Day In The Life Of A Stationery + Home Goods Designer

Theresa Gonzalez
Aug 12, 2022

Welcome to our new series,“Ask A Founder,” where we tap into the great minds of female entrepreneurs making their big idea a reality. For the past two years, thousands of women have experienced our Selfmade virtual business coaching program, led by Brit + Co founder Brit Morin and sponsored by our friends at Office Depot OfficeMax. Here, we ask Selfmade alum Johana Gutierrez-Griffiths about her life as a founder of JJ Paperie, an online stationery and home goods shop, her best productivity hacks, and why every emerging founder should dream BIG from the start.

1. How would you describe your brand in five words? Sweet, sentimental, feminine, positive and charming

2. What mood do you want your brand to evoke? JOY! I want people to feel happy, excited, and loved when they see my brand.

3. What’s one thing you wish you knew as an entrepreneur? When you’re beginning, it’s very hard to dream *BIG*, but I think getting into the right mindset and dreaming big from the beginning is incredibly helpful and empowering. You also need to remind yourself that your actions are what will bring those dreams into reality.

4. How do you get in the right headspace to start your day? I try to do a 5-minute meditation and a light workout, whether it’s a morning walk with my pup and husband, a quick game of tennis at our local park or some kind of moment that isn’t aggressive – I’ve never been a HIIT person. I also try to make room for more creative play, so I don’t have access to IG early in the morning.

5. What is usually prioritized on your to-do list? I try to really focus on the items that will move my business forward. For example, one of my biggest goals is to have JJ Paperie & Co in more shops by the end of the year, so on Wednesdays I dedicate that to wholesale outreach, researching more stores, and follow-ups.

6. How do you celebrate the small wins? I have a document that I write down my wins for each month! I try to keep this as an on-going record of what I’ve accomplished throughout the year because it’s super easy to forget.

7. What is your go-to productivity hack? I’ll dedicate 30 minutes to a task and put my phone away so that it’s not near me.

8. What is your favorite desk essential? I have three! It’s a candle, a little flower holder that says “you are awesome” on it and “Have Fun today'' notebook.

9. What are your go-to snacks? I love to have a cheese stick with some fruit or nuts or a small personal-size bag of chips of any sort. Big chip person here.

10. What do you do on your breaks? I walk around my neighborhood with my dog! I listen to a ton of podcasts and will switch between fun ones and business-related ones, like The Product Boss, Proof to Product, Goal Digger and Diet Starts Tomorrow + Crime.

11. What has receiving the Office Depot OfficeMax scholarship to Selfmade done to help you grow your business? So much! I love that it started with mindset all the way through pitching. It covered a lot of areas that most classes do not (I’ve done my fair share of educational resources). I plan to reference a lot of it again.

12. How do you balance the practical with the creative parts of your business? When it comes to the creative side, I try to not force “being creative” and create when I’m in the mood – even if it’s after work.

13. What do you do to officially *end* your work day? Cooking has become a way to relax and end my work day, which is funny because I used to really dislike it!

14. How have Office Depot OfficeMax services/products helped you accomplish more in your business? Considering I am a stationery business, I love having the right tools that are good quality to go about my to-do list and prioritizing tasks. I’m a firm believer in writing things down.

15. What does the word “selfmade” mean to you? Selfmade means to me that you independently made your goals come true with your own drive and ambition. While you may have learned from others, you pushed yourself forward and took action that only you can do.

Thank Johana! Whether you’re just noodling on an idea or a few years into building your business, Office Depot OfficeMax can help turn your next big idea into a reality with a suite of business services to help you accomplish more – from signs, posters & banners to get your business noticed to marketing materials to bring your brand vision to life.

Collaboration Hacks Every Small Business Owner Should Know

Verizon
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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


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12 Surprising Facts You Didn’t Know About Being A Radio City Rockette (From Real Rockettes!)

We might just be getting into the holiday spirit, but for the Radio City Rockettes, it's been Christmastime since September! In addition to a very enlightening game of This or That, twins Caitlin and Courtney Sullivan gave Brit + Co an inside look at what it's like to be a Rockette — and what they do the rest of the year. Consider this the perfect trivia for your Christmas dinner after you've mastered that Rockette red lip ;).

Here are 12 surprising things about being a Radio City Rockette.

1. Rehearsing for the Christmas season is a full-time job.

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Once the holidays roll around, the Radio City Rockette shows might last 90 minutes, but prepping for the season is a full work week. "The rehearsal season itself is six weeks long, six hours a day, six days a week," Courtney says. "So it is a long process and I feel like the rehearsals itself are like a bonding experience for us."

2. The Radio City Rockettes get some serious bonding time.

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"You spend a lot of time with the girls around you and within Radio City, our dressing rooms too," Courteney says of the Rockette rehearsal schedule. "I feel like that's the time when you really get to form those bonds with your sisters and really create magic that can be seen on stage too."

"Yeah, once we move into Radio City, this becomes your family, truly," Caitlin adds. "We spend every day, day in day out together, we spend the holidays together. So you naturally just become very close with everyone."

