You Won’t Believe How Much Money Kim Kardashian West’s Perfume Earned in a Single Day 

Everything the Kardashian family touches seemingly turns to gold — literally. Kylie Jenner’s cosmetics company made a whopping $420 million in the last 18 months, and Khloé Kardashian’s denim line, Good American, made a cool $1 million in its first day of sales. Now, after the wildly successful launch of her beauty line earlier this year, it should come as no surprise that Kim Kardashian West’s fragrance also hit big with fans… really big.

TMZ reports that the newest additions to the KKW fragrance empire, Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud (which were actually inspired by a dark, RL event in the businesswoman’s personal life), made a massive $10 million dollars in a single day, more than $1 million of which occurred within just an hour. By day two, quantities are already limited.

Making matters even more insane is the fact that more than 300,000 units were sold without customers ever even smelling the scents, going to show the sheer marketing power of queen Kim.

If you’re looking to pick up a bottle from the KKW Fragrance line ($30-$60), here’s a word of advice — act fast. They’re selling out very quickly!

Make that coin, Kim!

Did you snag one of Kim’s perfumes on launch day? Let us know @BritandCo.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

(Photo via Neilson Barnard + Charley Gallay/Getty)

As I grow older, I’ve come to appreciate the finer things in life. I’m no longer investing in things that don’t truly serve me, especially items that simply won’t last long-term. I’m certainly more particular about the clothes I buy (and even more so the materials they’re made of), and I often have to think twice or thrice before adding some silly little home decor to my cart. These days, I’m more likely to save my hard-earned money for life experiences like vacations and concerts, maintenance items like my car and bike, and a damn good night of dining out.

Past these, there are a handful of comfort purchases that are totally worth the money, according to a select group of millennial Redditors under r/Millennials. From luxury skincare products and high-end kitchenware to travel and sleep necessities, I’m truly amused by (and learning a lot from!) their responses to the question: As you’ve aged, what comfort/luxury items have you decided are worth the money?


Here are the little luxuries they buy every time.

What do millennials spend the most on?

Thirdman

Before digging into the little luxuries of it all, let's see what millennial spending habits look like in general! According to Investopedia, millennials are actually more "value-oriented" when they spend money — likely inspired by the 2008 financial crash and other unprecedented, major societal events. Since values are pretty subjective, that spending can translate in myriad of ways...including "doom spending" — or mindlessly shopping "to self-soothe because they feel pessimistic about the economy and their future" — according to CNBC.

The New York Times reported, "Millennials and Gen Z are more likely than older generations to make spending on a hobby or nonessential purchases a priority." This furthers the fact that instead of always spending towards a goal or an inherent need, millennials are looking for something more with their purchasing power. Opinions on these habits may vary, but one thing remains true: millennials want to use the money they do have to make their lives better.

Arthur Shuraev / PEXELS

1. Nonstop flights.

A few millennials agreed that spending the extra money for nonstop flights is very worth not having any kind of layover that could extend already-long travel days.

“Especially if traveling with children,” one person wrote. “Let The Journey end as quickly as possible.”

Bosch

2. Higher-end appliances.

Higher-end appliances seem popular among this millennial crowd because they have a slimmer chance of going kaput after a few years.

“I don’t want fancy bells and whistles,” one Redditor said. “I want the item to do [its] job and not crap out after 5-6 years.”

“It's the "smart" appliances that crap out quickly,” another person weighed in. “The more unnecessary buttons, the more unnecessary electronics, the more likely there is to be an issue.”

Some responders really love their Bosch appliances, like dishwashers, ovens, and more: “Bosch appliances for life. No frills but will run forever.”

Cottonbro Studio / PEXELS

3. Professional movers.

This one is quite self-explanatory: “Just save yourself the time and pain.” Amen!

