Kanye West Is Making Moves to Launch a Makeup Line

Looks like Kylie Jenner, who recently teased her new Kylighters on Snapchat, may soon have some competition in the makeup biz from her very own brother-in-law! As TMZ first reported, Kanye West has filed legal documents, “declaring his intention to produce DONDA brand makeup, perfumes, lotions, and other cosmetics.”

The beauty line is named after West’s late mother, Donda, who passed away in 2007 due to heart disease following surgical complications. West was hospitalized earlier this year after reportedly being triggered by the anniversary of her death.

The father of two Tweeted a chart for his potential business plan a year ago for an all-encompassing communications company bearing her name, saying, “Here is my DONDA chart that I wrote four years ago that everyone laughed at.” But interestingly enough, the one thing seemingly NOT included on the chart is a beauty line. There’s fashion merchandise (shoes, accessories, and apparel) that would reach beyond his own Yeezy line, home goods, and “wellness” (with subcategories of fitness and healthy food), but no beauty.

Either West has expanded his chart even further since then (which is kind of crazy, considering it already also includes medical endeavors such as cancer and HIV, artist management, alternative energy sources, and more), or we’re all about to be really disappointed: We don’t know about you, but considering all the expert input he’d likely have from his wife, Kim Kardashian West, we’d be willing to give it a go!

As other publications point out, it’s a bit too early to get excited just yet, however: West signed a licensing deal for a line of perfume with Parlux alongside Rihanna and Jay-Z which never came to fruition after the company unexpectedly merged with Perfumania.

Guess we’ll just have to wait and see!

Would you rock DONDA makeup? Tell us over @BritandCo.

(h/t Bustle, photos via starflyz/Bauer-Griffin + Michael Loccisano/Getty)

Alright, this was definitely an interesting Halloween makeup tutorial to do for y’all, but it had to be done! There seems to be a handful of pop culture-inspired opportunities to rep this look on Halloween. From Bey’s awesome sad streaks in her “Why Don’t You Love Me” music video to the repeated "Girls will cry and girls will lie" in Sabrina Carpenter's "Lie to Girls," you can pretty much turn anything into a sad version as long it’s done well. Whether you are going for a scary or gory look — BTW, you can totally switch out the black liner here for a red one to make this bloody eye makeup (Max Mayfield anyone?) — you’ll still look pretty. Sad, but pretty.

The Best Cry Makeup Ever

Brit + Co

See how good this looks?! Let's get into it.

Prep: Flawless Face + Smokey Eye

Brit + Co

Follow this tutorial to get your base makeup started. Add a pretty dramatic smokey eye. Layer up the eyeliner on both your upper and lower lash line — you’re going to need the extra pigment to help get those sad little makeup streaks to fall down your pretty little cheeks.

Step 1: Concealer

Brit + Co

Normally I say keep it light on the concealer so it does not get cakey or look too heavy. In this case, you are going to be adding water and messing with the under eye area more than normal, so you want to go a bit more dramatic in this department. Apply an upside-down triangle shape and then blend in with a brush.

Step 2: Visine

Brit + Co

Add a few drops of Visine to your lower lash line. Be sure to start off by focusing on one eye, because you want to take the next step immediately so you don’t lose the Visine drop.

Step 3: Smear

Brit + Co

Use a thin makeup brush to gently encourage your eyeliner to bleed in the same pattern that the Visine drops are falling down your face.

Step 4: Highlight

Brit + Co

Add a pop of deep silver metallic shadow to the inside corners of your eyes. This is going to give the highlight and dimension we want, but it'll maintain more of a moody vibe.

Step 5: Repeat

Brit + Co

Go through these same four steps on the other eye! Easy peasy.

Brit + Co

Get your acting skills on and have fun with this pretty cry baby look! Play your go-to sad tunes to really get into the mood.

Brit + Co

So. Sad. (But so pretty!)

Check out more Halloween ideas on Pinterest and our Halloween page.

This post has been updated.

There are few things in our daily lives as horrifying as a first date with a stranger. Usually, the best case scenario is you show up to an agreed meeting place, hit it off, want to go out again, and maybe even fall in love. That is, assuming you're not getting catfished and they're not a crazy person. Well, in Meghann Fahy's new thriller, she finds herself on the perfect first date that takes a turn for the terrifying when an anonymous stranger starts tormenting her...and then instructs her to kill her date. Now the question remains: will she follow through, or will this would-be couple make it to dessert?


What is the movie Drop about?

