Instagram’s New Update Will Make You Use It Even More

Sep 01, 2015

Instagram ditched the square and expanded our options to landscape and portrait last week. They also took away Custom Locations. Now they’re trying to make us forget about that buzzkill of an update once more with its latest moves, improvements to Instagram Direct.

Today, Instagram shared a handful of new functions to its direct messaging feature. Namely threaded messages. Trust us, this is a blessing.

Gone are the days of individually uploading a new shot to begin a solo or group private message because now convo starting is more efficient than ever before.

The new threaded messaging feature essentially works like texting. All you have to do is start the conversation by either uploading a selfie or a gorgeous vacation shot, add the people you want in the conversation and talk away. Then to keep the chat going with new pictures either use the new camera feature within that current message to share a selfie immediately or play with the latest button — an arrow — popping up under every Instagram snap next to those like and comment icons to forward it to your DM people. Interested in following that shared account? Click it and you’ll end up on said Instagram feed.

Even more exciting is the ability to name your groups (hey, cat ladies!), share hashtag and location pages and the ability to respond to all the things being shared with larger than usual emoji.

Have no fear, privacy protecting people, as the current policies don’t change. For example, if your account is on lockdown and it’s shared, only the people who you’ve accepted as a follower within a private group message will be able to view your content. PHEW!

We’re so into all of these recent updates from Instagram but can you please, please, please release a feature to toggle between multiple accounts. We’ll love you and use you forever and ever, Instagram <3

Instagram version 7.5 is available now for iOS and Android devices.

Are you pumped about these Instagram Direct updates or are they not even worth a double tap to you? Let us know in the comments.

(Photos via Instagram)

Meet The Latest Apple Lineup – The New iPhone 15 And Apple Watch

Apple unveiled their latest and greatest today, most notably introducing the iPhone 15 suite, improved iCloud storage plan options, and the Apple Watch Series 9. The new products bring forth some reasonably big changes to Apple’s existing technology – the company saying ‘goodbye’ to the Lightning port is just one example. Read on for everything, new and improved, that was just announced at the Apple Event.

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

iPhone SE will start at $429.
iPhone 13 will start at $599.
iPhone 14 will start at $699.
iPhone 15 will start at $799.
iPhone 15 Plus will start at $899.
iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

Apple Watch SE starts at $249.
Apple Watch S9 starts at $399.
Apple Watch Ultra 2 is priced at $799.

Stay in the loop on current events and happenings with Brit + Co.

Images via Apple.

Blake Lively Stuns In First Outfits After Controversial ‘It Ends With Us’ Press Tour

No matter whether you're a dedicated BookTok fan or you only read the classics, one thing's for sure: the summer of 2024 — and the It Ends With Us press junket — will be something we remember for a very long time. And amid rumors that the It Ends With Us cast was split over beef between Blake Lively and Justin Baldoni, it seemed like the internet couldn't stop talking about Blake's outfit choices. The actress (who famously doesn't use a stylist) was mixing patterns and colors for a bright, floral fashion experience that I, personally, loved. Fashion is all about expression and I had a good time seeing Blake have such a good time!

Well, this fall officially ushers us into a new fashion era because florals are out and Blake's classic art-deco style is so back.

What is Blake Lively's fashion style?

Monica Schipper/Getty Images

Blake Lively usually opts for a balance of sophisticated and fun in her outfits, like wearing structured suits with feminine details during press for A Simple Favor, or the art deco copper Met Gala dress that transformed into the ceiling of Grand Central Station.

Most recently, Blake looked AMAZING at the 2024 LACMA Art+Film Gala on November 2. The actress wore a chainmail mini dress from Tamara Ralph with rose gold, pink, and topaz crystals along with a topaz silk taffeta cape like the princess she is. She accessorized with Lorraine Scwartz jewelry and strappy Louboutins.

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A post shared by Blake Lively (@blakelively)

This year's gala honored Simone Leigh and Baz Luhrmann, and Blake took to Instagram to express just how much Baz's art has impacted her life.