Naturepedic

Naturepedic EOS Trilux Organic Latex Mattress

4. A really great mattress and pillows.

Several millennials noted that you’re likely to pay for back pain and other health issues down the line if you don’t invest in a good sleep set-up now. Many users responded that high-quality mattresses and pillows are their #1 ‘worth-it’ splurge.

“You spend 1/3rd of your life in that bed,” one person posted. “And if it's a shit one, it can and will slowly ruin your back and health.”

Sephora

5. Skincare.

Many skincare-focused users said that investing in skincare products that have a positive track record on their skin is also well worth it. Several users’ responses kickstarted a conversation about the best skincare ingredients to look into, especially with aging on the brain: SPF, tretinoin, vitamin C, retinol, and even Botox were mentioned.

A few more products were suggested in the thread were:

Amazon

Victorinox Grand Maitre Chef's Knife

6. Expensive (and sharp) kitchen knives.

A few Redditors said they’ve never once regretted their investment in luxe kitchen knives.

“I have a Victorinox chef’s knife that is my go-to and it was maybe $50 on Amazon. I’ve had it for years,” someone wrote. “Learning to sharpen knives properly is the key.”

“Also, [realizing] you don't need to buy a full knife block,” another person said. “Curating your knives based on the ones you actually [use] in your kitchen.”

Xtrema

Xtrema Versa Pan

7. High-end pots and pans.

Now this is some good advice!

“I find that more money spent on restaurant-quality cookware is worth it because I’m going on 25 years with the same sauce pans, stock pot, and skillets,” one user noted. “Non-stick sucks for everything but eggs and fish, but my cast iron works well enough for that as long as I can pay attention to what I’m doing. Don’t buy sets if you can afford good individual pieces.”

Pok Rie / PEXELS

8. Vacations.

Not only is a vacation one of the most popular comfort purchases among this particular group of millennials, making a vacation last at least one day longer seems to be the move, as it allows ample time for rest and recovery. Sometimes you just really need that extra day to get your mindset straight.

“An extra day off after I get home from my vacation,” someone wrote. “For some reason I need to have a vacation from my vacation before I go back to work.”

Brit + Co

9. A "bougie" gym

Going to the gym is usually a trying experience — you're exerting yourself physically, so why exert yourself mentally too? Instead of opting for the cheaper gyms that don't have as much to offer, some commenters note that the frills make their workout experience all the more worth it. One commenter straight up answered, “Paying for the bougie gym that’s got a sauna, cold plunge, and a good yoga instructor.”

Vlada Karpovich / PEXELS

10. Toilet paper.

It may seem subtle, but paying for higher-quality toilet paper can be a good boost to your everyday routine, according to some Reddit users.

A few commenters also praised the magic of having a bidet: “Best $150 I have ever spent is to [buy a] bidet attachment for my toilet.”

New Balance

New Balance Fresh Foam X 1080v14

11. Shoes with good support.

“Cheap out on shoes? Pay for foot problems and back problems,” one Redditor wrote. And they’re not wrong!

I grew up with parents that wouldn’t pay for cheap shoes in hopes the more expensive ones would last much longer, and I’m glad I did. It’s a mindset I’ve adopted as I grow further into adulthood, buying shoes that aren’t only made of durable materials, but provide ample support for my arches.

Brit + Co

12. “Anything that makes my body hurt less.”

This is pretty self-explanatory, but let's be real: our bodies just hurt as we age. It's an annoying fact of life, but it doesn't have to be a permanent feeling. This commenter likes to buy whatever makes their "body hurt less," and I'd like to think that looks like a lot of things. It could be the comfy shoes we've mentioned, the high-end mattresses, and the likes of all that! It could be an epsom salt that just always relaxes their muscles. It could be really anything, really! But the priority is clear: comfort is seriously key, and spending money on that is certainly not a waste.

Sebastian Ervi / PEXELS

13. Sitting closer at concerts.

Standing for hours in the GA section is so exhausting, and I’m tired of pretending it’s not! A few users agreed splurging on the more-expensive sitting arrangements is way better than waking up with foot and back pain. Plus, the view can often be a lot more enjoyable!

