Meet the Maker: Jesse Genet of Lumi

It’s no secret that we’re big fans of Lumi here at Brit HQ. We’ve been obsessed with Inkodye, their sunlight-activated fabric dye, since it came out (for more on how Inkodye works, check out our tea towels tutorial here). It’s an innovation in dying and screenprinting that is totally bananas… in a good way.

Not only were we lucky enough to have Jesse Genet, one of the company’s founders, join us for both day one and two of Re:Make in 2013, but we also got a chance to sit down with her to chat in detail about all things Lumi. Read on as Jesse tells us about the 1969 Lincoln she fixed up in high school (for real!), her innovations in dyes and screenprinting, her advice for other makers, and more.


I’ve always had a penchant for breaking and bending rules. As a high schooler in the suburbs of Detroit, I convinced my high school principal and parents that I should skip my senior year to pursue other projects. I learned that, even if earned, diplomas are not the only means to success. This helped me view school as a strategic tool instead of another hoop to jump through.

After high school I decided to drive to LA, instead of committing to college, and began working. Ultimately, I went to Art Center College of Design to study Product Design before starting Lumi. I chose Art Center because their degree programs are so focused. As a 20 year old, I had a sense that the best way to find myself was through ‘doing’ not through studying – which led me on various adventures, starting Lumi being one of them!

When did you first realize you love to make?

As a teenager I was so determined NOT to drive a beat up Honda that I worked for 6 months fixing up a 1969 Lincoln that had been languishing in our driveway for years. Every night after school I was dirty head to toe trying to bring that car back to life. When I finally got my license and drove the car to school, I was the proudest and happiest girl you could ever imagine. I learned of the incredible adrenalin rush of accomplishment and of confidence that comes with knowing how things work (in this case a 1969 car). Never shying away from hard work in order to build a life I enjoy has been a constant theme for me.

Why did you decide to start Lumi? How did you come up with the idea?

Lumi is a culmination of many of my passions. I love fashion, photography, technology, design and textile printing. The real thing that sparks my interest is problem solving. As a teenager I was trying to design and print T-shirt collections in my parents’ basement. I learned first-hand how expensive and difficult it can be to do high-quality fabric prints at home. The stubborn innovator inside me decided there simply must be a better way.

Where do you get your inspiration?

It struck me as fascinating that human beings have been printing on paper with UV light for hundreds of years. Nearly all traditional photography and darkroom processes use light to develop images. However, there was no similar light-based process for printing on fabric. That was my seed of inspiration for Lumi at the beginning. Today, my inspiration comes from people’s basic desire for self-expression. Everyone has something to say, and I’m so glad that Lumi can play a role in helping people say it, especially on something as public as their clothing.

What’s one piece of advice you’d share with other makers?


Lumi is completely fueled by technology. From our fundraising on Kickstarter, to the launch of our own Lumi app, we’ve always viewed digital tools as completely integral to our process. We feel like the best digital tools enhance our real world experiences; which is what we try to do with the Lumi app. It allows you to prototype your print ideas, and create custom negatives from your own images. All of the digital functionality is in service to the beautiful analog creation you’ll ultimately make.

How do you think the analog world is changing as the digital world continues to boom?

I think they’re practically one and the same. I think our kids will giggle when we talk about this big transition from analog to digital. We all live in a physical world, drive physical cars and eat physical food. The digital boom will simply help make our physical world more efficient and incredible than ever!

What’s up next for Lumi? Is there anything new you’ve wanted to try?

Imagine a colorful world with all of your female idols speaking, creative workshops everywhere you turn, food that will make you salivate, must-see music performances and, most importantly, dozens of ‘grammable moments all around.

Historically, we’ve brought Brit + Co to life annually with Re:Make, a two-day event we’ve hosted in San Francisco attended by nearly 15,000 women.

But this year, we’re trying something new called #CreateGood! Not only will we be visiting our friends on the East Coast, but we’re also switching up the format. Instead of two days, we’ll be live for FIVE.

