5 Reasons Why Small Businesses and Entrepreneurs Love Selling on Whatnot

live selling on whatnot

There are so many ways you can reach customers today, from online marketplaces to social media platforms, websites and beyond. But which is right for you? To keep up with the fast-paced world of online selling, you want to explore ways to stand out in your market and create new revenue streams. A unique way that’s proven to be fun and actually effective for many small businesses? Live selling.

What exactly is live selling? Think of it as your own online show, where you invite new and loyal customers to chat and join in a livestreamed auction of whatever you’re selling. Entrepreneurs sell everything from trading cards, comic books, and memorabilia to fashion, beauty, electronics, and even live plants on Whatnot’s livestream platform. They share product details in real-time, chatting directly with potential buyers, and selling to the highest bidder.

Here are five reasons why small business owners are loving Whatnot to build their business, grow their online community, and connect with their customers.

1. Create new revenue streams

As a small business owner, you want to look for additional ways to boost your income or diversify your revenue streams. With Whatnot, you can tap into the rapidly growing livestream shopping market and boost your bottom line. In fact, according to Whatnot’s State of Livestream Selling Report, 66 percent of Whatnot sellers earn more than $10,000 per month through livestream selling, and one in four sellers report making over $300,000 each year! That’s a pretty sweet side hustle, andyou may even find it’s your favorite way to sell.

2. Build your community

Whatnot isn’t just a sales platform; it’s a space where you can build a strong community. Through livestream selling, you can connect with customers in real-time, build meaningful relationships, and host dynamic auctions or flash sales – turning sales into engaging experiences that drive loyalty and repeat business.

3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

Learn how to become a seller on Whatnot today – it’s a total game changer!

It’s almost time for our favorite holiday that celebrates accordingly with chocolate, hearts and the color pink: Galentine's Day! The love between gal pals is undeniable and totally worth celebrating. During this stage of life that we so lovingly call “adulthood,” we rely on our girls to support us through our jobs, the modern and scary world of online dating and any and all quarter-life crises. Let’s face it: We love and need our girlfriends. That’s why a day like Galentine’s Day is quite possibly the best day of the year!

Here's everything you need to know about hosting the perfect Galentine's Day brunch

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Today we’re teaming up with Studio Ink to show you how to host the most epic Galentine's Day brunch (even if it's breakfast in bed). We’ve got everything from red velvet heart waffles to DIY centerpieces to Galentine card writing stations. Studio Ink has an awesome collection of cards that are the perfect mix of sweet, sentimental, funny and cute. It’s not truly Galentine’s Day unless you send your besties Valentines… I mean, Galentines! Alright, let’s dive in.

What does Galentine mean?

Walls.io

Galentines are like Valentines, but for the girls! Though you may have a lover in your life, this holiday is all about celebrating your platonic friendships with your girl friends and just having fun with it! The holiday is slated for Feburary 13, the day before Valentine's Day, so you can have all the time to cherish your gal pals. Funnily enough, the day was coined by none other than the iconic Leslie Knope from Parks and Recreation.

What food is eaten on Galentine's Day?

Brit + Co

Your Galentine's Day grub is really up to you and the girls, but the most popular bites include dips and chips, stuffed peppers, veggie skewers, waffles, cookies, cupcakes, cake pops, deviled eggs, bruschettas and charcuterie snacks. Finger foods are always a good way to go for any gathering.

What do you bring to a Galentine's Day brunch?

Brit + Co

For a Galentine's brunch, you can bring food items like cute snacks, desserts (topped with heart sprinkles, of course), healthy meals, drink mixers or mocktails. You can also bring handmade cards or gifts for each of your friends, and of course you have to bring your love!

The Spread

Studio Ink for Brit + Co

First, let’s talk about the food. It’s not brunch without a fabulous array of treats. For our Galentine’s Day brunch, the perfect setup includes: berry parfaits, donut skewers, mini muffins, bellinis and a red velvet waffle bar, displayed under a simple backdrop of letter balloons, paper hearts and tassels.

