Here’s How to Get Your Hands on Kim Kardashian’s Latest Makeup Obsession

1. Full Coverage Foundation

There was a time where wearing full-coverage foundation was all the rage. From drugstore to high-end brands, it seems like they were consistently shoved in consumers’ faces to help us achieve a ‘full beat’ without sitting in a makeup artist’s chair. Also, those of us with dark spots or hyperpigmentation may have relied on them when we were in the thick of our skincare woes.

But these days, wearing too much foundation isn’t as popular as natural and skincare makeup are prioritized. If anything, more people are interested in wearing light-to-medium coverage foundation, skin tints, or tinted moisturizers.

2. Too Much Concealer

It wasn’t until I watched this video by makeup artist Katie Jane Hughes that I realized some of us have been too heavy-handed with our concealers. There’s no reason we should be slapping products under the thinnest parts of our face, but we didn’t know any better!

Now that you know you can still get the desired effect with a minimal amount of concealer, don’t revert back to painting your under eyes!

3. 'Baking' Your Setting Powder

Before you throw away your setting powders, step away from your makeup drawer and have a sit-down chat with me. There isn’t anything wrong with applying them to your face to help ‘set’ your foundation and concealer. However, spending over 10 minutes ‘baking’ your powder (AKA letting it sit untouched) doesn’t work for everyone.

It can lead to creased makeup which can derail your look, plus it’s a pain to correct when you’re halfway through your routine!

4. Overlining Lips

I love a good lip liner, especially if it mirrors my favorite ‘90s makeup look. But, there’s such a thing as overdoing it. The key to lining your lips is following the natural flow of them. Going out of your way to draw above and under your lips’ lines comes off as comical and exaggerated. If anything, use a lip plumping gloss to help your lips look fuller.

5. Overtweezing Your Eyebrows

I don’t even have the words for this outdated makeup look besides wanting to say “no” 20 times in a row. But, I’ll bite and say why this shouldn’t be on your 2025 beauty moodboard.

Some people naturally have thinner eyebrows which is A-okay! However, purposely tweezing your eyebrows to smithereens is cringey. If you truly want to wear this look, here’s what you can do instead of tweezing:

• Create a faux bleached look by applying a skin tone colored setting powder all over your brows.
• Once they’ve ‘disappeared,’ take an eyebrow pencil or eyeliner to draw a thin line over them.

I’m…wondering what the ramifications of telling you how to do this will be, but only use go for this look if it’s a part of a themed party…like Halloween.

6. Exaggerated Highlighter On Cheeks

The shimmery look is in since it’s winter, but please don’t make it look like you dipped your cheeks into a vat of glitter. You can lightly dust highlighter onto your cheeks for a more natural glow that flows with the rest of your look. Otherwise you’ll look like a walking disco ball which could be the opposite of what you were going for.

7. Heavy Contour Or Bronzer

I know the ‘sculpted’ look is popular, but too much contour or bronzer can overpower the rest of your makeup and face. While it’s not impossible to fix if you do it by mistake, using the wrong shade of contour or bronzer may still peep through no matter how much you try to buff it out.

When in doubt, be gentle with your contour or bronzer application!

8. Incredibly Matte Makeup

Matte makeup that didn’t budge was the ‘It Girl’ look for oily and combination skin girls! We thought it was the answer to our skin’s incessant need to hydrate our faces instead of actually using skincare products that focused on combatting that issue (psst…Vitamin C serums help!).

But now’s the time to break up with this look for good for one reason: dewy skin looks healthier.

1. Red-Tinted Lipgloss 

"I love the simplicity of this look because it takes less than 10 minutes to complete. I prepped my skin with e.l.f. Cosmetics' Power Grip Primer before applying Haus Labs Triclone Skin Tech Medium Coverage Foundation and Sephora's Best Skin Ever Concealer, a touch of One/Size Ultimate Blurring Setting Powder, and Ami Colé's Hydrating Lip Oil Treatment in the shade Romance (cranberry color)! IMO, the subtle pop of lip color is great for someone who doesn't want to overdo it on Christmas." — Jasmine Williams, Brit + Co's Writer.

2. Icy Blue Eye Makeup  

"When I want to try something different than my classic gold lid, I love breaking out an ice blue or periwinkle shadow. ColourPop is my favorite brand to get eyeshadows from just because of how pigmented they are, and I went crazy with this LAV_ISH palette. More is more in this case, y'all! I layered Mood Boost, Escapism, Serenity, and Virtual Love all together until it was just right. I've also found that skipping eyeliner for this look helps it feel a little more carefree instead of polished, which is always fun." — Chloe Williams, Brit + Co's Entertainment Editor

3.Sunset Eyeshadow 

While it's easy for bronze looks to sway into the skin-like neutral territory, this cute Christmas makeup idea is more festive. The difference has everything to do with adding brown, gold, or even pink shimmer towards the inner corner and middle of your eyelids.

