This Woman’s Gonna Make You Want to Knit. Hard.

Anjelika Temple
Dec 21, 2014

Guess what? We just launched four brand spanking new e-classes! One of these classes is Knitting 101, taught by the awesome, dynamic and hilarious Jade Harwood, co-founder of Wool and the Gang. We virtually sat down with Jade to chat with her about what inspires her, why she started Wool and the Gang and what advice she has for budding creative folks.

First, a little more about Knitting 101: Knitting can be sexy. For real. In less than an hour, Jade will fill you in on all the basics of knitting. First, you’ll learn how to choose your yarn and how to hold the needle. From there, she’ll walk you through starting a project and three basic stitches. She’ll finish the class by teaching you quick and easy fixes for common problems or mistakes. At the end, you’ll have your very own knitted snood.

Read on to learn more about this inspiring designer, maker, entrepreneur and teacher.

What inspires you? Why do you love to design, create and make?

We’re inspired by the endless possibilities of what you can create with a pair of knitting needles and the wool that you choose. We’re inspired by the connection you create between your clothes when you make something for yourself or someone you care for.

Tell us more about Wool and the Gang.

Powered by our community of makers around the world, WATG believes fashion should be #madeunique with love. No mass-produced clothing, just quality fashion produced in a sustainable way. Each Wool and the Gang item can be handmade by you or by The Gang.

How did Wool and the Gang begin?

I met Aurelie Popper while studying Textiles Design at Central Saint Martins in London. After school we gained experience together at Alexander McQueen and Balmain in Paris. That’s when we met by former model, world traveller and wool lover Elisabeth Sabrier. Together we founded Wool and the Gang on a mission to change the way fashion is created and consumed.

What’s one piece of advice you’d share with other makers?

Keep calm and cast on.

Tell us how technology has changed and supported what you do.

Technology has been a huge player in what we do; for example, teaching people how to knit used to be a one-to-one experience. Now with YouTube you can teach one-to-millions. Technology has helped us build our community of makers.

How do you get into the creative flow? How does it feel?

It feels like a form of meditation, where your mind has totally disconnected and is fully absorbed in the moment of creating.

What do you love about teaching people to make?

Knitting 101

Wild Spirit Snood Knitting Kit as well. Remember what Jade said: Keep calm and cast on :)

Get to Know Lauren Hom: Designer, Letterer and Burger Enthusiast

Studio Ink
None

If you’ve ever searched the internet for lettering inspo, you’ve probably seen Lauren Hom’s work. Her California-based design studio, Hom Sweet Hom, has done work for clients such as Starbucks and Google, and has a new exclusive collection with Studio Ink. She is also well known for her beautifully lettered “Daily Dishonesty” sayings and making money off her ex-boyfriend’s tears. Still not convinced of how cool Lauren is? Get this: Her life motto is “Work hard, snack often.” If those aren’t true pearls of wisdom, I don’t know what are.

Lauren recently teamed up with Studio INK to create a line of beautiful, colorful, quirky greeting cards. In true Lauren Hom fashion, her cards are super relatable and speak the truth (i.e. “Birthday Calories Don’t Count”).

And now, for our chat with Lauren.

Where are you based?

Traveling around the world for a year right now. Previous home base was Brooklyn, New York.

What inspires you? Why do you love to design, create and make?

I’m inspired by life — from inside jokes with friends to exploring new cities and cultures, my work is mostly inspired by my experiences. Aesthetically, I’m inspired by the colors, patterns, textures and signage of all the places I travel to.

I’ve always loved to make things with my hands. Whether it’s baking a cake or painting a mural, I really enjoy making something out of nothing. Sometimes I’ll step back from something I’ve drawn or painted and think, “Whoa, did that really just come out of my hands?” It’s a great feeling, and I think this feeling is what keeps me moving forward.

What’s one piece of advice you’d share with other makers?

Never stop making!

Tell us how technology has changed and supported what you do.