Decorate your table with a few gold bottles and single flower stems. You don’t want your table to be too cluttered, because you’ll want to also have space for all the card writing you’ll do!

Galentine’s Day Card Mailboxes

Studio Ink for Brit + Co

All your Galentine’s Day cards now have a home.

Studio Ink for Brit + Co

Add some stickers to your mailbox for extra cute flair. You can download these Studio Ink Galentine’s Day stickers here. Just print on sticker paper and cut them out!

Cards

Studio Ink for Brit + Co

Check out some tips and tricks for making your cards.

Studio Ink for Brit + Co

You’ve got mail!

Studio Ink for Brit + Co

I see more mail in the future. <3

Studio Ink for Brit + Co

Check out how cute these cards are!

Studio Ink for Brit + Co

I don’t know about you… but all this card writing is getting me hungry. Which brings me to….

Galentine's Brunch Foods

Studio Ink for Brit + Co

These red velvet waffles were a hit when we tested the recipe at the Brit + Co kitchen, and they certainly will be a hit on your Galentine’s Day brunch table.

Red Velvet Heart Waffles With Cream Cheese Glaze

Studio Ink for Brit + Co

Make these waffles with your favorite mix or from your go-to cookbook. Place the waffles on a platter along with the glaze and other toppings. We’re using heart-shaped sprinkles, obviously.

Studio Ink for Brit + Co

Drizzle the glaze on your waffles with a spoon or with a pitcher. No matter how you do that drizz, your waffles will be delicious!

Studio Ink for Brit + Co

Mmm, delightful!

Studio Ink for Brit + Co

Okay, I already know I want seconds. What better way to wash down your second (and maybe third) helping of waffles than with a bellini? Check out this downloadable signature recipe here!

Studio Ink for Brit + Co

Brunch babes!

Check out our email newsletter for more Galentine's Day ideas!

This post has been updated.

The sweet season of love just got even sweeterDunkin’s back at it again with some all-new menu offerings, just in time for Valentine’s Day! They just launched some delicious donut flavors in lieu of the holiday, including two of the “most requested” limited-time items.

Scroll on to see what’s on the 2025 Dunkin’ Valentine’s Day menu!

Dunkin’

Dunkin’ fanatics will know (and love) the two famed donuts returning to the V-Day menu: the Cupid’s Choice and Brownie Batter specialty donuts!

The Cupid’s Choice Specialty Donut is filled generously with Bavarian kreme and topped off with strawberry-flavored icing and some festive sprinkles.

The Brownie Batter Specialty Donut is filled with a chocolatey brownie batter-flavored butter creme. Then, it’s finished off with a rich chocolate icing and, of course, Valentine’s Day sprinkles!

Dunkin’

The rest of Dunkin’s donut lineup will be getting a Valentine's Day makeover, too! Through February 18, all of their filled donuts will be handed off to you in a lovely heart-shaped shell. Plus, every regular donut (including Munchkins!) that typically comes with sprinkles will be prepared with pink, white, and red heart sprinkles. I’ll take, like, 30! Thanks!

Dunkin’

The Dunkin’ Valentine’s Day menu officially launched on Wednesday, January 29.

Dunkin’

And if the returning donuts aren’t enough to fill your Dunkin' Valentine’s Day menu cravings, the coffee chain is pairing up with New York-based artist and muralist Corey Paige Designs for a super cute merch capsule collection. Launching January 29 at 9am ET, you’ll be able to shop two adorable crewnecks ($45), a hat ($25), socks ($16), and a heart-shaped tote bag ($25)!

Dunkin’

So, this season, make sure to snag a Dunkin’ Valentine’s donut (or a dozen!) and rock your love for the chain with some irresistibly cute merch!

Subscribe to our newsletter for more food news and seasonal menu drops!

This post has been updated.

One of the deep questions I asked myself on January 1 was, "How do you want to feel as a stay-at-home mom who's also a part of the WFH crew?" The first word that popped into my mind wasn't a full sentence; it was 'ease.'

