Kim Kardashian West Just Debuted Her Most Daring Dye Job Yet

Nicole Briese
Feb 25, 2018

Kim Kardashian is a blonde no more! Five months after debuting her now-signature silvery platinum locks, the reality star is switching things up again in a MAJOR way: She’s gone bright pink!

“Hey guys, do you like my new pink hair?” she asked in a Twitter video she posted of her new hue.

And, just in case you thought she was taking a page out of little sis Kylie Jenner’s playbook and simply trying a wig on for size, she took to Twitter once more to let the world know that this was, in fact, the real deal.

Stylist Chris Appleton also confirmed the color swap, posting a shot of the mommy of three to his page and writing, “… Hair by me.”

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Pink 💕 @kimkardashian Who’s loving the new look? 🙋🏼‍♂️ Face @makeupbyariel Hair by me

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The hair guru also shared a shot of the hot pink dye product he used, tagging Olaplex and adding, “New look, who ‘dis?”

The transition appears to be a spontaneous one, as the KUWTK star tweeted just one day prior how done she was with her uber-lightened shade, saying, “I cannot tell you how over my blonde hair I am!” (Considering that she’s previously mentioned that the upkeep on her platinum tresses involves 13+ hour sessions, we can’t say we blame her!)

Though we’ve seen the makeup mogul dabble in unconventional colors before (you might remember her recent-but-brief stint with ice blue), this is by far the most daring hue we’ve ever seen on the 37-year-old-.

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❄️ Guys lets talk about how fire @kimkardashian looks! #chrisappletonhair @makeupbyariel

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We, for one, think it’s fabulous: Love it, Kim!

What do you think of Kim’s latest hair color? Share with us over @BritandCo.

(Photos via Charley Galley/Getty)

How To Nail Halloween Cry Makeup That's Still Pretty

Alright, this was definitely an interesting Halloween makeup tutorial to do for y’all, but it had to be done! There seems to be a handful of pop culture-inspired opportunities to rep this look on Halloween. From Bey’s awesome sad streaks in her “Why Don’t You Love Me” music video to the repeated "Girls will cry and girls will lie" in Sabrina Carpenter's "Lie to Girls," you can pretty much turn anything into a sad version as long it’s done well. Whether you are going for a scary or gory look — BTW, you can totally switch out the black liner here for a red one to make this bloody eye makeup (Max Mayfield anyone?) — you’ll still look pretty. Sad, but pretty.

The Best Cry Makeup Ever

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See how good this looks?! Let's get into it.

Prep: Flawless Face + Smokey Eye

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Follow this tutorial to get your base makeup started. Add a pretty dramatic smokey eye. Layer up the eyeliner on both your upper and lower lash line — you’re going to need the extra pigment to help get those sad little makeup streaks to fall down your pretty little cheeks.

Step 1: Concealer

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Normally I say keep it light on the concealer so it does not get cakey or look too heavy. In this case, you are going to be adding water and messing with the under eye area more than normal, so you want to go a bit more dramatic in this department. Apply an upside-down triangle shape and then blend in with a brush.

Step 2: Visine

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Add a few drops of Visine to your lower lash line. Be sure to start off by focusing on one eye, because you want to take the next step immediately so you don’t lose the Visine drop.

Step 3: Smear

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Use a thin makeup brush to gently encourage your eyeliner to bleed in the same pattern that the Visine drops are falling down your face.

Step 4: Highlight

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Add a pop of deep silver metallic shadow to the inside corners of your eyes. This is going to give the highlight and dimension we want, but it'll maintain more of a moody vibe.

Step 5: Repeat

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Go through these same four steps on the other eye! Easy peasy.

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Get your acting skills on and have fun with this pretty cry baby look! Play your go-to sad tunes to really get into the mood.

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So. Sad. (But so pretty!)

Check out more Halloween ideas on Pinterest and our Halloween page.

This post has been updated.

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I Found The Best Drugstore Lipstick — & I Already Bought It 3x In A Row

Move over expensive MAC haul — I've discovered the best drugstore lipstick that rivals my $20+ purchases. I love finding dupes for my beauty lovers who can't continuously drop a huge amount of money on new products that eventually expire. Since I'm 100% against using old makeup, I'd rather chat your eat off about the affordable drugstore finds I'm using consistently these days.