“I'm always trying to get to the front for general admission shows, but when seating is involved, I'm committed to paying more to be closer,” one user posted.

Amazon

14. Non-toxic cleaning products.

One user said non-toxic cleaning products are their go-to comfort purchase worth spending regularly on.

“The toxic overload we experience is causing all kinds of endocrine disorders and cancer,” they wrote. “I make a lot of my own, but if I buy:"

Brit + Co

15. Coffee, chocolate, and cheese.

Knowing what you like — and what's important to you — can really help when you're prioritizing what to spend on. This millennial commented, “I never cheap out on coffee, chocolate or cheese. I’m not buying luxury items, but I will get the highest grade I can get in my regular grocery stores. The cheapest stuff just isn’t worth it.” Amen!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Now that fall is officially in full swing, there’s a lot of seasonal traditions to look forward to, like apple picking, enjoying pumpkin spice lattes, or perfecting Taylor Swift’s famous chai sugar cookie recipe. But in recent years, a new Halloween trend has taken social media by storm – boo baskets. Whether you’re planning on crafting the perfect basket for a loved one, or you have no idea where to start, here is a guide that will help you get on the right track.

What Are Boo Baskets?

Reine Jalloul

Boo baskets are Halloween or fall-themed gift baskets typically filled with candy, seasonal decorations, and fun crafts that you can surprise your significant other with to celebrate the season. While videos of this trend usually show people giving their baskets to their “boo” (pun intended), it’s not limited to just your partner. You can also make one for your friends, your parents, your kids, or even your pets if you wanted to!

What Do You Put In a Boo Basket?

Sarah Barna

Just about anything can go in a boo basket! If you’re creating a basket that’s specific to your loved one’s interests, the possibilities of what you can include are endless. But based on countless TikTok videos and Instagram reels posted about this trend, the general formula for a basket that I’ve noticed includes a cozy item, a mug, a fall-themed drink mix, snacks or candy, a stuffed animal, and (of course) a basket big enough to fit everything!

First, The Basket

Amazon

Technically, any big basket or container could be used to hold your boo basket items. However, if you’re the kind of person that likes to go all out when gift-giving, I would recommend a Halloween-themed basket like the Andemie Halloween Collapsible Organizer from Amazon. Not only does this basket come in multiple colors and patterns, you can easily flatten the basket and store it anywhere you want, so you can reuse it next fall.

Candles, Body Care, Sweaters & More … A Cozy Girl’s Galore!

Cora Pursley

Everyone has their own preferences when it comes to getting all relaxed and comfortable, especially on a chilly, rainy fall day. Personally, there are three essential elements to my lazy days – an oversized sweater, some gourmand scented body care, and a candle that makes my entire apartment smell like walking into a bakery. If this sounds like you, here are some of my favorites.

Etsy

This sweater from the LoveStitchesCo shop on Etsy has quickly become a staple to my “lounging around” outfits this season, and for a good reason. For only $26, this sweater is made out of 100 percent cotton, has a wide size range available (S to 3XL), and can be customized to whatever color you’d like. Plus, the embroidered design is absolutely adorable; who doesn’t love ghost kittens?

Sol de Janeiro

As the weather gets colder, many people (like myself) opt to swap their perfumes and scented lotions from fruity and tropical notes to warm and edible notes like vanilla, caramel, honey and chocolate. If you’re looking to spoil your boo basket recipient who likes these kinds of scents, Sol de Janeiro recently released a limited edition body cream in one of their best-sellers, Cheirosa 71. Fragrance notes of caramelized vanilla, white chocolate and toasted macadamia nut will have you smelling like a snack (literally), while moisturizing ingredients like macadamia seed oil and tucumã butter will keep your skin feeling silky smooth.