I've spent the greater part of my life as a people pleaser who also has a Type A personality when inspired during work hours. There's nothing wrong with being ambitious, but I don't always know when to turn it off which leads to burnout. Does this sound like you?

If so, we're not doing this anymore bestie. This year we're changing the way we approach work so we're not on a first-name basis with stress 10 months out of the year. I've got tips from the following bada** ladies who know how imperative it is to not let work drain us:

  • Kayla Baum, CEO & Founder of Twello (a workplace wellness company!)
  • Corry Frazier and Melissa Pepin, Founders at The Business Reboot

Keep scrolling for 8 expert-approved tips for how to make work less stressful — & trust me, you need these.

Karin Kaufer

1. Actually Use Your Planner In 2025

We're not buying pretty planners just so they can collect dust on our desks or coffee tables anymore. Corry Frazier and Melissa Pepin want you to get serious because they feel "it starts with planning." They don't mean the kind you eventually flake on either.

"Effective planning is key to maintaining balance and reducing burnout. Whether you're mapping out tasks, meetings, or events, dedicated time for preparation ensures focus and reduces stress," they say. In other words, "the more intentional you are in planning, the more productive you'll be," according to them.

Ever since I've been blocking out my tasks by hour in planner, I've been able to get more done without feeling overwhelmed by splitting my time between writing and being in mommy mode. Frazier and Pepin suggest that you "set weekly planning sessions" that consist of "30-60 minutes each weekend to map out your upcoming week."

This eventually "reduces decision fatigue, fosters a sense of control, and helps you start Monday with clarity and purpose," they add. Yes, this is a sign that you'll be breaking up with the dreaded 'Sunday scaries' if you follow their advice. "You'll feel proactive and grounded rather than reacting to the week as it unfolds," they agree.

Zen Chung

2. Embrace A "Fake Commute" When Working From Home

One of Kayla Baum's tips is to switch up your routine if you're a remote worker. Rolling out of the bed at the last minute before logging on for work sounds appealing until you realize you're uninspired by your days. But, what is a "fake commute?"

"It mimics the structure of a traditional commute to establish a boundary between work and personal life. This could mean taking a walk around the block, doing a 10-minute guided meditation, or even just changing clothes at the end of the day," Baum mentions.

Based on her experience, she's found that "it works because it provides a psychological buffer, helping to separate work and home life." She feels it's "crucial for positive mental health and boosting productivity at work (and at home)."

You can also create a separate work space that's not in your bedroom to get work done! That's helped me tremendously so I'm not sleeping and working in the same area.

Anna Nekrashevich

3. Focus On High-Impact Tasks

Similar to planning your work days as best as you can, Frazier and Pepin want you to "prioritize the tasks that align with your goals." To minimize distractions, they want you to ask yourself:

  • What is the most effective use of my time right now?
"For instance, if you're preparing for a big presentation at work, concentrate on immediate needs rather than getting sidetracked by unrelated projects. This approach helps you conserve energy for what truly matters," they suggest.

Greta Hoffman

4. Stop Making Daily Decisions Hard

Tasks like your morning routine or figuring out what you'll eat don't have to take up a chunk of your time anymore. "Use productivity hacks, such as pre-planning meals or laying out weekly outfits," suggest Frazier and Pepin. They feel that "small routines like this eliminate unnecessary choices" to "make mornings smoother."

According to them, it's "especially helpful for families juggling multiple schedules." I couldn't agree more because I've spent so many frazzled mornings trying to make decisions about what myself and my toddler would wear or eat instead of planning them. With the help of my fiancé, we've cut so much time in half by being prepared ahead of time instead of 'winging it' before work.

Yan Krukau

5. Understand What Your Boundaries Are And Set Them

Worried that you'll be considered 'mean' if you tell your manager or coworkers what your boundaries are at work? Depending on your environment, it's 100% understandable. However, you're human and there's no reason you should be over-performing to your detriment. Frazier and Pepin say, "Set boundaries and communicate clearly. Adopt Brené Brown's mantra: 'To be clear is to be kind.'"