That’s right. This year Brit + Co will be hosting a new type of event in NYC from October 4th through 8th in the heart of SoHo: a fully immersive digital program culminating in a five-day pop-up experience with the theme of #CreateGood.

Our goal for #CreateGood is to enable women to walk away feeling like a more creative and confident version of themselves through speakers, workshops, live performances, and more. We want to show the GOOD women can achieve in all areas of their life, from good food to good style to good work and good minds.

We chose this theme because we believe it’s the right moment in time to pause and consider how we, as women, can both do good for the world, but also for ourselves.

Beyond all that, like all B+C events, we promise that there will be confetti, balloons, and color… SO MUCH COLOR. So make sure to bring your phone, because you’ll definitely want to take part in all the photo-worthy moments we’re creating.

Can’t make it to NYC in the fall? No worries. While we’d love to see you IRL, we totally understand you’ve got a busy schedule, girl. That’s why all #CreateGood content will be streamed to our audience across Brit + Co social channels for a fully digital experience. So, make sure to like and follow us STAT ;)

Stay tuned over the coming months as we share more details of our next-level lineup of activities, performers, and speakers joining us. Want to be the first to know? Sign up for our #CreateGood newsletterHERE.

Can’t wait to see y’all there!

xo, Brit

Are you planning on attending our pop-up in NYC? Let us know on Twitter using the hashtag #CreateGood. We can’t wait to party with you! And make sure to stay up-to-date on speakers, programming, and more right HERE.

Emma Mackey and Glen Powell are proving Barbie summer and Twisters summer really can last forever. The two actors are starring alongside Jenna Ortega in J.J. Abrams' new film and I'm absolutely losing my mind. All three actors are truly comedy geniuses with super dramatic acting chops to boot, and I just know their scenes together are going to be cinematic gold. We don't have too much information about the movie just yet but I've scoured the internet for every little detail you need to know — keep checking back here for updates!

Keep reading for everything we know about J.J. Abrams' new movie starring Glen Powell, Jenna Ortega, and Emma Mackey.

The untitled Warner Bros. movie will start filming in early-2025, which means we could see it in 2026. The movie was rumored to have a time travel plotline but that's not actually the case, according to The Hollywood Reporter. We also know that J.J. Abrams is serving as both writer and director (slay), which he's done on Mission: Impossible III, Super 8, Star Wars: The Force Awakens, and Star Wars: The Rise of Skywalker (double slay).

In addition to this new movie, Glen Powell's also eyeing a reunion with Tom Cruise for Top Gun 3, while Jenna Ortega's Wednesday season 2will hit Netflix in 2025. Warner Bros. is also giving us Margot Robbie's Wuthering Heights, which is another win for Barbies everywhere.

In addition to Barbie, you can watch Emma Mackey in Sex Education, Emily, and Death on the Nile. Glen Powell proves his rom-com capabilities with Set It Up on Netflix, while Jenna Ortega totally wowed us in Beetlejuice 2.

Are you excited for this brand new, ever so secretive movie? Check out 11 New Movies Coming In December To Add To Your Calendar ASAP for more titles you can watch starting next week!

In case you missed it, last weekend was Brit + Co’s fourth annual Re:Make conference in San Francisco. One of our keynote speakers was a scholar, the founder of COURAGEWorks and the giver of one of the most inspirational TEDTalks of all time Dr. Brené Brown delivered a brilliant message about courage and vulnerability. Her quotes have been so inspiring, she recently collaborated with Sugarboo to launch The Brave Heart Gallery, which sells artworks of her quotes (also 20 percent of the proceeds go to a really good cause). Her most recent book RisingStrong explores how “falling gives us the power to write a daring new ending” and how processing the pain head on is can be strength. And according to Brené, when it comes being a creative woman, though not everything you do will be a success, daring to do it anyway is deeply important.

