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TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

When did speculations about 'The Simple Life' reboot begin?

Peacock first shared a video clip on Instagram that hinted something special involving Paris Hilton and Nicole Richie is coming in May. A nostalgic TV set with a black and white screen can be seen while our favorite duo's voices can be hearing saying, "Sanasa, Sanasa."

Peacock captioned the post, "New Era. Same Besties. Coming soon to Peacock," and fans could barely contain their excitement. Even celebs like Naomi Campbell and Katy Perry commented on these hot vibes.

Then Paris Hilton took to her own Instagram to share more about what fans could expect. She said, "As some of you may know, we are doing a reunion special to celebrate 20 years of our show The Simple Life and it's been so much fun."

Actress Selma Blair shared how much she's looking forward to this by commenting that she's "living for this."

So are we!

What was 'The Simple Life' about?

The Simple Life showed Paris Hilton and Nicole Richie as they basically traded their wealthy lifestyles for 'everyday' living. Cameras followed them from fast food jobs to dealing with getting out of sticky situations they'd supposedly never experienced. Needless to say, it was hilarious, iconic, and instant reality TV gold.

How long was 'The Simple Life' on air?

The Simple Life was on air from 2003 to 2007 with five successful seasons. It seemed like it wasn't going to be hit at first, but it defied expectations. By how much you ask?

According to reporting from The Cut, somewhere around 13 million viewers tuned in to watch Paris Hilton and Nicole Richie's oddball take on daily life. That's a pretty huge deal if you ask us!

When will 'Paris & Nicole: The Encore' debut?

Paris & Nicole: The Encore will premiere on Peacock December 12! The two were previously seen at a Sonic drive-thru yesterday so it can be assumed filming is underway (via People)!

Sporting partial Sonic uniforms, Paris Hilton and Nicole Richie added accent pieces that match their signature flairs. Paris wore a pair of reflective sunglasses, silver sequin heels, and added a pink flip phone to front of her blue apron. Nicole wore gold hoops and a pair of slingback pumps alongside her hotdog mascot costume. That's hot (dog).

How does Paris Hilton and Nicole Richie feel about reuniting for a reunion special?

Paris Hilton has expressed how much she loves to be sharing the screen with Nicole Richie again. "I'm so excited to be doing this with Nicole on Peacock. Nicole has been my best friend since we're 2 years old, every memory that I have is with her," (via E! News).

Nicole also posted a few throwback moments from The Simple Life on her Instagram, but the most notable one is the video mashup of them singing "Sanasa, Sanasa" over and over. "20 years ago, not only did we become television stars… we became song writers. Happy Anniversary Sill @parishilton#TheSimpleLife#sannnasaaaaa" she wrote in the caption.

What have Paris and Nicole said about their reunion special?

Paris Hilton and Nicole Richie sat down with W Magazine to let the world know the Paris & Nicole: The Encore show is on its way! Not only that, but fans can expect to see an Opera version of the show they fell in love with two decades ago. Paris said, "The idea of the opera was unexpected" while Nicole chimed in with, "What people need, even though they don't know it yet, is for 'Sanasa' to be an opera.'"

The two besties came up with the idea via a series of texts that started off as ideas between them. Nicole said everything "came up organically" for the two and we can only imagine the memories this brought up for them. OG influencer Paris even talked about how The Simple Life was an "important show in pop culture history" and we couldn't agree more!

Nicole truly wants people to enjoy themselves while watching Paris & Nicole: The Encore and "find the same joy" she had while filming it. According to Paris, she feels what they have is "magic" because "there's just so much history behind it."

It's not every day that you can get to have fun with your best friend while coming up with long-lasting memories that contribute to pop culture, but Paris and Nicole have always danced to the beat of their own drums. Now we'll get to see them in action again!

Watch The Trailer For 'Paris & Nicole: The Encore'