This Unlikely Fashion Icon Is Creating a Wearable You Might Actually Wear

94-year-old Iris Apfel may not be the first person who comes to mind when you think of wearable tech. In fact, her name probably wouldn’t make it into the discussion at all, if not for the fact that she’s just taken on an impressive (if surprising) project.

The project comes from WiseWear, a tech company aiming to “create innovative smart accessories that seamlessly blend breakthrough technology with style.” Through their new collaboration with Apfel, they’ll be launching a fashionable Socialite collection, featuring three bracelets.

Ranging in price from $295 to $345, the bracelets will come with a bunch of standard functions – including calendar updates and the ability to track calories – plus one very special feature that Apfel is especially proud of.

The bracelets can send “a discreet text message to your pre-approved list of contacts, notifying them of your exact location” in times of need or danger. “This is not just technology that’s useful for elderly people; there are a lot of young people that can benefit as well,” Apfel told the WiseWear blog. “Something like this can alert those who care about me if I take a flop because falling can be very dangerous, particularly when you get old in age.”

Now, the question is: Do we want palladium, rose gold or gold?

Is a tech wearable part of your wardrobe? Let us know by tweeting @BritandCo.

Apple unveiled their latest and greatest today, most notably introducing the iPhone 15 suite, improved iCloud storage plan options, and the Apple Watch Series 9. The new products bring forth some reasonably big changes to Apple’s existing technology – the company saying ‘goodbye’ to the Lightning port is just one example. Read on for everything, new and improved, that was just announced at the Apple Event.

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

  • iPhone SE will start at $429.
  • iPhone 13 will start at $599.
  • iPhone 14 will start at $699.
  • iPhone 15 will start at $799.
  • iPhone 15 Plus will start at $899.
  • iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

  • Apple Watch SE starts at $249.
  • Apple Watch S9 starts at $399.
  • Apple Watch Ultra 2 is priced at $799.

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Images via Apple.

If there's one thing I love to see, it's celebrities going makeup-free. And I'll celebrate it every single time! In addition to Drew Barrymore taking her makeup off on live TV (and throwing her extensions on the ground) and Millie Bobby Brown showing off her acne in selfies, Lady Gaga loves to go makeup-free. Remember when she performed at the Oscars with no makeup and ripped jeans?! Well the actress and singer just posted another adorable selfie without a stitch of makeup.

Here's what Lady Gaga had to say about "Die With A Smile" alongside her no-makeup selfie.

Lady Gaga is "so grateful" the song is #1.

To celebrate "Die With A Smile" (her song with Bruno Mars) hitting number 1 on the Billboard Hot 100, Lady Gaga posted a photo of her laying in the grass with a huge grin on her face — and without any makeup.

"Thank you to all of the monsters and hooligans for helping make 'Die With A Smile' #1 on the Billboard Hot 100! We love you and are so grateful," she says in the post. "Having multiple songs of mine hit #1 across three decades feels surreal, and I am overwhelmed by the love and support you have shown me from the beginning. I have so much more in store for you and can’t wait to share it."

Friends and fans flooded the comments with everyone from Noah Cyrus saying, "you’re so gorgeous," to a fan account adding, "Thank you for your art! So proud of you and Bruno. You deserve this!"

And she loved recording it with Bruno Mars!

The song was released on August 16, and in a statement to Page Six, Lady Gaga praised Bruno Mars as a collaborator. “Bruno and I have a lot of mutual respect for each other and were talking about collaborating,” she says. “I was finishing up my own album in Malibu, and one night after a long day he asked me to come to his studio to hear something he was working on...It was around midnight when I got there, and I was blown away when I heard what he had started making.”

After revealing they "stayed up all night” to finish both writing and recording it, Lady Gaga continues, “Bruno’s talent is beyond explanation. His musicianship and vision is next level. There’s no one like him." There's no one like you either Gaga!

Has "Die With A Smile" been on repeat for you? Let us know your favorite Lady Gaga song on Instagram!

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

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Illustration by Claire Shadomy

Many people look for the new year to bring new opportunities and, in some cases, a fresh start altogether. But for me? As a longtime entertainment reporter, there is one thing I can’t help but get excited about when another year rolls around: the upcoming movie releases and, of course, the most anticipated television shows. While I'm looking forward to see what happens to Eleven and the rest of the Hawkins crew in Stranger Things 5 on Netflix, there are a bunch of new TV shows that have been at the top of my watch list from the moment they were first announced, including Suits: LA and It: Welcome to Derry.

