WHAT: This New Finance App Will Help You Save Money WHILE Encouraging You to Shop

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

THE BEFORE

Prior to the renovation, the home was stuck in the past with a lime green exterior and a late 80s/early 90s design aesthetic, including dated flooring, cramped rooms, wall-to-wall carpeting, bulky kitchen cabinets and granite (granite!) countertops. Drumroll on the after....

THE AFTER

I'm in awe of this transformation. Amanda and Taylor enhanced the home’s original features, including the floor-to-ceiling windows, slate roof with beautifully patinated gutters and accents, and kept original lighting fixtures while adding a fresh coat of paint and modern landscaping. Gorgeous!

THE BEFORE: ENTRY AND LIVING ROOM

Before diving into the renovation, take a look at the original living area and entryway. The space feels not just overdone, but also cold and uninviting. The bulky staircases (plural) dominate the entry, while the divider adds nothing to the warmth or flow of the space. The furniture feels stuck in another era, and that tiny rug? A total eyesore!

THE AFTER: LIVING AREA

The entry now is stunning, designed to make a statement with one staircase removed to create a charming seating nook and a more open, inviting flow into the cozy living space. The home now has 20-foot ceilings, an elegant formal living room topped with custom-stained cedar paneling, and a bespoke bar area showcasing beautifully restored red oak cabinetry.

Elegant furnishings with modern silhouettes and warm, earthy tones instantly elevate the home's aesthetic. The restored fireplace adds warmth and character to the room, while a well-proportioned rug enhances the cozy, inviting space.

THE BEFORE: KITCHEN

My eyes! This kitchen is a time capsule of outdated design, from the heavy granite countertops to the awkward circular layout that feels cramped and closed off.

"We opened up the kitchen to create a much more spacious and functional layout," says Taylor. "One of the key changes was expanding the kitchen’s visual space by installing double islands to create more prep space and an inviting area for family to gather."

They also removed a wall that separated the kitchen from the dining area, which not only opened up the space but also allowed natural light to flood in from both sides of the house. "The wood and paint-grade cabinetry allowed for contrast, and served as the perfect canvas for Calacatta Viola marble and absolute black slabs. The matte black hardware we used throughout the cabinetry and railings added a modern touch," adds Amanda.

Amanda and Taylor revamped the '90s kitchen into a chic and design-forward space by adding a moody breakfast nook for the family to gather. Find more banquette inspiration here!

Another challenge was optimizing the natural light — some rooms had very little natural light while others had plenty, so they introduced skylights where it was lacking. "We maximized the layout, lighting, and use of space while adding crucial design factors to make the property stand out," says Taylor.

Striking a balance between light and dark, the dining room features a rich brown and black palette that enhances its moody, earthy aesthetic while beautifully framing the outdoor views.

"The defining highlight for us is how we were able to preserve the home’s original charm while modernizing it to meet the physical and aesthetic needs of a modern family," says Amanda. The design duo kept the architectural integrity intact, but enhanced the functionality and warmth.

Taylor and Amanda restored the fireplace to its original brick, "but not how you might think," says Taylor. "We went through multiple processes to come to the final product. First attempting to remove paint, then micro cementing the fireplace, and at the very end we wanted to have the warmth and beauty of used brick. So we had to source used brick to satisfy the color and size needs for our room and proceeded to install."

Marble and matte black hardware was also used in the bathrooms, creating a cohesive and luxurious feel throughout the home.

"We chose natural materials like warm oak wood, used brick, and natural stones to blend with the moldings and historic feel of the home," says Amanda. The soft goods complement these harder materials with natural linens and vintage style rugs.

Touches of nature are woven throughout the home, subtly appearing in the artwork and décor.

The adorable kids room is a clean canvas with neutral decor and a rich amber-colored rug.

The outdoors is just as stunning. The pair upgraded the pool tile to a cle rust brown tile to modernize and warm up the pool. "We take landscaping our homes very seriously, so when it came to this home we had to go all out," says Amanda. Grass, olive trees, ficus, vines and more create a serene environment for years to come.

"The idea was to create a connection between the interior and the surrounding landscape — bringing the outside in," adds Taylor. "The seamless integration of indoor-outdoor living and the design of the kitchen as the heart of the home really stand out."