14 Latinx-Owned Beauty Brands You Should Have On Your Radar

My Favorite Face Moisturizers For Dry Skin

Kiehl's Ultra Facial Cream

I've been using Kiehl's Ultra Facial Cream for the past 3 years and it's been a miracle for my confused skin. IMO, it's not greasy despite having a richer texture than I'm used to. It actually feels soothing to me and I think that has everything to do with the 4.5 percent Squalene and Glacial Glycoprotein that's in it.

I typically use a hyaluronic acid serum in addition to this, but this facial cream is my go-to moisturizer.

Why Other Customers Love It

Other customers have a lot to say about this thick moisturizer, but the standout Amazon reviews are:

• "By profession I'm a cosmetologist so have decades of experience not only with hair products, but also with those concerning skin care. I've tried almost every item on the market and this is my favorite. It isn't heavy, yet provides plenty of moisturization. My face feels so soft! I'm a senior citizen and my skin tends to be dry, but just a little of this smoothes and hydrates it. You don't even need a primer. Makeup glides on."
• "This is the only moisturizer that doesn’t break out my extremely sensitive skin. I have rosacea and other products burn my skin and make my face even more red. I’ve been using this and it’s the only thing I can use."
• "This moisturizer feels great on the skin! I have mixed oily and dry skin and it has done so well. I recently switched from Tula to this brand and I have not regretted it. It does not cause breakouts and I feel like my face is hydrated the whole day. i would definitely recommend."
• "Nice product that gives some sun protection. A little thicker consistency than regular moisturizer but the convenience of not using sunscreen for daily errands. My DIL gave me this once for a birthday & I have been using ever since."

La Roche-Posay Triple Repair Moisturizing Cream

Okay, this moisturizer is a little pricier than the others I've mentioned, but it's La Roche-Posay! If you're looking at me with a blank stare, I'll do my best to explain. This is hands-down one of the best skincare brands I've come across in my 30s because a handful of their products have a seal of approval from the National Eczema Association.

It has shea butter and niacinamide in it, which are double threats against icky environmental elements that cling to dry skin. Plus, you can use it on your face, body and hands!

Why Other Customers Love It

Here are some of the best reviews on Amazon about this luxurious moisturizer:

• "This lotion has literally no fragrance. It leaves my skin feeling soft with a subtle glow without being greasy. It is also extremely hydrating. I have very sensitive skin, and the fact that babies can use it too is what made me decide to try it."
• "The first application was wild. It’s thick and feels pretty slippery on the surface. But the next morning, I didn’t want to stop touching my face. The flakes became way more manageable and allowed me to continue the retinitis treatment. I’ve been using this for a few weeks, and my skin texture has improved tremendously. It is great that you can use it on your body as well. I lather it on at night and then put a very light layer on under my sunscreen in the morning. It doesn’t make me look greasy if I let it soak in before applying makeup."
• "It instantly alleviated my dryness, leaving my skin radiant, glowy, and remarkably hydrated. As we transition into the winter months, I’m confident this cream will be a lifesaver against the harsh, windy weather we often experience in the Midwest."
• "As someone with sensitive and acne-prone skin, this has been a game changer. I can't imagine going without this product since starting tretinoin and tazarotene. I use it as a final step in my routine to seal in moisture and any active ingredients. La Roche-Posay has consistently made sensitive-skin-friendly products. I'm not sure how you may react to the high shea butter content, but my skin doesn't seem to have any issues with it. The thickness is unlike any lotion I've tried. 10/10 would recommend."

Olay Complete+ Rich Moisturizing Cream

Having sensitive skin isn't a death sentence for your face. It just means your skin is picky and only wants the best products to touch it, so technically it's like having a superpower. If you're still not convinced, let Olay's Complete+ Rich Moisturizing Cream persuade you.

It has vitamin B3, vitamin E, and ceramides in it that work together to provide all day hydration. Also, these powerhouse ingredients work together to promote healthy cell turnover so your gorgeous moisture barrier is in tip-top shape. P.S. It's recommended by the Skin Health Alliance.

