Kim Kardashian West’s Makeup Drawer Might Surprise You

1. Airspun Loose Powder

I remember this loose powder being one of the very first makeup products I ever tried after seeing it in my mom's makeup kit. It's super nostalgic for many other beauty fans – and no wonder, because it first launched in 1935!

Formulated to have a "cloudlike softness" to it, this powder is ideal for setting foundation and concealer so your base stays in place.

“I used Coty Airspun loose powder for years," one Redditor wrote about it. "I don't use powder anymore, but I still take a fond look at it in the makeup aisle. The packaging is so retro and pretty. It always made me feel very 1950's movie star.”

I will say that the main disconnect between this "old school" makeup product and today's beauty trends is that more and more brands tend to lean toward dewy, natural finishes rather than fully matte ones – this powder definitely delivers on the latter.

2. L’Oreal Voluminous Mascara

This mascara launched in 1990 and it was quick to become a favorite amongst beauty fans looking for long, full lashes. Claiming to give lashes the appearance of 5 times their natural thickness, this formula goes on super easy, thanks to the streamlined wand design.

This mascara has proved itself a mainstay in many makeup bags, and since its launch, L'Oreal's launched several different colors to play with. I myself am especially fond of the blue and purple mascaras if I just want to get a little playful with my makeup!

"I have tried other mascaras in the past but I find this one is the best for me. I have been using it for years," one reviewer wrote on Amazon. "I now find it difficult to to buy at the drug stores so I order it through Amazon. It goes on easily, dries quickly and does not flake. I wear the burgundy because I have green eyes."

3. Clinique Black Honey Almost Lipstick

You probably recognized this one super quick. Clinique's Almost Lipstick in the shade Black Honey is renowned since it's said to be universally flattering and totally nails the natural look! Though it first hit the market in 1989, it's had an undeniable resurgence in the past couple years, further proving its iconic status.

“My grandmother took me to a Clinique counter when I was 13 and bought me a lipstick and some eyeshadow. I used them until they were gone," one Redditor reminisced. "The only Clinique item I've used since then is Black Honey, which is in my bathroom today.”

4. Benetint Liquid Lip & Cheek Stain

This beloved Benefit product hit shelves back in 1976, though it wasn't originally intended for use on the lips and cheeks. 👀 Benefit revealed that it was actually formulated for exotic dancers to use on their nipples to make them stand out!

Since its introduction, it's been a great pick to reach for to add a natural flush to the cheeks and make the lips a bit bolder. Benefit's launched several different shades over the years to join the OG "rose" one.

5. Max Factor Panstik Foundation

This "old school" makeup product was one of the first foundations that came in a convenient stick form. It launched in 1947, but you can still find it today! This creamy product is noticeably full-coverage and leaves a silky-matte finish once it's applied. A little truly goes a long way.

“I grew up in the 90s and remember using the Max Factor Panstik makeup. I can still remember the scent," one Redditor wrote. "It was a really great product for its time and I used it like a concealer.”

“I have this! What I like about it is it’s quick to apply when I don’t have the energy for liquid concealers," another Reddit user said. "The colour range isn’t impressive though.”

6. Revlon Super Lustrous Lipstick

Hitting the market back in 1957, it didn't take long for the Lustrous Lipstick from Revlon to become a cult classic. Many shades that the company developed in the latter half of the 20th century are still around today – several makeup fans on Reddit mentioned shades like Cherries In The Snow, Toast Of New York, Wine With Everything, Fire And Ice, and Sandalwood Beige are still their absolute favorites!

"Fire And Ice is one of my favourite lipsticks. It’s a wonderful bright corally red/pink..." one Redditor said. "It dates from the 50s. It’s quite nice to think I’m wearing the same colour as girls who were listening to Elvis.”

