Get Your First Peek Inside Gwyneth’s Goop Store

The store revolves around a sophisticated living space that’s decked out with all the GP-approved fixings a goop gal could ever want. Every piece of perfectly placed furniture and one-of-a-kind trinket (including that backgammon board!) is for sale. We expected high levels of curation from Paltrow, and it looks like she aced the exam.

Ultra luxe home goods dominate the collection of Paltrow’s favorite things, from marble mortar + pestle sets and gorgeous wooden cutting boards reserved for the haute kitchen counter, to punchy printed textiles ready to cozy up your lounge space. Other shop offerings include runway-worthy duds from pals Michael Kors + McCartney, an assortment of dainty gold and silver jewelry and refined accessories awaiting your very own personal touch — that’s right, our wish for a monogram “make” station totally came true!

As we predicted, many of goop’s in-store goods have been lifted directly from its online store, so if you can’t make it to LA in the next eight days, you won’t have totally missed out on the chance to take home a piece of the aspirational pie. But that doesn’t mean a trip to witness Paltrow Perfection first-hand isn’t worth it: Seeing the online destination come to life is an incredibly cool way for fans to make a next-level connection with the brand and its elite leader they follow and love. As you may have guessed, that does mean Paltrow will be making an appearance or two to the brick-and-mortar, so be sure to keep an eye on goop’s Twitter account + #gooppop while the other is sizing up that stunning copper bookshelf.

(h/t + photos: Domaine + Racked LA)

Have you, would you, could you visit Gwyneth’s goop store? What other online brands would you like to see “pop up” IRL? Tell us in the comments below.

When it comes to bringing back a youthful glow to dry, dull skin, hydration is key. But sometimes, using moisturizer alone just doesn't cut it! This is where hydrating serums come in super handy – products with effective hydrators like hyaluronic acid, ceramides, squalene, and niacinamide are easy to find nowadays, from the drugstore to the aisles of Ulta. Hydrating serums can act as a nice boost in between cleansing your face and applying moisturizer and SPF. These 10 picks are all easily layerable, ultra-effective, and friendly for all skin types.

Amazon

Olay Super Serum

This $30 (was $35) serum is packed with 5 "heavy-hitting" ingredients like niacinamide, vitamin C, collagen peptides, vitamin E, and AHA that all work to improve skin texture, even out skin tone, enhance firmness, smooth visible lines, and provide long-lasting hydration.

Amazon

Osea Hyaluronic Acid Sea Serum

Packed with fast-absorbing hyaluronic acid, this luxe $88 serum hydrates the skin and strengthens its barrier for a "lifted and firmer" look. It boasts a clean formula that's also vegan, cruelty-free, and gluten-free!

Ulta

Kiehl's Ultra Pure High-Potency 5.0% Niacinamide Serum

This simply-formulated $35 serum contains just 10 ingredients, but it's the concentrated niacinamide that really puts in the work to tackle dry skin. It has oil-minimizing effects to help balance out dry (and oily) patches, resulting in more even skin texture!

Amazon

Biossance Squalane + Copper Peptide Rapid Plumping Serum

Boasting a blend of squalene, copper peptides, hyaluronic acid, and paracress extract, this $21 serum visibly plumps and powerfully hydrates the skin. It goes on super lightweight and absorbs quickly so you can easily layer on your favorite moisturizer and SPF.

Ulta

Bubble Water Slide Hydration Boosting Serum Hyaluronic Acid + Peptides

This $17 serum has a playful and satisfying gel texture that feels extremely lightweight on the skin. Though it soaks in quickly, its effects are long-lasting. A single application lends your skin to noticeable hydration and a boosted skin barrier, thanks to hyaluronic acid and various peptides.

Amazon

COSRX Snail Mucin 96% Power Repairing Essence

This beloved $15 (was $25) serum made from snail mucin repairs and rejuvenates skin dealing with dryness and signs of aging. It simultaneously soothes damaged skin and provides deep moisture. The formula is 100% hypoallergenic, dermatologist-tested, cruelty-free, paraben-free, sulfate-free, and phthalate-free, so it's safe for any skin type to use.