Each Rockette dresses up her getting-ready station.

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"Everybody dresses up their station to make it feel very homey," Caitlin says. "I like lots of like decor and festive lights, candles, all that fun stuff."

The women love to have treats in their dressing rooms!

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I'm literally snacking on a chocolate bar as I type this, and I'm not the only one who likes to have sweets on-hand! "I love Christmas cookies," Caitlin says. "We will do something with our dressing room and bring in treats every day. I feel like someone's bringing in something new."

The Radio City Rockettes perform up to 200 shows at Christmas.

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"The Rockettes perform up to 200 shows in a season, and the way that each show feels so special and individual, it's just amazing how you never know who's out in the audience seeing the show for the first time," Courtney says. "And the way the ladies in the line put their best foot forward every single time is so inspiring and made me want to give even more."

"It just really amazes me how dedicated and how hard working all the Rockettes are," Caitlin agrees. "And I think we always knew that, but then once you're in it, you have a whole new level of respect for how hard all these women work."

And each Rockette can perform in up to 4 shows a day!

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"I think sometimes people don't realize we can do up to four shows in the day, which is unreal and amazing," Caitlin says. "That might be a surprise to people when they're coming to a show. They might think we just have that one that day, but we actually might have two, three, or four in the day, which is pretty amazing."

But the Rockettes also find time to goof off.

MSG Entertainment

The Rockettes might be known for their precision, but Courtney promises their smiles are real! "We are having so much fun," Courtney says. "It's really just an amazing feeling to be on stage and we find times to laugh and joke around, but really obviously give our all to our craft. And I think people don't realize like we are really having an amazing time on and off stage."

The Radio City Rockettes really support one another.

MSG Entertainment

As you can imagine, a career as a Rockette comes with its challenges, but the ladies on the line always support each other. "I was really proud last year was our first season together and just to complete one full season is such an accomplishment," Courtney says. "I feel like we're ready to take it on again and know like we absolutely can do it. And with the support of everyone around us too, you know, you're going to get through the entire holiday season and you're gonna come out even stronger."

The Radio City Rockettes can work a bunch of jobs during the summer.

MSG Entertainment

The Rockettes have a busy schedule during Christmas — but that doesn't mean they kick up their feet the rest of the year! "Every person on the line has a very diverse background and they go to different job opportunities throughout the year," Courtney says. "People are pulled in different directions when the holiday season is over. The Rockettes do work year-round [with] different opportunities."

"We're always looking to continue to dance and work on our precision," she continues. "The summer though, our favorite thing is to go to the beach. We're from New Jersey and the Jersey shore is like our home. So if we're not dancing, you can definitely find us relaxing on the sand."

The best thing about performing New York City can also be the most challenging.

MSG Entertainment

You know how, when people talk about New York, they say, "If you can make it here, you can make it anywhere?" That's because it's hard to live here y'all!

"This is just the city that never sleeps," Caitlin says. "There are people everywhere. It's always alive. There's just something magical about New York and I love that. And I think that could come with the biggest challenge as well: the city that never sleeps. You feel like you're going, going, going at all times. But that's pretty exciting to do at our age, living out our dreams. I feel like that will never get old."

"I feel like we have no complaints here!" Courtney adds.

Even as a Radio City Rockette, the work is never done.

MSG Entertainment

"I feel like there's always room for improvement," Courtney says. "Even today, as we're living at our dream, we're continuously working on our technique and our precision and going back to our foundation, I think the work is never done and you can continue to dream and accomplish some of those really major goals."

"Yeah, the work is never done is I think is kind of our motto," Caitlin adds. "Just keep, keep pushing, keep driving and just keep dreaming. And never give up."

The Rockettes are like one big family.

MSG Entertainment

Just like so many of our favorite TV show and movie casts, the Rockettes love to bond! "The Rockettes truly feel like a sisterhood and we are so lucky that we are real sisters on the line together," Caitlin says, adding that to dance "with your sister is everything we always hoped for."

And those connections make a magical experience like New York at Christmas even more magical. "[To] be welcomed with open arms has been such a dream come true for us," Courtney says. "We just love the holiday season and to celebrate it at Radio City, I feel like I can't imagine anything better."

Read 35 Magical Photos Of Christmas In New York To Inspire Wanderlust for even more holiday cheer!

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Meet The Top 3 Founders In Our Selfmade Pitch Competition!

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

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Selena Gomez Is Still "Glowing" After "Surprise" Benny Blanco Proposal

There's one popstar who's ready to get her "love on" — Selena Gomez is engaged! And in addition to Taylor Swift throwing her hat in the ring for flower girl and Hailey Bieber seemingly sending love to the happy couple, Selena continues to feel great as we get closer to the big day. Here's the latest news on Selena Gomez & Benny Blanco's engagement, because I simply can't get enough.

Here's how Selena Gomez's feeling after her engagement to Benny Blanco — and how they celebrated.

Benny Blanco's proposal to Selena Gomez proves how well he knows her.