7. C.O. Bigelow Rose Salve

This might just be the most old school of all the "old school" makeup products mentioned here. This rosy skin salve was introduced way back in 1838 to heal dry, cracked skin in need of hydration – lips, face, hands, and body included. It's crafted the same way it was back in the 1800's, with rose extract to calm irritation, and lanolin, cotton seed, and jojoba oil to moisturize. The company also sells lavender, mint, and vanilla varieties in addition to the OG rose.

"I've been using C.O. Bigelow lavender salve for years and still love it. I rub it into my cuticles in the winter, spread the excess around my hands and top it with a layer of hand cream to seal it in," one Amazon reviewer wrote. "It works great to keep my skin from drying out and cracking and the lavender scent smells natural and not fake."

"Love this product! Worth every penny," another Amazon user said. "Use it on my lips, face and hands. Softens and is non greasy. My all time favorite product in my beauty stash!"

1. e.l.f. Power Grip Primer

This gel-based primer does such an impressive job at hydrating your skin, all while still serving as a surface for your makeup to stick to.

The formula is fully clear, so it's friendly for all skin tones. Plus, it retains a slightly-sticky feel after applying it, allowing subsequent foundation, concealer, and powder to stay put all day long.

"It's really great for dry, oily, and combination skin which explains why my skin feels immediately hydrated after I use it," Brit + Co Staff Writer, Jasmine, writes in her review of the e.l.f. Power Grip Primer. "I usually purchase two at a time because I know it won't take long before I run out of this primer."

2. e.l.f. Hydrating Camo Concealer

This $7 concealer boasts a satin finish that helps you achieve the most natural of natural makeup looks. It leans on the side of hydrating, which we always prefer.

Plus, it's shoppable in a whopping 23 different shades. The option to browse a wide shade range is just another thing we love about e.l.f.!

Brit + Co Entertainment Editor, Chloe, has only good things to say about the e.l.f. Hydrating Camo Concealer:

"It's not too heavy but it still has good coverage," she said. "It's also the perfect balance for me between matte and super dewy, neither of which i'm a huge fan of so the middle ground is great. Super easy to blend."

3. e.l.f. Wow Brow Gel

While many brow gels simply add color, this $5 one also volumizes them. The wax-gel hybrid formula is infused with tiny fibers that just add that extra oomph you may be searching for. The packaging is also really seamless and easy to use, according to Brit + Co Affiliate Writer, Meredith.

"I reach for this brow gel nearly everyday," she added. "My eyebrows are already pretty thick, but I find that it gives them a boost when I want that. When I'm not using a clear brow gel, I'm using this e.l.f. one in a brunette shade that's not too bold."

4. e.l.f. No Budge Retractable Eyeliner

With a convenient retractable design, this $5 eyeliner packs a punch with a very smooth, creamy, and ultra-pigmented formula.

Available in three shades, it's also smudge-proof and waterproof. Whether you wear it on your lash line or waterline, you'll be surprised by its staying power!

In fact, Brit + Co Staff Writer, Jasmine, awarded this pick as the best drugstore eyeliner in her review. It survived a single crying session, and she knew it'd be a fave ever since.

"This eyeliner deserves its own spotlight," she writes.

5. e.l.f. Glossy Lip Stain

Okay, e.l.f. with the innovation! While most lip stains on the market these days are either draw-on markers or funky peel-off formulas, this $6 tube comes in gloss form, which makes it incredibly easy and intuitive to use. Thus, it brings shine and long-lasting color.

After drying down, this glossy lip stain leaves a very natural and hydrating wash of color. It's currently available in 7 shades on Amazon right now.

After testing several viral lip stains, Brit + Co Affiliate Writer, Meredith, ruled this e.l.f. pick the absolute best one.

"I wore the e.l.f. lip stain to a friends’ dinner party to test out if it was really long-wearing. After a couple rounds of cocktails and a big feast, there was still a good amount of color on my lips," she writes in her review. "What stood out to me the most is that the color that stayed was still as even as if I had just freshly applied it — just sans glossy finish."

OMG, when did Kylie Kelce give birth? 