HBO

Drop Plot

In Drop, widowed mother Violet (Meghann Fahy) is literally so relieved when her date with Henry goes well. He's handsome and charismatic, and she's enjoying their time together — until an unknown number starts dropping anonymous instructions to her phone. Now, Violet has to play it cool while following her new contact's instructions or her kids will pay the price. There's just one problem: the final instruction is to kill Henry.

When is Drop coming out?

Drop Release Date

Drop hits theaters April 11, 2025. The Blumhouse film is from Christopher Landon (Happy Death Day, Freaky), is written by Jillian Jacobs and Chris Roach, and is produced by Jason Blum, Michael Bay, Brad Fuller, and Cameron Fuller. The movie's also executive produced by Sam Lerner.

Who's in the Drop cast?

HBO

Drop Cast

The cast of Drop includes Meghann Fahy, Brandon Sklenar, Violett Beane, Jacob Robinson, Reed Diamond, Gabrielle Ryan, Jeffery Self, Ed Weeks, and Travis Nelson.

See The New Drop Poster!

Blumhouse/Universal Pictures

The poster for Drop definitely gets my adrenaline pumping — and I love Meghann Fahy's glam eyeshadow & manicure paired with the terror in her eyes. Because, duh, of course this Emmy-nominted actress can act with her eyes like nobody's business. And the bold red of the graphic design? Chef's kiss.

Check out 10 New Terrifying Fall Thrillers to watch this season!

Some of us have sensitive tear ducts that seem to get triggered if the wind blows a little too hard — which can make it so tough for those of us who love a good liquid eyeliner. Suddenly, you look like you were just sobbing about a breakup, when in reality your allergies just got the best of you, leaving streaks of eyeliner and mascara.

However, it IS possible to find the best liquid eyeliner to wear that's long-lasting, waterproof, and perfectly pigmented. Skip the hard-to-grip and smudgy products for these 7 incredible options I found. Trust, you'll barely have to reapply them throughout the day, leaving your makeup flawless for hours and hours!

The Best Liquid Eyeliner Ever! 

Target

e.l.f. Expert Liquid Eyeliner (Set of 2)

This is virtually unheard of, but this is probably the best liquid eyeliner you're ever going to wear. 88% of Target's customers recommend it, feeling you're getting the best quality for your money. Though it doesn't have the highest long-lasting rating, it still gets the job done when wearers need it to.

What are customers saying about it?

e.l.f. Cosmetics

From Target:

  • "i got this eyeliner like a few months ago and let me tell you its the best eyeliner I've ever got, its so easy to apply and good for beginners and STAYS ALL DAY."
  • "goes on easily and dries with no cracks to create a flawless look"
  • "I've used this liquid eyeliner for years- really can't beat the price!"

From e.l.f. Cosmetics:

  • "It's a good liner but it does fade after about four hours so you have to touch it up."
  • "It's a great eyeliner especially for hooded eyes."
  • "I have tried many and these just seem to stay put and stay smooth for a long time over so many other brands."

Amazon

NYX Epic Ink Liner

There's a reason why this is considered the best liquid eyeliner on Amazon. It's the overall pick as it's been purchased over 30,000 times and has a 4.5 rating! Also, Amazon noted it's something most customers keep which speaks volumes. So, what makes it so great?

It's a matte, waterproof formula that's going to give you a long-lasting effect and it has a super short precision tip to make your lines look on point. Whether you're going for a cat-eye look or something to complete your Halloween costume, this is your best bet!

Other Popular Liquid Eyeliners

Amazon

Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner

Aside from NYX's Epic Ink Liner, Maybelline's liquid eyeliner is another popular pick on Amazon. It has a similar precise tip that ensures it'll glide on easily — even if your hand isn't the steadiest. It's also hooded eye-friendly (IYKYK) which should bring a sigh of relief to anyone who's tired of seeing smudged eye makeup.

Amazon

Stila Deluxe Stay All Day Waterproof Liquid Eyeliner

This Stila waterproof liquid eyeliner is perfect for all-day wear! You can create so many looks, from lightly outlining your eyes to packing on the drama. Plus, Amazon customers love how this eyeliner allows them to get "super smooth, fine lines" with "no smudging or bleeding." Incredible!

Sephora

Glossier Pro Tip

Can I get a little commotion for his vegan liquid eyeliner? It's totally gonna become another beauty staple soon. It's easy to use and has a buildable formula that doesn't waste time drying. Did I mention it's also long-lasting? In the words of my favorite social media sound, "You better get one of these!"