Amazon

Cocokind Ceramide Barrier Serum

This $15 (was $19) serum contains squalane and beta glucan, which are "20% more hydrating" than hyaluronic acid to deliver maximum hydration. The 5 ceramides in this product's formula will help maintain the skin's barrier over time, locking in as much moisture as possible while doing it.

Amazon

Good Molecules Hyaluronic Acid Serum

If you're looking for a good beginner hydrating serum, this $6 pick from Good Molecules is a great place to start. It contains two types of hyaluronic acid that have different molecular weights, allowing it to penetrate multiple layers of the skin for deep, noticeable hydration. You'll have smoother, plumper, and firmer skin after regular use!

Amazon

Caudalie Vinosource S.O.S. Hyaluronic Thirst Quenching Serum

This $52 thirst-quenching serum balances and moisturizes the skin with ease. Its oil-free formula is packed with hyaluronic acid that can work in conjunction with your favorite day or night cream to boost its hydrating properties for that glow you're looking for.

Ulta

Naturium Niacinamide Serum 12% Plus Zinc 2%

This serum was destined for mature skin. It's formulated with 12% niacinamide and 2% zinc PCA, which are both clinically proven to "reduce the appearance of dark spots, pores, plus fine lines and wrinkles." The zinc PCA in particular helps balance out your skin's oil production all while delivering gentle hydration for a fresh feel.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

When Entertaining with Charm, a new book by Sugar & Charm blogger Eden Passante, showed up in my mailbox, I was instantly smitten. The photography is gorgeous and the recipes are beautiful and creative without being too fussy or difficult to whip up. I'm inspired to host my own demure brunch with the pretty and delicious recipes from the book, which released October 1. Grab a copy of Entertaining with Charm for holiday hosting and gifts, or as a gift to yourself as you swoon through the pages of charming recipes, refreshing cocktails, and festive desserts. It's about bringing people together and enjoying the simple things in life. Yes, please!

Zan Passante/Weldon Owen

Ready to host your own demure brunch? Eden takes us through a few stunning recipes below, excerpted from Entertaining with Charm. Enjoy!

Zan Passante/Weldon Owen

ORANGE BUTTERMILK DIP with SEASONAL VEGETABLES

There’s nothing easier than mixing up than this vibrant, zesty, creamy dip and serving it alongside a platter of garden-fresh vegetables. Select three or four vegetables according to the season. Among my favorite choices are sugar snap peas, endive, cauliflower, radishes, and cucumbers.

SERVES 6

FOR THE DIP

  • ½ cup sour cream
  • ¼ cup buttermilk
  • 1 teaspoon grated orange zest
  • ¼ teaspoon salt
  • ¼ teaspoon ground black pepper
  • ¼ teaspoon cayenne pepper
  • ⅛ teaspoon ground nutmeg
  • 2 tablespoons finely chopped fresh chives
  • Fresh vegetables, for serving

To make the dip, in a bowl, whisk together the sour cream, buttermilk, orange zest, salt, black pepper, cayenne pepper, and nutmeg until smooth and creamy. You should have a scant 1 cup. Garnish with the chives. Arrange the vegetables on a large platter or board, place the dip alongside, and serve.

Zan Passante/Weldon Owen

PINK HOT CHOCOLATE

Rich and creamy, this eye-catching hot chocolate is made with white chocolate chips and beet powder. You can use pure beet juice in place of the powder to get a light pink color. The freshly grated nutmeg is a must, so make sure you add it.

