This Mother-Daughter Duo Wants You to Do Good by Being “Knotty”

Or at least, that’s the slogan and the mission behind our latest #MakerCrush: Knotty Gal.

Founded in 2013 by mother-daughter duo Nur-E Gulshan and Nur-E Farhana Rahman, Knotty Gal is the direct result of the pair’s desire to support the Bhandari Girls’ School in Bogra, Bangladesh, founded by Nur-E Farhana’s great-grandfather in the 1960s. Between 10 and 15% of each sale goes directly to the school, so it’s easy to do some good by being Knotty ;)

I had the pleasure of spending the morning with these two brilliant ladies just a few days after they shot a brand new Brit + Co online class. Stay tuned for that — it launches tomorrow!

Before we tempt you with all sorts of knotty knowledge, we want to introduce you to this inspiring duo. The mama in this pair has over 25 years of knot-making experience under some of the oldest cord and trimming manufacturers in the country. She’s even worked with design houses that collaborated with Ralph Lauren, Carolina Herrera and Anna Sui. At breakfast, she told me about how she was a go-to knot-making and jewelry expert back when knots came into vogue like crazy in the ’80s (hello nautical trend!). We love that this trend is back, and that Nur-E Gulshan’s got some serious chops in the creative department.

Her daughter Nur-E Farhana Rahman is a former consultant and USAID contractor turned social entrepreneur. She has a passion for international development and a love for design and couldn’t imagine combining those two interests in any other way than with Knotty Gal.

In talking with them, it’s clear that this is a mother-daughter pair that has magically managed to be each other’s yin and yang. They tell stories together and speak about the challenges of starting a company almost in unison, and both of these women exude a sense of joy and passion for their work that is truly infectious. Now, let’s hear directly from them about what inspires them, what they love about making and what advice they have for aspiring entrepreneurs.

What inspires you? Why do you love to design, create and make?

For us, inspiration comes in many forms, but especially from our travels. Different places, food, culture, colors, prints, and people all inspire us. We’ve been fortunate to have been to a number of different places, but whether it’s Petra or Port-Au-Prince, there’s always something we take back with us that inspires our work. We love to design and create because it’s so fulfilling to be able to take that inspiration from an idea all the way to a finished product, especially one that is not only beautiful, but also doing good in this world.

What’s one piece of advice you’d share with other makers?

Don’t ever stop. Whether you make what you make professionally or you make for your own personal fulfillment, don’t stop for too long. It’s good to pause and recharge, but always get right back to it. It doesn’t have to be the same type of project, or considered “useful,” or “beautiful,” or even “good.” What matters is that you create and always allow yourself to continue creating, because it often feels like chaos and destruction surround us, so to create is a beautiful gift we give to ourselves and to the world.

Tell us how technology has changed and supported what you do.

Without fairly recent technologies, there wouldn’t be a Knotty Gal. We are still primarily an e-commerce business, and without technologies such as our Shopify platform and social media, it would be so much more difficult to reach our customers. The technology that exists today to assist e-commerce businesses is astounding, and without all of the tools we use, from our platform to our apps that keep us on track (hello, Wunderlist!), we would not have been able to launch so quickly or efficiently. It would have required a much heavier capital flow and a more cumbersome process for targeting new Knotty Gals. Thank God for technology!

What’s on your studio playlist?

Beyoncé!!!! There’s nothing better for getting pumped up!

How do you get into the creative flow? How does it feel?

Sometimes it’s tough to get into the creative flow, and it feels like you’ll never have another creative moment in your life. But after you pause and recharge, a single idea will typically come. For us, once we start with this one idea and discuss possibilities, suddenly others pop up. Before you know it, it sometimes feels like there’s a broken dam and there’s a gush of new ideas flowing toward you all at once. It’s a great feeling, but the art lies in taking that gush of new ideas and being able to select which ones will be the winners.

