This New Candy Is So Good, We Can’t Believe It’s Keto

Welcome to our food series called Eat It Up, where we share the kitchen gadgets and foods that we can’t cook without.

One of the most challenging parts of going keto is resisting the day-to-day temptations of all the things you have to avoid, such as sweets (especially during the first few weeks as your body’s adjusting). And while there are plenty of keto-friendly dessert recipes out there, sometimes you just want to indulge in a little something without having to spend time in the kitchen.

Enter Notty ($7), a new line of high-protein candy bark that’s the ideal solution when cravings strike. It’s the closest equivalent we’ve seen to a compliant chocolate bar, and we can personally attest to its deliciousness. The cocoa butter- and milk-based treats are sweetened with natural sugar-free sweeteners like erythritol and stevia leaf, and are free of gluten, soy, and corn. Each package contains between 160 and 190 calories, 3 to 4 net carbs, and 12 to 15 grams of fat, so you can take part without ruining your carb count for the day.

Founder and self-described sweet tooth Kelli Warren created Notty because she was on a low-carb diet to manage a chronic health condition. “My health condition has largely normalized because of that diet,” she told us. “This is the product I wish I had when I was starting out and had such a sweet tooth.”

The lineup includes five flavors: Fluffernutter, Lemonberry, and the chocolate-based Salted Almond, Cold Brew, and Peppermint. Fluffernutter, the first to be introduced, is arguably our favorite: It has a creamy, milky quality and reminds us of Reese’s Pieces without the hard candy shell. If you’re a fan of lemon bars and white chocolate, the Lemonberry flavor will dazzle you: It’s bright, tangy, and the creamiest of the bunch—and you can really taste the freeze-dried strawberries that flavor the icing. Salted Almond is reminiscent of an intense, citrus-forward dark chocolate, and Cold Brew has a lingering coffee flavor that is for anyone who misses chocolate-covered espresso beans. The Peppermint is our personal favorite of the chocolate flavors; the sweet, cooling crunch of peppermint crystals are rather satisfying on the tongue.

Notty, which launched in the summer of 2018, is the only company in the country that is producing no-sugar-added chocolate with extra protein, which helps satiate low-carb dieters so they won’t resort to an all-out sugar binge. Note that because protein has a tendency to soak up moisture, this treat can have a bit of a tacky mouthfeel, not unlike the sensation of eating a peanut butter sandwich. If this is something you’re concerned about, we’d suggest springing for the Lemonberry, which we found to be the creamiest of all the flavors.

What’s your favorite keto sweet treat? Tell us about it @BritandCo!

Brit + Co may at times use affiliate links to promote products sold by other, but always offers genuine editorial recommendations.

It’s no secret that I’m a long-standing Trader Joe’s fan. Living walking-distance from my city’s most popular TJ’s store has only solidified my love for the quirky grocery chain, and though I adore their limited-time launches and playful seasonal snacks, there are a few Trader Joe's finds I can confidently crown as staples in my kitchen. These are the go-to’s I look forward to adding to my cart during every single TJ’s grocery run I make, all of which I’d truly feel lost without!

Meredith Holser

Trader Joe's 100% Colombian Instant Coffee

Don’t judge – even this coffee snob drinks instant coffee! I am all about ease when it comes to my morning routine (it truly takes me hours to actually wake up), and Trader Joe’s 100% Colombian Instant Coffee is just the thing to help me expedite getting some good ol' caffeine into my system.

I love using instant coffee because I can prepare it differently based on my mood every single day. I can make a latte by mixing a serving with milk and syrup, or add more water to it to prep a more diluted hot (or iced) coffee that’s not as strong. After months of drinking it, I’ve found that TJ’s instant coffee is just as good-tasting and well-rounded as the espresso drinks or coffees I’d order out at any cafe.

Meredith Holser

Trader Joe's Pure Grade A Maple Syrup

I use this Trader Joe’s maple syrup for a multitude of kitchen creations: coffees, protein smoothies, pancakes, mug cakes, and muffins are the most frequent syrup-infused recipes I eat on a weekly basis. You can even use it for some stellar maple cocktails!

I’m not necessarily picky when it comes to the grade of my maple syrup. As long as it’s sweet, I am into it. If you’re searching for a tasty and affordable Grade A maple syrup, I think this $5 bottle has an exceptional flavor with a nice touch of richness that makes it a perfect fit for most uses.

Meredith Holser

Trader Joe's Unsweetened Non-Dairy Almond Beverage

Another versatile TJ’s product I pick up just about every time I go grocery shopping is their almond milk. I prefer using the unsweetened iteration so I can use it across various recipes. I’ll use it for my morning coffees, mid-day smoothies, cereal bowls, baking adventures, overnight oats, and wherever else it’s needed, really! I’ll even add a tiny splash to my scrambled eggs to keep ‘em moist. It’s perfectly smooth and light, and a true delight to always have in my fridge.

