12 Indie Dog Companies to Shop for Your Precious Pooch

Our four-legged fur-babies love us more than anyone else in the entire world — and no, we’re not talking about cats. That’s why we love spoiling our pooches with pup-tastic birthday parties, tasty peanut butter and carrot pupcakes and all the snuggles they can handle (now that we know dogs actually don’t hate hugs). Unfortunately, when it comes to finding treats, toys and accessories for our beloved pets, it can sometimes seem like the big chain stores are our only convenient option. Luckily, the artisan movement has brought us more than adorable record stores and indie paper goods stores — we can now shop indie for our dogs too.

1. The Dapper Dog Co.: Using the English tradition of custom tailoring and proper attire, the sisters behind this seven-year-old company sure know how to style a pup. From adorable bow tie collars to more sporting necktie options, your dog is sure to look their best after visiting this cute online shop. (Photo via The Dapper Dog Co.)

2. Pipolli: Piggy and Polly are two spoiled French Bulldogs. Their owners, the founders of Pipolli, love to infuse Scandinavian influences into their designs — like their too-cute-for-words signature teepees — making everyone with four legs (and two) happy and comfortable. (Photo via Pipolli)

3. Harper and Hugo: Inspired by another pair of French Bulldogs, this newly opened British shop specializes in dog necklaces and bag holders for the modern and fashionable pup. (Photo via Harper and Hugo)

4. Beast and Babe: Based out of sunny Los Angeles, this American dog label is all about expert craftsmanship. Sure, their adorable collars and leashes will cost you a pretty penny, but their made-to-last design will definitely outlive cheap chain-store alternatives. (Photo via Beast and Babe)

5. Barkbox and Barkshop: For only $20 a month, this puppy-approved company ships an entire subscription box full of treats and toys to your lucky pooch. And if that wasn’t enough, their corresponding online store sells one-time specialty boxes and amazing goodies that are sure to delight your slobbery friend, including these hilarious 2016 presidential candidate plushies ($16) and a few treats for humans too. (Photo via Barkbox)

6. Dog and Co.: Curating items from the best dog designers in town, this NYC shop is ideal for the stylish owner. From walk time to play time, it’s a one-stop shop for all of your pet-related gear (except for adorable doggie arm casts). (Photo via Dog & Co.)

7. Wagwear: Finding a cozy sweater for your apartment-sized pup might be easy, but locating accessories for larger dogs is a chore in and of itself. Thanks to the dynamic team at Wagwear, most accessories can be custom tailored to your pooch, no matter the size — meaning that Chihuahuas and Great Danes can look equally fab. (Photo via Wagwear)

8. Molly Mutt: This eco-friendly company’s signature product is an ingenious hack on the traditional dog bed. Simply purchase a dog bed cover from their expansive selection of sizes and patterns, fill it with your old tees and let your dog dream easy. After all, your dog’s favorite scent is you! (Photo via Molly Mutt)

9. Billy Wolf: You won’t find any punny prints or ironic toys in this online shop — Billy Wolf is all about recreating the classics. From well-made leather collars to natural canvas toys, this no-nonsense online store is perfect for your preppy pup. (Photo via Billy Wolf)

10. Happy Pooch: You don’t get more artisan than this tiny shop. With collars, leashes and accessories handcrafted in a tiny house in Sweden, this quality-centric store will definitely make your pooch the popular pup at the dog park. (Photo via Happy Pooch)

11. East End Best Friend: After acquiring her Rottweiler and Staffordshire Bull Terrier mix in 2012, Jessica couldn’t find a toy that could keep up with her high-energy pup (that didn’t look like an absolute eyesore, of course). So she created her own handcrafted dog accessories store with products that can not only survive an enthusiastic puppy, but also look fab in your home too. (Photo via East End Best Friend)

12. Hound Collection: If you’re looking for a luxe birthday present for your pooch, this might be the online shop you’ve been dreaming of. Pairing the latest trends in fashion with the practicality of dog wear, this online-only shop is a doggy dream come true. (Photo via Hound Collection)

Do you shop indie for your pup? Let us know on Twitter by mentioning @BritandCo.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

The rise of pet influencers is quite possibly one of the greatest things to come out of social media, at least IMO. I mean, who doesn’t want to see cute animals everyday?

With the freedom for connection provided by apps like TikTok and Instagram, pet owners have a totally new forum to share the lives of their favorite critters. This niche has exploded, unveiling a world of influencing focused around the lives of these pets, and TBH we’re not mad about it.