Being a creative in this day and age can at times be daunting — uncertainty about job security, the fear of rejection and staying in love with your passion after it becomes your job can be more than enough to turn people away. “When your vocation becomes your occupation, there’s always a little shift, so you have to protect it,” Brené tells us. “You have to keep the love alive so it doesn’t become just another thing you have to do, because then you can’t put the magic in it.”

And for creative women, we face an additional catalog of hurdles. “Creativity is kind of revealing a part of our soul, and we live in a pretty hostile environment,” Brené says, “so I think it’s scary to put yourself out there when there are so many critics and cynics out there today. I think that’s what make creativity scary, and I think that’s what make it powerful.” Rising in the face of adversity is certainly a strong statement. As our FLOTUS put it, “When they go low, we go high.”

And when you put yourself out there — yes, sometimes you’re going to fail. That’s okay. What you have to be careful of is letting your failures define you. “One of the big life stages at mid-life, anywhere from mid-thirties to late-fifties, the big developmental life stage is integration. We bring home all the parts of ourselves that we have orphaned because we don’t they fit in with who we’re supposed to be, we call them all home and we say, ‘This is me. The good, the bad, the tough, the beautiful.’,” Brené tells us. “I think that’s the gift of being my age, I have a very sensitive bulls–t meter so if you haven’t called everything home and made peace with those parts of us that are hard, that’s hard to be around.” And being able to pick up again after your fall — or even forgiving yourself for lingering down there too long — is all part of the process.

What do you think about Brené Brown’s advice? Tweet us @BritandCo!

(Photos courtesy of Brené Brown and Sugarboo)

When you're often the life of the party and happen to be partnered up and in your 30s, you'll instantly turn heads when you say no to booze. I can personally attest to the difficulty of this. As someone who loves happy hour and has a particular affinity for lemon drop shotsin totally inappropriate settings, there was no way I could get away with *not* drinking without inviting questioning looks.

Before I give you the guide to fake drinking when you're secretly pregnant, let me take this moment to make a PSA. If you see that a female friend of yours isn't drinking and she usually does, try not to ask her if she's expecting in front of everyone. She might be secretly pregnant, taking fertility drugs that can't be combined with alcohol, just trying to lower her dosage of alcohol with the hope that it helps her get pregnant. There's also the chance she might just be…not drinking. Be as it may, no one wants to be bombarded with pregnancy questions.

Of course, not everyone is going to take my PSA seriously, so I've got some tips and tricks for all you pre-reveal preggos. These same tips apply to gals who are not drinking because they are trying to conceive. I was personally in this non-drinking camp for about five months before getting pregnant.

And how's this for proof? I organized and attended a bachelorette party for two of my very best friends with about eight of my other besties present — and no one had ANY idea I was pregnant. So, trust me — I'm a bona fide pro at fake drinking.


Rosee Canfield for Brit + Co

Keep reading for the best tips to happily sip drinks in a way that won't make your besties raise an eyebrow

Rosee Canfield for Brit + Co

Opt for canned beer

This was one of my earliest discoveries in the world of fake drinking. No one can see your drink when it's in a can. You might read that and think, yeah so? Well, take that can with you to the other can, and dump it out in the sink. Fill it up with water and no one will be the wiser. In fact, they'll think — wow, she's really blasting through those Coors Lights. Pro tip: Be sure to wipe any water drips off the can before you leave the bathroom, and rinse the sink so there's no errant beer foam floating around.

Rosee Canfield for Brit + Co

If you have to order a real drink, choose a clear cocktail. This is the classic move. You creep over to the bar when no one else is around, and order a club soda with lime. Think of it as a mocktail. Be sure to ask the bartender to serve it to you in a cocktail glass — a giant water glass or plastic cup is a dead giveaway.

If it's impossible to get alone time at the bar, order a vodka soda (or gin and tonic). Then take it to the bathroom, dump out the liquid (use a straw to keep the ice and any garnishes in the cup), then fill it with water instead. Complain about the soda or tonic being flat if anyone questions your drink's lack of tiny bubbles.