Meredith Holser

Trader Joe's Coconut Cream Greek Nonfat Yogurt

I am a Greek yogurt girly through and through. It makes for a healthy, filling, protein-rich breakfast option that also helps me maintain a semblance of “gut health” amidst my afternoon snacking habits. But plain Greek yogurt is not nearly edible enough for my palate – that’s why I adore TJ’s coconut-flavored yogurt! It has a good amount of sweetness, plus it boasts a tiny bit of texture from coconut flakes. I typically pick up 2-3 cups on my grocery runs so I can enjoy it every other day during the week with granola and frozen berries.

Meredith Holser

Trader Joe's Buttermilk Protein Pancake Mix

I like to prioritize protein in my diet because it keeps me feeling fuller for longer and helps me grow my muscles so I can grow in my yoga and climbing practices. When eating eggs and sausage for breakfast gets all too tiring, TJ’s Buttermilk Protein Pancake mix provides an ideal sweet option that still gives me 10+ grams of protein in a single sitting! It’s super easy to prepare, too. You just have to add a 1:1 ratio of pancake mix to water and make ‘em on the stovetop per usual. I like adding in some cinnamon to up the flavor.

I’ll also use it to make a mug cake when I feel like I need a little sweet treat in the evening – I add it to a mug with just enough water to make the batter extra thick, and then sprinkle some chocolate chips in it before throwing it in the microwave for about 2 minutes. It’s so yummy!

Meredith Holser

Trader Joe's Buffalo Chicken Dip

Oh, I could eat this entire dip in a single sitting. Buffalo anything is truly the key to my heart (and stomach). TJ’s Buffalo Chicken Dip is my go-to workday snack alongside some blue corn tortilla chips. It’s super satisfying (another great protein-rich option), creamy, tangy, spicy, and salty. All the things!

It’s packed with bits of chicken that can also make it a great addition for fuller meals beyond snack time: I’ve slathered some on a tortilla with cheese and cilantro for an easy quesadilla-type wrap, and even added a heaping scoop to plain pasta in lieu of traditional sauce.

Meredith Holser

Trader Joe's Palak Paneer

If you ride or die for Trader Joe’s, you know just how amazing their frozen section is. I was honestly really skeptical to try this frozen Indian dish the first time around, but once I had a taste, I was hooked. I make sure I have at least one in my freezer at all times to come to the rescue on nights I simply can’t bring myself to cook!

It takes about 4 minutes in the microwave to become a super creamy, comforting, healthy meal you can enjoy on its own or alongside some rice and naan (if you wish to go the extra mile). The paneer cooks out wonderfully. I am a chronic over-seasoner for any kind of food I eat, and I've found that adding a pinch of salt and a drizzle of TJ’s hot honey really takes this platter to the next level.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

The holidays are here! Well, kind of. Thanksgiving isn’t until November 28 but as far as I’m concerned, November 1 is the day the festivities can begin. I’m pulling out my holiday candles, Christmas PJ’s, and even my How the Grinch Stole Christmas vinyl to make the dreary seasonal blues a little more cheerful. And a huge part of getting into the spirit is stacking up the perfect holiday movie marathon. Thankfully Netflix already has a bunch of holiday titles coming out over the next few weeks. Here are the best (new!!) holiday movies and specials coming to Netflix starting November 1.

Dinner Time Live With David Chang: Holiday Edition — On Netflix Now Until December 10

Adam Rose/Netflix

Nothing says the holidays like tons of delicious meals, and Chef David Chang is cooking some amazing food for his celebrity friends — and he's doing it all live. (Because, a lot of TV cooking uses swaps and stylists to make it look better than it actually is). I'm getting hungry just thinking about it!

Dinner Time Live With David Chang: Holiday Edition is hosted by David Chang.

Meet Me Next Christmas — On Netflix November 6

Sophie Giraud/Netflix

Christmas in New York City is truly a magical experience, and Layla's looking for her own fairytale romance this holiday season. And believe it or not, the ticket to finding her one true love is getting into the Pentatonix Christmas Eve Concert.

Meet Me Next Christmas streams November 6 and stars Christina Milian, Devale Ellis, Kofi Siriboe, Tymika Tafari, Mitch Grassi, Scott Hoying, Kirstin Maldonado, Kevin Olusola, Matt Sallee, Kalen Allen, Nikki Duval, and Wesley French.

Hot Frosty — On Netflix November 13

Petr Maur/Netflix

Nobody puts me in the holiday spirit like seeing Lacey Chabert onscreen, and this year, she's playing Kathy, a widow who happens to bring a handsome snowman to life. (I don't remember this in the "Frosty the Snowman" lyrics!). He helps Kathy reconnect with her emotions as they begin to fall for each other — and as he begins to melt.