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A post shared by Kylie (McDevitt) Kelce (@kykelce)

Kylie and Jason welcomed their fourth daughter March 30, according to PEOPLE, but an official announcement was shared via the couple's joint Instagram post on April 1. "Whoop, there she is! Finnley “Finn” Anne Kelce 3/30/25," reads Kylie's caption and we think it's the cheekiest way to describe her arrival.

The subsequent photos of Finnley are just as cute as she's seen wearing the cutest floral onesie and being held by her parents. Call us biased, but she has the most precious face we've ever seen. Even her uncle Travis thinks so!

PEOPLEalso reports the NFL player incredulously told his brother how much he wanted to see Finnley after the latter asked how he felt. "Yes, I want to see my new niece, Jason! You only sent one picture. You didn’t even tell me what name you picked yet."

But his complaints stopped the minute Jason showed him Finnley during their latest New Heights podcast episode. Travis immediately melted and said, "Hey, little muffin! Look at you. You hanging out with Mom? Tell Ky I said hello. I’m glad everything’s going great." He even thinks her name is "adorable."

When did Jason and Kylie announce she's pregnant?

Kylie Kelce shared the huge news on Instagram November 22nd! Of course grandma Donna Kelce was the first to leave a comment. She wrote, "🔥🔥🔥🔥😍😍😍 Love it!!!" Brittany Mahomes also commented by writing, "Ahhhhhh Congrats you guys!!!🥹🤍."

How did Jason and Kylie's other daughters react?

In Kylie's same Instagram post, her and Jason's daughters can be seen expressing a range of emotions. There's an 'Eek' expression from their oldest daughter Wyatt, a happy look from their middle daughter Elliott, and pure tears from baby girl Bennett. Kylie wrote, "I feel like we captured a very accurate representation of how each of the girls feel about getting another sister. At least Ellie, mom and dad are on the same page! 🤷♀️"

How did Jason and Kylie prepare to be a family of six?

Jason Kelce took the news of being an official girl dad like a champ. He told E! Newshe's "got it pretty easy" because "the clothes are all going to be hand-me-downs or already bought." Not only that, but they'd already secured a baby crib prior to their newborn's birth.

“I love my kids so much, and especially my daughters,” he added. "I was telling somebody out there because they're expecting their first — and they look at you. They smile at you. There's just a way that kids have to warm your soul in a way that nothing else can.”

He also shared his excitement about watching his daughters grow up with a new sibling. "And hopefully we'll welcome a fourth into this world, and we'll be able to watch them fight and tear each other apart and all the good stuff."

He even appeared on The Rich Eisen Show where he joked, "I'm screwed [in] like in 10 years. The moment they’re all in middle school, I feel like it’s just gonna be chaos." He also hopes Wyatt "can start helping out a little bit more." But, he's still looking forward to it! "I obviously have not had a son, but there is something about a daughter in the way I think as a dad, you feel an extra amount probably of protection and love toward that child," he shared.

What did Kylie say about her fourth pregnancy?

Kylie previously opened up on her new podcast, Not Gonna Lie, about her feelings on her fourth pregnancy. At the time, she said she was "so incredibly grateful to be able to get pregnant, but it is a means to an end." She further said, "When I tell you that I cannot stand being pregnant, I mean it. I don't have a a fun time."

If that sounds a little uh...negative, it actually makes a lot more sense when she explained more! She elaborated, "I am nauseous for most of my pregnancy. It tapers off a little after the first trimester, but I continue to have nausea throughout my pregnancy." Woof, I know that's tough!

Kyle continued by explaining she hasn't even really had the fun, wacky cravings many pregnant people get — instead she had more "aversions" in each of her pregnancies. I'll take cravings over aversions any day!

The podcast host then joked, "When you're super pregnant and someone comes up to you and says, 'Isn't this just the most beautiful thing ever? 'I want to punch you in the face. I'm not going to, but I want to."