I love the speed, precision and efficiency that technology gives me. All of my work starts out on paper with pencil and ink, and then with the help of a scanner, Photoshop and a tablet, I can edit, color, rotate and paint my letters any way I want to. 50 years ago, I would’ve had to do all of it by hand. It’s really incredible.

How do you get into the creative flow? How does it feel?

A good workflow is my happy place. Everything falls into place and I go into a sort of happy trance. I find that I get into the creative flow by writing down ideas as soon as they come to me. There’s something magical about the birth of an idea — the thought that I could’ve just come up with something that has never crossed anyone else’s mind is so exhilarating. Writing things down (on paper, in my phone notepad, etc.) as soon as they come to mind is definitely a catalyst to my creative flow.

Oh, and having a few really good go-to playlists is key when I’m in a drawing groove. Having to stop and change songs is super disruptive.

What is the story of how you got to where you are today?

When I was 18, I moved to New York City to attend the advertising program at School of Visual Arts. After graduation, I landed my dream job at a big advertising agency but burnt out within a year. Luckily, I had been working on illustration passion projects on the side, so I had enough confidence to leave my full-time job and begin freelancing. Leaving the comfort of my nine-to-five job was scary, but when I put myself in a sink or swim situation, I worked harder because there was more to lose.

What other makers inspire you?

These amazing ladies making unique things:

Maricor/Maricar
Becca Clason
Tina Roth Eisenberg

What is the weirdest, most unusual or worst job you’ve ever had?

In college, I designed characters for a Facebook game that was like Farmville for stoners.

What other things do you love to make?

I hand-sewed this sexy cheeseburger + fries Halloween costume that I am super proud of: I’ve worn it seven years in a row.

Which Lauren Hom for Studio INK card is your fave?Share with us on Instagram by using the hashtag #britstagram!

Styling: Irene Lee and Lindsay Saito

Photography: Chris Andre

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I Found The Best Drugstore Lipstick — & I Already Bought It 3x In A Row

Move over expensive MAC haul — I've discovered the best drugstore lipstick that rivals my $20+ purchases. I love finding dupes for my beauty lovers who can't continuously drop a huge amount of money on new products that eventually expire. Since I'm 100% against using old makeup, I'd rather chat your eat off about the affordable drugstore finds I'm using consistently these days.

IMO, the best drugstore lipstick is the Maybelline Super Stay Matte Ink Lipstick! Coming from one of the OG beauty brands, it's formula was surprising because I almost expected it to fail. It sounds silly, but trying drugstore brands used to be a hit or miss before social media started demanding that all makeup products stop being subpar.

Since this lipstick passed the test, here's everything you need to know about it — including why I l keep buying it and all the other best drugstore lipsticks I love!

What is Maybelline Superstay Matte Ink used for?

Jasmine Williams

Anyone can say that their lipstick is THE BEST, but that's not always true. So, what's the tea on the Super Stay Matte Ink formula? According to the brand's notes on Amazon, here's what you can expect to this lipstick to do:

  • Glide on easily because of the "unique arrow application"
  • Provide a "perfectly matte" finish
  • Remain "smudge-free" for up to "16 hours"

It sounds like a lot of fluff if you've never tried the formula before, so I scrolled through the comment section to see what other customers think.

What are other customers saying about it?

Maybelline

Most of the customer reviews I read through on Amazon are extremely thorough so here are the ones that stood out the most:

  • "I am really hooked on this lipstick! It's very long wearing and it's super gentle on my lips...Let me address some common complaints among other reviewers and why I think they're wrong...Oil takes this stuff off quite easily, so do some makeup wipes...Secondly, I do agree that this product is very sticky. I have found that I can put my Mac lipgloss on over top and now it's not sticky anymore!"
  • "I’ve purchased this longevity wand type lipstick a few times and I like the texture and staying power. Sometimes I put another glossy lipstick over if it seems drying however it stays very nicely for the day."
  • "This is my first time purchasing this brand. When I say it last all day, it doesn't come off until you take it off! Some might see this as bothersome, but having it stay on until I need it off is the greatest thing."
  • My Favorite Review: "I put it on at around 3:30 pm and fell asleep with it on cause it was a busy night, it was still on the next morning. I had to use multiple makeup remover wipes and wash my face with a good makeup remover to get it off."