IMO, the best drugstore lipstick is the Maybelline Super Stay Matte Ink Lipstick! Coming from one of the OG beauty brands, it's formula was surprising because I almost expected it to fail. It sounds silly, but trying drugstore brands used to be a hit or miss before social media started demanding that all makeup products stop being subpar.

Since this lipstick passed the test, here's everything you need to know about it — including why I l keep buying it and all the other best drugstore lipsticks I love!

What is Maybelline Superstay Matte Ink used for?

Jasmine Williams

Anyone can say that their lipstick is THE BEST, but that's not always true. So, what's the tea on the Super Stay Matte Ink formula? According to the brand's notes on Amazon, here's what you can expect to this lipstick to do:

  • Glide on easily because of the "unique arrow application"
  • Provide a "perfectly matte" finish
  • Remain "smudge-free" for up to "16 hours"

It sounds like a lot of fluff if you've never tried the formula before, so I scrolled through the comment section to see what other customers think.

What are other customers saying about it?

Maybelline

Most of the customer reviews I read through on Amazon are extremely thorough so here are the ones that stood out the most:

  • "I am really hooked on this lipstick! It's very long wearing and it's super gentle on my lips...Let me address some common complaints among other reviewers and why I think they're wrong...Oil takes this stuff off quite easily, so do some makeup wipes...Secondly, I do agree that this product is very sticky. I have found that I can put my Mac lipgloss on over top and now it's not sticky anymore!"
  • "I’ve purchased this longevity wand type lipstick a few times and I like the texture and staying power. Sometimes I put another glossy lipstick over if it seems drying however it stays very nicely for the day."
  • "This is my first time purchasing this brand. When I say it last all day, it doesn't come off until you take it off! Some might see this as bothersome, but having it stay on until I need it off is the greatest thing."
  • My Favorite Review: "I put it on at around 3:30 pm and fell asleep with it on cause it was a busy night, it was still on the next morning. I had to use multiple makeup remover wipes and wash my face with a good makeup remover to get it off."

My Review For Maybelline Superstay Matte Ink Lipstick

Jasmine Williams

I used to be terrified of wearing 'nude' lip colors because I thought they would be too much of a contrast against my complexion, but watching a few YouTube tutorials nipped my fear in the bud. I make the 'Seductress' shade work for me by lining my lips with a dark brown liner. Once I did that, I immediately fell for the way it looks on me. It's to the point where I actually can't stop wearing lip combo — it's so easy to apply and takes less than two minutes to set!

How long does Maybelline Superstay Matte Ink Lipstick last?

Before I started applying gloss over my nude lip combo, I wanted to test two very important things:

  1. If this matte lipstick could pass the smudge-proof test. I've tried other brands, and they haven't always stayed in place — especially when eating or drinking something — so I was skeptical.
  2. How long it actually lasts, smudge-proof or not. I mean, who among us hasn't gotten home after an evening out to find their lipstick basically nonexistent?

Like one of the customer reviews suggests, this lipstick has come off a little while eating things like pasta or pizza, so it's not 100% "smudge-free." Given that, I only had to reapply this lipstick once throughout an 8-hour day — which isn't a huge deal to me because it takes less than 30 seconds to reapply it. The best way I get it to stay put is by applying lip gloss and a teeny amount of setting spray over it.

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Maybelline Super Stay Matte Ink Lipstick

Lately, I've even been adding the Maybelline Lifter Gloss in the shade 'Stone' as a way to truly lock in the color. It highlights the 'Seductress' shade of the Maybelline Super Stay Matte Ink Lipstick which is a huge plus for me.

For less than $12, I think it's absolutely worth buying multiple times!

More Best Drugstore Lipsticks

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The Lip Bar Vegan Matte Liquid Lipstick

When I'm in the mood for a universal red lipstick that has the best color payoff, I always turn to The Lip Bar's 'Bawse Lady.' She's a gorgeous blue-red that highlights all undertones without making anyone looked washed out.

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Revlon Colorstay Limitless Matte Lipstick

I discovered Revlon's Colorstay formula while browsing for a deeper lipstick for fall and it does not disappoint! It's another vegan product that has triple hyaluronic acid and upcycled cranberry extract in it so it literally feels like you're not wearing anything on your lips!

