5 Reasons Why Small Businesses and Entrepreneurs Love Selling on Whatnot

live selling on whatnot

There are so many ways you can reach customers today, from online marketplaces to social media platforms, websites and beyond. But which is right for you? To keep up with the fast-paced world of online selling, you want to explore ways to stand out in your market and create new revenue streams. A unique way that’s proven to be fun and actually effective for many small businesses? Live selling.

What exactly is live selling? Think of it as your own online show, where you invite new and loyal customers to chat and join in a livestreamed auction of whatever you’re selling. Entrepreneurs sell everything from trading cards, comic books, and memorabilia to fashion, beauty, electronics, and even live plants on Whatnot’s livestream platform. They share product details in real-time, chatting directly with potential buyers, and selling to the highest bidder.

Here are five reasons why small business owners are loving Whatnot to build their business, grow their online community, and connect with their customers.

1. Create new revenue streams

As a small business owner, you want to look for additional ways to boost your income or diversify your revenue streams. With Whatnot, you can tap into the rapidly growing livestream shopping market and boost your bottom line. In fact, according to Whatnot’s State of Livestream Selling Report, 66 percent of Whatnot sellers earn more than $10,000 per month through livestream selling, and one in four sellers report making over $300,000 each year! That’s a pretty sweet side hustle, andyou may even find it’s your favorite way to sell.

2. Build your community

Whatnot isn’t just a sales platform; it’s a space where you can build a strong community. Through livestream selling, you can connect with customers in real-time, build meaningful relationships, and host dynamic auctions or flash sales – turning sales into engaging experiences that drive loyalty and repeat business.

3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

Learn how to become a seller on Whatnot today – it’s a total game changer!

An Aldi fan on Reddit recently compared the cost of their grocery list at Aldi to several major stores, and we’re absolutely floored by the results. One of our favorite places to go even ended up being 71% more expensive than Aldi – yikes!But in this economy, we can believe it.

Of course, if we're talking about grocery stores, we can’t forget to mention Trader Joe’s! Not only do we love TJ’s for their notoriously quirky vibe and fun new finds, we opt to shop there because it’s seemingly affordable (keyword here being seemingly).

We calculated the cost of a similar grocery list at Trader Joe’s to the Aldi’s one on Reddit, and the final tally was a bit… shocking.

Scroll on to see which retailer wins for affordability in the Trader Joe’s vs. Aldi debate!

Aldi

The original poster on Reddit, an Aldi fan for sure, totaled up a basic grocery list consisting of 22 items from Aldi and concluded: “All I can say is, wow. I know I’m preaching to the choir here but these savings are insane.”

Whole Foods

The Redditor also provided grocery list totals for several other popular grocery stores to compare the Aldi list to. They also made sure to note that they get their grocery shopping done in the Chicagoland area, so that could definitely explain why the numbers may be a little different where you live. Knowing that, here’s what they came up with:

  • Aldi: $60.40
  • Walmart: $74.80 (24% higher)
  • Jewel: $83.90 (39% higher)
  • Whole Foods: $103.51 (71% higher)

Reddit

We did the heavy lifting and concocted a similar grocery list for Trader Joe’s. For reference, see the Aldi bill above, and the TJ’s bill in the bullet points below:

The Trader Joe's List

  1. Tiny Fruity Cuties Cereal (like Fruit Loops) $3.99
  2. Everything but the Bagel Seasoned Crackers (This was the most similar TJ’s product to Aldi’s cheese crackers we could find, plus most of TJ’s crackers average around $2.99 anyways.) $2.99
  3. Saltines (TJ’s no longer sells their version of saltines, but according to one Redditor, they were $1.99.) $1.99
  4. Avocado oil$7.99 (Two more dollars than Aldi!)
  5. Organic black beans $1.19
  6. Unscented deodorant $4.99
  7. Brownie Truffle Baking Mix $3.97 (Two more dollars than Aldi!)
  8. Romaine hearts (We weren't able to find an organic option listed on TJ’s site.) $2.99
  9. Large eggs $4.99
  10. Multicolor peppers (Only organic is listed on TJ’s site.) $2.99
  11. Green peppers (Only red organic peppers are listed on TJ’s site.) $3.99
  12. Seedless cucumber (The only comparable option TJ’s has for the Aldi’s list above is the Persian cucumbers.) $2.49
  13. Mild cheddar cheese (The only comparable option TJ’s has for the Aldi list above is the Shredded Unexpected Cheddar Cheese.) $4.99
  14. Cilantro (This isn’t listed on TJ’s site, but they do sell it in-store. Various sources report different prices for cilantro. Abillion forums say it’s $1.29, but Taste of Home reports $1.99. We're averaging the two for a final item price.) $1.64
  15. Tuna pouch $1.79
  16. Hummus (Only organic is listed on TJ’s site.) $2.99
  17. Yellow onion (Assuming 1 since the quantity isn't clear in the Aldi list above.) $0.99
  18. Red onion (Assuming 1 since the quantity isn't clear in the Aldi list above. TJ’s doesn’t have red onion listed on their site, so we're also assuming it’s a similar price to their yellow onion.) $0.99
  19. Carrots (Assuming 1 since the quantity isn't clear in the Aldi list above. Only organic is listed on TJ’s site.) $2.49
  20. Avocados(Pack of 4, like Aldi.) $5.99
  21. Celery (TJ’s doesn't have celery listed on their site, but they do sell it in-store. For this comparison, we're assuming it’s the same price as Aldi’s celery.) $1.69
  22. Potato chips (TJ’s doesn't have baked chips like Aldi does, so we went with the most basic potato chip option to compare, the Ridge Cut Potato Chips with Sea Salt.) $3.99

Aldi vs. Trader Joe's: The Price Comparison

Trader Joe's

Aldi’s total came to $58.75 without tax, while the Trader Joe’s total ended up clocking in at $68.14 without tax for (mostly) similar items on the Aldi list. That means that TJ’s only came to cost $9.39 more than Aldi for a very comparable haul. 🤔

Aldi

So, who really wins the Aldi vs. Trader Joe’s debate? If you were to measure it solely by the numbers, it’d be Aldi – though the margins aren’t as big as they are at, say, Whole Foods (71% more, remember?!) or drastically big in general.

Aldi vs. Trader Joe's: Who's The Winner?

Trader Joe's

Both Aldi and Trader Joe's definitely have their respective charms. While Aldi boasts a fan-favorite ‘aisle of shame’ and a streamlined store design, Trader Joe’s never stops the flow of fun, new products that keep fans in a chokehold. If you’re set on choosing a clear winner, we say go with your heart – going off of this basic comparison, you’ll honestly end up spending a similar amount of money shopping at Aldi vs. Trader Joe’s.

Do you have a favorite grocery store? Let us know in the comments and make sure to subscribe to our newsletter for more news from your go-to grocery stores!

The season 3 finale of The White Lotus dropped on Sunday, and fans around the globe are still grappling with how creator Mike White chose to wrap up the latest iteration of the dark comedy.

Spoiler alert: Timothy Ratliff did not end up murdering his family (although he planned to, chickened out and almost accidentally killed Lochlan, the one child he'd planned to save); Belinda accepted Greg/Gary's bribe after getting it up to $5 million and pulled a total Tanya on Pornchai, who wanted to start a spa with her; and the three girlfriends, Laurie, Kate, and Jaclyn, all worked things out in the end. Oh, and Chelsea dies because of Rick – the one thing everyone didn't want to happen.

Chelsea, played by actress Aimee Lou Wood, quickly became one of this season's most lovable characters. However, due to her tragic death during the finale, it's pretty obvious that she won't be returning to The White Lotus for Season 4. So if you're already missing Aimee's iconic acting, we've got good news for you — there's another show you can binge right now to get your Aimee fix: Sex Education.

Prior to becoming a larger household name on The White Lotus, she actually played the character Aimee Gibbs in Sex Education, a Netflix series that came out in 2019 and ran for four whole seasons!