Hear, hear. These two women have plenty of inspiration to offer and we can’t wait to share their class with you tomorrow. In the meantime, you can check out some of their awesome pieces in the B+C Shop. Now, go forth and be knotty :)

If you’ve ever searched the internet for lettering inspo, you’ve probably seen Lauren Hom’s work. Her California-based design studio, Hom Sweet Hom, has done work for clients such as Starbucks and Google, and has a new exclusive collection with Studio Ink. She is also well known for her beautifully lettered “Daily Dishonesty” sayings and making money off her ex-boyfriend’s tears. Still not convinced of how cool Lauren is? Get this: Her life motto is “Work hard, snack often.” If those aren’t true pearls of wisdom, I don’t know what are.

Lauren recently teamed up with Studio INK to create a line of beautiful, colorful, quirky greeting cards. In true Lauren Hom fashion, her cards are super relatable and speak the truth (i.e. “Birthday Calories Don’t Count”).

And now, for our chat with Lauren.

Where are you based?

Traveling around the world for a year right now. Previous home base was Brooklyn, New York.

What inspires you? Why do you love to design, create and make?

I’m inspired by life — from inside jokes with friends to exploring new cities and cultures, my work is mostly inspired by my experiences. Aesthetically, I’m inspired by the colors, patterns, textures and signage of all the places I travel to.

I’ve always loved to make things with my hands. Whether it’s baking a cake or painting a mural, I really enjoy making something out of nothing. Sometimes I’ll step back from something I’ve drawn or painted and think, “Whoa, did that really just come out of my hands?” It’s a great feeling, and I think this feeling is what keeps me moving forward.

What’s one piece of advice you’d share with other makers?

Never stop making!

Tell us how technology has changed and supported what you do.

I love the speed, precision and efficiency that technology gives me. All of my work starts out on paper with pencil and ink, and then with the help of a scanner, Photoshop and a tablet, I can edit, color, rotate and paint my letters any way I want to. 50 years ago, I would’ve had to do all of it by hand. It’s really incredible.

How do you get into the creative flow? How does it feel?

A good workflow is my happy place. Everything falls into place and I go into a sort of happy trance. I find that I get into the creative flow by writing down ideas as soon as they come to me. There’s something magical about the birth of an idea — the thought that I could’ve just come up with something that has never crossed anyone else’s mind is so exhilarating. Writing things down (on paper, in my phone notepad, etc.) as soon as they come to mind is definitely a catalyst to my creative flow.

Oh, and having a few really good go-to playlists is key when I’m in a drawing groove. Having to stop and change songs is super disruptive.

What is the story of how you got to where you are today?

When I was 18, I moved to New York City to attend the advertising program at School of Visual Arts. After graduation, I landed my dream job at a big advertising agency but burnt out within a year. Luckily, I had been working on illustration passion projects on the side, so I had enough confidence to leave my full-time job and begin freelancing. Leaving the comfort of my nine-to-five job was scary, but when I put myself in a sink or swim situation, I worked harder because there was more to lose.

What other makers inspire you?

These amazing ladies making unique things:

What is the weirdest, most unusual or worst job you’ve ever had?

In college, I designed characters for a Facebook game that was like Farmville for stoners.

What other things do you love to make?

I hand-sewed this sexy cheeseburger + fries Halloween costume that I am super proud of: I’ve worn it seven years in a row.

Which Lauren Hom for Studio INK card is your fave?Share with us on Instagram by using the hashtag #britstagram!

Styling: Irene Lee and Lindsay Saito

Photography: Chris Andre

Say what you mean and mean what you say. Our words and actions hold real power. Early this week, make every effort to communicate clearly, act with conviction, and think strategically and originally. Communication is highlighted when Mercury and the Sun are at the same degree in the same sign. Both are now in Aquarius, but Mercury will move into Pisces at the end of the week, with the Sun not far behind. If you have a creative project to present or need to make a pitch in your personal or professional life, act now. You will be able to articulate your vision effectively and others will understand, but this clarity may become murky in the second half of February. So seize the moment.