Sephora

Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner

It seems like the top-rated liquid eyeliners have one thing in common: they're waterproof. And this option from Anastasia Beverly Hills is no exception to that! Plus, this one claims to be highly-pigmented — which doesn't seem like a reach if you know how good Anastasia Beverly Hills' products are.

P.S. There's no parabens, phthalates, or mineral oils in it.

Sephora

One/Size by Patrick Starr Point Made Waterproof Liquid Eyeliner

Rounding this list out is this amazingly vegan liquid eyeliner by One/Size! I've already made a case for their setting spray so it doesn't surprise me that this makes other customers happy too. It glides on super smooth and fits comfortably in your hand so you won't experience a classic case of butter fingers when applying it.

It's also free of the following:

  • Parabens
  • Formaldehydes
  • Formaldehyde-releasing agents
  • Phthalates
  • Mineral oil
  • Retinyl palmitate
  • Oxybenzone
  • Coal tar
  • Hydroquinone
  • Triclocarban
  • Triclosan

Follow us on Pinterest for more beauty finds, tips, and tricks!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Emily Henry has been at the top of her game for quite a few years now, and she isn't slowing down anytime soon. In addition to a Beach Read movie, Book Lovers movie, and a Funny Story movie, we're getting ANOTHER movie based on her books: People We Meet On Vacation! (Seriously, Em, when do you sleep?)

The movie might take place in the summer, but Emily Henry is really set on making it as cozy as possible. "Nancy Meyers’ writing and directing is lovely, but her sets are what make you want to be inside of that movie," she tells Variety. "Same thing with Nora Ephron — it’s Nora Ephron’s New York, not quite real New York, and it feels so magical and aesthetic. When you have that feeling of the first nip of fall, you want to watch You’ve Got Mail. That’s something they all know I’m really big on.”

See Tom Blyth And Emily Bader On The Set Of 'People We Meet On Vacation'!

The very first thing I'm obligated to say here is that I just love a man in a white tee shirt. It's so simple and yet so hot. Anyway — Tom Blyth and Emily Bader were seen filming People We Meet On Vacation around New Orleans, which book fans will remember Alex describes as so hot and humid, it's like "being inside someone’s mouth” (gross, but fair). That totally explains Poppy's wild curls! I'm also digging her '70s disco chic outfit — colorful and kitschy is exactly how I always imagined her and I'm glad to see Netflix doing it justice.

...And See The First Leaks From Set!

I'm losing my mind over these set leaks from People We Meet On Vacation for one very specific reason — Tom Blyth and Emily Bader's outfits match the book cover! I'm thinking this is a scene from the very end of the movie (given the fact the kiss is giving "happy ending" vibes). It also answers a questions fans have had since the casting was announced: it looks like Emily is keeping her dark hair instead of dying it blonde!

Who's in the People We Meet On Vacation cast?

Gareth Cattermole/Getty Images/Vivien Killilea/Getty Images for Prime Video

We finally have the cast of People We Meet On Vacation! The movie will star My Lady Jane's Emily Bader as Poppy and The Ballad of Songbirds and Snakes' Tom Blyth as Alex. The news was announced on August 2, 2024, and on September 18, we got more cast members!

Lucien Laviscount, Sarah Catherine Hook, Jameela Jamil, and Lukas Gage have also joined the cast, although their roles are being kept under wraps for now. My guess is we'll see Jameela as Poppy's boss Swapna, Sarah as Alex's ex Sarah Torval, Lukas as Alex's brother David, and Lucien as Alex's future brother-in-law Tham.

Is People We Meet on Vacation getting a movie?

Amazon

Yes, we're getting a People We Meet On Vacation movie! Brett Haley will direct, while Yulin Kuang will write the script. Deadline confirmed the adaptation in October 2022.

When is the People We Meet On Vacation movie coming out?

Edward Eyer/Pexels

The People We Meet On Vacation movie is in the very early stages of pre-production, which makes me think we'll see it in 2026. Considering the story is all about two friends going on a vacation together, I think this could be the perfect summer movie — it might even become a cult classic we want to watch every year! Keep checking back here for the latest news on the movie's release date.

What is People We Meet on Vacation by Emily Henry about?

Travis Rupert/Pexels

This Emily Henry book follows ex-best friends Poppy and Alex, who used to take a vacation together every summer. That is, until their friendship suffers a serious blow. When Poppy starts feeling stuck in her own life, she reaches back out to Alex and gets him to agree to a final trip. Now, they have one last chance to repair their relationship before it's too late.

