14 Instagrammers Contributing to Matzo Brittle Mania Right Now

As a certified matcha freak (yeah, I said it), I've been disappointed at the lack of matcha offerings amongst fast food giants like McDonald's, Wendy’s, In-N-Out, and more. Of course, Starbucks and Dunkin’ scoop out matcha on the daily, but it never comes in true dessert form!

That’s where this viral milkshake hack comes in – foodies have been pulling up to the drive-thru with their own doses of matcha prepped and ready, then adding it to vanilla or even strawberry milkshakes. Oh, yum! The matcha turns the frozen treats a gorgeous green color, and of course, gently caffeinates each sip.

I think any theoretical matcha dessert offering from popular destinations like McDonald’s or In-N-Out would surely see an up-charge if the chains were adding in the green powder themselves, so I’m also stoked about this new method from the perspective of affordability.

This hack also presents those who are not yet totally sold on matcha (um, how?!) with an accessible way to enjoy the powdered green tea blend. Matcha drinks have an infamous reputation for tasting either too grassy or too bitter (or both), so mixing it into a milkshake sweetens up each sip to the point that it doesn’t taste at all like a traditional latte – but a full-on dessert!

You can apply this super easy food hack to just about any milkshake from any chain that sells milkshakes like McDonald’s, Wendy’s (need me a Frosty, stat), In-N-Out, Dairy Queen, Sonic, and more. I suggest you pick your favorite place and try it out ASAP!

@claudiaeatsgood chamoy pickles are so good😋😩❤️ @Bussin Snacks #chamoypickle#chamoy#chamoypicklekit#bussinsnacks#takis#fruitrollup#mukbang#asmr#asmrmukbang#chamoypicklemukbang#juicy#pickle#mexicancandy♬ original sound - Claudia💕

1. Chamoy Pickles

People couldn't quit it with the chamoy pickles (AKA chickles) this year. I never would've guessed that chamoy, a condiment made from dried fruits, chilies, sugar, and lime juice, would be slathered atop the sourest pickles money can buy.

But the food trend didn't stop at just chamoy – many snackers stuffed their pickles with everything from the likes of Hot Cheetos, Takis, and Fruit Roll-Ups. What?!

This insanely sour, tangy treat kickstarted what the internet's coined as the 'Red 40 Diet', which certainly cannot be medically advised.

If you care for your GI tract, this food trend is 100% worth skipping and leaving behind in 2024.

@dualipaofficial

What do we call her?

♬ original sound - Dua Lipa

2. Pickle + Jalapeño-Infused Diet Coke

Diet Coke, pickle juice, and jalapeño juice = all the ingredients needed to concoct Dua Lipa's controversial 2024 drink. She loves it, but I on the other hand, do not.

Now, don't get me wrong: I love a good unexpected flavor combo, but gulping down a simultaneous dose of both pickle juice and jalapeño juice was not tasty to me whatsoever.

This trend even sparked a slew of Sonic diners to start ordering their soft drinks with pickles – but as divisive as this trend can be ("Don’t knock it till you try it," TikToker Mississippi Memaw told Food and Wine), it's just flat out weird.

@logagm

New cucumber recipe 🚨

♬ original sound - Logan

3. Cucumber Salad

If you bought a mandolin slicer recently, you might as well admit you're a victim of the TikTok-viral cucumber salad trend that made its rounds this year.

"Sometimes you need to eat an entire cucumber," TikTok user @logagmsounds off in the intro of every single one of his cucumber salad videos. And thus, the food trend was born.

It felt like I couldn't go a day on TikTok without seeing at least 5 recipes for a damn cucumber salad. When it comes down to it, I can appreciate the novelty (and taste) of this trend, but not the oversaturation. I'm gonna eat an entire cucumber one day, and get so tired of it the next. New innovations in 2025, please!

@kylekruegerr Would you try these?😂 #foodreview#seagrapes#food#review#tastetest#weirdfood♬ original sound - Kyle Krueger

4. Sea Grapes

It was like people wanted to eat the weirdest, grossest things in 2024. I can't blame 'em, especially if it's for clicks and views. But this food trend in particular literally made me want to gag – and I was only watching people eat through a screen (any fellow ASMR fans out there?).

They don't look like they're supposed to be crunchy, but they are. Sea grapes grow from aquatic plants and are filled with essentially what is a "salty liquid." They burst in the mouth when you eat them (one TikToker called them 'edible Orbeez'). Yuck.

@julieta.asmr I figured it out!! Blooper at the end 🥴 #asmr#asmrcommunity#asmrtiktoks#asmrvideo#asmrsounds#asmreating#asmrfood#asmrfyp#asmrmukbang#mukbang#asmreatingsounds♬ original sound - Julieta ASMR 🍒

5. Exploding Candies

The final (and especially weird) food trend I propose we leave behind in 2024 is these dang exploding jelly candies. They also made their rounds on ASMR TikTok, and I truly cannot stand to watch a single video featuring them.

First off, they look so annoying to consume. The fruit-shaped jellies are contained in a thin layer of plastic that's meant to burst open when you sink your teeth into it, prompting you to slurp out the sweetness inside. But what irks me the most is the fact that many people trying them can't even break the seal.

I'd rather watch someone make a simple PB&J than go to town on these microplastic-infused candies.

Dunkin’ describes their all-new Cotton Candy Specialty Donut as “asweet throwback for kids and kids at heart.” It’s a filled donut full of cotton candy-flavored buttercream that’s then topped with strawberry icing and blue sprinkles.

If you’re wondering about the true flavor, one person who tried it reported that it tasted like a combo of bubblegum and cotton candy ice cream. Another person liked that it was “very balanced.”

“Not a fan of cotton candy flavored stuff but this was pretty good or at least better than expected,” one customer reported on Reddit. “The doughnut wasn't overly sweet and I liked that the cotton candy flavor was all in the cream. I also liked how soft the dough was.”

“I really liked how the filling was more fluffy and airy compared to regular donut filling!” another person said. “The cotton candy flavor was quite subtle which I think was for the best lol.”

While plenty of people were pleasantly surprised by the Cotton Candy Specialty Donut, others could not find the strength to stomach it.

“Not appetizing to me at all but it looks cute,” someone said.

“I actually think Dunkin's R&D is run by tweens,” another commented. “Cotton candy donut, how ridiculous.”

This is a treat you just have to try for yourself. No matter what you think about the Cotton Candy Specialty Donut, you can also snag some other great items from Dunkin’ this spring, including the all-new Blueberry Sprinkle MUNCHKINS and Ham & Swiss Pretzel Sliders. They also launched an Arctic Cherry energy drink and brought the famed Dunkalatte for sippers to enjoy!