Kylie Jenner Made Ulta’s Stock Skyrocket For THIS Reason

Ever since the debut of her Kylie Lip Kits in 2015, Kylie Jenner has become a bona fide beauty mogul, amassing a $900 million fortune in less than three years. As she’s expanded Kylie Cosmetics, each new product launch seems to sell out almost instantly, with buyers clamoring to get their hands on her new goodies. But Jenner herself just made a major announcement about her brand, and fans are going to freak out.

The 21-year-old announced on Twitter last night that Kylie Cosmetics will be launching in allUlta Beauty stores, just in time for the holiday season. This is big news for the brand, as Jenner has near exclusively sold her products online at KylieCosmetics.com. Aside from a few pop-up shops in major cities and in seven Topshop locations across the country last year, fans have never been able to readily try out and purchase the products in stores … that is, until now.

Ulta confirmed the news in an Instagram post, writing that her line will be available in all stores nationwide and online. After the announcement, CNBC reports that Ulta stock skyrocketed as much as 10 percent, reminding us all about the power of Kylie.

No word on an exact date for when you can find Kylie Cosmetics in your local store or how long the partnership will last, but we have a feeling that holiday shopping is about to be all the more exciting this year. Get those stocking stuffers for you and your loved ones. Happy holidays indeed!

Are you excited to see Kylie Cosmetics at your local Ulta? Share with us over @BritandCo.

(Photos via Neilson Barnard + Dimitrios Kambouris/Getty)

Amazon’s Big Spring Saleis officially here, and it’s packed with endless deals on everything from fashion to home furnishings. Of course, we’re starting our sale search with the beauty aisle – so many of our go-to skincare goodies and makeup faves are all under a mere $10 right now, and we just have to share ‘em so you can shop ‘em!

Scroll on to shop our top 8 deals on Amazon beauty finds you can’t miss before the sale’s over!

Amazon

e.l.f. No Budge Retractable Eyeliner

This is by far the best drugstore eyeliner out there. Designed with a convenient retractable (no-sharpen!) tip, it's super easy to take on the go for any touch-ups. Plus, the color payoff and wearability of each shade is insanely impressive.

Amazon

If you're looking for an eyeliner that, no matter the circumstances, does not budge, this $5 is the perfect pick-me-up. You can find it in a handful of different colors to suit your makeup needs.

Promising review: "I can’t believe I’ve been trying to make felt tipped eyeliners work for so long. Usually I put on felt tipped eye liner and it barely shows up, maybe my eye lids are watery or oily. So naturally within a hour or two it doesn’t even look like I’ve put on eye liner. This is not the case with this elf eye cream retractable liner. It actually shows up right away, it also lasts for hours. Even after 8 hours there was still some on my eyes, although I did need to re apply in some spots. It also didn’t smudge. For it to last at all and not smudge is amazing for me."

Amazon

Nivea Body, Face, & Hand Moisturizing Cream

Though some people may see this $10 tinned cream as truly "old school,"many others still hold it near and dear for its ability to moisturize and heal dry skin in need of nourishment.

Amazon

The thick, non-greasy formula is chockfull of provitamin B5 that really sinks deep into the skin. The best part is it's really gentle, so you can use it on your face, body, and hands.

Promising review: "Nivea is a great product. My parents always had a tin of it around. I've continued the tradition. It is a wonderful thick cream that moisturizes well. Great value for the price, as a little goes a long way. Softens rough skin."

Amazon

Versed Sweet Relief Night Mask + Face Balm

B+C Affiliate Writer, Meredith, truly cannot get enough of this stuff from Versed. It's a thick, moisturizing face balm that really nails down the 'slugging' skincare trend without totally swamping your skin. It is fairly oily and shiny after one application, so she recommends using it only at night – and you'll wake up with a glowy complexion!

Amazon

Its $10 (was $18) formula is loaded up with bacuri and kokum butters and apricot kernel oil that are all dedicated to protecting the skin barrier. Though these ingredients may sound intimidating, the product is still wonderfully gentle overall for any skin type.