They encourage you to not only "be upfront about your schedule to manage others' expectations," but it's also so you can "avoid over-commitment." Say it with me: I will not make false promises just to appease others. Why?

Frazier and Pepin say, "Don't be afraid to say no to side projects or anything that doesn't align with your goals."

Kaboompics.com

6. Ignore Emails Sent After Your Work Hours

I've been guilty of sending an email after work to acknowledge that I saw something, but I never expect other people to feel obligated to respond until the next business day. On the flip side, I've felt pressured to answer something that feels timely and I've gone to sleep thinking about the sender's potential follow-up email.

"Just because a coworker chooses to work late at night doesn't mean you must answer. One helpful trick is to include your working days and hours in your signature, explaining that responses may be delayed outside of those times," Frazier and Pepin say. They even have a prompt you can use if you're not sure what to type:

  • "My working hours are [Your Working Hours, e.g., 9 AM - 4 PM ET]. Please note that these may differ from your local time zone. I appreciate your understanding and will respond to emails during my working hours."

I can't wait to start utilizing this...for research purposes only 👀.

Tima Miroshnichenko

7. Please, log off from work when it's time.

Unless you're scheduled to work late, take the time to log off from work and not think about it until the next day. Baum says, "Commit to fully logging off once the workday ends—no 'quick email replies' or sneaking in work over the weekend." I'm eyeing you Ms. "I just need to send a quick email" while you're on vacation or spending time with your significant other.

Baum says creating this separation works because "fully disconnecting allows your mind to reset and recharge" which ends up "making you more efficient, creative, and focused during actual work hours." According to her, you'll eventually "improve personal well-being" and "enhance long-term work performance."

As soon as my work day is over, I make a beeline for the shower so I can decompress. After that, I take my time with my skincare routine and keep my phone out of reach so I'm not tempted to look at anything work-related. I'm not always successful, but I've noticed a difference in my mood since making this shift.

Yan Krukau

8. Speak Up When You're Feeling Overwhelmed

And if you're 100% drained because you've been trying to tackle work tasks during and after hours, Frazier and Pepin want you to speak up. "If you're feeling overwhelmed with your workload, approach your manager with honesty and a focus on solutions," they suggest. Here's another prompt of theirs you can use:

  • "I've been noticing that my workload has extended beyond regular hours, and maintaining balance is becoming challenging. Could we discuss prioritizing tasks or adjusting expectations to ensure I can deliver quality work without compromising my well-being?"
What this does is "frame the conversation as collaborative and proactive, encouraging your manager to work with you on a resolution," Frazier and Pepin observe.

Visit more of our work-life articles when you need career advice or how to learn to part ways with burnout for good.

When I opened my Instagram feed and saw a picture of Meg Ryan and Billy Crystal together again, my first reaction was "AH!" — especially since they're sitting on a couch, just like they do at the end of When Harry Met Sally. Not to mention the fact Billy's wearing a pullover very similar to his iconic cable knit sweater in the rom-com. The duo announced they're reuniting for a special surprise and we finally know what that surprise is: a 2025 Super Bowl commercial.

Here's everything we know about Meg Ryan & Billy Crystal's When Harry Met Sally Super Bowl commercial.

Meg Ryan and Billy Crystal recreate 'When Harry Met Sally's most iconic scene.

For Hellmann's mayonnaise's 2025, Super Bowl ad Meg Ryan and Billy Crystal headed back to Katz's Deli in New York City, where they filmed When Harry Met Sally's "I'll have what she's having" scene. You know, when Sally pretends to have an orgasm while eating her sandwich, proving to Harry that women really do know how to fake it.

Well, when Meg admits her sandwich "isn't doing it," a squeeze of Hellman's mayo fixes everything — and gets Meg to reenact the iconic movie moment. A surprise appearance from Sydney Sweeney, who tells the waiter she'll have what Meg's having, is the perfect way to end the ad!