Are any other Emily Henry books being made into movies?

Amazon

Yes! Beach Read,Book Lovers, Happy Place, and Funny Story are also being adapted! These stories have such good relationships, characters, and settings that I cannot wait to see onscreen. I'll go anywhere Emily Henry goes!

Follow us on Facebook for more news on Emily Henry's People We Meet On Vacation movie! Read up on Here's When You Can Read Emily Henry's New Book, Great Big Beautiful Life next.

This post has been updated.

We've been giving lots of love to the ladies and kiddos for this year's Halloween costume prep. But now, it's *all* about the dudes. These creative DIY costumes will up your spooky game and leave you feeling super creative. Into video games? Check. Throwbacks? We've got you covered. How about pop culture faves? Yup, those are on here too. Scroll on and take your pick from these 22 creative costumes that anyone can DIY for Halloween.

Brit + Co

Anger

Got a hot head? Let off some steam as Anger from Disney's Inside Out.

Michael/Flickr Creative Commons

Bill Nye the Science Guy

Who doesn't love this trip down memory lane? Good ol' Bill has saved one too many of us from boring science classes. Not to mention his show won 18 Emmys during its five-year run.

Brit + Co

Emoji Costume

To get this look party-ready, you'll want to attach the blue construction paper triangles to a headband.

Brit + Co

Fear

Channel fright night with Inside Out's Fear costume. Purple pants and face paint required.

Orange Juice Etc.

Francis Whitman

Francis, the eldest of the three brothers in Wes Anderson's The Darjeeling Limited, struggles with a tendency to take control. So if you're the type who orders for your friends or dates, Francis is your best bet.

Imgur

The Fresh Prince and Carlton

No one's got moves like you, Carlton. Grab your best man to go as this iconic duo. Be sure to check your local thrift store for those sweaters.

Wii Noob

Nintendo

Gamers everywhere, rejoice! This costume throws it back to the good ol' days, and just requires a bit of cardboard and some imagination.

Imgur

Gru

Giant shoulder pads, some eyebrow work and a mini minion is all you'll need to achieve this costume.

Brit + Co

Gustave

If you've ever been called out for your charm or culture (or want to be), you'll fit right in as The Grand Budapest Hotel's very own Gustave.

Block Guys

LEGO Man

Couldn't get enough of LEGOs when you were a kid? Go as your favorite childhood toy.

Costume Works

Mad Hatter

We're all mad here… for the mad hatter, that is.

Imgur

Minecraft

If you're familiar with the video game Minecraft, you'll probably know who this guy is and why you should definitely go as him.

Imgur

Not Sure Fry Meme

You've probably seen this meme floating around on the Internet, and here it is brought to life. Fry here's not sure if that guy is in a costume or just doing his job. #NailedIt

Imgur

Pop Art

Define that jawline with a cutting-edge face paint job. Don't forget to pick up some super bright contacts too.

Nathan Rupert/Flickr Creative Commons

Robert Baratheon

Surrounded by food and wine is how Robert would have looked if he hadn't died in Game of Thrones. The dead boar is also a nice touch. (If you didn't know, he was killed by a boar.)

Chris Carrillo's Blog

The Son of Man

Here's an artsy one for you. We'll leave it up to you to interpret what René Magritte may have meant.

Orange Juice Etc.

Steve Zissou

Whether it's loyalty or stupidity, Zissou proves he's got guts in The Life Aquatic. Harness that energy this year with a blue polo and a red cap, and a whole lotta one-liners.

Reddit

Tetris

Here's a super fun and DIYable group costume for you and your buddies. Pick up some cardboard and tape to become this epic game IRL.

@DTJAAAAM

R.J. MacReady

There's no knowing who or what The Thing could be. MacReady proves it doesn't hurt to come prepared.

Imgur

Louis Tully (Vinz Clortho)

Ghostbusters fans, listen up. Remember when Louis gets inhabited by the demon Vinz (AKA the Keymaster) and goes around Central Park harassing people and talking to horses? Yup. This one's for you.

Reddit

Yukon Cornelious

This fearless prospector from the animated movie Rudolph the Red-Nosed Reindeer proves he's the one you'll want to stick with when venturing through the Arctic.

Brit + Co

Zero

This bellboy's pretty much the MVP of the Grand Budapest Hotel characters. Check out how we made this easy look with our tutorial. Pair it with Agatha for an adorable couple's costume.

Which of these looks will you be rocking? Any awesome ones we missed? Tweet us at @BritandCo and let us know!

This post has been updated.