Here are the 2025 television shows that should be on your radar (if they aren’t already!).

Severance Season 2 — On Apple TV+ January, 17 2025

Apple TV+

After Mark Scout, Helly, and Irving learn the truth about the “severance” experiment and manage to break free from its clutches in the Severance season 1 finale, the three coworkers (along with the rest of the Lumon Industries employees) are forced to return to work in the second installment of the series. Now that Mark and some of his peers know what the company was really doing to the Lumon staff, one could only wonder: What are Lumon Industries's hidden objectives? (And what’s with all the GOATS?!)

Severance season 2 premieres on Apple TV+ on January 17, 2024 and stars Adam Scott, Britt Lower, John Turturro, Dichen Lachman, Dichen Lachman and Patricia Arquette.

The White Lotus Season 3 — On HBO and Max February 16, 2025

Mario Perez/HBO

Pack your bags, White Lotus fans, because our favorite hotel residents are catching a first-class flight to…Thailand! While there are a bunch of new guests checking into a luxury hotel, there’s one returning guest who needs no introduction. Natasha Rothwell, who made her debut at Belinda Lindsey in The White Lotus season 1, is the only returning cast making a brief cameo in season 3. Four Seasons Resort Koh Samui, here we come!

The White Lotus season 3 is coming in February and will star Leslie Bibb, Jason Isaacs, Michelle Monaghan, Carrie Coon, Parker Posey, Patrick Schwarzenegger and Blackpink’s Lisa Manobal.

The Last of Us Season 2 — On HBO and Max in April 2025

Liane Hentscher/HBO

I can’t be the only one still thinking about that bombshell season one finale of HBO’s The Last of Us! And apparently, I’m not the only one who’s eager to see the continuation of Joel and Ellie’s story in season 2. Fans of the video game adaptation have been keeping their eyes peeled for a new update about season 2. And one teaser later, we might have just gotten the news we’ve been looking for. Following the 2024 Emmy Awards, Chairman and CEO of HBO and Max Content Casey Bloys toldDeadline that The Last of Us season 2 will premiere around “generally first half of the year [2025], I expect them to be in the Emmy window.”

The Last of Us season 2 will star Pedro Pascal, Bella Ramsey, Gabriel Luna, Rutina Wesley, Kaitlyn Dever, Isabela Merced, Young Mazino, Spencer Lord, Danny Ramirez, Catherine O'Hara, Jeffrey Wright, Tati Gabrielle and Ariela Barer.

The Summer I Turned Pretty Season 3 — On Prime Video in 2025

Erika Doss/Prime Video

It's almost time to return to Cousins Beach, and I have missed all the hydrangeas, fair rides, and ocean sunrises. We haven't heard for sure whether season 3 will be the end of the road for this series, but if it follows even a few chapters in the third book in The Summer I Turned Pretty series, We'll Always Have Summer, then we will absolutely be getting some drama.

The Summer I Turned Pretty season 3 premieres in 2025 and stars Lola Tung, Christopher Briney, Gavin Casalegno, Sean Kaufman, Rain Spencer, Jackie Chung, and Rachel Blanchard.

It: Welcome to Derry — On Max in 2025

Warner Bros. Entertainment

Bill, Richie, Beverly and the rest of the Losers Club members might have been able to defeat Pennywise in It: Chapter Two, but that doesn’t mean we've seen the last of Derry, Maine. Serving as a prequel series to the It movie franchise directed by Andres Muschietti, Welcome to Derry will delve into Pennywise’s origin story and how the child-preying clown arrived in Derry. But that’s not even the best part: Bill Skarsgård, who starred in It and It: Chapter Two, will reprise his role as the killer clown in the upcoming HBO series, which will be released in 2025. So until then, no accepting red balloons from creepy clowns, okay?

It: Welcome to Derry will star Jovan Adepo, Chris Chalk, Taylour Paige, James Remar, Stephen Rider, Madeleine Stowe, Alixandra Fuchs, Kimberly Guerrero, Joshua Odjick and Morningstar Angeline.

Stranger Things Season 5 — On Netflix in 2025

Netflix

I’ve been a fan of Stranger Things since it premiered on Netflix back in 2016, and come next year, longtime fans like myself will finally get to see how the story ends. Last time we saw Eleven, Mike, Will and the rest of the Hellfire Club crew, they were facing an impending apocalypse after Vecna’s devious plan came to full fruition. So, will the group of friends defeat Vecna and save their home? Guess we’ll just have to wait and see because Stranger Things 5 likely won’t premiere until late 2025. Now, all we need is that release date, Netflix…

Stranger Things 5 is coming to Netflix soon and stars Millie Bobby Brown, Noah Schnapp, Finn Wolfhard, Caleb McLaughlin, Gaten Matarazzo, Natalia Dyer, Charlie Heaton, Sadie Sink, Maya Hawke, Joe Keery, David Harbour, Winona Ryder, Amybeth McNulty, and Priah Ferguson.