Meg Ryan and Billy Crystal made a joint Instagram post on January 22 teasing a big surprise. "It’s finally happening, we’re reuniting for something iconic," Meg says in the caption. "Can’t wait to show you all soon 💙."

My favorite thing about the post (aside from the surprise, obviously) is the fact that Meg and Billy are in outfits their When Harry Met Sally characters would totally approve of. Meg's blazer and button down and Billy's white cable knit sweater? Say no more!

"I bet it’s a Super Bowl ad ❤️," one user comments, while another agrees, "I need a sequel (but I’m thinking it’s a Super Bowl commercial?)."

Although a third comment totally summarizes how I'm feeling: "IT’S HAPPENING OH MY GOD EVERYONE REMAIN CALM."

Bleecker Street

The last time we saw Meg Ryan onscreen, it was for her latest rom-com What Happens Later. The movie follows two exes who spend a night of adventure together when they're stranded at an airport.

“It’s a different story than when you’re in your 20s,” Meg told Glamour. “I wanted to make something beautiful and offer a new way of thinking about what love is.”

And this new movie connects to her other films, like When Harry Met Sally, because “whatever was happening, they were destined to find one another," she continues. "There’s a comfort in the kismet and the idea of an inevitable connection. It’s a wonderland idea. It’s an enchanted idea.”

The Super Bowl ad comes a month after Lauren Graham and Scott Patterson's 'Gilmore Girls' reunion.

And old school media lovers are living large because this isn't the only reunion we've gotten lately! At the beginning of December, Gilmore Girls fans were in for a treat when Lauren Graham and Scott Patterson reunited as Luke and Lorelai for a Walmart commercial (alongside Sean Gunn as Kirk, naturally).

The commercial features Luke and Lorelai standing in Luke's diner talking all things "coffee coffee coffee," with Luke in his signature flannel and Lor wearing a sherpa jacket she'd be all over in 2025.

It all started when Lauren Graham teased the collab on Instagram, saying she had "something brewing." And Scott's post that he was "back at #LukesDiner for something really special," fans picked up on it. "KING LUKE WHAT DOES THIS MEAN?!?!?" one user commented. "I’m ready for whatever this is ☕️ 😍," a second added.

What do you think about Meg Ryan and Billy Crystal's When Harry Met Sally reunion? Check out Where To Stream The Best Meg Ryan Movies to prep for the surprise!

It's no secret that I'm an absolute fiend for a good pair of sneakers. Plus, my shoe collection is constantly growing, thanks to fashion's ever-changing sneaker trends. Last year, the Adidas Sambas ran rampant. Seriously – it seemed like I couldn't go anywhere without seeing someone sporting that classic trio of stripes.

But, it's 2025 – the new year undeniably brings in a whole new set of sneaker trends, and TBH, I'm glad we're collectively moving past the Samba-fication of fashion. This year's most prominent sneaker trends are, of course, still sporty, but a lot of up-and-coming styles are more experimental when it comes to their features.

I truly want to wear all of these sneaker trends in 2025 in one way or another. Shoes will always make (or break) an outfit, so hopping on the trend bandwagon will instantly make your looks that much more iconic.

Scroll on to discover the biggest sneaker trends of 2025!

1. Old School Track-Inspired Sneakers

Puma

Puma Speedcat OG Sneakers

In 2025, we're reimagining the ever-popular three-striped sneaker, especially with designs like this that recall popular retro track and field sneakers.

The single-stripe Puma Speedcats have been spotted on numerous celebs already, so they're bound to explode into the fashion canon quite soon. Snag your suede- and leather-covered pair in this simple black + white combo for endless outfit possibilities!

SeaVees

SeaVees Acorn Trainers

If you prefer your sneaks to provide a nice pop of color, opt for these trainers from SeaVees. This bright yellow colorway is truly living in my mind rent-free, but they also come in many more playful hues like red, green, and blue. Oh, they're also extremely comfy on the feet – they'll be perfect for you if you're on your feet frequently.