Promising review: "I have very sensitive skin and LOVE this as an overnight moisturizer. It's thick but a little goes a long way. The winter where I live is very dry. I use it every night before bed, my skin feels great in the morning! It's neutral smelling but I prefer that."

Amazon

Mielle Organics Rosemary Mint Strengthening Shampoo

This $7 (was $10) shampoo will set all your hair growth goals so right. It's made with rosemary and mint essential oils that help stimulate the scalp for better growth, along with biotin that ensures your locks don't lose moisture during the washing process. Snag the coordinating conditioner to get the full benefits (read an editor's review here)!

Promising review: "This shampoo is my favorite. It has a nice smell and gives my thinning hair a lot of volume and softness. Lathers well. Packaged well, no leaks. Hair loss has slowed down some. I will definitely continue to use."

Amazon

e.l.f. Cosmetics Glossy Lip Stain

This $6 (yes, $6!) lip stain is unlike most lip stains in the way that it boasts a fun, glossy formula. Where some leave-on lip stains may dry up and make your lips look crusty AF (hate that), this one nourishes your pout, all the while leaving a nice wash of color behind.

Amazon

This e.l.f. product stole the heart of B+C Affiliate Writer, Meredith, for its natural look, comfortable wear, and undeniable affordability. Its low price of $6 makes it so easy to try out the lip stain trend without going all-in! There are also so many shades to pick from, so you're sure to find one that suits you perfectly.

Promising review: "This was the first time buying any thing that was being called a lip stain. I didn’t want to spend a lot since I wasn’t sure if I would like them or if they worked the way people said they did. This goes on very easy and I have only used it a few times now, but it did last for a number of hours and did not come off when I ate or drink anything. I have thinner lips, but I like at this at least helps them show up more and when I don’t want to wear a lot of color, this is a soft neutral."

Amazon

Method Pure Peace Body Wash

This $8 body wash smells like heaven, truly. With notes of peony, rose water, and pink sea salt, it's perfectly feminine and clean and feels like a total treat in the shower or bath. Though fragranced, it's still gentle on the skin and provides a good amount of moisture after each use!

Amazon

This body wash from Method also boasts a unique biodegradable formula made with plant-based cleansers that contains zero parabens or phthalates to ensure healthy skin 24/7.

Promising review: "I was hesitant to buy this as I was not sure about how the scent would be. I am pleasantly surprised.
It has a simple rose smell, but it's mild and lacks that perfumey, cloying sort of smell that can happen with floral scents. Very simple, like I'm rubbing roses on myself. Not super strong, it lingers but doesn't feel like it's following you around all day either."

Amazon

Essence Lash Princess Mascara

This $5 mascara definitely doesn't feel like it's $5. It undeniably volumizes and lengthens your lashes in a few simple swipes, all without those pesky clumps you might expect from a more affordable product.

Amazon

The brush itself features an easy-to-use conic shape that lets you access the entirety of your lashes for a cohesive look, too!

Promising review: "What a little hidden gem this is. I first saw this on a you tube video and decided to try it. The bottle is adorable, but the contents will blow you away. It's probably the best mascara or one of the best that I have ever used. It was very inexpensive so even though the woman on the you tube video was saying how great it was, I wasn't expecting it to be all that great, but was still curious. I'm really glad I bought it, because it is the best mascara from a company no one probably even knows of because it is not mainstream. Buy it! I think you will love it!!"

Amazon

Wet Brush Original Detangler Hair Brush

The Wet Brush is a team favorite around here. It's gentle, lightweight, and oftentimes comes in the cutest colors and patterns to make our hair care routines more fun.

Amazon

If you're still using your old, ratty hair brush, the flexible bristles on the Wet Brush will feel like a total treat on your head. They help minimize breakage while still effectively detangling your locks. We're simply obsessed with this $7 rainbow colorway, too!

Promising review: "It glides through my hair effortlessly, detangling without pulling or causing breakage. The bristles are gentle yet effective, making it perfect for both wet and dry hair. Plus, the color is so pretty! If you struggle with knots or just want a great everyday brush, this one is a must-have!"