Bath & Body Works

If you’re a candle lover, then you already know that the best place to find candles for every season is at none other than Bath & Body Works. Sure, there are plenty of pumpkin scented candles to try, but if you’re looking to include something in a boo basket that screams fall, Autumn Chai is the perfect option. This three-wick candle has notes of cinnamon chai, French vanilla, and caramel – a great combination if you’re looking for something cozy, but not too overwhelming.

Drink Mixes

Target

Hot chocolate is one of the quintessential cold weather beverages, but if you want to be more creative with your drink choice, Target’s Favorite Day brand has a spooky-themed hot cocoa mix that would be a great addition to your boo basket. One box comes with two cocoa mixes and a marshmallow confetti mix shaped like beakers you can find in a science laboratory, and when combined with warm milk, changes to an orange or green color. How cool is that?

And Of Course, A Mug To Match

Target

You got the perfect fall drink for your boo, but what mug would go with it the best? At this stage, I think this is where you get something that is the most personable to your boo basket recipient. You could include a mug that matches their career or their favorite hobbies and interests. If you want to play it safe and stick with a Halloween theme, this 15 oz ghost mug from Target is spook-tacular!

Plushies Make Everything Better

Warmies

Who says that stuffed animals are just for kids? Not only are they fluffy and come in all shapes and sizes, giving a stuffed animal to your loved one is one of the best ways to show that you care about them. As a plushie connoisseur, my go-to pick for a boo basket would be any plush, like this pink llama from Warmies. Each cuddly buddy is lavender-scented and also serves as a microwaveable heating pad that can be used to relieve stress or soothe muscle aches and pains.

Don’t Forget the Candy

Target

No Halloween basket would be complete without candy! From chocolates to gummy worms and sour WarHeads, there are so many options to choose from that it can seem overwhelming to pick just one. And if your boo basket recipient has any dietary restrictions, it can be even more difficult to find something that fits that person’s needs. My twin sister has been vegan for almost five years, and before we both moved out from our parents’ house, these dark chocolate coconut bars from Unreal were a staple snack for the whole family. Not only are these bars certified vegan and gluten-free, each bar only contains three grams of sugar and three ingredients – coconut, cassava syrup and dark chocolate. As someone who isn’t vegan, trust me when I say that when you try these, you won’t want to go back to the name-brand chocolate.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This article has been updated.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

We're officially one week into Scorpio season — are you feeling it? Is your intuition heightened? Are you super sensitive and a bit more introverted? It’s a good time to slow down, feel your feelings, and tap into the inner wisdom of your soul. Scorpio is often misinterpreted, perhaps because this season coincides with Halloween, the decreasing daylight in the northern hemisphere, or simply Scorpio’s intensity and power. A key word for Scorpio is transformation, which is never easy.

Think of the caterpillar’s metamorphosis — its time in the cramped and dark cocoon. That primordial, gooey existence is anything but comfortable. Transformation requires time, a willingness to experience discomfort, and patience before emerging as a beautiful butterfly.

Ajaila Walker

Scorpio is one of the healing signs in the zodiac, and while the Sun is in Scorpio, we can make great strides toward healing ourselves and helping others. There’s nothing superficial about Scorpio — it demands depth, wanting to uncover layers and expose what’s hiding. That’s why it’s a great time to focus on your inner world and subconscious mind. All forms of therapy are beneficial during Scorpio season, but psychotherapy is especially powerful if that's an option for you.

Eager to know what this transformational energy has to offer? Read on for your weekly horoscope to understand how this can impact your sun and rising sign!

​Astrological Overview For Your Weekly Horoscope

Eugene Lisyuk

The New Moon in Scorpio occurs on November 1 at 9 degrees of Scorpio. You'll want to check your birth chart to see where 9 degrees of Scorpio falls — this is the area of your life where you can experience transformation and growth. New Moons are powerful times to plant seeds for future growth, to dream and plan for the coming month. Take time to reflect on what truly matters during this period of darkness and inward focus.