Why Other Customers Love This Facial Moisturizer

Check out what these Amazon customers had to say:

• "I have extremely sensitive skin and this doesn't irritate my skin. I've tried and given up using many products (I'm 71). This cream makes my skin (face and neck) soft and hydrated. I use it several hours before bed and again in the morning. I alternate using it with another face skin care product."
• "I find this to be every bit as moisturizing, creamy, and long-lasting as any of the more expensive face creams that are all the rage these days. I have tried many of the face serums, creams, and lotions and do not think any of them work any better than this Olay Face Cream."
• "My mom used Olay products and her skin was immaculate! I started using it in my 30s and switched to other more popular, more expensive brands. I should have never stopped using it. I love this new moisturizer too! It feels amazing and makes my face look so smooth! I'm back Olay!"
• "Tried this because my husband’s dermatologist has the most beautiful skin. I asked the dr what he used and this was it. After using so many different moisturizers for years I always had red rough skin. Now after all these years the redness is gone!! Its definitely worth giving it a try."

My #1 Favorite Body Moisturizer For Dry Skin 

Palmer's Shea Formula Body Lotion

Since it's a little colder, I need something that's going to keep my skin moisturized without triggering eczema flareups. One of the top moisturizers that gets the job done is Palmer's Shea Formula Body Lotion.

I personally opt to get the value size of this because it lasts a little over a month for me. Why? Well, a little goes a long way because this dermatologist-approved formula is thick. But once I rub it into my skin, it provides the silkiest shine I've ever seen. Besides shea butter, it has Marula, oatmeal, grapeseed oil, and vitamin E in it to provide the radiance I love so much.

It's usually $16 on Amazon, but it's currently on sale for $13!

Why Other Customers Love It

According to Amazon, over 5,000 customers have purchased Palmer's Shea Formula body lotion this month. Also, it has a 4.6 rating which means I'm not the only one who loves using it. Here's my favorite 5-star reviews:

• "As someone who battles dry skin year-round, finding a reliable moisturizer has always been a challenge—until I discovered Palmer's Shea Formula Raw Shea Body Lotion. This lotion has been a game-changer for me, and I'm thrilled to share my experience."
• "The smell of this is amazing, makes my skin silky and smooth. great everyday lotion & the smell is subtle enough that it doesn’t overwhelm when I put my perfume on. My skin is plenty hydrated using this and I don’t notice any stickiness once it dries down."
• "So we are on our 4th bottle now. Loving the product? Yassss!"
• "We live in far Southern Az, where it is extremely dry (except during the monsoon). So we have had to start using skin lotions to make our skin feel better. This stuff is really great! And it lasts quite awhile."

Another Body Moisturizer I Love Using For Dry Skin

Aveeno Skin Relief Moisturizing Lotion

If I feel like switching things up, I'll buy Aveeno's Skin Relief Moisturizing Lotion. It has a triple oat (oat flour, extract, and oil) and shea formula that work wonders for anyone who knows how it feels to have dry skin you suddenly have to scratch all the time. It's basically tough on things that cause dry skin, but gentle on the sensitivity of it!

Why Other Customers Love It

This lotion actually has a slightly higher rating than Palmer's and has been purchased over 6,000 times this month. The only reason it's not my first go-to is because I have fond childhood memories of Palmer's. Aside from that, Aveeno is pretty d—n amazing!

Customers are saying:

• "My derm recommended it, my skin is now so soft, not dry anymore as long as I keep applying daily."
• "Love this lotion. I am super sensitive with lifelong relatively dry skin, and also super picky about my lotion quality and what I need."
• "I've tried high end lotions and they have nothing on this stuff! This lotion is incredibly soothing, providing instant relief and long-lasting hydration that keeps my skin feeling soft and smooth all day. The formula is gentle, fragrance-free, and absorbs quickly without leaving any greasy residue, making it perfect for daily use. I’ve noticed a significant improvement in my skin’s texture and overall comfort since I started using it."
• "I’ve tried so many - This is the Only lotion that keeps the moisture in my skin. I put it on in the morning and my skin is still soft and dewy at night and even the next morning."
  

1. The best drugstore eyeliner: e.l.f. Cosmetics No Budge Retractable Eyeliner
   
2. A smudge-proof, felt-tipped favorite: wet n wild Mega Last Breakup Proof Liner
3. A waterproof wonder: Milani Stay Put Matte Eyeliner
4. For the more detail-oriented: NYX Epic Ink Liner
5. A runner-up pencil pick: Maybelline TattooStudio Eyeliner Pencil

Okay, what's the tea on the best eyeliner?