A full Moon occurs on February 12 in the courageous sign of Leo. This is an excellent time for creative self-expression. Step into leadership roles and take bold moves whenever possible. This is not a time to be shy; operate from your heart center. During the full Moon, the Moon and Sun will square Uranus, so expect the unexpected. There may be breakthroughs or disruptions in what we consider "normal."

Be mindful of your nervous system, as the pace of life will accelerate. Communication breakdown is likely, particularly in the technological realm, so make hard copies of important papers. The key is to remain flexible. While impulsivity may be tempting, a better use of this energy is to embrace out-of-the-box thinking and move forward with creative ideas.

When the Sun is in Aquarius, we can be inspired to solve problems in ways that initially seem unusual or strange to others. Don’t let that deter you. During this period, working in collaboration with others will be most effective. Expand your alliances with like-minded people to accomplish goals that benefit all. Projects that protect home and family will thrive while Mars is in Cancer and trine Saturn in Pisces. Remember to pace yourself and take time to recover from exertion — rest is just as important as action.

Warrior energy is in the air as Venus spends the next three and a half months in Aries. Venus, the ultimate feminine planet, doesn’t always feel at ease in Aries, a sign dominated by masculine energy. However, this combination is best utilized by acting fearlessly to protect what we love. Aries is known for standing up for the underdog and acting impulsively yet selflessly to correct injustices. At the same time, this archetype reminds us that self-care must come first.

Mercury will move into Pisces on February 15 and remain there until April 16. This shift may complicate communication, as misunderstandings can easily arise. It is crucial to express yourself clearly — your words will either inspire or confuse. Pay attention to your dreams and keep a journal handy.

For personal insights and to see how these and other transits affect you, visit SevenSistersAstrology.com for a Natal Reading.

Scroll to find out your weekly horoscope for February 9-16!

​Horoscope for Sun and Rising Signs

Brit + Co

Aries (March 21 – April 20)

Focus on your dreams, aspirations, and collective causes that connect you with kindred spirits. If your companions uplift and inspire you, you are in the right place. If they drain your energy, use this time to align with those who resonate more with your values. Keep an open mind and consider different viewpoints. Inclusivity in your groups will help refine and ensure success for your long-term goals.

Word of the Week: Connection

Brit + Co

Taurus (April 21 – May 21)

Take a broad perspective when considering your next career moves. Seek guidance from a mentor or advisor to clarify how best to position yourself for growth. In your professional and personal lives, define your long-term goals and assess whether your current path aligns with them. Investing in yourself — through training or education — will pay off. Collaboration is beneficial, but only you truly understand your ambitions. This may be a time of realignment, so be prepared to simplify and adjust your material needs. Strategic actions will bring rewards soon.

Word of the Week: Ambitious

Brit + Co

Gemini (May 22 – June 21)

Your naturally curious mind is drawn to complex matters. Your imagination is active, and you may crave new experiences and knowledge. Travel would be ideal, but if that’s not feasible, explore different cultures, cuisines, or philosophies. Commit to finishing a book or start a new one. Expanding your intellectual horizons will bring fulfillment.

Word of the Week: Curiousity

Brit + Co

Cancer (June 22 – July 22)

This is a time for deep conversations with loved ones. If you have avoided addressing certain issues, planetary alignments support you in facing them now. Therapy or introspection may offer valuable insights. Expect intense interactions, but stay grounded. Keep a journal to clarify your thoughts and emotions.

Word of the Week: Vulnerability

Brit + Co

Leo (July 23 – August 22)

Seek mutual understanding and reciprocity in personal relationships. Open yourself to vulnerability and honesty, ensuring all communication is authentic. In professional matters, this is an excellent time to negotiate for what you want. Rely on intellect over emotion to achieve growth and success for yourself and others.