Suits: L.A. — On NBC in 2025

David Astorga/NBC

Court is back in session! Only this time, our favorite lawyers from the OG Pearson Hardman firm are not on the case. Thanks to Netflix, the original Suits (which starred the Duchess of Sussex Meghan Markle) experienced a renaissance of sorts upon its arrival to the streaming service in June 2023. And as a result, NBCUniversal ordered a spinoff series earlier this year. But instead of the bustling streets of New York City, a new group of lawyers are setting up shop in the Golden State in Suits L.A.

The new spinoff will center around an entertainment and criminal lawler named Ted Black, who launches his own law firm in California after moving from the East Coast. Originally, Suits L.A was slated to be a part of NBCUniversal’s 2024-2025 lineup. However, according to Deadline, there was a slight change in the production location, making a Fall 2025 release more likely. So, who’s up for a Suits marathon?

Suits L.A. is speculated to premiere sometime in 2025 and is set to star Ted Black, Josh McDermitt, Rachelle Goulding, Victoria Justice, Troy Wingush, Bryan Greenberg, Lex Scott Davis, John Amos, Kevin Weistman and Alice Lee.

Wednesday Season 2 — On Netflix in 2025

Netflix

Looks like Jenna Ortega won’t be giving us another macabre number anytime soon because Wednesday season 2 won’t arrive on Netflix until 2025. In a new interview with Vanity Fair, Ortega teases the upcoming installment will be much “darker” this time around. “I think the feel that we’re going for is a little bit more horror-inspired,” the Beetlejuice Beetlejuicestar adds. “Not to say that suddenly we’re the goriest show of all time. I mean, there’s six-year-olds watching.”

“This season is going to be bigger and more twisted than you can ever imagine," Catherine Zeta-Jones says in the new Wednesday season 2 first look.

“If we showed you any more, your eyes would bleed,” Ortega says. “And I'm not that generous.”

What TV show are you most excited to see in 2025? Personally, I can’t wait for Sweet Magnolias season 4 to drop! (Margarita, anyone?) Make sure to follow us on TikTok and Facebook for more TV exclusives and latest news updates!

This post has been updated.

Kate Middleton has been top of mind for a lot of people over the last year after the princess announced in March 2024 she was battling cancer. "The last nine months have been incredibly tough for us as a family. Life as you know it can change in an instant and we have had to find a way to navigate the stormy waters and road unknown," she shared in a video update. "This time has above all reminded William and me to reflect and be grateful for the simple yet important things in life, which so many of us often take for granted. Of simply loving and being loved." And in honor of Kate's 43rd birthday, Prince William posted the sweetest tribute honoring her strength and perseverance.

Here's what Prince William had to say in Kate Middleton's birthday tribute.

Prince William celebrates "incredible" Kate Middleton's "strength."

Kate Middleton turned 43 on January 9, 2025. In honor of the big day, Prince William took to Instagram to celebrate, praising his "incredible" wife.

"To the most incredible wife and mother. The strength you’ve shown over the last year has been remarkable," he says in the post. "George, Charlotte, Louis and I are so proud of you. Happy Birthday, Catherine. We love you. W."

And well wishers flooded the comments. "Happy Birthday Catherine, wishing you a wonderful year ahead surrounded by family and loved ones," one user says, while another adds, "Happy Birthday Princess of Wales! What a gorgeous photo. Wishing you a wonderful year 😍 xx"

And the tribute comes after revealing Kate was doing "amazing" following her cancer battle.

The birthday celebration comes after the prince shared an update on Kate in early November that had us all breathing a sigh of relief. “She's doing really well thanks. And hopefully, she is watching tonight. So cheering me on," he said before the Earthshot Prize awards (via People). “She's been amazing this whole this whole year. I know she will be really keen to see tonight be a success."

"From what I understand, Catherine is doing very well," royal author Robert Jobson added in an interview withHello!that same week. "She is back training at the gym and doing all the things she wanted to do."

We're sending Kate Middleton so much birthday love! For more about your favorite members of the Royal Family, check out Meghan Markle’s New Netflix Cooking Show Will Feature Some Of Your Fave Celebs.