Thus, in honor of National Pet Day we *had* to honor our furry friends (and virtual furry friends) by sharing some of our fave pet-fluencers across social media.

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King Clarence has a bone to pick with Taylor Swift! 😳 #dogsoftiktok #labsoftiktok #funnydog #dogtok #fyp

For black-lab lovers, we recommend watching the daily shenanigans of Clarence, or King C, as he’s better known. Follow our fave black lab-in-a-bowtie on TikTok @jimmyrams and @jimmyandclarence on Instagram.

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woofy on Instagram: "#barbie"

Woofy is a Supermutt with the charisma of George Clooney, and the looks to replace Margot Robbie in Barbie. Basically, he’s the whole package. Follow Woofy on Instagram and TikTok at @woofyandjenna.

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Sterling Newton on Instagram: "Let the games begin 🤣#chase #goldenretrievers #sneakattacks"

Sterling and Colin are your classic Golden Retrievers turned puppy school dropouts, constantly causing loads of chaos. Follow the duo @lifeofsterlingnewton on Instagram, TikTok and Youtube.

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Playing in the wind for the first time 🍃 #puppy #longline #puppyplay #cockerspaniel #cute

Now this pup is probably the best trained in the bunch. Suki is a show Cocker Spaniel, and she will steal your heart and your attention. Follow Suki on Tiktok @suki_the_spaniel and on Instagram at @suki_thespaniel.

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Minnie & Millie on Instagram: "Hello 👋 we are Minnie & Millie! Long haired Dalmatian sisters! We will follow you back! Comment once you follow us 🫶🏻😍 #follow #dalmatian #lcdal #longhaireddalmatian #sisters #minnienmillie #fyp"

Minnie and Millie are Dalmatian sisters who definitely like to test their big sister Bella, a Golden Retriever, and Bengal cat Elsa. Follow the sisters @minnienmillie on Instagram and TikTok.

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She is still SUPER quiet most of the time #specialneedsdog #dogvlog #barking #dogmom #dogsoftiktok #pugslife #petcommunity #funnyanimals

Puppet is a quirky pug with a whole lot of personality. Follow Puppet on TikTok at @puppetpug.

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Titan doesnt take things lightly 😅👺 #DogsofTikTok #PerritosTikTok #Doglove #TikTokdeperros #perritos #puppylove #goldenretriever #perrito #dog #doglover #TikToksdeperritos @Titán 🐶👺

Chilaquil, the bilingual golden, is one of the cutest pups on TikTok, discussing his adventures from Toronto to Mexico with his pawrents. Follow Chilaquil on TikTok at @goldenchilaquil.

And of course we couldn't forget our favorite kitties.

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HONEY | Cat Chef | Princess on Instagram: "Yo Yo’s are a YUMMY Aussie cookie that are melt in your mouth purrfection! 😻 They are sometimes also called melting moments, and with their buttery soft texture it’s easy to see why! Here’s a throwback video from 2 years ago that not many of you have seen, but these cookies are SO worth making! The recipe that we used is from @bakeplaysmile , and it works purrfectly so we recommend to follow that one and all the tips! (Just google ‘bake play smile yo yo biscuits’) Happy Mixy Mixing! 💕 #madewithkitchenaid #instabake #chefcat #catsofinstagram #reelsinstagram #gingercat #catsofaustralia #australia #baking #melbourne #yoyos #yoyobiscuits #cookies #meltingmoments #cutecats"

Honey is an Australian cat chef and fashionista, serving up the best dishes (and looks) on the daily. Follow Princess @princesshoneybellex on TikTok, and @princesshoneybelle on Instagram.

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Probably my favorite thing he does 😍 #scottishkilt #munchkinkitten #cute #kitten #catsoftiktok #cat #fyp #kitten

IMO Gus is the cutest cat on TikTok. I mean, just look at the way he gets off the bed. Follow Gus @gusseybussey on TikTok.

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I’m so happy I get to share Nimbus with over 1 MILLION of you!!! 🤍 #catsoftiktok #siberiancat #fyp #foryou #viral #cat #zoomies #meow

Of course we couldn’t forget the king of late night zoomies, Nimbus. Follow this siberian kitty on Instagram and TikTok at @nimbus_siberian.

If traditional pets aren't your thing, there is certainly a pet-fluencer to suit your fancy.

www.tiktok.com

Where my PEEPS at? 🐰 #peeps #thisoneformypeeps #happyeaster #littlethumbelinagirl #fyp #viral

Take Thumbelina, for instance. Thumbelina was rescued by wildlife rehab specialists after her mom abandoned her, and has since enjoyed the finer things in life. Follow Thumbelina on Instagram and TikTok at @little_thumbelina_girl.