Word of the Week: Thoughtfulness

Brit + Co

Virgo (August 23 – September 22)

This is an excellent time for planning and organization. Set practical goals and demonstrate your expertise. Acts of service and kindness will be rewarding and noticed. Avoid excessive self-criticism. Use your knowledge of health and well-being to help others. This is also a good time to break a bad habit or establish a healthy routine.

Word of the Week: Balance

Brit + Co

Libra (September 23 – October 22)

Seek creative outlets and reconnect with people you haven't seen in a while. Embrace intellectual curiosity with an open mind. Allow yourself to be playful and lighthearted. Engage in artistic pursuits or social activities that bring joy. Express appreciation for loved ones — they will cherish your acknowledgment of their uniqueness.

Word of the Week: Vibrance

Brit + Co

Scorpio (October 23 - November 21)

Withdraw from external distractions and focus on your home and personal sanctuary. Create a sacred space filled with meaningful objects. If conflicts arise, address them calmly and thoughtfully. Reflect on underlying issues and triggers to foster deeper connections. If resolutions prove difficult, protect your energy by retreating when necessary.

Word of the Week: Peace

Brit + Co

Sagittarius (November 21 – December 21)

Prepare for profound conversations and intellectual stimulation. Your mental faculties are heightened, making this a great time for deep discussions, philosophical debates, and learning. Stay open to unconventional ideas, as they may prove valuable in the future.

Word of the Week: Open-Minded

Brit + Co

Capricorn (December 21 – January 19)

Financial matters take center stage. Assess your comfort with money and your values surrounding it. This is not just an intellectual exercise — pay attention to bodily cues when making financial decisions. Distinguish between caution and fear. Align financial risks with your moral code to ensure stability and growth.

Word of the Week: Focus

Brit + Co

Aquarius (January 20 – February 19)

Break free from routine and habitual patterns. Explore new and innovative ideas. Communicate as clearly as possible and exchange thoughts with those who think differently. Travel and intellectual exchanges will expand your mind and imagination.

Word of the Week: Spontaneity

Brit + Co

Pisces (February 20 – March 21)

We all have both light and shadow within us. Are you hiding parts of yourself out of fear of judgment? Reflect on whether you are suppressing aspects of your personality. Honest introspection will lead to self-acceptance. Seek guidance, if needed, to help illuminate and dissolve internal barriers to your growth.

Word of the Week: Bravery

Looking for a more thorough reading? Reach out to Tina at SevenSistersAstrology.com!

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As our Re:Make conference-goers can attest, there’s really nothing like being in the company of fellow makers. Small-scale artisans make our world go round, and we’ll take every chance we can get to celebrate them! That’s why we teamed up with Blurb to put on our first-ever Maker B-School, a night filled with inspiring makers, tasty (and photogenic!) cocktails and a healthy helping of maker wisdom from some of the best in the industry.

Consider this your virtual tour :) First stop: Blurb’s station!

BLURB

We have MAJOR respect for this company. Using their tools, any maker (or regular Jane!) can publish a print book, magazine or ebook, and therefore make their brand that much stronger. Blurb has done wonders for the maker community, and we’re incredibly honored to partner with them.

CHRISTINE HERRIN + ADOBE

We’re all about hands-on project stations, and Adobe definitely delivered. They paired up with Christine Herrin, who makes seriously beautiful zines using Adobe InDesign, and provided inspirational booklets for all of the attendees.

Excuse us while we crush HARD on Christine’s designs — we can’t get enough of them.

LAMBERT FLORAL STUDIO

Next up is Sammy Go of Lambert Floral Studio (yay for maker dudes!) with a jaw-dropping, bountiful bouquet, some impressive knowledge of how to grow a business’s social community and possibly one of the most tasteful product catalogs we’ve ever seen. Can you bring your flowers to all of our events, please?

See what we mean by an impressive catalog? This thing is downright dreamy.

CRAFT + COCKTAILS

Ashley Rose Conway of Craft + Cocktails whipped up tasty piña coladas and spiked pink peppercorn lemonades all night, and also dished out some expert tips on cocktail photo styling. We’ve already been following her on Instagram for ages, so it was a real treat to get a behind-the-scenes look!