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Now that so many parents continue to prefer ultra-modern and unique baby names, there's something super charming about turning to the past for inspiration.

Choices that were once considered "old lady" names are making a big comeback as more expectant moms and dads seek out classic picks with a retro feel. Not only do they have a clear sense of nostalgia, but they also offer elegance and individuality.

So, if you're considering selecting a name that's a bit old-fashioned yet full of character for your little one, here's a list of our top "old lady" options.

Scroll to see all the adorable old lady baby names we love for 2025!

1. Agnes

This classic girl's name has Greek roots and means "pure" or "holy." Its popularity can be traced back to Saint Agnes of Rome, and over the centuries, Agnes has been embraced across various cultures. That's why it has different forms in varying languages, such as Agnese in Italian and Inés in Spanish.

Aside from its historical significance, Agnes has a simple elegance to it that continues to resonate with parents around the globe.

2. Clara

With Latin origins, Clara is a feminine name that means "bright" or "famous" and can be a perfect fit for a baby girl with a future full of promise.

This pick stands out from other similar and more common names, like Claire and Clarissa. Plus, it has some ties to classic Hollywood, most notably because actress Clara Bow was a silent film star and "it girl" during the 1920s.

3. Edith

With British roots, Edith is a name that embodies resilience and grace. It means "prosperous in strife" and suggests your little one will stand strong and have a solid character when faced with adversity.

Historically, Edith is best known as the daughter of Edgar the Peaceful. She was a woman who balanced nobility, intellect, and deep faith while remaining unbothered by external judgment. That's why this name can encourage your baby girl to follow her heart and hold her own values above all else.

4. Frances

If you'd like to go the gender-neutral route, Frances is a great choice that has roots in both Latin and German. It carries meanings such as "of the Franks," "free man," and "truthful" or "sincere."

Frances originally emerged during the 17th century in Britain and is often considered the feminine version of Francis. It's since gained popularity across Europe and can even serve as a nickname for the longer Italian version, Francesca.

5. Harriet

German in origin, Harriet translates to "home ruler" and connotes leadership and authority. Its popularity in the United States has been largely influenced by Harriet Tubman, the iconic abolitionist whose courage helped lead countless enslaved people to freedom.

This name symbolizes strength, resilience, and the power to create change. Its powerful legacy is undeniable and can inspire your baby girl to make an impact on the world around her.

6. Louise

Louise might sound like a soft or elegant name, but it has strong and powerful roots that are perfect for a bold little girl.

This name is derived from the masculine Louis and means "renowned warrior." It's a fitting choice for parents who want to combine both grace and strength. Not to mention, it's tied to Irish Author Louise O'Neill, who is known for her powerful feminist novels.

7. Mabel

Next up is Mabel, an adorable name with Latin origins that means "lovable." Derived from Amabilis and Amabel, this moniker has been beloved across cultures. It also has roots in the Middle Ages and graced Dutch royalty, like Princess Mabel of Orange-Nassau.

But even if your little girl won't be part of a regal family, Mabel has a warm, welcoming spirit that will brighten up your home.

8. Winifred

Finally, Winifred is Welsh and Old English in origin, meaning "friend of peace" and "blessed reconciliation." The name is linked to a martyred Welsh princess and has a ton of vintage charm.

The best part? Winifred offers two cute nickname options: Winnie and Freddie. This makes it versatile (and fun) for different settings, whether formal or casual.

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Target just gave us the best excuse to refresh our beauty stashes, because they just quietly put so many of our favorite products on sale. We’re talkin’ skincare, makeup, hair care, and more! This week’s steals make shopping for beauty must-haves at Target – without overspending – easier than ever. You’re not going to want to pass these deals up!

Scroll on to see our favorite beauty steals to shop at Target this week!

Target

Hero Cosmetics Mighty Patch Pimple Patches

These $9 pimple patches are insanely good at pulling the gunk out of big breakouts, or simply protecting them from the elements if you feel a flare-up coming on. The best part about 'em is they're completely invisible on the skin, so they don't distract from your beautiful face!