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Raccoons rate me on yelp. #raccoon #drivethru #food #raccoons

Now this account is a little different than the rest. Raccoon Drive Thru follows a woman feeding raccoons at her house. Follow Racoon Drive Thru on TikTok at @theracoondrivethru.

We are screaming from all the cuteness! BRB while we take a break to scroll through more of pet TikTok.

Who are your fave pet-fluencers? Tell us in the comments below! Plus, stay updated on all the latest trends with Brit + Co.

Photo Courtesy of Brooke Cagle/Unsplash

Reminders of Him isn't the only Colleen Hoover movie we're getting next year — we finally have the Verity release date! After confirmation that Dakota Johnson was starring as Lowen in Colleen Hoover's Verity, I totally wasn't expecting to open my phone and see a video of Dakota in the middle of New York City...covered in blood. It was even more shocking than seeing that crazy The Summer I Turned Pretty leak that's not in the books! If this Verity movie leak proves anything, it's that this movie is going to be just as insane as the book — if not more.

Here's your first look at Dakota Johnson on the set of Verity, coming to theaters May 15, 2026.

When is Verity coming out?

Verity is coming to theaters May 15, 2026 thanks to Amazon MGM Studios. We already know Reminders of Him is coming February 13, which means we're getting two Colleen Hoover movies in the same year! And I'll be seated for both.

Who does Dakota Johnson play in Verity?

Dakota Johnson plays Lowen, a writer hired by Verity's husband Jeremy to finish the author's work. Here's the rest of the Verity cast:

  • Anne Hathaway as Verity Crawford: a renowned author who's hiding a secret.
  • Josh Hartnett as Jeremy Crawford: Verity's husband.
  • Dakota Johnson as Lowen Ashleigh: a struggling writer given the chance of a lifetime to finish Verity Crawford's work.

Ismael Cruz Cordóva, Brady Wagner, Irina Dvorovenko, K.K. Moggie, and Michael Abbott Jr. will also star in unconfirmed roles.

And the first leak tells us just how crazy the 'Verity' movie is going to be.

@mickmicknyc Dakota Johnson and Josh Hartnett filming a graphic accident scene for 'Verity' in NYC 🎬🙈 #dakotajohnson#joshhartnett#verity#bts#behindthescenes#entertainmentnews#nyc♬ original sound - New York Mickey

We got our first look at Dakota Johnson as Lowen when she walked around New York City in burnt orange trousers, a beige top, and a gray coat. But there's one accessory that low-key makes my stomach turn: a splatter of blood on her face.

In this extended leak from @mickmicknyc on TikTok, Lowen's taking a stroll through Manhattan when a car accident with a biker covers her (and a few very-expressive extras) in blood. The movie nerd in me immediately clocked that the camera does a 360 around Dakota as she looks at the accident, and I LOVE a 360 so I'm excited to see this in the final movie! Especially if the composer gives us some incredible music!

We also see Josh Hartnett's Jeremy approach her and make sure she's okay before the leave the scene.

"This is exactly how I pictured it," says one TikTok user in the comments, while another adds, "I actually forgot this is how the book started with how crazy the rest of the book was."

"The way I just screamed ahhhh I’m so excitedddddddddd," a third user says. I cannot wait!

Stay tuned for even more Verity movie updates on Brit + Co and our TikTok!

Where can I watch the Verity movie?

Verity is coming to theaters, which means you can relive the craziness of the book surrounded by 150 of your closes friends ;).

Loving these set leaks? Check out Zendaya Throws A Drink At A Car (Before Robert Pattinson Drags Her Away) For New A24 Movie The Drama for more.

This post has been updated.

There’s never a bad time to celebrate your best friend — your dog! We’ve pulled together some amazing customizable gifts that will make your pup (and you) feel extra special. From comfy slippers that you’ll love padding around the house in to colorful bandanas personalized with your dog’s name, here are the products that are sure to bring a smile to your face and a wag to your pup’s tail.

Millennials are defined as being born between 1981 and 1996, but if you were born at the tail end of that time frame and endured your teenage years during the 2000s or early 2010s, you most definitely suffered through some arguably rough fashion trends.

Wearing Abercrombie or Aeropostale brand name t-shirts, sporting chevron dresses, and going to parties with "concealer lips" was (regrettably) the vibe at the time! Today, most teens wouldn't dare wear the outfits and accessories us millennials wholeheartedly loved.