These babies were definitely Insta candy :)

ETTA + BILLIE

Alana Rivera, from the artisanal soap brand Etta + Billie, talked shop and shared best tips for building an authentic brand. We can’t decide what we like more: the marvelous fragrances or the tasteful, elegant packaging.

JOSHU + VELA

The team at JOSHU+VELA construct bags, wallets and accessories made entirely of natural materials, and they’re manufactured right here in SF — by them! It was a pleasure to have them showcase their brilliant products and share their perspective on brand identity. We’re itching to take a leather-working class with them, if they’ll have us ;)

PORTRAITS TO THE PEOPLE

How cool is this — Sarah Deragon of Portraits to the People used our DIY studio to provide headshots for the attendees!

After getting zhuzhed by a professional makeup and hair stylist, makers would get a chance to take a new headshot by Sarah, one of the top photographers in the Bay Area. Neat, huh?

THE FOOD!

Oh, did we mention the incredible food provided by SF favorite, Vive la Tarte? Tied for most delectable treat was this INSANE bacon-wrapped fig and an unbelievably satisfying creme brûlée tart — but we’re not playing favorites.

MAKER B-SCHOOL TOP TIPS

Didn’t make it to the stellar event this time? No worries! Lucky for you, our amazing designer Rosee Canfield compiled the makers’ top tips in a beautiful, printable card. Check it out!

Download it here and hang it in your work space!

What’s the best advice you’ve ever received about running your own business? Share with us on Twitter @BritandCo!

This post is a collaboration with Blurb.

Author: Maddie Bachelder
Photography: Brittany Griffin

Fantasy is everywhere the last few years — books, films, and shows are full of witches and vampires and fairies galore right now. And ever since Onyx Stormhit shelves, I feel like I can't get enough of these epic, escapist worlds. I'm in the middle of Mayfair Witches season 2, and it's one of the best thriller TV showsI've watched in a while. Unfortunately...this season is almost wrapped up (it premiered on AMC+ January 5), and I'm not sure what I'll do with myself after I finally learn what Rowen and baby Lasher's fate will be.

Looking for TV shows with a similar vibe? Thankfully, I've found plenty of fantasy shows you can binge next.

Scroll to find the best fantasy shows that feel like Onyx Storm!

Bad Wolfe

1. A Discovery of Witches

If you've got a thing for witches and vampires, you'll love watching A Discovery of Witches! Featuring one apprehensive witch named Diana Bishop and a powerful vampire known as Matthew Clairmont, they defy the odds to understand more about mystical beings in the world. There's time traveling, feuds, and inevitable love that are sure to pique your interest!

Diyah Pera/Netflix

2. The Chilling Adventures of Sabrina

We're still not over how this series ended and demand justice for Sabrina Spellman. Since we're not going to get it unless we write our our fan fiction, it's always worth revisiting Seasons 1 — 3 of her story. Unlike Rowan in Mayfair Witches, Sabrina knows she comes from a family of warlocks and witches. However, she learns surprising things about her background as the reconciles straddling a normal teenaged life and one that's full of magic.

Viacom Productions

3. Charmed

Chances are you've binged watched the early episodes of Charmed more times than you care to admit, but that doesn't mean you can't revisit it! Following the lives of sisters who didn't know they were witches until their mother passes, we see Prue, Piper, and Phoebe come to terms with their newfound powers. Although Prue doesn't get to meet their younger sister Paige, it's clear these witches have the kind of skills that make them targets for all sorts of demonic forces.
Does their storyline get repetitive? Sure, but that's a part of it's, er, charm.

Bettina Strauss/Netflix

4. The Order

The Order finds young Jack Morton caught in the crosshairs of a longstanding beef between werewolves and those who wield magic. Originally tasked with a plan of infiltrating The Order nestled behind a university, Jack discovers more than he anticipated. Not only does it cost him the life of his grandfather, but he's forced to choose between his heart and his head when allies from both sides demand his loyalty.

