business ventures or investments
  • Major purchases lead to overspending (car, furniture, art, house, business)

What are some things to do during Venus Retrograde?

Maryam Hanif

  • Reflect on your relationship
  • Talk to your ex if you need closure (don't rekindle...yet)
  • Review the state of your finances, investments, assets
  • Declutter your living surroundings and sell quality items for profit
  • Beauty and self-care rituals
  • Meditation
  • Journaling
  • Self-Care Routines
  • Energy Healing

How Venus Retrograde 2025 Will Impact the Zodiac Signs

Eleanor Lee

Anyone with cardinal sign positions such as the sun, moon, rising, or other astrological placements in Aries, Libra, Capricorn, and Cancer will experience the impact of this Venus retrograde more so than other signs. Also, when Venus ingresses into Pisces on March 27, the mutable signs Pisces, Virgo, Gemini, and Sagittarius will be impacted. Here is the general overview of what to expect during this 2025 Venus Retrograde. Read for your sun and rising sign for extended insight!

Brit + Co

Aries (March 21 – April 19)

What do you see when you look into the mirror, Aries? Venus retrograde begins in your sign before retreating into your 12th house next month, and the love planet urges you to reflect on your self-worth, beauty, and past relationships. Nostalgia may pull your heartstrings, and hidden emotions resurface. Focus on self-care and healing rather than seeking external validation.

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Taurus (April 21 – May 21)

Observe your internal landscape as Venus retrograde unveils, inspires you to go through inner work, and prompts you to beautify your soul. When it progresses into your 11th house later this month, Venus will prompt you to pay attention to your friendships, support systems, and personal dreams. You may re-evaluate certain relationships, realizing who truly stands by your side. If past friendships resurface, reflect on whether they align with your growth. Avoid making impulsive social commitments, as clarity will come after April 12 when Venus moves forward again.

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Gemini (May 22 – June 21)

Your views will alter your feelings in your networks and friendship circles as Venus retrograde will help you see how far you are progressing with your goals and whether you are being given authentic support. Later this month, the love planet moves back into your 10th house, granting you focus on career matters. You may find yourself questioning your professional relationships or re-evaluating your public image. Avoid making major career decisions or committing to new collaborations until Venus moves direct on April 12.

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Cancer (June 22 – July 22)

Venus's retrograde encourages you to review your current situation in your career. It may prompt you to pick up on an old endeavor or reflect on who you want to be professionally. Later this month, the love planet will move back into your 9th house. It will help you stand still and observe your inner beliefs. You may question whether your current path aligns with your values. This is a time for internal reflection rather than drastic action, as Venus will move direct on April 12.

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Leo (July 23 – August 22)

As the prideful sign, Venus retrograde in your 9th house prompts you to look deeper and yet at all angles involving your passions before proceeding. Confidence is birthed as you open yourself to new approaches. Later this month, the love planet moves back into your 8th house, beckoning deep reflection on your intimate relationships and financial matters. Past connections may resurface, urging you to redefine trust and shared resources. Avoid making major financial commitments until Venus moves direct on April 12.

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Virgo (August 23 – September 22)

Venus retrograde shakes up your 8th house, granting you space to review your inner needs and views on intimate connections. When the love planet backspins into your 7th house later this month, past relationship dynamics may resurface, allowing you to review commitments and lingering issues. Avoid making long-term relationship decisions until Venus Direct on April 12.

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Libra (September 23 – October 22)

Venus retrograde begins its backspin in your 7th house, and these next few weeks will inspire you to reflect on how balanced you are feeling lately between love and daily responsibilities. To restore your well-being, allow the people-pleasing to take the backseat. Later this month, Venus moves back into your 6th house, helping you rethink how much energy you dedicate to others versus yourself. Hold off on major relationship decisions until Venus Direct occurs on April 12.

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Scorpio (October 23 - November 21)

Venus retrograde helps you recalibrate your mind, body, and spirit with its sluggish motion in your 6th house. You may feel a little run down, and the best anecdote is through mindfulness practices and continued self-care. Venus' lesson is to observe how much you spend your energy. Intention breathes preservation. When the love planet moves into your 5th house later this month, it inspires you to reflect on your creative pursuits, romantic connections, and personal passions. Past lovers or unfinished artistic projects may resurface. Avoid making major romantic decisions until Venus moves direct on April 12.

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Sagittarius (November 21 – December 21)

Love and the source of your joy grab your attention as Venus begins its backspin in your 5th house of romance and creativity. Your children will be the primary focus, and the love planet will show how you genuinely connect with them. It is also a period for inner child work or revisiting old projects. Later this month, Venus will move into your 4th house, encouraging you to beautify the home and hold off from scheduling renovations. Declutter your home and reorganize your living space.

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Capricorn (December 21 – January 19)

Venus begins its backward dance in your 4th house, prompting you to reconnect with your roots. Stability can be found as you are open to being vulnerable with your family. As the love planet moves into your 3rd house, it will bring up past matters involving communication and messages exchanged with siblings or close connections. Clear the air by revisiting what has not been resolved.

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Aquarius (January 20 – February 19)

It will be time to retrace your steps and observe how you articulate your messages as Venus retrograde slows down in your 3rd house of communication. You may feel overwhelmed and burnt out from brainstorming an endless stream of ideas. Your close connections may have difficulty keeping up, so have a journal handy to look back on when Venus Direct motion happens on April 12. When Venus moves into your 2nd house on March 27, avoid big purchases and focus on re-evaluating how you create stability through money and possessions.

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Pisces (February 20 – March 21)

Venus retrograde begins its slow dance in your 2nd house on March 1. Analyze your finances and spending habits. When filing for taxes, look closely at everything before submitting your information to your accountant. As Venus crosses back into your 1st house, luckily, this will be an opportune time to beautify your inner and outer beauty. Avoid booking cosmetic procedures or trying a new haircut. You may question your image or values—take this time to nurture your sense of self before Venus moves direct on April 12.

Want to learn the astrology basics and decode your birth chart? Take a look at Lumi's beginner's astrology workbook!

For more astrology advice, be sure to Ask Lumi here and follow the convo on Facebook!