Yuliia Tretynychenko

Mars, the planet of action and determination, has been opposite Pluto, the planet of transformation, for months. Both Mars and Pluto co-rule Scorpio, creating an intense and volatile energy. This opposition becomes exact again on November 3 and 4. Use this energy to propel yourself in a new direction and honor your true self. Strength and focus can harness this intensity for personal breakthroughs, but be cautious in making impulsive decisions during this time — on the global stage, tensions may rise, and there could be heightened aggression.

Sam Lion

Adding to this turbulent energy, Mercury, the planet of communication and learning, leaves Scorpio and enters Sagittarius on November 2. As Mercury exits Scorpio, it forms a beneficial trine to Mars and a sextile to Pluto. This is a powerful opportunity for words to contribute to healing, so take care in how you communicate. Be mindful of the power your words hold, especially as Sagittarius can be blunt and outspoken. While Mercury is in Sagittarius until January 9, focus on expanding your consciousness, learning new skills, and broadening your horizons.

Key Dates For Your Weekly Horoscope

Ashley Singerling

  • November 1 — New Moon in Scorpio
  • November 2 — Mercury enters Sagittarius
  • November 3-4 — Mars and Pluto opposition becomes exact

Read Your Horoscope Based on Your Sun and Rising Signs

Brit + Co

Aries (March 21 – April 20)

You’re being asked to dig deep into your subconscious this week. Keep your eyes and ears open for messages from dreams or moments of creativity. Meditation or solitude may reveal powerful realizations. If you feel the need to make a major life change, be sure your decisions come from the heart. You’re on the cusp of a creative breakthrough, but make sure your actions are driven by authenticity.

Brit + Co

Taurus (April 22 – May 21)

Relationships are in focus for you. This is a great week for couples therapy or deep, transformative conversations with your partner. Be willing to make changes that benefit your relationships, home, and career. Your sensitivity may be heightened, so incorporate self-care and self-love into any changes you make. Don’t shy away from this potential for growth — there’s tremendous opportunity for profound shifts.

Brit + Co

Gemini (May 22 – June 21)

Good fortune and harmony are possible, but luck won’t just fall into your lap — you need to be proactive. This could show up in your relationships with others or in your relationship with yourself. Kindness, equality, and fairness are key to success. Be cautious around people exhibiting aggressive behavior. You’ll receive back what you give out, so practice kindness and ensure you’re approaching things with fairness and balance.

Brit + Co

Cancer (June 22 – July 22)

You prefer to avoid conflict, but this week you’ll have the chance to step out of your comfort zone. You don’t have to be confrontational, but a bit of assertiveness will help you move toward your goals. The seeds you plant during this New Moon will grow stronger if you add passion and creativity. Follow your intuition, especially when making important decisions. Your dreams need a touch of energy and action.

Brit + Co

Leo (July 23 – August 22)

The Mars-Pluto opposition has likely stirred up some drama in your life. Have you mustered the courage to start something new? If not, this week offers an opportunity to fully step into your authentic self and begin a new chapter. Don’t hold back, but be prepared for uncharted territory. Your relationships, particularly with yourself, may need a refresh. Self-love and self-care are essential as you embark on these transformations. You might even consider sprucing up your home or making a move.

Brit + Co

Virgo (August 23 – September 22)

Career growth is in focus this week, but you’ll need to find a balance between your home life and work life. You may feel the urge to do more in both areas, but it’s crucial to stay grounded. Pay attention to details and avoid overindulgence. A balance between home and work will lead to the best results — be sure to tend to both areas without letting one consume the other.

Brit + Co

Libra (September 23 – October 22)

Your finances and values are the focus this week. Now is the perfect time to ensure your financial life is in order. Meet with a financial planner or make sure your will is up to date. This planning will give you peace of mind and reduce future stress. Once Mercury moves into Sagittarius on November 2, you’ll feel freer to have fun and pursue adventure, knowing that your financial security is taken care of.