My Review For Maybelline Superstay Matte Ink Lipstick

Jasmine Williams

I used to be terrified of wearing 'nude' lip colors because I thought they would be too much of a contrast against my complexion, but watching a few YouTube tutorials nipped my fear in the bud. I make the 'Seductress' shade work for me by lining my lips with a dark brown liner. Once I did that, I immediately fell for the way it looks on me. It's to the point where I actually can't stop wearing lip combo — it's so easy to apply and takes less than two minutes to set!

How long does Maybelline Superstay Matte Ink Lipstick last?

Before I started applying gloss over my nude lip combo, I wanted to test two very important things:

  1. If this matte lipstick could pass the smudge-proof test. I've tried other brands, and they haven't always stayed in place — especially when eating or drinking something — so I was skeptical.
  2. How long it actually lasts, smudge-proof or not. I mean, who among us hasn't gotten home after an evening out to find their lipstick basically nonexistent?

Like one of the customer reviews suggests, this lipstick has come off a little while eating things like pasta or pizza, so it's not 100% "smudge-free." Given that, I only had to reapply this lipstick once throughout an 8-hour day — which isn't a huge deal to me because it takes less than 30 seconds to reapply it. The best way I get it to stay put is by applying lip gloss and a teeny amount of setting spray over it.

Target

Maybelline Super Stay Matte Ink Lipstick

Lately, I've even been adding the Maybelline Lifter Gloss in the shade 'Stone' as a way to truly lock in the color. It highlights the 'Seductress' shade of the Maybelline Super Stay Matte Ink Lipstick which is a huge plus for me.

For less than $12, I think it's absolutely worth buying multiple times!

More Best Drugstore Lipsticks

Target

The Lip Bar Vegan Matte Liquid Lipstick

When I'm in the mood for a universal red lipstick that has the best color payoff, I always turn to The Lip Bar's 'Bawse Lady.' She's a gorgeous blue-red that highlights all undertones without making anyone looked washed out.

Target

Revlon Colorstay Limitless Matte Lipstick

I discovered Revlon's Colorstay formula while browsing for a deeper lipstick for fall and it does not disappoint! It's another vegan product that has triple hyaluronic acid and upcycled cranberry extract in it so it literally feels like you're not wearing anything on your lips!

Target

Milani Color Fetish Matte Lipstick

The word 'Fetish' may be off-putting, but don't write this lipstick off because of the name — ha! I typically wear this when I don't want to wait for a liquid lipstick to dry. It's super velvety and also contains hyaluronic acid in it to help keep lips moisturized.

Target

Nyx Professional Makeup Smooth Whip Matte Lip Cream

Last but not least, Nyx has never let me down in the lip department before. If I'm truly shopping on a budget, I'll reach for the Smooth Whip Matte Lip Cream because it glides on my lips like butter. That's not to say I know what it feels like to rub butter all over my lips, but you get what I mean! It's soft and has a gorgeous color payoff that makes me feel like it's comparable to the best lipstick I swear by.

Have you tried Maybelline's Super Stay Matte Ink lipstick before? Let us know in the comments and subscribe to our newsletter for more beauty finds!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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Here’s What Went Down at Our First-Ever Maker B-School

Blurb
None

As our Re:Make conference-goers can attest, there’s really nothing like being in the company of fellow makers. Small-scale artisans make our world go round, and we’ll take every chance we can get to celebrate them! That’s why we teamed up with Blurb to put on our first-ever Maker B-School, a night filled with inspiring makers, tasty (and photogenic!) cocktails and a healthy helping of maker wisdom from some of the best in the industry.

Consider this your virtual tour :) First stop: Blurb’s station!

BLURB

We have MAJOR respect for this company. Using their tools, any maker (or regular Jane!) can publish a print book, magazine or ebook, and therefore make their brand that much stronger. Blurb has done wonders for the maker community, and we’re incredibly honored to partner with them.