Hot Frosty will stream on Netflix beginning November 13 and stars Lacey Chabert, Dustin Milligan, Craig Robinson, Joe Lo Truglio, Katy Mixon, Lauren Holly, and Chrishell Stause.

Netflix Stories: A Virgin River Christmas — On Netflix November 19

Petr Maur/Netflix

It's almost time for Virgin River season 6, which means we're getting closer to the ultimate cozy TV show. I mean, just look at those twinkly lights and pine trees in this preview image! It gives me the same exact feeling as drinking a mug of hot cocoa. This year, we're getting closer to Mel and Jack’s wedding, and confronting some serious secrets and drama along the way. This might not count as a Netflix holiday movie but I couldn't NOT include it!!!

Virgin River season 6 hits Netflix November 19 and stars Alexandra Breckenridge, Martin Henderson, John Allen Nelson, Tim Matheson, Annette O’Toole, Colin Lawrence, Benjamin Hollingsworth, Zibby Allen, Sarah Dugdale, Marco Grazzini, Mark Ghanimé, Kai Bradbury, Kandyse McClure, Jessica Rothe, and Callum Kerr.

The Merry Gentlemen — On Netflix November 20

Katrina Marcinowski/Netflix

Remember that One Tree Hill episode where the Ravens take part in the "Boy Toy" charity auction? Complete with a shirtless fashion show? Consider this the Netflix holiday movie response. When former dancer Ashley learns her parents' performing venue is in danger, she puts together the ultimate Christmas-themed show to raise money. Shirts not included.

The Merry Gentlemen hits Netflix November 20 and stars Britt Robertson, Chad Michael Murray, Marla Sokoloff, Beth Broderick, Michael Gross, Maxwell Caulfield, Hector David Jr., Colt Prattes, and Marc Anthony Samuel

Spellbound — On Netflix November 22

Skydance Animation/Netflix

Okay, this fantasy movie might not technically be a Christmas movie, but it has everything I need in my Netflix holiday movies: family, hope, and love. After her parents are turned into monsters, princess Ellian must go on the ultimate quest to put everything right.

Spellbound hits Netflix November 22 and stars Rachel Zegler, John Lithgow, Jenifer Lewis, Nathan Lane, Tituss Burgess, Javier Bardem, and Nicole Kidman.

Our Little Secret — On Netflix November 27

Bob Mahoney/Netflix

If EXmas taught us anything, it's that spending the holidays with your ex is anything but calm. And in Lindsay Lohan's new movie, she finds herself at the same Christmas celebration as her ex when they realize their new SO's are siblings. No, that's not awkward at all.

Our Little Secret hits Netflix November 27 stars Lindsay Lohan, Ian Harding, Tim Meadows, Jon Rudnitsky, Henry Czerny, Judy Reyes, Chris Parnell, Kristin Chenoweth, Dan Bucatinsky, Katie Baker, Jake Brennan, Ash Santos, and Brian Unger.

Is It Cake? Holidays — On Netflix November 28

Netflix

The only thing more enjoyable than eating delicious food is watching master bakers create beautiful food. This holiday special features edible ice skates, nutcrackers, and reindeer that will change the way you look at baking forever. Watch it in one sitting and it definitely counts as a holiday movie ;).

Is It Cake? Holidays hits Netflix November 28 and stars Jonny Manganello, Andrew Fuller, April Julian, Elizabeth Rowe, Miko Kaw Hok Uy, Danya Smith, Henderson Gonzalez, Grace Pak, and Jujhar Mann, with judges Rachel Bloom, Hannah Berner, Tiffany Haddish, Devon Walker, James Austin Johnson, Chris Witaske, Sasheer Zamata, Terry Crews, Punkie Johnson, and Randall Park.

The Snow Sister — On Netflix November 29

Netflix

Julian's turning 11 on Christmas Eve, and even though it's usually the best day ever, this year is overshadowed by the death of his older sister. A newfound friendship with Hedwig helps him heal, but he can't help but feel like Hedwig's house — and the old man that's always around — are hiding secrets.

The Snow Sister hits Netflix November 29 and stars Mudit Gupta, Celina Meyer Hovland, Ole Steinkjer Øyen, Jan Sælid, Samsaya, Gunnar Eiriksson, and Advika.

Which Netflix holiday movie are you excited to watch? Let us know in the comments!

As much as we used to look forward to taking a sick day in grade school, there's nothing fun about having cold or flu-like symptoms as an adult. Sure, you may get to miss work for a few days, but the body aches, fever, and sore throat combination are awful. It's even worse if your period decides to join the party!