We're here to revisit fashion's past and call out the top 8 millennial style fails that are just super cringeworthy today.

1. Flower Crowns

Etsy

Rainbow Flower Crown

When millennials wanted to look 'boho chic,' they immediately busted out the flower crowns. This accessory infiltrated practically every occasion, from high school dances and music festivals like Coachella – or even (sigh) regular trips to the mall.

While the trend might've felt fun and carefree at the time, flower crowns are super cliché today and just remind me of Tumblr's heyday (IYKYK).

2. "Geek" Glasses

Amazon

Black Nerd Glasses

It's funny to think about how popular wearing fake "geek" glasses was, particularly since so many teen movies of the time, like Mean Girls, sensationalized being "cool" and "popular."

Nonetheless, plenty of millennials set out to appear quirky by topping off their outfits with thick, oversized hipster frames, even if they didn't actually need glasses. Some people even used their leftover 3D glasses from movie theaters and simply popped the lenses out – guilty!

3. Hair Feathers

Etsy

Feather Hair Extension Clip

Similar to flower crowns, hair feathers emerged as a bohemian-inspired way to add a pop of color and texture to your locks. Some people opted for thinner solid or multicolored strands; meanwhile, others went full-throttle with larger feather shapes or even bead attachments.

This is another "hipster" trend that, while maybe still appropriate for some music festivals, should stay in the past when it comes to everyday wear.

4. Jeggings

Halara

Halara Flex High Waisted Stretchy Leggings

Jeggings were supposed to be the perfect blend of comfort and style... or so we thought. The idea seemed genius at the time, but in retrospect, they were just a fashion mistake.

This pant style attempted to blend two completely different types of garments and created a result that's now considered a fashion faux pas. Jeggings are just too tight to ever be flattering and don't deliver that same classic denim look.

5. Converse Sneakers With Anything

Converse

Converse Chuck Taylor All Star Canvas Sneakers

Skinny jeans, skirts, maxi dresses, and mini dresses. Today, you'd probably pick different shoe choices for all of these outfits, but millennials undoubtedly had a go-to: Converse.

These sneakers were the perfect footwear for practically any look, but the trend quickly became overused. Even celebrities were showing up in low-cut Converse to walk the red carpet, a statement that would leave younger generations scratching their heads today.

6. Belts Over Shirts

Amazon

Grommet Leather Belt

Along with the excessive layering of tank tops and t-shirts came the addition of belts on top. While this might've been an attempt to add some structure or flair, many belts in the 2000s were more clunky than chic.

This trend is making a comeback, particularly with oversized outerwear. But, again, younger generations today are making more pattern- and color-conscious decisions (and not just cinching their waists while wearing Hollister v-necks, LOL).

7. Ombré Hair

Polina Semernina / PEXELS

Ombré hair is often associated with balayage, a hair-painting technique that remains insanely popular in 2025. However, many millennials didn't hit the salon to achieve their ombré – and took matters into their own hands at home.

Regardless of whether they tried to darken or lighten, it typically resulted in a not-very-well-blended horizontal line of color across their hair.

8. Fedoras

Julia Volk / PEXELS

Finally, I believe that you should be entitled to compensation if you've been personally victimized by a fedora. Everyone from Justin Timberlake to Paris Hilton wore these hats, making millennials think they were cool. In hindsight, perhaps everyone (including the A-listers) blundered with this fad.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

I’ve done everything in my power to try to alleviate my back painstretching, self-massaging, hot baths, self-cracking my bones (don’t come for me), yoga — but nothing has truly given me the relief I've been looking for more than the Theragun.

And it’s not just my back pain that irks me. It's symptoms of tech neck from working long days at my desk (or, more often than not, my couch), muscle soreness from indoor bouldering 3-4 times a week, and honestly, the movement everyday life requires, like walking my dog and taking care of household chores that mandate multiple trips up and down three flights of stairs in my old sans-elevator apartment building.

What Does The Theragun Do?

Meredith Holser

The Theragun (more specifically, the Prime model) claims to provide a multitude of benefits. According to Therabody, the Theragun Prime can:

  • Relieve pain and soreness
  • Reduce tightness and tension
  • Accelerate recovery
  • Improve circulation and flexibility

All great stuff, right? After seeing and reading lots of rave reviews about this beloved percussive therapy tool, I just had to put it to the test.

Can The Theragun Help With Back Pain?