SERVES 6

  • 4 cups whole milk
  • 2 tablespoons honey
  • ½ teaspoon salt
  • 9 oz white chocolate chips
  • 2 teaspoons beet powder or 2 tablespoons pure beet juice
  • 1 tablespoon pure vanilla extract
  • ¼ teaspoon freshly grated nutmeg
  • Large marshmallows, for garnish

In a saucepan over low heat, combine the milk, honey, and salt and bring to a simmer, whisking constantly to prevent scorching. Remove the pan from the heat and add the white chocolate chips and beet powder. Let sit for 20–30 seconds to allow the chips to soften, and then whisk until smooth and creamy. Add the vanilla and nutmeg and whisk to mix well. Divide the hot chocolate evenly among 6 mugs, garnish with marshmallows, and serve at once.

Zan Passante/Weldon Owen

BROCCOLI QUICHE with HOMEMADE BUTTERY CRUST

This quiche can be served for any meal. The filling has a light, fluffy texture, and the Jarlsberg cheese gives it a distinctive nutty flavor. The crust, flaky and buttery, is my go-to recipe for all pies and quiches. If pressed for time, use a good-quality store-bought crust.

SERVES 4-6

FOR THE CRUST

  • 2½ cups all-purpose flour, plus more for dusting
  • 1 tablespoon sugar
  • 1 teaspoon salt
  • 1 cup (2 sticks) cold unsalted butter, cut into cubes
  • ¼ cup cold vegetable shortening, such as Crisco
  • 5 tablespoons ice water, plus more if needed

FOR THE FILLING

  • 1½ cups chopped broccoli
  • 1½ cups shredded Jarlsberg cheese
  • ½ cup shaved Parmesan cheese
  • 4 large eggs
  • 1 cup heavy cream
  • ½ small yellow onion, grated (use the small holes on a box grater)
  • ½ teaspoon salt
  • ¼ teaspoon ground black pepper
  • ⅛ teaspoon ground nutmeg
  • 1 large egg, lightly beaten, for egg wash

To make the crust, in a large bowl, stir together the flour, sugar, and salt, mixing well. Scatter the butter over the top and, using a pastry blender or your fingers, work in the butter until it's the size of peas. Add the shortening and work it in with your fingers until the mixture is the consistency of coarse crumbs. Do not over mix. The mixture should be dry and powdery. Sprinkle with the ice water and mix it in with your fingers until the dough holds together when pinched and comes together in a loose, rough ball. If the dough crumbles, add a little more ice water.

Transfer the dough to a lightly floured work surface and pat it into a thick disk. Wrap in plastic wrap and refrigerate for 30 minutes. Roll out the dough into a 12-inch round about ½ inch thick. Roll the dough around the rolling pin and position the pin over a 10-inch deep-dish pie dish. Unroll the dough and center it in the dish, gently pressing it into the bottom and up the sides. Using a small knife or kitchen scissors, trim the dough, leaving a 1-inch overhang. Roll the overhang under itself to create a high edge, then pinch the dough to form a fluted edge. Freeze the crust for 30 minutes. Preheat the oven to 350°F.

To make the filling, half-fill a skillet with water and bring to a boil over high heat. Add the broccoli, reduce the heat to medium, cover, and cook until tender-crisp, 3–5 minutes. Drain and set aside.

In a large bowl, whisk together 1 cup of the Jarlsberg, the Parmesan, eggs, cream, onion, salt, pepper, and nutmeg, mixing well. Fold in the broccoli.

Remove the crust from the freezer and pour the filling into it. Sprinkle the remaining ½ cup Jarlsberg over the top. Brush the edge of the crust with the egg wash. Bake the quiche until the filling is just set and the top is golden brown, 40–45 minutes. Transfer to a wire rack and let cool before serving.

Zan Passante/Weldon Owen

WHIPPED RICOTTA CROSTINI, served three ways

Sometimes I feel like I can devour a batch of this creamy whipped ricotta all by myself! It’s perfect for making these beautiful crostini and for using as a dip with crackers, pita bread, or vegetables, and you can whip it up in just minutes.