Aimee's portrayal as a popular high school girl who undergoes a lot of character growth throughout the show's four seasons even earned her a British Academy Television Award for Best Female Comedy Performance. So, if you want to see more of Aimee in a completely different role than Chelsea on The White Lotus, buckle up and grab your popcorn. Here's what to know!

Everything to know about Aimee Lou Wood's Netflix series, Sex Education!


What is 'Sex Education' about?

Netflix

Sex Education is now an acclaimed cult classic that's beloved for its humor and reliability. The British teen comedy revolves around a high school student named Otis, played by Asa Butterfield, whose mother is a sex therapist. So, despite being an awkward high schooler, he's privy to plenty of adult information and becomes a go-to resource for his classmates. With help from a peer named Maeve, he ultimately uses his expertise to set up an underground clinic, where he counsels his classmates on all kinds of personal situations and raises his status at school along the way.

Who's in the 'Sex Education' cast?

Netflix

While Aimee Lou Wood (Aimee Gibbs) is obviously a star in Sex Education, the rest of the cast is actually quite incredible — including two Barbiefaves! Other cast members include:

  • Asa Butterfield as Otis Milburn
  • Emma Mackey as Maeve Wiley (Hi, Barbie!)
  • Ncuti Gatwa as Eric Effiong (Hi, Ken!)
  • Tanya Reynolds as Lily Iglehart
  • Connor Swindells as Adam Groff
  • Gillian Anderson as Jean Milburn
  • Ruby Matthews as Mimi Keene
  • Jemima Kirke as Hope Haddon

How many seasons of 'Sex Education' are there?

Netflix

There are four seasons of Sex Education, with eight episodes each season.

Will there be more seasons of 'Sex Education'?

Netflix

As far as we know, Sex Education wrapped up with season 4. But I guess...never say never, right?!

Where can I stream 'Sex Education'?

Netflix

You can stream all four seasons of Sex Education on Netflix.

Looking for more TV & entertainment news? Follow us on Facebook so you never miss a thing!

Millions of people are painfully aware of the struggles that come with being an adult in today's economy (hello, cost of eggs?!).

The average salary in the United States is just over $66,600, according to data from the Social Security Administration. Meanwhile, mortgage rates are still above 6%, and food prices have risen a whopping 31% since 2019.

Being able to afford outings like date nights or brand-name clothing, let alone going on family vacations or buying a home, has become a privilege. But, for people who grew up in affluent households that didn't have to worry about finances, privilege can be an invisible force that shapes their lives in ways they don't even realize.

When you grow up surrounded by other individuals just like you, it's easy to assume that everyone has the same opportunities. However, once you venture outside your "bubble," you might experience a wake-up call or a defining moment that opens your eyes to the disparities that exist beyond your own upbringing.

So, people who grew up wealthy recently took to Reddit to share their own personal wake-up calls, which made them realize just how privileged they were compared to others. Here are 10 of the most intriguing revelations.

Scroll to see the wake-up calls that made these wealthy people finally see the real world...

1. Not everyone's parents can put them through college. 

"My parents are wealthy, but I grew up in a place where many of my peers' parents were super, duper, crazy wealthy, so I had a skewed understanding of wealth," shared one user.

"It was really eye-opening for me when I went to college. I didn't have to take out student loans; my parents were able to just pay for it. But I had friends who, even with financial aid, had to work their [behinds] off year-round to cover the cost of school. I realized pretty quickly just how privileged I was and that I did, in fact, grow up with wealth."

2. Country clubs aren't the only kind of "clubs" out there. 

"When I was confused about people on Maury complaining their spouse was at 'the club,' and I couldn't figure out what type of country club would let people like that through the front security gate," admitted another user.

3. Not everyone views their parents as good role models. 

"Becoming an adult and realizing that I have extremely good role models as parents because when they have disagreements, they talk them out, and I have never, ever, heard them argue or badmouth each other," one user revealed.

"I also realized that as a kid, my parents got me mental health help that I needed even though it was expensive and continued that care for as long as I have needed it," they added.