Meredith Holser

More than anything, I was concerned with two major problems – back pain and muscle soreness – I hoped the Theragun would help with. I attribute a majority of my back pain to a slight bout of scoliosis along with an unfortunate compression fracture I experienced a couple of years ago. These two reasons are likely to have exacerbated my tech neck aches, too. I’m talkin’ stiffness around my entire neck and some chronically achy traps.

Piling on my passion for indoor bouldering only adds to the discomfort: sore forearms, lats, and calves and sharp knots along my shoulder blades. The sport requires that I put my body in all sorts of odd positions, use my muscles to sustain those unnatural stances, and brace for 6-foot falls (albeit safely, on well-padded floors). Needless to say, it all takes a physical toll.

After just a week of use and 5- to 10-minute-long sessions a day, the Theragun Prime has significantly lessened that burden and provided my back and upper body muscles with some super satisfying relief.

Here’s my full review, including what I loved and everything I didn’t.

Day 1

Meredith Holser

My trial began with lots of sharp pain between my shoulder blades, which I was worried about not being able to reach with the Theragun on my own without someone else to help me. My worries instantly melted away after giving it a go, though – the patented triangular handle design (which claims to help you reach “80% of your body with multiple hand positions”) helped me quickly locate the most painful points in between my shoulder blades. Not only was I able to accurately pinpoint my discomfort, even the lowest of the 5 available speed settings delivered immediate relaxation. I was shocked at just how powerful this tool was!

I felt like a crazy woman in my apartment, groaning alone out of relief, but it felt so good. I also noticed that my back felt warmed after use, which I observed as the improved circulation the Theragun claims to encourage.

Days 2-4

Meredith Holser

My shoulder blade pain carried on into day 2, along with some insane forearm soreness from bouldering. I took the Theragun to my arms at the lowest speed and found the same instant relief I did with my shoulder blades.

I repeated a routine of running the tool along my shoulder blades, entire back, and arms for days 3 and 4, too. By day 4, I could tell that the most painful points weren’t as sore as they were before I started my Theragun trial.

Day 5

Meredith Holser

Day 5 was quite the opposite, though. I had attended a concert the night prior, and I think standing hours on hard floors reawakened every stiffness, soreness, and sharp pain I had been experiencing before. I woke up feeling geriatric as ever (I’m freakin’ 25, for crying out loud!) and knew I’d have to try out the Theragun on my screaming lower back and sore calves.

My neck felt extremely tweaked, too, likely from sleeping on it in a less-than-ideal position (tummy sleepers, unite). I went at all of these areas with the Theragun’s wide-set dampener attachment as I had the 4 days before, but turned the tool up to a higher speed. Oh, it felt like heaven! Again, I was surprised by how powerful of a punch the tool provided. It felt like a luxe massage technique, all possible by my hands.

Targeting my body more globally felt really nice at the faster setting, up until I was hitting my neck. The tool had a very heavy vibration that viciously rattled my teeth, ears, and eyes, which honestly distracted me from the relief I was looking for in the neck and traps area.

Days. 6-7

Meredith Holser

I was met with sore legs from a long bike ride and even more bouldering-induced stiffness on days 6 and 7. I found similar relief to what I experienced the week prior and was able to relax really well after a long, activity-filled weekend. I also tested out the multiple attachments the Theragun Prime came with on my neck and traps, like the thumb and cone toppers, which are sharper-shaped to hit more specific trigger points. I found these more-targeted attachments way more effective than the rounder dampener and ball, which didn't do as great a job at getting into the deep-set knots I deal with.

Theragun Review: The Results!

Meredith Holser

While I can’t claim my back pain and sore muscles are entirely gone with the help of the Theragun Prime, I can say that they’re noticeably lessened after 7 days of consistent use. I think it’s a very effective way to relieve any pains and aches you may be dealing with, especially if you have tried all other avenues of pain reduction.

It was easy and intuitive to use myself, and I really enjoyed the range of relief I got from the tool, thanks to the customizable attachments and varying speed settings. The only quirk I didn’t quite like was the intensely distracting vibration that occurred in my head when I brought it up to my upper neck and traps.

Therabody

Theragun Prime

At an original price point of $299 (it’s also HSA and FSA-friendly!), I certainly understand it can be a steep investment for some, but given that the average cost of a massage or chiropractic visit hits around $100 (sometimes more), I believe the Theragun offers comparable relief to those methods.

Plus, you can use it anytime you like, as opposed to having to wait weeks for an appointment. It definitely is not a dependable replacement for more serious structural or muscular issues (which experts can better address), but it’s certainly appropriate for tackling everyday tightness, soreness, knots, and more.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.