Brit + Co

Scorpio (October 23 – November 21)

Your power and determination will only grow as the week progresses. Use this time to tap into your inner authority and work toward concrete goals. There’s likely to be movement in your career, but it won’t happen overnight. Patience and sustained effort are required. Cultivate joy and focus on long-term goals — there’s no rush, but steady progress will lead to great results.

Brit + Co

Sagittarius (November 22 – December 21)

Mercury entering your sign on November 2 invites expansion and learning. If you’ve been waiting to start a new project, learn a new skill, or expand your understanding of the universe, now is the time. Subjects like spirituality and philosophy will be easier to grasp during this time. Be mindful, though — your blunt communication style could come off as caustic, so take a breath before you speak.

Brit + Co

Capricorn (December 22 – January 19)

Mental well-being should be a priority. Use this time to focus on learning and honing your skills. Your approach to life and work is inspiring to others. If you’ve been dealing with self-doubt, discard any negative self-talk and practice self-compassion. You have a natural ability to teach others, so don’t hesitate to share your knowledge with those who might be facing something similar to your experiences.

Brit + Co

Aquarius (January 20 – February 19)

This week focuses on your community and your relationship with like-minded people. Group learning and activities will be more impactful than solo efforts. Mercury in Sagittarius from November 2 will encourage you to learn through travel and adventure. Something exciting and transformative is on the horizon — seize the opportunity for growth through connection with others.

Brit + Co

Pisces (February 20 – March 21)

It’s time to focus on your physical health. The energy of this week will make it easier to start a health regimen and stick to it. While you may become more serious about your health, don’t push yourself too hard. Take small, steady steps to make lasting changes. As the week progresses, you’ll feel more confident and enthusiastic about these positive changes to your well-being.

Looking for a more thorough reading? Reach out to Tina at SevenSistersAstrology.com!

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If you haven't yet seen the Netflix phenomenon Stranger Things, first of all, whaaat? And second of all, head to Netflix right now (after reading this post I mean) for a serious binge. Stranger Things is amazing for so many reasons. It's not only suspenseful and exciting, but it's also perfectly cast with the sweetest child actors and is wonderfully nostalgic.

Despite the fact we're waiting for Stranger Things 5 (and potentially Eddie Munson) to arrive on Netflix, the first season will always have a special place in our hearts. There is something that's iconic, nostalgic, and classic about it and we just cannot get enough. If you feel the same way, add this Stranger Things costume to your Halloween costume rotation!

Eleven 'Stranger Things' Costume

Brit + Co

Of all the outfits, I was most nervous about Eleven’s pink dress. I really lucked out finding this one at my local thrift store. I tucked a white collared shirt I found from the Brit + Co closet underneath.

Brit + Co

The striped crew socks were from Uniqlo (alternate here) and former visual designer Rosee brought her own sneakers and jean jacket. I tried putting a bald cap on Rosee, but instead of looking mysterious like Eleven, it just looked awkward. We decided to put a blonde wig on her and kept it looking messy and fake to perfectly encapsulate Eleven's faux hair.

Brit + Co

Leggo my Eggo.

Brit + Co

“No.”

Mike Wheeler Costume

Brit + Co

I got Mike’s vintage polo shirt and jacket at a thrift store. Former UI Designer/Engineer Scott brought his own jeans and sneakers. To convince people of your Mike-ness, grab a PARTY ZONE Short Black Wig from Amazon.

Brit + Co

Meet Mike Wheeler. He’s the type of person who would go to the Upside Down for his friend. Plus, he toasts the best Eggos ever.

Lucas Sinclair Costume

Brit + Co

I dressed former VP of Strategy, Baldwin, in a vintage striped polo and a maroon jacket, both of which I found at a thrift store, and in a black backpack. Baldwin brought his own jeans, boots and modeling chops. I didn’t add Lucas’s camo headband this time, but you can easily find a scrap of camo fabric at any fabric store to tie around your forehead.