NBC

5. Grimm

Unlike the cute fairytales we grew up hearing, Grimm reveals the truth about their grisly backgrounds. After his aunt falls ill, Detective Nick Burkhardt learns he descends from those sworn to protect humanity from the "Wesen." It doesn't take long for him to get on board because he'd been seeing strange occurrences prior to his aunt's revelations.
From then on, Nick goes to war with some of the most dangerous creatures we've only seen in picture books and finds out some parts of his family's background were steeped in lies.

Netflix

6. Shadow and Bone

In the world of Grishaverse lives the Grisha or people who are blessed with magical abilities. Though their existence isn't a secret, they're not widely accepted elsewhere so most of them live in Ravka where the children are trained to fight in the Second Army.
When it's discovered Alina Starkov is actually a sun summoner, her life is put in grave danger as she and others in Ravka are hunted to be destroyed. On a mission to save others, she uncovers allies and new enemies in the most unlikely places.

Alloy Entertainment

7. The Originals

The Originals details the origins of the Klaus, Elijah, and Rebekah Mikaelson. They were responsible for building the French Quarter, but left after their father declared them "evil" beings he sought to destroy. With king Marcel reining over the area, the siblings decide to put an end to his reign at all costs.

Brooke Palmer/Netflix

8. Hemlock Grove

The answer to your question is yes, that's the same Bill Skarsgård who plays the masterful Count Orklok in Nosferatu. Before we saw his takes on classic creatures like the entity in that film or It, he portrayed Roman Godfrey in Hemlock Grove.
The series is a bittersweet one as it revolves around the mysterious lives of Peter Rumancek, a young gypsy, and Roman Godfrey, heir to a powerful estate. As they work to unravel the murders taking place in Season 1, their natures as a werewolf and vampire are revealed.
No matter how hard they try, they begin to turn into the same monsters they've been accused of being and it becomes harder for them to ignore their inner cravings.

HBO

9. True Blood

Speaking of Skarsgårds...True Blood gave us an intoxicating depiction of a world where vampires, werepanthers, faeries, and more existed — oh, and it gave us Alexander Skarsgård.
By the time viewers meet waitress Sookie Stackhouse, vampires' existence have already been made public to the fascination or horror of residents in Bon Temps. To her surprise, Sookie discovers the reason she's able to hear thoughts is because she has faerie blood and this is partially what draws other mythical beings to her.
From her boss Sam to the old-fashioned Bill Compton, she and other residents are thrust into a battle that often has disastrous results.

Netflix

10. The Witcher

Henry Cavill plays the sexy Geralt of Rivia whose path converges with Cirilla of Cintra and Yennefer of Vengerberg. Though he unknowingly determined Cirilla's fate with a spell that bound them together, he decides she's worth protecting more than anything.
Their path is full of danger as people seek the magic in her blood to cause their world great harm and we get to see Geralt flex his power in masterful ways that make us wish he actually existed.

The CW

11. The Winchesters

The Winchesters revolves around the story of Dean and Sam Winchester's story. We get to see how John Winchester and Mary Campbell entered each other's lives while looking for their fathers. Though their love was strong, they still had to fight terrifying figures that pursued them and, later, their children.

The CW

12. Supernatural

The events of The Winchesters led to the events in the multi-season show Supernatural. At this point, we meet Dean and Sam as young adults who are searching for their dad John Winchester. All he's left behind is a book filled with information about some of the monsters they'll come in contact with.
Unfortunately, their dad's warnings don't always save them from things that alter their fate and it leaves the brothers in precarious situations they barely escape from. (Oh! And it's got Rory's OG Gilmore Girlsboyfriend in it! 😉)

ABC

13. Shadowhunters

Clary Fay's acceptance to the Brooklyn Academy of Arts is a great cause of celebration that leads her to discovering a hidden secret about her and her mother. After she sees people fighting that appear invisible to others, Clary's mother Jocelyn knows her daughter's life is in danger. Eventually, she learns that her father is Valentine Morgenstern, a powerful being that's passed his magic to her.
With more knowledge and power than she cared to have, Clary goes on a journey that will leave her changed.