Target

Milani Color Fetish Matte Lipstick

The word 'Fetish' may be off-putting, but don't write this lipstick off because of the name — ha! I typically wear this when I don't want to wait for a liquid lipstick to dry. It's super velvety and also contains hyaluronic acid in it to help keep lips moisturized.

Target

Nyx Professional Makeup Smooth Whip Matte Lip Cream

Last but not least, Nyx has never let me down in the lip department before. If I'm truly shopping on a budget, I'll reach for the Smooth Whip Matte Lip Cream because it glides on my lips like butter. That's not to say I know what it feels like to rub butter all over my lips, but you get what I mean! It's soft and has a gorgeous color payoff that makes me feel like it's comparable to the best lipstick I swear by.

Have you tried Maybelline's Super Stay Matte Ink lipstick before? Let us know in the comments and subscribe to our newsletter for more beauty finds!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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7 Perfectly Good Reasons To Stop Worrying About Gray Hair (And Even Embrace It)

Drew Barrymore recently chatted up actress (and mom to Kinds of Kindness actress Margaret Qualley) Andie Macdowell on her talk show, and I couldn't help but swoon over her gorgeous gray locks. I spotted my first gray hair at age 25 in a GAP dressing room, and it felt like an attack on my youth at the time. But there's been a growing cultural shift toward accepting and celebrating gray hair. If men can salt-and-pepper it, why can't we? Embracing gray hair can be such a positive and empowering choice. Here are 7 compelling reasons why.

1. You'll Save So Much Time And Money

Alexandra Tran

Coloring your grays can turn into a lifetime commitment of keeping up with the color. You’ll save time and so much money by not going to the salon every other month — and eventually every month — by letting your hair go gray. It’s freeing!

2. You'll Feel More Natural

Natasha Brazil

In an interview, Macdowell said she felt "more real and honest" going gray. Gray hair is just a natural part of aging and can look stunning when cared for with regular cuts and gentle styling, giving you a unique look that actually makes a positive statement.

3. You'll Look More Confident

Alexandra Tran

Embracing your gray hair can boost your confidence, showing the world that you're comfortable in your own skin.

4. You'll Reduce Your Exposure To Chemicals

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According to the American Cancer Society and a study by Harvard Medical School, there is a possible link between hair dye use and cancer, especially skin and breast cancer. Avoiding hair dyes means less exposure to potentially harmful chemicals, which can be better for your overall health.

5. You'll Enjoy Healthier Hair

Alexandra Tran

Frequent dyeing can cause damage to your hair. Embracing gray hair allows your tresses to stay healthy and strong.

6. You'll Be A Positive Role Model

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By embracing your gray hair, you can be a positive role model for other women and girls, encouraging them to normalize the aging process and be grateful for it.

7. You'll Embrace Change

Khaki Bedford

New chapter in your life? Going gray can signify a new milestone and embracing change. Here's B+C editor Haley Sprankle (right) with her mom, whom she convinced to go fully silver. "She looks so cool with silver hair," says Haley. I couldn't agree more!

Subscribe to our newsletter to shop more beauty and wellness ideas!

Lead image by Natasha Brazil on Unsplash

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We FINALLY Have A 'Spider-Man 4' Release Date!

Tom Holland and Zendaya are the "it" couple right now, and they're both at the top of their game. Tom Holland took a recent break from acting and has been doing phenomenal charity work with his Brothers Trust foundation, while Zendaya's had hit after hit with Euphoria, Dune 2, and Challengers. And it looks like the couple, who met doing Spider-Man: Homecoming, could be doing another new Marvel movie. Here's everything we know about Spider-Man 4.

When is Spider-Man 4 coming out?

Matt Kennedy/Sony/Marvel

Spider-Man 4 (which remains untitled) will hit theaters on July 24, 2026. Shang-Chi and the Legend of the Ten Ringsdirector Destin Daniel Cretton will take over from Jon Watts, who directed the first three movies.