SERVES 6

Sourdough Crostini (below)

FOR THE WHIPPED RICOTTA

  • 2 cups whole-milk ricotta cheese
  • 4 oz cream cheese, at room temperature
  • 2 tablespoons olive oil
  • 1 teaspoon grated lemon zest
  • ½ teaspoon salt

FOR THE STRAWBERRY-PEPPER CROSTINI

  • 6 strawberries, hulled and sliced lengthwise
  • 1 teaspoon ground black pepper

FOR THE PISTACHIO-RAISIN CROSTINI

  • ¼ cup pistachios, shelled and lightly crushed
  • ¼ cup golden raisins

FOR THE HONEY–ORANGE ZEST CROSTINI

  • Honey, for drizzling
  • 3 teaspoons grated orange zest
  • Small edible fresh flowers, for garnish
  • Make the sourdough crostini as directed and set aside.

To make the whipped ricotta, in a bowl, using an electric mixer, beat the ricotta on medium speed until light and smooth. This can also be done in a high-powered blender. On low speed, add the cream cheese, oil, lemon zest, and salt and beat until fully incorporated. Raise the mixer speed to high and beat until creamy and smooth, about 1 minute If you can’t get a smooth texture with the mixer, scoop the ricotta mixture into a blender and blend on high speed for 2 minutes. This always works! You should have about 2½ cups.

To assemble the crostini, spoon the whipped ricotta into a piping bag fitted with a small plain tip or into a ziplock bag and cut off the bottom corner. Pipe a cloud-like shape onto each crostini and then top about one-third of the ricotta-topped crostini with each suggested topping: strawberry slices sprinkled with the pepper; pistachios and raisins; and a drizzle of honey, a dusting of orange zest, and a flower garnish. Arrange the crostini on 1 or 2 platters and serve.

SOURDOUGH CROSTINI

  • 1 sourdough baguette
  • ½ cup olive oil
  • ¼ teaspoon salt

MAKES ABOUT 30

Preheat the oven to 425°F.

Cut the baguette on the diagonal into slices ¼ to ½ inch thick. You should have about 30 slices. Lightly brush both sides of each slice with the oil, arranging them in a single layer directly on a large sheet pan as you work. Pour the salt into your hand, then lightly and evenly sprinkle the salt over all the slices.

Bake the slices until light golden brown, about 6 minutes. Then, using tongs, flip them over and bake until golden brown and crispy on the edges, 2–3 minutes longer. Remove from the oven and let cool.

To give the crostini a savory flavor, rub a garlic clove over the oil-brushed bread slices before you slide them into the oven. Baking times may vary slightly depending on your oven, so keep an eye on the crostini as they toast.

EDEN’S TIP: You can top the crostini with the whipped ricotta, place the ingredients for the three toppings in small bowls, and invite your guests to assemble their own crostini. You can also serve the whipped ricotta on its own.

Zan Passante/Weldon Owen

SPRINKLE CAKE with SWISS MERINGUE BUTTERCREAM

This is my classic go-to birthday cake. Everything about it screams party, and it’s a foolproof recipe I’ve been preparing for years. The frosting, which is a buttercream made with a light Swiss meringue and without confectioners’ sugar, is also a favorite.

SERVES 12-14

FOR THE CAKE

  • 1 cup (2 sticks) unsalted butter, at room temperature, plus more for the pans
  • 2½ cups all-purpose flour
  • 1 tablespoon baking powder
  • 1 teaspoon salt
  • 1 cup whole milk
  • ½ cup vegetable oil, such as canola oil
  • 2 teaspoons pure vanilla extract
  • 1 teaspoon pure almond extract
  • 1½ cups sugar
  • 4 large egg whites, at room temperature
  • 1 large egg, at room temperature
  • ½ cup colorful sprinkles

FOR THE MERINGUE BUTTERCREAM

  • 1 cup sugar
  • 4 large egg whites
  • 1½ cups (3 sticks) unsalted butter, at room temperature
  • 1 teaspoon pure vanilla extract
  • ¼ cup colorful sprinkles, for garnish

To make the cake, preheat the oven to 350°F. Butter the bottom and sides of two 8-inch round cake pans, then line the bottom of each pan with parchment paper.