The CW

14. Legacies

Legacies revolves around Hope Mikaelson's journey as she grabbles with knowing she has vampire, werewold, and witch blood coursing through her veins. She's granted the chance to attend the Salvatore School for the Young and Gifted, but there's peril, love, and lust around every corner!
It's a great follow-up to The Originals if you can't get enough of the Mikaelsons!

HBO

15. The Outsider

The Outsider only had one season, but we don't think it needed more. Out of all the fantasy shows we've watched, this one made it hard to sleep at night. It's all about a shapeshifter and its goal to cause mayhem in a small community where the residents aren't sure what to believe.
Once someone is wrongly accused of harming a child and murdered before the truth comes to light, it sets off a chain of events that pushes Detective Ralph Anderson beyond his limits.

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Whether you're looking to smooth fine lines, boost hydration, or brighten dull skin, a great anti-aging serum can be your skincare BFF. The term ‘anti-aging’ is a bit of a misnomer – of course, no skincare product is going to stop you from actually aging. What you’re really looking for in an ‘anti-aging’ serum is a formula that’s anti-wrinkle, anti-fine line, and anti-dark spot.

Some common ingredients to look out for in anti-aging serums include retinol, vitamin C, hyaluronic acid, and peptides.

These top 10 anti-aging serums will restore mature skin and give it a youthful glow!

Amazon

TruSkin Vitamin C Serum

Vitamin C is a total powerhouse ingredient when it comes to anti-aging skincare products, and this serum's essentially packed with it. It helps even out skin tone, fight against free radicals, and even supports collagen production for plumper, firmer skin.

Amazon

Olay Super Serum

This serum from Olay is formulated with niacinamide, vitamin C, collagen peptides, vitamin E, and AHA for instantly noticeable hydration, healthier-looking skin, and an even looking skin tone.

Amazon

Good Molecules Super Peptide Serum

Targeted directly toward fine lines and wrinkles, this affordable $12 serum simultaneously hydrates and firms up your skin after applying it.

Amazon

COSRX Snail Mucin 96% Power Serum

This serum's an Amazon #1 best-seller for a reason: it expertly addresses skin that's desperately in need of hydration and nourishment, banishing dryness and signs of aging almost instantly. Oh yeah, and a bottle's only $18 (was $25).

Amazon

Dermalogica Circular Hydration Serum

Hydrated skin is healthy skin, and this high-end serum hydrates for over 10 hours after just one application.

Amazon

Bliss 'Youth Got This' Retinol Serum

Retinol can help encourage faster cell turnover on your skin, so it's constantly cycling dead, dry skin out in favor of newer, fresher skin cells. This obviously means smoother, more youthful skin – and this $21 (was $32) serum truly nails it down.

Amazon

Naturium Vitamin C Complex Serum

If brighter skin is what you seek, opt for this vitamin C-packed moment! It has 4.6 out of 5 stars from Amazon shoppers for its ability to improve the appearance of fines lines and wrinkles in just 4 weeks.

Amazon

La Roche-Posay Hyaluronic Acid B5 Serum

With a combo of hydrating hyaluronic acid and vitamin B5, this serum will leave your face soft and plump to the touch every single time.

Amazon

Cetaphil Healthy Renew Anti-Aging Serum

This anti-aging serum improves your skin's firmness, texture and tone in just 2 weeks using purified peptides, which are essentially an easier alternative to retinol, which can be tricky to tap into since it can affect your skin's sensitivity.

Amazon

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum

This serum seemingly does it all: it improves dullness and enlarged pores, soothes and hydrates, and strengthens the skin barrier – all while being gentle enough for continual AM and PM use.

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