Rosee Canfield for Brit + Co

Make friends with bartenders. At first, bartenders give you a bit of side-eye when you ask for a club soda in a cocktail glass. They won't ask you what the deal is, but you can let them assume what they like — especially when you order that second or third club soda in a cocktailglass.

If you're feeling cavalier, and you and the bartender have really hit your stride, you can even say, “I'll take anything non-alcoholic that looks like a cocktail." I actually made SUCH good friends with a bartender at a wedding where I was fake drinking that every time I came over to the bar, he immediately winked at me and gave me “my regular." My friends guffawed at the fact that I was already friends with the bartender. Pro.

Rosee Canfield for Brit + Co

Allude to a possible tannin allergy. Wine is the toughest thing to fake, so don't even try. Tell your friends about how, out of nowhere, you've started to get headaches immediately after drinking a glass of wine. When they're like, “Is it just when you drink red?" reply with a frustrated sigh, “No, both red and white make me feel crappy — maybe it's a tannin thing?" Then get your faux canned beer or clear mocktail, and call it a day.

Rosee Canfield for Brit + Co

Ginger ale is a GREAT substitute for Champagne. Ginger ale looks like Champagne, it smells kind of like Champagne, and if your friends are tipsy enough and take a sip, they'll actually believe that it IS Champagne. Don't overdo this one though — too much sugary soda is not a good thing for you and your secret babe!

Rosee Canfield for Brit + Co

Pretend to be getting over a cold (so no one asks for a sip). After all, it's sick season! [Insert fake coughs here]

Rosee Canfield for Brit + Co

Always be the one to order or serve a round of shots. Shots are one of the toughest things to fake. Like, really difficult. And you might be thinking, who still takes shots anyway? Well, the answer is: I do. Or rather, I did. It would have been impossible to be at my two besties' bachelorette party without at least one round of shots. So what's a preggo to do? Serve 'em up, of course.

Because shots are best served as a surprise to inspire a second wind in any given party, you can creep into the kitchen to set things up. Pour all but one, and fill that one with a substitute. Ideally, it looks like what you're serving, and if that's not possible, make 3-5 of them vodka shots including yours, which is actually… water! If ordering shots at a bar, you're probably already friends with the bartender, so just ask him to make yours a fake one and to put a napkin or coaster under it on the tray that comes out.

Rosee Canfield for Brit + Co

Keep a drink in your hand at all times. This is an obvious one, but it's worth mentioning. If you don't have a drink on hand, someone will either hand you one or give you a hard time for not drinking. DO NOT give them that opportunity ;)

Rosee Canfield for Brit + Co

Never leave your drink unattended. Hopefully, you already have this rule in your wheelhouse from your college days. In this case, the key here is avoiding two things: friendly refills and someone accidentally picking up your drink and finding out it's phony.

Rosee Canfield for Brit + Co

Avoid being the first one to hit the hay. If you've already been squirreling around on the beverage front, the next clear sign that you might be secretly pregnant is when you're the first one to go to bed. So don't do that. Don't go to bed. Ever! Okay, at some point you'll need to go to bed because you need a TON of sleep in your first trimester, but avoid being the first party pooper at all costs.

And don't use getting up early “for a run" or “to do some work" as an excuse for going to bed — friends that know you will see right through that.

And there you have it, all you need to know about being a fake party animal when you're in the very early stages of expecting. Cheers! (But fake cheers, obvs.)

What are your best fake drinking tips? Share them with us @BritandCo!

TikTok sensations Barlow & Bear are no stranger to the spotlight. Besides the fact their Unofficial Bridgerton Musical won a Grammy (and basically broke the internet), popstar Abigail Barlow has millions of streams of her own, while Emily Bear performed in places like the White House and Carnegie Hall before turning 10.

So, it’s safe to say these two know what they’re doing. But one thing they never saw coming? Composing a Disney movie — or becoming the first female duo to do so. But that’s exactly what happened when they booked Moana 2.

Keep reading for our exclusive interview with Abigail Barlow & Emily Bear.