CHRISTINE HERRIN + ADOBE

We’re all about hands-on project stations, and Adobe definitely delivered. They paired up with Christine Herrin, who makes seriously beautiful zines using Adobe InDesign, and provided inspirational booklets for all of the attendees.

Excuse us while we crush HARD on Christine’s designs — we can’t get enough of them.

LAMBERT FLORAL STUDIO

Next up is Sammy Go of Lambert Floral Studio (yay for maker dudes!) with a jaw-dropping, bountiful bouquet, some impressive knowledge of how to grow a business’s social community and possibly one of the most tasteful product catalogs we’ve ever seen. Can you bring your flowers to all of our events, please?

See what we mean by an impressive catalog? This thing is downright dreamy.

CRAFT + COCKTAILS

Ashley Rose Conway of Craft + Cocktails whipped up tasty piña coladas and spiked pink peppercorn lemonades all night, and also dished out some expert tips on cocktail photo styling. We’ve already been following her on Instagram for ages, so it was a real treat to get a behind-the-scenes look!

These babies were definitely Insta candy :)

ETTA + BILLIE

Alana Rivera, from the artisanal soap brand Etta + Billie, talked shop and shared best tips for building an authentic brand. We can’t decide what we like more: the marvelous fragrances or the tasteful, elegant packaging.

JOSHU + VELA

The team at JOSHU+VELA construct bags, wallets and accessories made entirely of natural materials, and they’re manufactured right here in SF — by them! It was a pleasure to have them showcase their brilliant products and share their perspective on brand identity. We’re itching to take a leather-working class with them, if they’ll have us ;)

PORTRAITS TO THE PEOPLE

How cool is this — Sarah Deragon of Portraits to the People used our DIY studio to provide headshots for the attendees!

After getting zhuzhed by a professional makeup and hair stylist, makers would get a chance to take a new headshot by Sarah, one of the top photographers in the Bay Area. Neat, huh?

THE FOOD!

Oh, did we mention the incredible food provided by SF favorite, Vive la Tarte? Tied for most delectable treat was this INSANE bacon-wrapped fig and an unbelievably satisfying creme brûlée tart — but we’re not playing favorites.

MAKER B-SCHOOL TOP TIPS

Didn’t make it to the stellar event this time? No worries! Lucky for you, our amazing designer Rosee Canfield compiled the makers’ top tips in a beautiful, printable card. Check it out!

Download it here and hang it in your work space!

What’s the best advice you’ve ever received about running your own business? Share with us on Twitter @BritandCo!

This post is a collaboration with Blurb.

Author: Maddie Bachelder
Photography: Brittany Griffin

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We FINALLY Have A 'Spider-Man 4' Release Date!

Tom Holland and Zendaya are the "it" couple right now, and they're both at the top of their game. Tom Holland took a recent break from acting and has been doing phenomenal charity work with his Brothers Trust foundation, while Zendaya's had hit after hit with Euphoria, Dune 2, and Challengers. And it looks like the couple, who met doing Spider-Man: Homecoming, could be doing another new Marvel movie. Here's everything we know about Spider-Man 4.

When is Spider-Man 4 coming out?

Matt Kennedy/Sony/Marvel

Spider-Man 4 (which remains untitled) will hit theaters on July 24, 2026. Shang-Chi and the Legend of the Ten Ringsdirector Destin Daniel Cretton will take over from Jon Watts, who directed the first three movies.

One important thing to note about this release date is that it comes after Avengers: Doomsday, which a lot of fans are hoping will see Peter Parker come face-to-face with Robert Downey Jr.'s Doctor Doom. Will the Avengers (and MJ) finally remember Peter? Will he be able to help the Fantastic 4 defeat Doom? Will this movie start a whole new trilogy? Tune in next July to find out!!!

Is Tom Holland's Spider-Man 4 coming?

Emma McIntyre/Getty Images

Yes, we're getting a Spider-Man 4! Tom Holland finally confirmed the news during an October 22 appearance on The Tonight Show, and in true Tom fashion, already revealed a huge piece of news: the movie will start shooting next summer. "Everything’s good to go — we’re nearly there,” he said. “Super exciting. I can’t wait!”