"@bazluhrmann was the first & only signed poster I was ever lucky enough to have on my wall when I was a teenager. It’s still on my wall today," she says in the post. "To know him will always be surreal. He’s even more mischievous and magical in real life. He’ll grab your hand and run away from the gala with you to do an impromptu photoshoot because he’s inspired by everything, your cape and a palm tree is all he needs to see thrill. He’ll enthusiastically play along when you ask to put your cape on him so you can take pictures of him in a pose that he has subliminally trademarked in every girl who grew up in the 90s mind."

"Baz™️ serves as not only your inspiration, your creativity, your possibility, and your unfiltered joy, but he’s the match & the lighter fluid to it," she continues. "He’s happiest when you’re happiest. That applies to strangers, friends, colleagues. You can see it in his work, because it’s WHO HE IS."

But Blake didn't stop there, and praised Simone too! "An artist who moves with more intention than anyone I’ve ever witnessed," she says. "Her work is striking, varied, grand, contained, unrestrained, full of both discipline and abandon. It’s deeply emotional and carries momentous meaning and gravity. She is stunning in every way a person can be. What a night to be in the room with such talent, grace and art. 🙏♥️🙏 I will truly never forget it."

Dimitrios Kambouris/Getty Images

Meanwhile, at the CFDA Awards on October 28, Blake Lively wiped the slate clean with an all-white look comprised of a sculptural white dress featuring a slit in the skirt, a white blazer, and glittery silver heels Cinderella would totally approve of. She also swapped her iconic beachy waves for a sleek blowout that I'm obsessed with.

Has Blake Lively ever had a stylist?

No, Blake Lively doesn't use a stylist. (Although, an assistant helps her source pieces, and she has plenty of relationships with amazing brands.)

In 2018, the actress told WWD she took on the stylist role "because I have control issues and a big ego – that’s probably the honest answer."

“I love design and I love fashion and it’s a way to be creative. In my job I get to be creative, but it’s over a period of time and so many other people are involved, whereas this is a beginning, middle and end, and I get to be creative and there’s an end date in the near future," she continues. "It’s the same reason why I like doing my friends’ hair and makeup or cooking – you get to be creative and finish it. Whereas with my job you do it and then two years later it’s finished. It probably goes back to the control issues; it’s like, ‘Ok I did it, I completed it, it’s done!’”

What do you think of Blake Lively being her own stylist? Scroll through her It Ends With Us press looks and tell us your favorite! Mine will always be the Tamara Ralph Couture gown she wore to the London premiere.

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What Would A TikTok Ban Mean For Small Businesses?

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Sign up for our newsletter for more takes on current events. Follow us on TikTok to catch exclusive content!

Illustration by Claire Shadomy

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Love Wordle? Then You'll Be Obsessed With These 10 Free Word Games

I used to watch my family play crossword puzzles growing up, so it's no surprise I'm always on the hunt for a free word game to fill my time. There's just something incredible satisfying about finding the exact right word, or unscrambling letters to make meaning out of nothing. Feel the same way? I rounded up 10 addicting — and FREE — word games you can play right now! Check 'em out.

Brit + Co

Daily Cryptic Crossword

Put down your phone during your lunch break to play this Daily Cryptic Crossword. Designed to be accessible, it'll test your knowledge with bonuses that refresh everyday.

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Arkadium's Codeword

Before Arkadium's Codeword beings, a pop-up screen asks if you'd like to play a practice game which should tell you the challenges you could potentially face. Unlike the other games we've shared, you don't get many clues. A set of highlighted letters will be on the right for you to type into the missing spaces to complete a word.

The more letters you type into the blank cells, the more words begin to flesh out so it's easier for you to solve each code.

Brit + Co

Word Wipe

This isn't your average crossword puzzle! You'll be racing against the clock to make as many words as you can. The more you find, the more rows you'll complete. Be careful though — this game is trickier than it seems.

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PennyDell Fab FILL-INS

This seems like an easy game because you'll receive all the words you need, but the twist is that you have to make sure you place them in the proper place! You'll need to use a ton of critical thinking skills to make sure the words coincide with each other. Good luck!

Brit + Co

Syllacrostic

If you guessed this game has something to do with syllables, you're right! You'll put them together to solve each short phrase on the right, so give it a spin. It may remind you of the worksheets your high school English teacher used to make you complete.

Brit + Co

Outspell

Can you beat AI in this Scrabble-inspired game? If you're apprehensive, you can always choose the easy level so you can build your wordplay confidence!