One important thing to note about this release date is that it comes after Avengers: Doomsday, which a lot of fans are hoping will see Peter Parker come face-to-face with Robert Downey Jr.'s Doctor Doom. Will the Avengers (and MJ) finally remember Peter? Will he be able to help the Fantastic 4 defeat Doom? Will this movie start a whole new trilogy? Tune in next July to find out!!!

Is Tom Holland's Spider-Man 4 coming?

Emma McIntyre/Getty Images

Yes, we're getting a Spider-Man 4! Tom Holland finally confirmed the news during an October 22 appearance on The Tonight Show, and in true Tom fashion, already revealed a huge piece of news: the movie will start shooting next summer. "Everything’s good to go — we’re nearly there,” he said. “Super exciting. I can’t wait!”

Before the movie was confirmed, producer Amy Pascal told Variety (when asked if they're making a fourth film), “Of course, we are."

It might feel like a new movie conflicts with the fact Spider-Man: No Way Home set up an MCU without Tom Holland's Peter Parker, especially since Tom said he needed to take a break from acting after The Crowded Room "broke" him. ("I’m now taking a year off, and that is a result of how difficult this show was," he tells Extra.)

However, Tom's also been very vocal about how much Spider-Man means to him, and how much he loves the movies. He also told Variety at The Crowded Room premiere in 2023 that he was already “having meetings” about the next installment.

“The simple answer is that I’ll always want to do Spider-Man films,” Tom tells Deadline at the Sands Film Festival. “We have the best in the business working toward whatever the story might be. But until we’ve cracked it, we have a legacy to protect...The third movie was so special in so many ways that we need to make sure we do the right thing.”

What has Tom Holland said about returning as Peter Parker?

Jay Maidment/Sony Pictures/Marvel

Tom Holland recently revealed that he's actually already read a script for Spider-Man 4 — and that he loved it! “We have a creative and we have a pitch and a draft, which is excellent,” he tells the Rich Roll Podcast (via Variety). “It needs work, but the writers are doing a great job. I read it three weeks ago and it really lit a fire in me. Zendaya and I sat down and read it together and we, at times, were bouncing around the living room like this is a real movie worthy of the fans’ respect.”

“One of the things is that, with Marvel, your film is a small cog in a large machine,” he continues. “That machine has got to keep running. You have to make sure you can fit into that timeline at the right time to benefit the bigger picture. That’s one of the challenges we’re facing. The time in which we need to get that done is a tall order but definitely achievable with the people we have working on it now.”

Peter Parker is one character fans take very seriously, and I know that with Tom and Zendaya at the front, this movie is going to be just as special as Spider-Man: No Way Home!

Will Zendaya be in Spider-Man 4?

JoJo Whilden/Sony Pictures/Marvel

Considering Euphoria season 3 starts filming in January (and based on the season 2 filming schedule could wrap by the summer), it's totally safe to assume Zendaya will return for Spider-Man 4. And fans are hoping for even more characters they love! "Hopefully Kingpin, Scorpion, Daredevil and Black Cat," says one Reddit user.

Forbes has also recently reported Sydney Sweeney could be joining the cast of Spider-Man 4. Sydney was in Madame Web earlier this year, and after rumors she booked the role thinking she was joining the MCU, this newest Tom Holland film would give her the opportunity to do just that. We could see her as Gwen Stacy, or as Felicia Hardy/Black Cat. Considering we've already gotten an extensive plotline surrounding Peter and Gwen in Andrew Garfield and Emma Stone's universe, I'm hoping we'd see her as Felicia!

Has Spider-Man 4 started filming?

Columbia Pictures/Sony Pictures/Marvel

Spider-Man 4 will start filming in "next summer" according to Tom Holland, which we're taking to mean the summer of 2025.

What will be the title of Spider-Man 4?

Columbia Pictures/Sony Pictures/Marvel

We don't have an official name for Spider-Man 4 yet, but fans are already coming up with new ideas. Some fan titles include The Spectacular Spider-Man,Spider-Man: Homeless, and Spider-Man: Home Again. I'd love for Spider-Man 4 to continue with the "home" theme, but switching things up with a brand new title would provide a fresh feel we haven't gotten before. I'm excited to see what Marvel goes with!

What are the Tom Holland Spider-Man movies in order?