Target

SheaMoisture Smoothie Curl Enhancing Cream

This $13 curl cream does exactly what it says it will, defining and enhancing your waves and curls with just a bit of product! It also delivers when it comes to added moisture and reduced frizz, helping your 'do last all day long.

Target

CeraVe Foaming Face Wash

We're all aboard the gentle skincare wave right now, and while this $13 foaming cleanser from Cerave definitely takes it easy on your skin barrier, it still gets the job done and leaves your face feelin' fresh in preparation for your skincare routine or everyday makeup look.

Target

Byoma Balancing Face Mist

This $14 face mist is formulated to soothe and balance your skin with a nourishing medley of ceramides, cholesterol, and fatty acids. Whether you employ it as a toner or save it for when your dry skin needs a boost, you'll love how skin-friendly it is!

Target

COSRX Advanced Snail 96 Mucin Power Essence

This snail mucin serum is a cult favorite for a reason. It's especially quenching and nourishing for dry, dull skin, and tons of shoppers have noticed a difference in the glow in just a few applications!

Promising review: "This product has truly transformed my skincare routine. The texture is lightweight and absorbs quickly into the skin, leaving it feeling plump, hydrated, and smooth without any greasy residue. What I love most is how it helps with skin repair. My skin looks brighter, more even-toned, and my fine lines have started to appear less noticeable."

Target

e.l.f. Power Grip Dewy Setting Spray

If you're looking for a new product upgrade in the vein of last-all-day makeup, this $10 setting spray is stunning. It's formulated with both water and oil to emit a dewy finish, plus it's boosted with aloe, hyaluronic acid, squalane, and green tea seed oil for added skincare benefits – no pesky breakouts here!

Target

Pacifica Eye Bright Undereye Vitamin C Spot Serum Mask

This $5 eye mask will surely save you from sullen, tired eyes and give you a revived look! Each patch is loaded up with vitamin C to brighten to the gods.

Target

Mielle Organics Rosemary Mint Scalp & Strengthening Hair Oil

We adore anything haircare-related Mielle makes, though this $10 oil truly takes the cake! It's uniquely crafted with both rosemary and mint essential oils that increase blood circulation, stimulating hair growth for not only faster grow tim,e but thicker strands, too.

Target

Garnier Micellar Water

We will never tire of Garnier's micellar water, especially this very effective $9 formula. It tackles everything from waterproof mascara to stubborn foundation with total ease, so your bedtime routine becomes super simplified.

Target

Good Molecules Yerba Mate Wake Up Eye Gel

This is our favorite affordable under eye cream! Based in a lightweight gel formula, it awakens the eye area with the help of the caffeine and antioxidants found in yerba mate. Plus, a little bit goes a very long way – the $6 tube will honestly last you months.

Target

Fine'ry The New Rouge Body Mist

This luxe-like body mist does not smell like it's only $15. With notes of golden saffron, amber resin, and sandalwood, you'll be left with the bougie scent of your dreams, all without breaking the bank!

Target

e.l.f. Power Grip Primer

Another e.l.f. fave! This grippy $10 primer really does grip your skin and the subsequent makeup you put on it for a lasting effect. We've worn it through countless hot summer days and sweaty nights at the club, and it's stood up nicely to its claims!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Amazon’s Big Spring Sale deals have finally landed, and alongside all the best beauty picks, we’re definitely perusing their fashion deals to scope out the coolest finds for spring and summer. Because we’re all about our budget, we uncovered 10 of the best Amazon fashion finds – all under $20. From cozy loungewear sets to wardrobe basics, these picks are all must-buys if you love a good deal!

Scroll on to discover the top 10 Amazon fashion deals you can’t miss right now.

Amazon

Hanes SuperSoft 2-Piece Lounge Set

This $14 (was $27) lounge set comes with two super-soft separates that boast a roomy fit, so you can relax in total comfort.

Promising review: "I haven’t bought any Hanes products for myself before so I wasn’t sure what to expect. I was pleasantly surprised with these pjs. They’re so comfy and cozy, the fabric is so soft. I ordered my normal size and they fit perfectly. The oversized boxy tee with the oversized shorts work great for hot summer nights. They’re not a heavyweight cotton but not flimsy and thin either; like a typical cotton tee. They washed well and I never put my clothes in the dryer in an effort to extend the life of my clothing. They’re a good quality for the price."