Brit + Co

Today's Hurdle

Today's Hurdle amplifies the pressure with it's twists and turns. You'll be faced with a new puzzle everyday that requires you to not only find words, but place letters in their correct spot. We've yet to truly beat all five Hurdles so don't be upset if you don't get it on your first try. If you do, teach us your ways!

Brit + Co

Word Scramble

Think you've got what it takes to unscramble a set of chosen letters to make multiple words? Word Scramble will test your smarts to see if you're up for the challenge or not.

Brit + Co

Word Hunt

Love solving word puzzles as long as they have a pretty background? Word Hunt is the free online game you need because you'll see new scenery as you level up and you'll receive bonuses that help reveal hidden letters if you need extra help.

Brit + Co

Wander Words

Instead of trying to find a word or phrase before the timer ends, you get to take your time while playing Wander Words. But, this doesn't mean things will be easier. You'll have to find the name of an item, TV show, profession, and more in this game using all the letters.

Visit Brit + Co's Game Center for more exciting puzzles and arcade favorites!

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Sarah Michelle Gellar & Freddie Prinze Jr. Are "Good At Avoiding" This Controversial Celeb Experience

If you grew up during the 90s, chances are you're very familiar with Sarah Michelle Gellar and Freddie Prinze, Jr. Besides David and Victoria Beckham, this couple is the reason most millennials believe that love really can last 'forever.' They're both well-respected actors who've starred in cult favorites like I Know What You Did Last Summer and She's All That, plus Sarah starred in the cult-classic show Buffy, The Vampire Slayer. Knowing they've cracked the relationship longevity code brings a smile to this millennial's face.

Can't help but fangirl over Sarah Michelle Gellar and Freddie Prinze, Jr. either? Let's take a trip down memory lane to revisit their relationship timeline!

Kevin Winters/Getty Images

1997: Sarah Michelle Gellar and Freddie Prinze, Jr.'s First Introduction

Sarah Michelle Gellar and Freddie Prinze, Jr. officially met while they were working on the set of I Know What You Did Last Summer, as reported by People. That's something I never really considered back then so this news makes my heart sing! I can't even begin to tell you how much I love watching it even though it's a killer flick.

1999: Sarah Makes a Quick Appearance in She's All That

It's not 100% clear if they were romantically interested in each other a couple of years later, but Sarah did make an appearance in She's All That. The film's director, Robert Iscove, opened up to Cosmopolitan about how her cameo happened in 2015. "She was there visiting Freddie and we asked her if she would come and do it, and she said she would come and do it, but she wouldn't speak. She wouldn't say any lines."

Claire Greeneway/Getty Images

January 2000: Sarah Michelle Gellar and Freddie Prinze, Jr.'s First Date

The funny thing about their first date is that they weren't actually planning on going on one. They were just friends at the time and a last-minute cancellation turned into something more. Sarah told People Now, " "We were friends for a very long time. We'd had many dinners before. And we were supposed to go with someone else, and the third person didn't make it out and we decided to still go," she recalled.

April 2001: Their Accidental First Date Leads to an Engagement

Fate must've known something Sarah Michelle Gellar and Freddie Prinze, Jr. didn't because they ended up getting engaged during the spring of 2001. ABC News shared that they announced the news during Gellar's birthday party.

Kevin Winters/Getty Images

September 2002: Sarah Michelle Gellar and Freddie Prinze, Jr. Make It Official

The beautiful couple said "I Do" during a lovely ceremony in Mexico, according to People. Their friend Cathy Waterman — designer of their wedding bands — said, "They're on the same channel" and "This is one in which you go, 'This is going to last.'"

I'm sure she's glad to know her prediction has been proven many times over!

Kevin Winters/Getty Images

April 2009 — September 2009: Sarah Michelle Gellar and Freddie Prinze Jr. Enter Parenthood

In 2009 Sarah Michelle and Freddie Prinze Jr. not only announced they were preparing to welcome their first child, but they later did just that. Their daughter Charlotte Grace Prinze was born right before summer ended and we can only imagine how overjoyed the couple was.