"A third [wake-up call] that doesn't seem like much but has had a huge impact was being taught financial literacy from a young age; to budget my money and only buy the things I really, really want."

4. Many people have never left the country.  

"My parents loved to travel. By the time I was 16, I had been to every continent aside from Antarctica. I didn't realize that this was privileged behavior until I went to university, and most of the guys I met had never left the country," a user shared.

"In fact, I grew up thinking I was less privileged because everyone at my school was just obscenely rich. Like, all their stuff was high-end designer stuff while I was in Converse."

5. Some families cannot afford to have pets. 

"My dad was an engineer, so professional wealth, but... probably hearing about a kid whose family had to give his dog away due to the cost in elementary school," another user remembered.

"Giving away our dog wasn't on the radar or even on the table. But it was only out of the question because my parents had the money for it to be out of the question."

6. Owning multiple properties is not the norm. 

"When I learned that not everyone has a summer cottage or trust fund, and not all grandparents have weekend and summer homes," a user noted.

7. Exposure to cultural education isn't a given. 

"I didn't think I grew up in a wealthy family, but when I started high school, I was part of a group of girls who became close friends with me. Apparently, they thought it was very weird that I knew things that I considered cultural knowledge, like the history of some important building in the city or the fact that I actually knew about art and went to museums quite often," detailed a user.

"All this because my parents made me go to museums and theaters my whole life growing up. Apparently, that's not a normal thing for normal parents to do with their kids, and asking your parents if they can take you to the ballet is not something a teenager would normally ask."

8. Some people have never been able to fill up their tanks at the gas station. 

"In college, I went on a road trip with friends, and one asked how much money he should put in the gas tank. I told him to fill it up," recalled a user.

"He kept asking, 'Okay, how much should I pay?' and I kept saying, 'Fill it up!' It turned out he had only ever put $10 to $15 at a time, and it had never occurred to me that some people never fill their gas tanks to the top."

9. Seeing how families abroad make do.

"I realized how privileged I was when I spent a summer with my great-grandmother in a small village in rural Hungary. No indoor running water, the only phone was at the church, and everyone came out to touch the rental car we drove there in. This was in the late 1980s," recalled a user.

10. Learning that not everyone takes their first flight as a child.

"I have been flying around the world since I was 4 months old. When I was 16, my friend told me she'd fly for the first time in an airplane, and I was shocked," said another user.

"I told my dad that I couldn't believe it took her 16 years to fly! I got a stern talk after; my dad is very humble despite it all."

Looking for more lifestyle stories? Be sure to sign up for our newsletter!

This post was updated.

Don't worry, if you're still crying over the Severance season 2 ending, I have good news for you. Severance season 3 is coming to Apple TV+! The show was renewed for a junior season after the season 2 finale and the news couldn't come at a better time. I need to see the Severance cast and characters happy!!! Keep reading for everything we know about the upcoming episodes.

Here's the latest news on Severance season 3, coming to Apple TV+ soon.

What are some popular Severance season 3 theories?

Apple TV+

During a panel at Bell Works in New Jersey (where the show is filmed), Britt Lower revealed a theory the whole Severance cast is "getting a kick out of [is] Ricken being a goat," she tells People. "I think that's everyone's collective theory. You never know."

Michael Chernus (who plays Ricken in the show) says that "people have all kinds of theories about Ricken that he's a goat or that he's an Eagan or he's part of the board. I think, you know, we don't see a ton of Ricken in season 2, so I think the fact that he isn't around much makes him seem very suspicious to some people."

Fans love getting caught up in the theories, but for the team behind-the-scenes, it's a little tricky to navigate. "You have to like take all that with a grain of salt and sort of appreciate that everybody has different ideas, but we have to have our own sort of clear idea of what we're doing that is independent of that," executive producer Ben Stiller says.

However, that doesn’t mean he turns a blind eye to online chatter, saying, “I'll read a theory and I'll be like, 'Oh I wish we were making that show because that sounds cool.' But generally, I have to sort of turn the other way," creator Dan Erickson agrees.

Is there a season 3 of Severance coming?