Amazon

Anrabess Overalls

Actually cute overalls? For just $20?! Wowza. This adjustable pair is such fun one-and-done outfit idea to keep close during spring and summer. We love to wear ours over tank tops and tees alike!

Promising review: "Really cute short overalls! Fits as suggested. I’m 5’4”, 140 lbs, and I have thick thighs. The leg openings are fairly wide even on me. I’m not a youngster anymore and appreciate that these aren’t short shorts. I washed them and the material and straps came out smooth. Nice material held its shape and no shrinkage."

Amazon

FashionPuzzle Small Crescent Shoulder Bag

This $20 (was $27) shoulder bag makes a great wear-everywhere accessory, especially if you're looking for a playful pop of color! You can find it in 19 more colors to suit your style.

Promising review: "This purse is a keeper. The size is perfect, not too small, not too big. I ordered two colors for my daughter. Colors were vibrant. The quality is good. She has been using for 2 months now with no quality problems. I would buy again."

Amazon

Wiholl Cap Sleeve Top

Fit with some summery cap sleeves, this $9 (was $20) top is a wardrobe must-have for those warmer days. It's also shoppable in so many different solid colors to match your outfit plans!

Promising review: "I admit I did not have high hopes for this top but I was genuinely surprised at the quality. Nice thick fabric that is not see through. Great on trend look for spring and summer."

Amazon

The Gym People Full-Zip Up Hoodie

It's giving Lulu vibes for way less. This $20 (was $37) zip-up hoodie is easy to throw on and even easier to wear all day, thanks to its soft cotton construction. It's fitted with plenty of pockets and accented with seams throughout to give it a luxe look!

Promising review: "The material feels pretty thick and like it will hold up decently well. I think the cut is super flattering. Great value for the price!"

Amazon

Anrabess Boxer Shorts

These stunning $9 (was $15) shorts are perfect for lounging around or heading out for errands in style. The gingham is undeniably on-trend right now – pair 'em with a white tank or graphic tee and sneakers, and you're set!

Promising review: "They are cute and comfy, I would size up though if you wanted more of an oversized look. They feel nice with a cute color. They aren’t see through, good quality for price and not too thick either so they are good for summer."

Amazon

Trendy Queen Going Out Summer Tank Top

This is the most stunning top to take out on the town if you still want some good coverage! The boat neckline is nothing but trendy, plus it looks super sophisticated no matter what you pair it with. For just $12 (was $26) and 20 colors to shop from, this is a deal you can't miss for the sake of your closet.

Promising review: "These are terrific for any wardrobe. I loved them so much that I bought two. They fit nicely, are comfortable, and are great for wearing underneath a blazer, or alone. They are very versatile and slenderizing, hugging your waist."

Amazon

Semaro Casual Linen High Waist Pants

Linen pants are an absolute staple for summer, and now's the perfect time get your outfits prepped and ready with this $17 (was $20) pair. The elastic waistband and breathable linen fabric make them a dream to wear. Comfy vibes only!

Promising review: "Very cool and comfortable for the upcoming warmer weather. Nice bright white. Elastic waist has waist tie to adjust for comfort. They look great on. Slightly wide leg and ankle. Will look great with summer tops. Can be fashionable for older or younger women. Did not shrink when washed in col water on delicate cycle. Air dried. Has a pretty linen texture. Not see through which can be an issue with some white materials."

Amazon

Amazon Essentials Lightweight V-Neck Cardigan

This easy-wearing cardigan is practically begging for a place in your closet. Though basic, it'll pair well with pretty much everything! From jeans to dresses, if you're in need of a reliable light layering piece, this $15 pick is downright perfect.

Promising review: "Bought this cardigan to wear over a denim dress and other dresses. It is 55% cotton and true to size. Quality is great and feels very soft. If you like the traditional-cardigan look, give this one a try!"

