This Laneige Lip Sleeping Mask Is Purchased Every 2 Seconds — And I Can See Why!

Kiehl's Avocado Nourishing Hydration Mask

This face mask made with avocado delivers results that are just as fun and satisfying as applying it is. It promises "soft and hydrated skin in just 15 minutes."

Lifelines Flameless Candle / Essential Oil Diffuser

Essential oil lovers will love this flameless diffuser since it's compatible with any kind of essential oil. There's no flame, smoke, or spilled wax to clean up after use, plus it's gonna look beautiful on any bookshelf or bedside table.

Touchland Glow Mist Revitalizing Hand Sanitizer Spray

This hand sanitizer has got to be one of the weirdest (but most amazing) formats for a beauty product I've ever seen. One tiny container delivers 500 sprays full of rose petals, blackcurrant buds, and rosewater to replenish your skin's moisture, all while fighting common germs and smelling delish.

Starument Portable Hand Vacuum Cleaner

This "ultra-powerful" cordless vacuum easily sucks up dirt, dust, and other particles off of any surface. It's insanely compact and portable, perfect for cleaning up smaller spaces like your car or work cubicle!

Nodpod Gentle Pressure Sleep Mask

Good sleep is the first step to true self-care. This weighted sleep mask provides even pressure and blocks out 100% of light to really help you wind down. You can even pop it in the freezer before use to help tackle pesky mid-day headaches!

Alleyoop Tip Off Liquid-Filled Makeup Removing Swabs

These makeup remover-filled cotton swabs are great to keep in your purse for those random makeup mishaps or smudges. The formula is effective but equally calm, so it won't irritate your sensitive eye area or other parts of your skin.

COSRX Snail Mucin 96% Power Repairing Essence

Made with snail mucin (yes, real snail mucin), this skincare essence has a surprising cult following for its ability to repair dry skin and provide long-lasting hydration. It's a must-have addition to level up your 2025 skincare routine!

Good Weird Cold Brew Undereye Cream

Wake up! This under eye cream is powered by caffeine to help de-puff the under eye area, essentially working like an "espresso shot for your face," per the brand. Its unique formula smooths, blurs, diminishes fine lines, brightens skin, and promotes collagen production all at once.

Feierdun Adjustable Dumbbells

If you're strapped for space when it comes to at-home workouts, these weird but amazing dumbbells provide the perfect solution, so you don't have to keep multiple sets lying around. They range from 2 to 10 pounds, and are adjustable in 2-pound increments to suit your personal goals.

Goshi Exfoliating Shower Towel

Exfoliation is key in retaining healthy, glowing skin! Keep this shower towel on-hand to lather up and clean your skin, all while scrubbing away dirt, oil, and dead skin cells.

Viozon Tablet Stand Pillow

Resting can be just as productive as working out, journaling, or locking in on your self-care routine are. When it's time to wind down and let your body and mind catch up, this tablet or phone stand pillow comes in super handy with a hands-free design. Simply grab some snacks and post up with this pillow to veg out and watch your fave TV shows or YouTube vids!

Aquaphor Healing Balm Stick

Aquaphor... in stick form? I'll take 10 of them, thank you! This is the only formula to truly nourish and heal my dry lips, skin, and cuticles, especially in the winter. The stick format looks so much more convenient than their traditional squeezable tube.

Bee's Wrap Reusable Beeswax Food Wraps

These food wraps made from beeswax will help you eliminate (or simply just diminish) your use of single-use plastics in the kitchen. Made entirely of organic materials, you won't be crossing paths with any microplastics or toxic chemicals any time soon. When the wraps no longer retain their shape, they can be easily composted or used as a fire starter!

Monstake Automatic Soap Dispenser

This automatic soap dispenser just seems like such a fun purchase, plus it'll upgrade any bathroom or kitchen sink setup. It's compatible with any foaming hand soap, dish soap, or body wash for a luxe feel.

LED Light Therapy Face Mask

We adore red light therapy tools over here. This face mask makes reaping the benefits super easy, since you can rock it hands-free. It even has four different modes to target specific skincare concerns like dullness, redness, and acne.

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

Kaia Gerber and Austin Butler might have called it quits (reportedly at the end of 2024), but thanks to a TMZ source, we know they're still on good terms. And that the relationship "simply ran its course."

It appears that Jessica Alba and Cash Warren are "moving forward" with a divorce following their 16-year marriage (and after showing up to events without their wedding rings), according to a TMZ source.

This breakup isn't technically new information, but the fact Jennifer Lopez and Ben Affleck settled their divorce is. They'll both reportedly take what they earned during their marriage (and won't pay spousal support). Ben will also keep his stake in his production company with BFF Matt Damon, Artists Equity.

Naomi Osaka And Cordae Call It Quits

Naomi Osaka confirmed her split from Cordae in a recent Instagram story. “Hi everyone, just wanted to say that Cordae and I are no longer in a relationship,” she said (via E! News). “No bad blood at all, he's a great person and an awesome dad.”

Brandon Routh And Courtney Ford Announce Their Divorce

These DC Legends of Tomorrow stars announced their split with a joint Instagram post on January 10. "To everyone who has loved and supported us, we have some personal news to share," the post reads. "After 21 years together, and 17 years of marriage, we have decided to begin a new journey and enter this next chapter of life as friends and co-parents. We are now and forever rooting for each other as we move through this wild adventure called life. Our son is, and will always be, our highest priority."