Benny Blanco reportedly popped the question on December 11, and we know from Selena's photo dump that the engagement began in a park with a Taco Bell picnic. And honestly? I've never had more respect for someone. And ever Selena Gomez's ring found its permanent home on her finger, sources says she's been "glowing."

“They’re so supportive of each other,” a source tells People. “He wants the best for her and she wants the best for him. They’re perfect together. They really are.”

These two know each other inside and out, and considering Benny Blanco grabbed Sel's favorite meal from Taco Bell, the proposal proves it! "It was very her," another source says. "It was a total surprise to Selena."

It's those tiny moments that are the most romantic to me because they prove you're willing to go the extra distance on tiny details other people would overlook. "Benny and Selena were so excited to share the news right away with their loved ones," the source continues, mentioning that the couple had an "impromptu gathering" with some friends and family members after Selena said yes. "It's such a true partnership between them."

And Selena Gomez has talked about how much Benny Blanco means to her.

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A post shared by Selena Gomez (@selenagomez)

Selena Gomez has spoken about how much Benny means to her, saying "he is my absolute everything in my heart" in the comments of an Instagram fanpage, while Benny told Howard Stern in May 2024 that he couldn't imagine his life without Selena in it. "I just know that when I look at her, I just say, ‘I don’t know a world where it could be better than this.’ That’s what I always say to her.”

And in March 2024, Selena Gomez posted the sweetest tribute for Benny's birthday, honoring his "emotional endurance, positive disposition, unbelievable talent (that blows me away), undeniable humor and loving, kind heart." Now they get to spend every birthday together!

Check out Hailee Steinfeld and Josh Allen's amazing proposal pictures for more celebrity engagement goodness.

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The 'Gilmore Girls' Creators Are Packing On The Drama In First 'Étoile' Leak

If Gilmore Girls andThe Marvelous Mrs. Maisel have shown me anything, it's that creator Amy Sherman-Palladino always has an incredible story up her sleeve. Her new show Étoile, which is coming to Prime Video, promises to be a beautiful and sophisticated look at the world of dance, and if the fact that it's from Amy wasn't enough reason to watch it, it's also Prime's first new show to get a two-season order! Here's everything we know about the series.

What is the next Sherman Palladino show?

Writer/Producer/Director Amy Sherman-Palladino, Writer/Producer/Director Daniel Palladino seen at Netflix's Gilmore Girls: A Year In The Life premiere.Eric Charbonneau/Netflix

Following our beloved Gilmore Girls and The Marvelous Mrs. Maisel, Dan and Amy Sherman-Palladino's next series is Étoile, which is set at two world-famous ballet companies in New York City and Paris. When both companies run into some trouble, the decide to swap their most talented stars in a last-ditch effort to save themselves.

And based on the first set leaks from New York City, it looks like Étoile will definitely be packing on the drama. This short clip shows Luke Kirby standing outside Lincoln Center in a serious conversation (probably about the fate of his ballet company, TBH).

"Well, guess that plan for early retirement will have to wait," Dan and Amy said in a joint statement (via The Hollywood Reporter). "Instead, we’ve decided to embark on an international journey with an unbelievable group of players and the most talented ballet dancers in the world. We will sleep when we’re dead."

But this isn't the first time ASP has forayed into the world of ballet! Her ABC Family series Bunheads (which premiered on June 11, 2012) follows Michelle (Sutton Foster) who moves to her hometown of Paradise and starts working at her mother-in-law's dance studio The Paradise Dance Academy.

Who will star in the new show?

Photo via WB

The best part is that the role of Michelle's mother-in-law is played by Emily Gilmore herself, Kelly Bishop!

When does Étoile premiere?

Anya Juárez Tenorio/Pexels

We don't have an official release date yet, but considering THR recently revealed the show will finish filming soon, we're hoping to see Étoile in 2025. Just like Gilmore Girls is the ultimate fall rewatch, maybe Étoile will be the ultimate winter rewatch!

Who's in the Étoile cast?

Luke Kirby attends the The Marvelous Mrs. Maisel Finale Celebration at the Fonda Theater in Los Angeles on Mon, May 22, 2023. Todd Williamson/JanuaryImages/Prime Video

So far, we know that Étoile will star Luke Kirby, Gideon Glick, Camille Cottin, Simon Callow, Lou de Laâge, and David Alvarez. Yanic Truesdale, who played our favorite Gilmore Girls concierge Michel, has also joined the series as a recurring character! I'm so excited to see Yanic working with Amy Sherman-Palladino again — it's like a Gilmore Girls reunion!

What does Étoile mean?

Jeremy Thomas/Unsplash

Étoile translates to "star," and there are so many different connections here! We have the ballet stars themselves, but you also wish upon a star and reach for the stars when you're working towards a dream. If you ask me, Étoile is the perfect name for this series.

How many episodes does Étoile have?

Merve Sehirli Nasir/Unsplash

The first season of Étoile will have eight episodes total, but considering Prime Video ordered two seasons, we'll definitely be getting more episodes.

Are you excited to watch Étoile? Check back here for the latest news on the series, and stay updated on your favorite TV shows and movies on our Facebook!

This post has been updated.

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