Columbia Pictures/Sony Pictures/Marvel

Tom Holland has three Spider-Man movies, but he also shows up in some other MCU titles. If you want to watch all the movies Tom Holland plays Peter Parker, here's how you should watch them:

  • Captain America: Civil War
  • Spider-Man: Homecoming
  • Avengers: Infinity War
  • Avengers: Endgame
  • Spider-Man: Far From Home
  • Spider-Man: No Way Home

What do you want to see in Tom Holland and Zendaya's Spider-Man 4? Let us know in the comments!

This post has been updated.

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DIY This Easy 'Hocus Pocus' Group Costume For Your Main Witches

If you’ve ever turned on a TV around Halloween time, I’m sure you’ve seen the best witch movie of all time — Hocus Pocus. These quirky witches were brought back on earth for one night and spent the rest of the movie trying to win back their lives in the mortal world. Not only are they a hilarious bunch, but they also have some of the most colorful, iconic, and creative costumes ever. So naturally, we had to make them for ourselves!

In honor of Hocus Pocus 2 (which you can now stream on Disney+), help these sisters out by giving them the life they always wanted — grab your main betches witches and turn the Sanderson sisters into the most epic girl group costume.

Walt Disney Pictures/Buena Vista Pictures/Brit + Co

I teamed up with our former HMU stylist Misty Spinney to create these looks. A special thanks to Farah, Brenda, and Katie for bringing their A game to this shoot. They blew all of us away with their commitment to their characters — they may or may not have kept these outfits on all day to scare our other co-workers. FYI, if you and your besties aren’t a brunette, red head, and blonde, don’t worry. Head over to Amazon to pick up wigs for these looks.

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“Oh look, another glorious morning. Makes me SICK!” — Winifred Sanderson

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(True fact: This film takes place in Salem, Massachusetts, and there is nothing more beautiful than a dewy fall morning in New England.)

As a sister of three, I can relate to these witches. Each of us is different but we all have the same goal — to stay alive by sucking the lives out of the children of Salem. I mean, JK — that is just the goal of the Sanderson sisters, not the Bryden girl gang. ;)

Winifred "Hocus Pocus" Costume

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The main difference between these three characters is the color scheme of the outfits. Bette Midler’s character wears deep shades of green and purple and a lot of intricate textures. Head to your local thrift store and find about 3-5 skirts to cut at different lengths and layer around your waist. Or follow Blake Lively's advice and grab some trim, lace, and overlay to add detail and texture!

Top the costume off with a lace-up corset and a structured green jacket.

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To get her wild hair, you can curl your hair randomly and then back-comb throughout. Separate into pigtail-esque high messy buns and secure with elastics and bobby pins. For her makeup, do a highly exaggerated smokey eye and brush pink blush on the apples of your cheeks. To recreate this tooth-pucker, start off by using concealer to cancel out your lips. Then create the heart shaped lip pucker with red lipstick. To make her teeth, use a white cream makeup and a fine paint brush to paint on the teeth and set with a translucent powder.

Sarah "Hocus Pocus" Costume

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Sarah Jessica Parker’s character is a bit salacious, but we love her anyways. Her costume is mainly pinks and a bit more girly. Let’s just say, to really get into this character, you will want to pull your corset extra tight and really lift up those ta-tas.

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Go with a heavily lined smokey eye, rusty red lips and lots of pale foundation to channel SJP’s character!

Mary "Hocus Pocus" Costume

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Kathy Najimy’s character Mary is the sister that is always forgotten. So forgotten that she didn’t even get a broom and was stuck with a vacuum. For this costume, stick to deeper fall colors and a billowy orange top. Top this costume off with the most forgotten-about witch cape you can find. ;)

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This hair style looks more challenging than it actually is. Start off by prepping the hair by backcombing every strand for a nest-like mess. Then take your hair and pull it into a high “loose” ponytail. Next add small elastics every couple inches or so to the remaining hair in the ponytail so you can make it stick up. Pull out a few strands and re-pin them into the mix to hide the ponytail elastics.

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“I put a spell on you, and now you’re mine.”

Tag us with your Hocus Pocus costumes on Instagram, or let us know what you're dressing up as in the comments below! You can also check out our Halloween Spotify Playlist to get in the spooky spirit.

This post has been updated.

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