There's so many different OTC (over-the-counter) cold medicines and supplements out there...which leads us to wonder: does Emergen-C actually work, or not? Since we're unsure, we turned to Board-certified family medicine physicians Dr. Laura Purdy, MD, MBA and Dr. Jennie Stanford, M.D., FAAFP, DipABOM to help answer our burning questions!

P.S. You'll find be able to tell the difference between pesky allergies and cold symptoms here — thank goodness!

What's the difference between cold and allergy symptoms?

Polina Tankilevitch

Having seasonal allergies can be confusing when they coincide with cold season. Between kids being back in school and the weather changing, the fall/winter seasons seem to bring on sneezing, coughing, and more. But, how can you tell when you're merely dealing with allergies or something else?

"Colds are viral infections. Symptoms include a sore throat, cough and feeling tired," says Dr. Purdy. Dr. Stanford further explains that viral infections have "traditionally been Rhinovirus species, but it may also be Adenovirus species and others." Colds can also be accompanied by a fever in some cases.

On the other hand, Dr. Purdy and Dr. Stanford both agree allergies are specifically caused by allergens or irritants. "Common Symptoms include sneezing and itchy eyes," says Dr. Purdy. According to the CDC, around one quarter of adults deal with seasonal allergies (raises both hands), so it's not weird if you get confused about when it's time to switch from Claritin to Dayquil.

How should people relieve cold symptoms before heading to the pharmacy?

Anna Tarazevich

Before you head to CVS at the first sign of sneezing and a sore throat, there are a few things Dr. Stanford suggests you do. "Optimizing our immune systems by focusing on overall health and wellbeing can help reduce the risk of infections, including the common cold. This includes eating a healthy diet, being physically active, getting enough sleep, and keeping stress in check," she says.

Unfortunately, Gallupreports that 57% of people feel they're not getting the proper amount of sleep they need. But, this doesn't mean you should ignore your lack of rest just because others are struggling too. Take it from someone whose insomnia impacted their mental health and a nasty bout of the Flu followed by Covid-19 two years ago! "Properly treating other health conditions can also help prevent acute illnesses, like the common cold," says Dr. Stanford.

However, it's not unusual to get a cold because Dr. Stanford says they're the "result of germs spread from contact with others." Taking precautions just helps your immune system work the eliminate the viral infection faster.

Do elderberry and Vitamin C fight off colds?

Polina Tankilevitch

This is where things get a little tricky. Though elderberry and Vitamin C have been hailed as supplements that combat colds, not everyone agrees on their effectiveness. Dr. Stanford says, "While the evidence for Vitamin C in treating colds is mixed, sufficient research suggests that taking vitamin C supplementation can shorten the duration and reduce the severity of cold symptoms." But if you're thinking about relying on Vitamin C supplements, Dr. Stanford is less likely to encourage you to take them because they haven't been proven "to be effective in preventing common cold symptoms."

She also doesn't think you should take elderberry as if that'll also fight off a viral infection. "Elderberry is not effective in preventing colds, and evidence is insufficient to suggest that it is effective in treating the common cold," she explains.

Do you recommend relying on Emergen-C to help combat cold symptoms?

Karolina Kaboompics

So, what's the verdict on taking Emergen-C once it's confirmed you have a viral cold? The brand has several products that range from gummies to drink mixes, all aimed at supporting your immune system — but does that mean they're safe to take? According to Dr. Purdy, they are! "Emergen-C contains Vitamin C which is great for a good and healthy immune system and recovery. It also contains other good for you ingredients that help with your immune system like vitamin E and Zinc."

However, it's valid to want to know if there's a difference between Zicam and Emergen-C. According to Dr. Stanford, there is! "Similar to Vitamin C, evidence suggests that zinc may be effective in reducing the duration and severity of cold symptoms, but it is less likely to be effective in preventing the common cold," she explains. Plainly put, think of the two like this:

  • Zicam = Zinc
  • Emergen-C = Vitamin C

She even says, "Studies suggest taking both zinc and vitamin C could be beneficial!"

Can certain teas help soothe sore throats associated with colds?

Arina Krasnikova/Pexels

Drinking warm tea can help alleviate cold symptoms, though you shouldn't think they're your only defense against viral infections. In conjunction with cold medicines, "throat coat teas really help soothe inflammation and help manage symptoms," says Dr. Purdy. The reason for this is that most "throat support products are indicated to ameliorate sore throat and similar symptoms, often by numbing agents, temperature, and other factors," Dr. Stanford explains. In short, don't be afraid to use tea as a form of hydration while you're sick!

Dr. Purdy says other things you can use to help alleviate your symptoms are a humidifier, nasal spray, and drops. Take it a step further by taking a "steam shower" to "provide some much needed relief."

Shop Emergen-C, Zicam, & Throat Coat Teas

Amazon

Emergenc-C 1000mg Vitamin C Daily Immune Support

Visit our Amazon Storefront to see our top picks for staying hydrated!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

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