The best drugstore eyeliner I've been using is by none other than e.l.f. Cosmetics. I've talked about their amazing Power Grip Primer (a dupe for Milk's Hydro version), but this No Budge Retractable Eyeliner deserves it's own spotlight. I've tried other brands that I thought were good, but a funny incident that counted as an early pregnancy sign is what earned this one's place in makeup kit.

I usually never cry while watching sad movies, but a random movie night in May 2020 ended with me running into the bathroom and bursting into tears over a distressing scene. My fiancé and I were still in the dating phase, so he was confused about what happened, but luckily made sure I was okay. He even commented on the fact that my eyeliner wasn't running down my face which I filed in the back of my mind.

So, how is it so different from other eyeliners you've tried?

I'm glad you asked! e.l.f's No Budge Retractable Eyeliner is considered to be the "ultimate eye pencil" because it's not only waterproof, but it's also retractable. I don't know about you, but I'm not a fan of sharpening eyeliners. It's a personal preference that's led me to something that feels super easy to use.

The other thing I like about it is how smooth it glides onto my water line. I've poked myself in the eye more times than I'd like to admit, but haven't had that problem with this product. It's also incredibly pigmented so I get an amazing color payoff that frames my brown eyes perfectly.

I'm fairly light-handed while applying it because I love a 'softer' look, but you can apply as much pressure as you're comfortable with!

You know I have to ask: how do other customers feel about the best drugstore eyeliner?

With other 22,000 reviews on Amazon, this eyeliner has a 4.4 rating where over half of the reviews have given it 5 stars. Why?

• "I love with this eyeliner that it can be a very thin line or a heavy line. You can smudge it and make it very soft. It's very very workable and I love it!"
• "This is very easy to use. It's reasonably priced and I can't tell that it's a cheaper product than those you would find at Sephora. I will definitely be purchasing again."
  
• "As a 77 year old woman, eye area can be sensitive and I like this eyeliner because it is a softer texture and does not make me stretch my eyes"
• "For a few dollars, I purchased the Elf eyeliner and it is marvelous! It has the richest pigment! Truly, it is a ten, and 'less than ten dollars' and most importantly, cruelty-free!"
• "I finally found an eyeliner that doesn't smudge ! I have hooded eyelids and really struggle with makeup coming off because of the way my eyes are shaped. I wore this eyeliner for a wedding and I didn't have any smears! I loved the color too."
• "Love this Eyeliner! It's perfect and lasts a long time. My new favorite. My other go-tos were letting me down. This is perfect! Goes on smooth, lasts all day, looks good. Worth it!"

Shop The Best Drugstore Eyeliner Here!

The best drugstore eyeliner: e.l.f. Cosmetics No Budge Retractable Eyeliner

Hopefully the above raving sealed the deal for you on this amazing eyeliner!

More Drugstore Eyeliners I Recommend & Why

A smudge-proof, felt-tipped favorite: wet n wild Mega Last Breakup Proof Liner

If I wasn't such a fan of a pencil formula, this breakup proof liner would be my go-to. Someone on wet n wild's marketing team knows breakups and tears go together like two peas in a pod so why not create something that's smudge-proof? You won't experience any flaking or cracking with this product either, just 16 pure hours of sharp lines that could do damage if your ex dared to look in your eyes.

A waterproof wonder: Milani Stay Put Matte Eyeliner

This eyeliner's bottle lets you know how long you'll be able to wear it which is an added bonus IMO. There's up to 17 hours of waterproof liquid-to-matte formula in this teeny bottle which says a lot. Ever heard of the saying, "Big things come in small packages?" If not, meet the eyeliner that proves how accurate this statement is.

For the more detail-oriented: NYX Epic Ink Liner

Waterproof and liquid liner may not sound like they go together, but NYX has taken great care to make sure they do. Most customers on Amazon end up keeping it which lets you know how good it is, but I don't mind convincing you a little more.

It has a precise tip to help you achieve the cat eye you've been trying to master for years and dries to a matte finish. Just be mindful not to poke yourself in the eye because it's not as forgiving as a pencil formula!

A runner-up pencil pick: Maybelline TattooStudio Eyeliner Pencil

Clearly I just said I don't prefer eyeliners that to be sharpened, but I'll only make an exception if the pencil doesn't have a sharp point in the package. You'll still get the same smooth application as e.l.f's No Budge version, but Maybelline promises to give you up to 36 hours of wear with this product. I haven't worn makeup beyond 24 hours so I can't vouch for that, but it lasts throughout a school or work day.