Our recommendations: Milani Gilded Mini Eyeshadow Palette or Urban Decay Naked Mini Eyeshadow Palette

4. Glittery Purple Eyeshadow

Go big or go home with a Christmas makeup look that's as bold as your holiday decor. It doesn't hold anything back with its glittery purple eyeshadow and crimson lipstick! It's going to show up in all your pictures without an issue. As an added bonus, let your nails match your eyeshadow! We have plenty of Christmas naildesigns that'll help you narrow down the right polish or press-on nails to go with this.

Our recommendation: Revolution Beauty Forever Flawless Eyeshadow Palette

5. Pink Shimmery Eyeshadow 

"I love the femininity of the sugar plum fairy, which makes this all-pink look one of my favorites! I've been loving the glowy look of the L'oreal true match nude serum foundation along with peachy blush. For the eye, I use the Too Faced Chocolate Bar Palette I got in high school along with the Rare Beauty All of the Above Weightless Eyeshadow Stick in Well-being. And to finish off the look, I don't go anywhere without my L’Oréal Paris Colour Riche Lipstick in Sugar Plum (fitting!). This is my third tube and it's literally like my lips but better." — Chloe Williams, Brit + Co's Entertainment Editor

6. White Gold Shimmery Eyeshadow + Nude Lip Combo

"This is probably my favorite Christmas makeup look I've worn because I decided to be adventurous with my eyes by adding white gold glitter to them. I didn't want to go overboard so I kept it light by using the shade * from Too Faced's * palette. For my lips, I used Maybelline's SuperStay Matte Lipstick in the shade Seductress and their Lifter Lipgloss in Stone on my lips. It's a great look for anyone who plans to wear statement outfits on Christmas!" — Jasmine Williams, Brit + Co's Writer

7. Sugar Plum Ice Princess 

As much as we love intricate designs and makeup looks, we know the best ones don't involve a lot of things. Kayla Walden, one of Brit + Co's Staff Writers and in-house Content Creator, knows how to create stunning looks that only involve a few products. All she did was add a sparkly white eyeshadow all over her eyelids while lining her bottom waterline with a white eyeliner.

Watch Kayla's Christmas Makeup Tutorial Here!

And just like that, you'll have the perfect makeup this holiday season!

Blake Lively's The Sisterhood of the Traveling Pants Co-Stars

Most upsetting is the unabashed exploitation of domestic violence survivors' stories to silence a woman who asked for safety. The hypocrisy is astounding.

We are struck by the reality that even if a woman is as strong, celebrated, and resourced as our friend Blake, she can still face forceful retaliation for daring to ask for a safe work environment. We are inspired by our sister's courage to stand up for herself and others.

For anyone seeking more information or engaging in this important conversation online, please read the full legal complaint in the investigative reporting by Megan Twohey, Mike McIntire, and Julie Tate for the New York Times.

Colleen Hoover, Author of It Ends With Us

Paul Feig, Director of A Simple Favor

Director Paul Feig also shared his thoughts about what it's like to work with Blake on X. He said, "I’ve now made two movies with Blake and all I can say is she’s one of the most professional, creative, collaborative, talented and kind people I’ve ever worked with. She truly did not deserve any of this smear campaign against her. I think it’s awful she was put through this."

Robyn Lively, Blake Lively's Sister

The sisterly energy is real and we're so glad Blake is surrounded by it. Robyn, Blake's big sister, shared her full thoughts in a lengthy Instagram caption just 10 hours!

While encouraging people to do research for themselves by reading The New York Times article that details the devious plot to publicly destroy Blake, she had other things to say. "We live in an age where we have access to people’s personal lives like never before — especially actors. It makes us feel like we know them. We see them on social media, watch clips of them, and make snap decisions about their character," she wrote. This reminds me of the parasocial relationships author Amanda Montell detailed in The Age of Magical Overthinking — definitely something for us all to keep in mind.

She also called out how easy it is for the media to warp the public's perception of the truth. "The 'truth' in the tabloids is hardly ever what you think," she added before eventually expressing how "proud" she is that her sister "didn't allow herself to be silenced in the face of adversity and lies."

Bart Johnson, Blake Lively's Brother-in-law

According to Page Six, Blake's brother-in-law Bart Johnson didn't hesitate to share his thoughts about the behavior of Baldoni and his team. He reportedly wrote, "Her complaints were filed during the filming. On record. Long before the public conflict. The cast unfollowed him [Baldoni] for a reason." in the comment section of the NYT Instagram post about the lengthy deep dive into what happened.

He continued by writing, "His PR team was stellar. Gross and disgusting but highly effective. Read the article, their text message exchanges and his PR campaign strategy to bury her by any means necessary. No one is with out [sic] faults. But the public got played."