Evan Agostini/Getty Images

April 2012: Sarah Michelle Gellar and Freddie Prinze Jr. Announce Their Second Pregnancy

Three years after announcing they were expecting their first child, People found out the couple were ready to expand with the announcement of their second pregnancy. A source reportedly said, "They love their little girl more than anything in the world and know that love will only multiply."

September 2012: Sarah Michelle Gellar Gives Birth To a Son

Similar to their daughter's arrival, the couple's son — Rocky James Prinze — was born in September 2012. To celebrate his bday a few years ago, Sarah shared two adorable pics of him on Instagram when he was just a baby. "Rocky, on the day you were born, I swear my heart tripled in size," she partially wrote in the caption.

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September 2017: The Couple Celebrates 15 Years of Marriage

Time flies when you're having fun love each other which brings a smile to my face when thinking about Sarah Michelle Gellar and Freddie Prinze, Jr.

Sarah actually shared a touching video on Instagram that perfectly captured the happy couple throughout the years. Each photo in the video includes the year it was taken which really puts their relationship into perspective.

Michael Kovac/Getty Images for GILT

November 2019: Freddie Prinze, Jr. Opens Up About His Love For Cooking

It's long been rumored that women are the only ones who enjoy cooking, but that's not the case for Sarah Michelle Gellar. Freddie Prinze, Jr. told People in 2019 that he's the one who throws down in the kitchen. "It's never a hassle for me to cook dinner because I like it," he freely admitted.

This is so similar to my household because I know how to cook enough to survive, but I prefer to let my S.O. plan our meals. Sorry, not sorry!

Paul Hiffmeyer/Getty Images for Disney Enterprises, Inc.

October 2022: Sarah Michelle Gellar and Freddie Prinze, Jr. Are All About Their Kids Enjoying Their Youth

If you think this couple wants their children actively on social media, think again. She opened up about one of the rules she and Freddie have in place that seem worlds away from what's considered the 'norm.' "Our rules are probably stricter than most. Our kids don't have social media," she told So Mini Ways, Yahoo's Parenting series.

I know some people feel that kids should have access to things, but I'm on the fence about it now that I have a toddler. I remember what it's like having unlimited and unchecked access to the internet so I'm not sure if I'd want my kids to come across some of the things I did.

It may be controversial, but I applaud Sarah Michelle Gellar and Freddie Prinze, Jr. for making this decision.

Jesse Grant/Getty Images for Paramount+

January 2023: Sarah Michelle Gellar and Freddie Prinze Jr. Hit the Red Carpet for Wolf Pack

Sarah Michelle Gellar and Freddie Prinze, Jr. looked amazing while posing for pictures on Wolf Pack's red carpet. Her floral mini dress by Oscar de la Renta made me want to buy something similar even if I knew I probably wouldn't find it.

Jerod Harris/Getty Images for Knott's Scary Farm

September 2023: Sarah Michelle Gellar and Freddie Prinze, Jr. Celebrate 21 Years of Married Life

I can't believe I'm typing this, but Sarah Michelle Gellar and Freddie Prinze, Jr. celebrated 21 years of marriage last year. That means this couple has been going strong for two decades!

Sarah took to Instagram again to celebrate their love with a throwback picture from their wedding day on Instagram and my jaw is still on the floor.

If you need more proof that the couple are still very much in love, here's a more recent pic that Sarah shared on Instagram from earlier in the year. She's "Still celebrating and spoiling" Freddie years later, and I think it goes without saying that he loves it there.

Sigh the bar has been set HIGH, and I can't wait to see how they continue to grow with time.

November 2024: Freddie Prinze, Jr. Reveals The One Celebrity Experience They're "Good At Avoiding"

Despite the fact that paparazzi love to see (and often follow) celebrity couples, Freddie just revealed how he and Sarah have been able to keep things low-key. When Oldish's podcast co-host Randy Spelling asked how they stay out of the public — and how intentional they have to be to keep a low profile — Freddie said it's "by choice," and that "you can control it to a certain degree."

"I don't know how deliberate [others] are in trying to avoid that BS," he said on the podcast. "I know how easy it's been for us because I don't go anywhere. I don't go to parties. People don't see Sarah and I out and about at the popular places. We have our restaurants that we like, and they're not super trendy in places where paparazzi hang out. So we're good at avoiding it."

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Lead image via Claire Greeneway/Getty Images

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