Before the movie was confirmed, producer Amy Pascal told Variety (when asked if they're making a fourth film), “Of course, we are."

It might feel like a new movie conflicts with the fact Spider-Man: No Way Home set up an MCU without Tom Holland's Peter Parker, especially since Tom said he needed to take a break from acting after The Crowded Room "broke" him. ("I’m now taking a year off, and that is a result of how difficult this show was," he tells Extra.)

However, Tom's also been very vocal about how much Spider-Man means to him, and how much he loves the movies. He also told Variety at The Crowded Room premiere in 2023 that he was already “having meetings” about the next installment.

“The simple answer is that I’ll always want to do Spider-Man films,” Tom tells Deadline at the Sands Film Festival. “We have the best in the business working toward whatever the story might be. But until we’ve cracked it, we have a legacy to protect...The third movie was so special in so many ways that we need to make sure we do the right thing.”

What has Tom Holland said about returning as Peter Parker?

Jay Maidment/Sony Pictures/Marvel

Tom Holland recently revealed that he's actually already read a script for Spider-Man 4 — and that he loved it! “We have a creative and we have a pitch and a draft, which is excellent,” he tells the Rich Roll Podcast (via Variety). “It needs work, but the writers are doing a great job. I read it three weeks ago and it really lit a fire in me. Zendaya and I sat down and read it together and we, at times, were bouncing around the living room like this is a real movie worthy of the fans’ respect.”

“One of the things is that, with Marvel, your film is a small cog in a large machine,” he continues. “That machine has got to keep running. You have to make sure you can fit into that timeline at the right time to benefit the bigger picture. That’s one of the challenges we’re facing. The time in which we need to get that done is a tall order but definitely achievable with the people we have working on it now.”

Peter Parker is one character fans take very seriously, and I know that with Tom and Zendaya at the front, this movie is going to be just as special as Spider-Man: No Way Home!

Will Zendaya be in Spider-Man 4?

JoJo Whilden/Sony Pictures/Marvel

Considering Euphoria season 3 starts filming in January (and based on the season 2 filming schedule could wrap by the summer), it's totally safe to assume Zendaya will return for Spider-Man 4. And fans are hoping for even more characters they love! "Hopefully Kingpin, Scorpion, Daredevil and Black Cat," says one Reddit user.

Forbes has also recently reported Sydney Sweeney could be joining the cast of Spider-Man 4. Sydney was in Madame Web earlier this year, and after rumors she booked the role thinking she was joining the MCU, this newest Tom Holland film would give her the opportunity to do just that. We could see her as Gwen Stacy, or as Felicia Hardy/Black Cat. Considering we've already gotten an extensive plotline surrounding Peter and Gwen in Andrew Garfield and Emma Stone's universe, I'm hoping we'd see her as Felicia!

Has Spider-Man 4 started filming?

Columbia Pictures/Sony Pictures/Marvel

Spider-Man 4 will start filming in "next summer" according to Tom Holland, which we're taking to mean the summer of 2025.

What will be the title of Spider-Man 4?

Columbia Pictures/Sony Pictures/Marvel

We don't have an official name for Spider-Man 4 yet, but fans are already coming up with new ideas. Some fan titles include The Spectacular Spider-Man,Spider-Man: Homeless, and Spider-Man: Home Again. I'd love for Spider-Man 4 to continue with the "home" theme, but switching things up with a brand new title would provide a fresh feel we haven't gotten before. I'm excited to see what Marvel goes with!

What are the Tom Holland Spider-Man movies in order?

Columbia Pictures/Sony Pictures/Marvel

Tom Holland has three Spider-Man movies, but he also shows up in some other MCU titles. If you want to watch all the movies Tom Holland plays Peter Parker, here's how you should watch them:

  • Captain America: Civil War
  • Spider-Man: Homecoming
  • Avengers: Infinity War
  • Avengers: Endgame
  • Spider-Man: Far From Home
  • Spider-Man: No Way Home

What do you want to see in Tom Holland and Zendaya's Spider-Man 4? Let us know in the comments!