Onitsuka Tiger

Onitsuka Tiger Mexico 66 Sneakers

The Onitsuka Tiger Mexico 66's hit the scene hard around the same time as the Adidas Sambas did, growing popular for their sporty, streamlined silhouette. You can snag 'em in plenty of different colors – I personally love this yellow + green + red combo since it sets you up nicely for pairing with pants, skirts, sweaters, and the like.

2. Velcro Sneakers

Steve Madden

Steve Madden Momentum Sneakers

I'm fully on-board with this next 2025 sneaker trend – AKA ditching pesky laces for some simpler velcro bands. Not only do these velcro-ed sneaks expedite the getting-ready process, they also add some cool visual intrigue to the bottom half of your 'fits.

Veja

Veja Recife Sneakers

These black Vejas boast a contrasting gum sole that really channels skater style – and I love it.

Charlotte Stone

Charlotte Stone Conway Sneakers

Take the colorful route with this insanely cute mismatched pair. The plethora of colors and easy velcro bands on 'em are making my inner child sohappy.

3. Stark White Sneakers

Nordstrom

Converse Chuck Taylor All Star Low Top Sneakers

Now onto the very opposite of the fun color spectrum. Stark white sneakers will be huge in 2025, especially cult-classic styles like these Converse kicks. They're easy to wear and pair, but the tricky part is just keeping them clean.

Nordstrom

Madewell Sidewalk Low Top Sneakers

When it comes to this sneaker trend, low-profile sneaks are the way to go. I think they'd be even more fun to wear with some colorful socks!

Nordstrom

Sam Edelman Pippy Platform Sneakers

For a lil' boost in height, opt for some punchy platforms. When it comes to low-top sneakers like this, cropped pants or jeans work wonderfully.

4. Technical Sneakers

Salomon

Salomon XT-6 Sneakers

This sneaker trend is by far my favorite for 2025 – likely because it speaks to the hiker in me – but technical sneakers aren't necessarily limited to outdoor adventure wear anymore! Technical sneakers still offer you all the benefits meant for athletic use, but people are wearing them way more casually these days.

Sneaks like the Salomon XT-6's (deemed 'sportstyle' shoes) have definitely earned their streetwear title, even though they were originally developed for long-distance runs in harsh conditions.

Sandy Liang's (now sold-out, but so cute) collaborative designs with Salomon showcase that these sneakers tap more into 'style' rather than 'sport', boasting ribbon laces and pristine baby pink colorways.

Keen

Keen Jasper Zionic Sneakers

Keen is another big brand when it comes to stylish technical sneaks. Their Jasper sneaker design is clearly climbing-inspired, functioning as an approach shoe if you were to hit the crag.

Though they speak strongly to my love for climbing, I'd also say that they're just as cool when worn on the streets. They've jazzed up the classic Jasper in this Jasper Zionic silhouette with more traction on the soles and 3 equally iconic colorways.

Merrell

Merrell Moab 3 Camo Waterproof Sneakers

Finally, these hiking sneakers are an undeniable fit for everyday fashion – the more-femme color palette is too cute. You could easily style them with the right skirt or mini dress. Plus, when it comes to trending colors, this brown + pink (I call it Neapolitan, like the ice cream flavor) pairing will be everywhere in 2025.

5. Ballet Sneakers

Nordstrom

Jeffrey Campbell Athletic Sneakers

Ballet sneakers are slowly becoming more and more popular. I love that they offer the cuteness of a ballet flat, but the comfort of a well-constructed sneaker. The best of both worlds awaits you with these adorable Jeffrey Campbell shoes!

Free People

Ash Rolls Sneakers

These sneaks from Ash Rolls boast a very New Balance-esuqe colorway with a combo of metallic silver and white. The key to ballet sneakers is the classic top strap!

Anthropologie

Jeffrey Campbell Regimen Ballet Sneakers

But you can also find fun lace-up styles like this, which also get right to the heart of ballet style. I'm obsessed with how far up the ankle these laces reach.

Subscribe to our newsletter to discover + shop the hottest trends for 2025!

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