Weldon Owen/Amazon

Entertaining with Charm makes a great coffee table book and gift. It's my new go-to for hosting my girlfriends and my daughter's birthday parties!

Recipes excerpted fromEntertaining with Charmby Eden Passante

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

If you’ve ever turned on a TV around Halloween time, I’m sure you’ve seen the best witch movie of all time — Hocus Pocus. These quirky witches were brought back on earth for one night and spent the rest of the movie trying to win back their lives in the mortal world. Not only are they a hilarious bunch, but they also have some of the most colorful, iconic, and creative costumes ever. So naturally, we had to make them for ourselves!

In honor of Hocus Pocus 2 (which you can now stream on Disney+), help these sisters out by giving them the life they always wanted — grab your main betches witches and turn the Sanderson sisters into the most epic girl group costume.

Walt Disney Pictures/Buena Vista Pictures/Brit + Co

I teamed up with our former HMU stylist Misty Spinney to create these looks. A special thanks to Farah, Brenda, and Katie for bringing their A game to this shoot. They blew all of us away with their commitment to their characters — they may or may not have kept these outfits on all day to scare our other co-workers. FYI, if you and your besties aren’t a brunette, red head, and blonde, don’t worry. Head over to Amazon to pick up wigs for these looks.

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“Oh look, another glorious morning. Makes me SICK!” — Winifred Sanderson

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(True fact: This film takes place in Salem, Massachusetts, and there is nothing more beautiful than a dewy fall morning in New England.)

As a sister of three, I can relate to these witches. Each of us is different but we all have the same goal — to stay alive by sucking the lives out of the children of Salem. I mean, JK — that is just the goal of the Sanderson sisters, not the Bryden girl gang. ;)

Winifred "Hocus Pocus" Costume

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The main difference between these three characters is the color scheme of the outfits. Bette Midler’s character wears deep shades of green and purple and a lot of intricate textures. Head to your local thrift store and find about 3-5 skirts to cut at different lengths and layer around your waist. Or follow Blake Lively's advice and grab some trim, lace, and overlay to add detail and texture!

Top the costume off with a lace-up corset and a structured green jacket.

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To get her wild hair, you can curl your hair randomly and then back-comb throughout. Separate into pigtail-esque high messy buns and secure with elastics and bobby pins. For her makeup, do a highly exaggerated smokey eye and brush pink blush on the apples of your cheeks. To recreate this tooth-pucker, start off by using concealer to cancel out your lips. Then create the heart shaped lip pucker with red lipstick. To make her teeth, use a white cream makeup and a fine paint brush to paint on the teeth and set with a translucent powder.

Sarah "Hocus Pocus" Costume

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Sarah Jessica Parker’s character is a bit salacious, but we love her anyways. Her costume is mainly pinks and a bit more girly. Let’s just say, to really get into this character, you will want to pull your corset extra tight and really lift up those ta-tas.

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Go with a heavily lined smokey eye, rusty red lips and lots of pale foundation to channel SJP’s character!

Mary "Hocus Pocus" Costume

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Kathy Najimy’s character Mary is the sister that is always forgotten. So forgotten that she didn’t even get a broom and was stuck with a vacuum. For this costume, stick to deeper fall colors and a billowy orange top. Top this costume off with the most forgotten-about witch cape you can find. ;)

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This hair style looks more challenging than it actually is. Start off by prepping the hair by backcombing every strand for a nest-like mess. Then take your hair and pull it into a high “loose” ponytail. Next add small elastics every couple inches or so to the remaining hair in the ponytail so you can make it stick up. Pull out a few strands and re-pin them into the mix to hide the ponytail elastics.

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“I put a spell on you, and now you’re mine.”

Tag us with your Hocus Pocus costumes on Instagram, or let us know what you're dressing up as in the comments below! You can also check out our Halloween Spotify Playlist to get in the spooky spirit.

This post has been updated.