This post has been updated.

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DIY This Easy 'Hocus Pocus' Group Costume For Your Main Witches

If you’ve ever turned on a TV around Halloween time, I’m sure you’ve seen the best witch movie of all time — Hocus Pocus. These quirky witches were brought back on earth for one night and spent the rest of the movie trying to win back their lives in the mortal world. Not only are they a hilarious bunch, but they also have some of the most colorful, iconic, and creative costumes ever. So naturally, we had to make them for ourselves!

In honor of Hocus Pocus 2 (which you can now stream on Disney+), help these sisters out by giving them the life they always wanted — grab your main betches witches and turn the Sanderson sisters into the most epic girl group costume.

Walt Disney Pictures/Buena Vista Pictures/Brit + Co

I teamed up with our former HMU stylist Misty Spinney to create these looks. A special thanks to Farah, Brenda, and Katie for bringing their A game to this shoot. They blew all of us away with their commitment to their characters — they may or may not have kept these outfits on all day to scare our other co-workers. FYI, if you and your besties aren’t a brunette, red head, and blonde, don’t worry. Head over to Amazon to pick up wigs for these looks.

Brit + Co

“Oh look, another glorious morning. Makes me SICK!” — Winifred Sanderson

Brit + Co

(True fact: This film takes place in Salem, Massachusetts, and there is nothing more beautiful than a dewy fall morning in New England.)

As a sister of three, I can relate to these witches. Each of us is different but we all have the same goal — to stay alive by sucking the lives out of the children of Salem. I mean, JK — that is just the goal of the Sanderson sisters, not the Bryden girl gang. ;)

Winifred "Hocus Pocus" Costume

Brit + Co

The main difference between these three characters is the color scheme of the outfits. Bette Midler’s character wears deep shades of green and purple and a lot of intricate textures. Head to your local thrift store and find about 3-5 skirts to cut at different lengths and layer around your waist. Or follow Blake Lively's advice and grab some trim, lace, and overlay to add detail and texture!

Top the costume off with a lace-up corset and a structured green jacket.

Brit + Co

To get her wild hair, you can curl your hair randomly and then back-comb throughout. Separate into pigtail-esque high messy buns and secure with elastics and bobby pins. For her makeup, do a highly exaggerated smokey eye and brush pink blush on the apples of your cheeks. To recreate this tooth-pucker, start off by using concealer to cancel out your lips. Then create the heart shaped lip pucker with red lipstick. To make her teeth, use a white cream makeup and a fine paint brush to paint on the teeth and set with a translucent powder.

Sarah "Hocus Pocus" Costume

Brit + Co

Sarah Jessica Parker’s character is a bit salacious, but we love her anyways. Her costume is mainly pinks and a bit more girly. Let’s just say, to really get into this character, you will want to pull your corset extra tight and really lift up those ta-tas.

Brit + Co

Go with a heavily lined smokey eye, rusty red lips and lots of pale foundation to channel SJP’s character!

Mary "Hocus Pocus" Costume

Brit + Co

Kathy Najimy’s character Mary is the sister that is always forgotten. So forgotten that she didn’t even get a broom and was stuck with a vacuum. For this costume, stick to deeper fall colors and a billowy orange top. Top this costume off with the most forgotten-about witch cape you can find. ;)

Brit + Co

This hair style looks more challenging than it actually is. Start off by prepping the hair by backcombing every strand for a nest-like mess. Then take your hair and pull it into a high “loose” ponytail. Next add small elastics every couple inches or so to the remaining hair in the ponytail so you can make it stick up. Pull out a few strands and re-pin them into the mix to hide the ponytail elastics.

Brit + Co

“I put a spell on you, and now you’re mine.”

Tag us with your Hocus Pocus costumes on Instagram, or let us know what you're dressing up as in the comments below! You can also check out our Halloween Spotify Playlist to get in the spooky spirit.

This post has been updated.

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