Amazon

Feisedy Vintage Aviator Sunglasses

A cute pair of sunnies never fails to make your 'fits pop. This $16 (was $23) pair is packed with vintage vibes to enhance any look.

Promising review: "Absolutely love these!! The style is fun, the color is amazing, and they actually look and feel high quality!"

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

When Calls The Heart fans rejoice! Hallmark's longest-running TV show is returning for a 13th season, and I couldn't be happier. My entire adolescence is marked by historical romances like Reign, Pride & Prejudice, and Christy (any 90s TV show fans out there?), and alongside When Hope Calls, When Calls The Heart is the perfect romantic comfort watch anytime you need a break from the real world. It's so comforting, in fact, that we'll let the inaccurate costuming slide ;).

Here's everything you need to know about Erin Krakow's When Calls The Heart season 13, coming to Hallmark in 2026.

Is there a When Calls the Heart season 13?

Yes, When Calls The Heart season 13 is on its way! “Hearties are far more than a fan-base — they are a connected community, as loyal and supportive as the characters of Hope Valley,” Samantha DiPippo, Hallmark Media’s Programming Senior Vice President told Deadline in a statement. “It is an honor to tell stories of hope, resilience, humor and romance that continue to resonate with millions of viewers for twelve seasons and beyond.”

When can I watch When Calls the Heart season 13?

When Calls the Heart season 13 will be here before you know it. The new season will premiere on Hallmark in 2026! All episodes of When Calls the Heart are streaming on Hallmark+ now.

Who's in When Calls the Heart season 13?

Hallmark Media

We can expect to see all our favorite stars return for the When Calls the Heart season 13 cast:

  • Erin Krakow as Elizabeth Thatcher Thornton: a teacher who moves to Hope Valley from the big city.
  • Kevin McGarry as Nathan Grant: a Mountie (and Allie's guardian) who comes to Hope Valley after Elizabeth's late husband Jack dies in a training accident, and Elizabeth's brand new love interest.
  • Pascale Hutton as Rosemary LeVeaux Coulter: an actress-turned-journalist married to Lee Coulter.
  • Brooke Shields as Charlotte Thornton: Jack's mother.
  • Jaeda Lily Miller as Allie: Nathan's niece.
  • Kavan Smith as Lee Coulter: Hope Valley's sawmill owner and Rosemary's husband.
  • Andrea Brooks as Faith Carter: a nurse who comes to Hope Valley from Elizabeth's home city.
  • Chris McNally as Lucas Bouchard: a businessman who donates a building to Elizabeth for a Hope Valley Public Library.
  • Martin Cummins as Henry Gowen: the Hope Valley mining company manager who gets a new start.
  • Viv Leacock as Joseph Canfield: a delivery driver who becomes the town's new pastor.
  • Jack Wagner as Bill Avery: Hope Valley's sheriff and judge.

What is When Calls the Heart about?

This Hallmark romance follows Elizabeth Thatcher (Erin Krakow), who moves to Hope Valley (named Coal Valley in the first season) in 1910 as their new teacher. The town is still mourning the loss of 47 miners after an explosion, with the women stepping in to keep things running. And season 12 saw a brand new relationship blossom between Elizabeth and Mountie Nathan Grant, with plenty of adventure and fun to keep us engaged.

How did When Calls the Heart season 12 end?

Hallmark Media

After receiving a letter that Charlotte Thornton (Brooke Shields), who's running a boarding house in Cape Fullerton, Elizabeth learns there's a new insulin lab — which could be a major help for her son Little Jack's diabetes.

After Little Jack's insulin isn't refrigerated correctly, meaning Elizabeth can't wake him up, the mother and son leave Hope Valley in the middle of the night alongside Nathan and Allie. "Where you go, I go," Nathan tells Elizabeth. I'm crying!

Is When Calls the Heart coming back in 2025?

When Calls The Heart season 12 premiered on January 5, 2025, and the finale just aired on March 23, 2025. But never fear because season 13 is coming in 2026!

Looking for a contemporary comfort show too? Check out the latest news on Sullivan's Crossing season 3, which is coming 5 months early!