Brit + Co

Meet Lucas Sinclair. He’s a skeptical but fiercely loyal friend. He also has great tree-climbing and binocular skills.

Dustin Henderson 'Stranger Things' Costume

Brit + Co

Dustin’s vintage t-shirt and jacket were awesome thrift store finds. I bought former Editor Trevor a Curly Wig and Mesh Trucker Hat on Amazon. Trevor brought his own sneakers and shoes. We struggled a little with creating Dustin’s missing teeth, but in the end, we stuck some black construction paper over Trevor’s front teeth. The construction paper lasted for the photoshoot, but for a long Halloween night, you may want to try something else. If you find a great way to black-out front teeth, let me know!

Brit + Co

Meet Dustin. He’s known for his expert compass reading and sweet toothless grin.

Brit + Co

Stop fighting guys!!!

Brit + Co

Friends don’t lie.

Barb and Nancy Costume

Brit + Co

Oh, Barb… she may be one of the most tragic characters in Stranger Things. For the most part, it seemed like she only had Nancy looking out for her. Though flawed, Barb and Nancy’s friendship was super strong, and you can tell that they really cared for each other.

Barb Holland Costume

Brit + Co

Amazingly, Barb’s costume was the trickiest to put together. I went to three different stores before finding these high-waisted jeans at Ross. I bought Barb’s ruffled pink button-down from a thrift store and you can grab a red RicHyun Natural Layered PixieWig and Dollger Clear Lens Non Prescription Eyewear from Amazon. Former Planner Micaela brought her own white sneakers and Barb-ness.

Brit + Co

“Nance, seriously, you’re going to be so cool it’s ridiculous.”

Nancy Wheeler Costume

Brit + Co

Nancy has a lot of variation in her wardrobe, but for this costume, I decided to go with the outfit we see her wear to school in the first episode. I found Nancy’s striped sweater, skirt, and white tights at Forever 21. I got the black flats from a thrift store. Former Beauty Editor Misty pinned back former Associate Creative Director Roxy’s bangs and gave her rosy cheeks and berry lips to complete Nancy’s sweetheart look.

Brit + Co

“Barb? Barb?”

Brit + Co

“Ooh, all my boys are here.”

Steve Harrington Costume

Brit + Co

At the beginning of Stranger Things, I was put off by Steve Harrington. I was like, “Nancy, he’s a tool!” But as the show progressed, Steve grew on me more and more. For his costume, I just bought this blue crew-neck sweater from a thrift store. Our model Johnny brought his own jeans, sneakers, and coiffed hair.

Brit + Co

“You’re an idiot, Steve Harrington.” “You’re beautiful, Nancy Wheeler.”

Brit + Co

Hey, who’s the guy taking pictures of us?

Jonathan Byers Costume

Brit + Co

For Jonathan’s broody look, you can use the same PARTY ZONE Short Black Wig from Mike's costume. Misty added oil to the wig and trimmed parts of it to make it look greasy and emo. I also bought a t-shirt and dark sherpa jacket from a thrift store. Former Channel Marketing Associate Sean brought his own sneakers and jeans.

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“I don’t like most people…”

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“Well I was just starting to think you were okay…”

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Team Steve or Team Jonathan?

Group 'Stranger Things' Halloween Costume

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Let’s get the whole gang together!

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The demogorgon!!!

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Eggos on Eggos on Eggos.

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How will you and your gang dress up for Halloween? Tag us with you Stranger Things costumes on Instagram and check out our Pop Culture Halloween Costumes, TV Halloween Costumes, and other Group Costumes on our Halloween page!

Netflix

DIY Production + Styling: Irene Lee

Makeup: Misty Spinney and Micaela Friedman

Photography: Kurt Andre

Models: Rosee Canfield, Scott Gamble, Baldwin Cunningham, Trevor Tillman, Johnny Walker, Roxy Taghavian, Sean Griffis, and Micaela Friedman

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This post has been updated.