Why aren't Rudy and Madison friends anymore?

Rudy Pankow and Madison Bailey were best friends during season 1 (Madison called Rudy her "bestie," and said that in any situation, "he's the first person I'm going to call"). But rumors of a fallout came after the show went viral in 2020. Fans picked up on their onscreen chemistry and started shipping the actors in addition to shipping their characters JJ and Kiara (the internet shipped the fictional couple so hard, in fact, that the relationship was written into the show despite it not being the team's original plan).

"Madison and Kiara, and Rudy and JJ, are two different people," Madison said in a 2020 Entertainment Tonight interview after the relationship started picking up steam. "Let's keep the ships on the show. But as far as the show, I'm all for it."

After publicity for Outer Banks season 2 began, fans noticed Rudy and Madison didn't seem to have the same connection in public, and even appeared to avoid each other on set — a far cry from their adorable interactions during press for season 1.

Fans started outright blaming Rudy's girlfriend Elaine Seimek, who was originally a PA on the show, for causing a rift between the two actors. Madison herself shut down the rumors with a TikTok promising they all had no problems, while Rudy Pankow took to Instagram to defend his girlfriend.

"To those who are creating such displeasure and opinions about the one I love and my relationship, it’s time to stop," Rudy Pankow said in an August 6, 2021 post. "In this era of social engagement and enlightenment I want to express the importance to spread positivity and needing to know when it is unfair to express your own distaste for something or someone, especially when you can do it behind an anonymous identity. I was always told the best version of yourself is your most humbled self…I make this statement as my most humbled self and would be so grateful if we all would move forward in positivity and respect."

Is there drama between the Outer Banks cast?

The Outer Banks cast drama rumors only intensified after a June 2023 dinner, when Madison Bailey and her partner Mariah Linney reportedly unfollowed Elaine on Instagram. Not to mention the fact Rudy Pankow isn't in any of the Outer Banks season 4 cast videos.

After JJ's death rocked the internet, creators Josh and Jonas Pate and Shannon Burke said that it was always the plan to kill JJ. "For a long time we had known that someone was going to die," showrunner Shannon Burke told Teen Vogue. "We thought it was going to be JJ all along."

However, the fact that JJ and Kiara have been dating for almost 2 years at this point, yet barely react to the other heading into danger has fans thinking Rudy asked to leave the show. And rumors that they filmed multiple endings to give Rudy the option to stay only adds fuel to the fire.

When new episodes of the show dropped in November of 2024, fans almost immediately clocked that Rudy and Madison appear to have used body doubles for a cuddling scene — while Madelyn Cline and Chase Stokes (who dated from June 2020 to November 2021) were cozied up across the campfire.

Even though an anonymous source suggested Rudy and Madison aren't friends anymore, and that their chemistry onscreen in season 1 was because they'd fallen for each other IRL, a source told People the actors are not feuding.

When did Madison Bailey and Rudy Pankow meet?

Rudy and Madison first met after Rudy had booked the role of JJ and Madison was headed to a final audition. Despite the fact they had mutual friends, they didn't meet until they were on the same plane to Charleston. She told Harper's Bazaar in 2020 that she said hello when they crossed paths, then found a DM from him on social media. “He was like, ‘I knew you were Kiara the second I saw you,’" she said. "I was like, "Oh my God, did this guy three seats up really just DM me?’ He went and found our mutuals, found my page, and messaged me.”

Well, during press for Outer Banks season 4, when the cast was asked who would be most likely to fall in love with a stranger on a plane, Carlacia Grant (Cleo) answered with Madison, leading fans to believe she was confirming the romance rumors.

Did Rudy quit OBX?

Rudy Pankow exited Outer Banks after season 4, and Madison Bailey finally spoke about what JJ means to her in the cast's official goodbye — and got emotional talking about how well Rudy brought the character to life.

"We all read the character on the page," she says. "And we know what you brought to it and you turned it out and really made something of it and paid respect to the depth of the character while bringing a lightheartedness that the show desperately needed."

And during a cast video hyping up JJ's (and Rudy's) best moments from the series, fans were beaming when Rudy and Madison dissected some of the best Jiara moments from season 3. "this video healed me❤️🩹 thank you netflix!" one TikTok user wrote in the comments of Madison talking about JJ and Kiara's first kiss. "I’m so happy [they're] friends bro like fr 🥺🥺," another user said.