  • Barlow and Bear composed Moana 2, in theaters November 27.
  • They're the first female duo to compose a Disney movie and they hope the experience shows young girls "that their voices matter."
  • The duo also spilled on how Lin Manuel Miranda, who composed the original, "empowered" them.

How Barlow And Bear's Bond Influences Their Art

“We have such a sacred sisterhood!” Abigail tells me over email. “We met and found musical soulmates in one another. It’s more than just special. It’s a once in a lifetime connection that laid an incredibly strong foundation for creation.”

“Most of my life I’ve been the only girl in the room writing with much older people,” Emily adds. “Honestly because Abigail and I are like sisters, it creates such a safe place to be vulnerable together and create without restraint. When writing for Moana 2, we leaned on that emotional connection to explore the complexities of the story and how much we see ourselves in Moana!”

And the empowering message of the film, which follows Moana’s journey through Oceania, actually influenced their art. “Every day that I worked on Moana, I was empowered to continuously choose who I wanted to be,” Abigail says. “A leader, a listener, and a learner. In being tasked to write for this movie, I was being asked to go past my comfort zones. I think by being completely open hearted to this experience, it allowed me clarity when crafting the lyric and melody with Emily.”

Moana 2 is a story about finding strength through vulnerability, and that message became a huge theme in the music,” Emily says. “All our characters’ journeys reminded us to embrace our imperfections and trust the process of growth — no matter how painful it may seem in the moment. Moana is THAT girl. No one defines her but herself and writing for such an inspiring heroine FOR SURE inspired us right back.”

Why Abigail Barlow And Emily Bear Loved Working On 'Moana 2'

Walt Disney Studios

But considering the fact these two women are huge Disney fans (Abigail tells me her favorite Disney movies are The Little Mermaid and Frozen, while Emily loves Hercules and Mulan), one of the most inspiring details about their involvement is the fact that Abigail Barlow and Emily Bear’s Moana 2 score marks the first time a female duo has composed a Disney movie — and it’s a moment they don’t take for granted.

“I hope this shows [young girls] that their voices matter,” Emily says. “Growing up, I barely saw people who looked like me in roles like this, so being here now feels surreal. I want girls and women to know that their stories are powerful and deserve to be told. I really hope that Abigail and I can continue to open doors for more female creatives in film and music.”

And Abigail agrees. “I hope our story encourages young girls and women to forge their own path, and to never let anyone tell them they can’t do something.”

But this unbelievable experience didn’t come without its challenges. “Imposter syndrome is so real and a part of life for every single creative, and anyone who tells you otherwise is lying,” Emily says.

“I’m just trying to enjoy the ride, trust the fall, and be so grateful for the opportunity to be a role model for any little girl who might have a song in her heart,” Abigail says. “It’s an absolute honor and privilege to show her that anything — even magic — is possible.”

And according to Emily, the challenge of imposter syndrome actually propels her forward. “I do feel like that little voice of self-doubt pushes me to do the best work I possibly can do…I zoom out and focus on the bigger picture: the little girls watching this movie and realizing they, too, can dream as big as they want.”

How Lin Manuel-Miranda Empowered Barlow And Bear

One friendly face that provided a soft place to land was actually the original movie’s composer, Lin Manuel-Miranda! To no one’s surprise, theIn The Heights and Hamilton writer had some wonderful advice for Barlow and Bear.

“He was such a wonderful resource especially at the inception of the project when we were just setting sail,” Emily jokes. “He urged us to lean into our heroes for inspiration!”

“He gave me a stack of books I needed to buy,” Abigail adds. “Finishing the Hat by Stephen Sondheim, LYRICS by Oscar Hammerstein, Lyrics on Several Occasions by Ira Gershwin to name a few. He empowered me to study the craft of musical theatre storytelling in a way I never had before.”

And thanks to Barlow and Bear, a whole new generation of young women will dream about musical theatre storytelling now too!

Check out Moana 2 in theaters November 27, 2024. Check out the latest news on the Live-Action Moana too!