Apple TV+

Yes, Apple TV renewed Severance for a season 3 on March 21, 2025.

“Making Severance has been one of the most creatively exciting experiences I’ve ever been a part of,” executive producer and director Ben Stiller says in a statement. He jokes that, “While I have no memory of this, I’m told making season three will be equally enjoyable, though any recollection of these future events will be forever and irrevocably wiped from my memory as well.”

“I couldn’t be more excited to get back to work with Ben, Dan, the incredible cast and crew, Apple and the whole Severance team,” executive Adam Scott (who also plays Mark) adds. “Oh hey also — not a huge deal — but if you see my innie, please don’t mention any of this to him. Thanks.”

When is Severance season 3 coming out?

Atsushi Nishijima/Apple TV+

We don't have an official Severance season 3 release date yet, but we do know it won't take another three years for new episodes to come out. (We all remember the three-year wait between seasons 1 and 2).

During an appearance on New Heights with Jason and Travis Kelce, Ben Stiller promises that "the plan is not, definitely not" to release Severance season 3 in 2028.

Who's in the Severance season 3 cast?

Apple TV+

Based on the end of season 2, we can include the Severance season 3 cast to include all our favorite stars:

  • Adam Scott as Mark Scout: a Lumon employee leading his team in Macrodata Refinement (MDR). In the real world he's mourning his late wife Gemma.
  • Britt Lower as Helena Eagan/Helly R.: one of Mark's coworkers with a shocking outie identity: she's the daughter of Lumon's CEO.
  • Dichen Laman as Gemma/Ms. Casey: Mark's wife in the real world and the wellness counselor on Lumon's severed floor.
  • Zach Cherry as Dylan George: another of Mark's coworkers who's the first one to be awakened outside the office.
  • John Turturro as Irving Bailiff: a Lumon employee who works with Mark.
  • Christopher Walken as Burt Goodman: a severed Lumon employee who's the head of Optics and Design (O&D).
  • Tramell Tillman as Seth Milchick: Lumon's Manager on the severed floor.
  • Patricia Arquette as Harmony Cobel: Lumon's manager during season 1 who lives as outie Mark's neighbor Mrs. Selvig.
  • Jen Tullock as Devon Scout-Hale: Mark's sister, who's pregnant in season 1.
  • Michael Chernus as Ricken Hale: Devon's husband and a self-help author.
  • Sarah Bock as Eustice Huang: the severed floor's new Deputy Manager in season 2.

What happens at the end of Severance season 2?

Apple TV+

The Severance season 2 ending is truly devastating. In the final moments of the episode, outie Mark and Gemma finally reunite in the moment we've been waiting literal years for. They decide to make their escape, but when they slip back into their innie selves, Mark S. decides he doesn't want to sacrifice himself for his outie. He stays with Helly at Lumon while Gemma (who had managed to escape, reverting to her outie self) looks on, screaming his name and beating on the door.

Where does Severance film?

Apple TV+

Severance has been filmed in locations like New Jersey's Bell Labs, as well as various locations around New York, including York Studios, Kingston, Nyack, Marine Park Golf Course, Ulster County, and Beacon.

As the cast reunites for Severance season 3, get ready for more outie-innie drama and suspense! Follow Brit + Co on TikTok to see the latest news!

This post has been updated.

As 1923 comes to a close, you might be wondering, What should I watch after 1923? Well you've come to right place because on the latest episode of Yap City, Brit + Co hosts Kayla and Chloe (that's me!) chat about the best Western TV shows to add to your watchlist. From When Calls The Heart for romance fans to Billy the Kid for Tom Blyth lovers, these shows can't be missed.

Here are the best Western shows to watch after you finish 1923 season 2.

What should I watch after 1923?

There are plenty of TV shows any 1923 fan will love (beyond 1883 and Yellowstone of course!), and Brit + Co hosts Chloe and Kayla dive into all the Western, romantic, and sci-fi shows you can stream right now. Keep reading for 5 of our favorites.

5 TV Shows To Watch After You Finish '1923' Season 2

Emerson Miller/Paramount+

Landman — Stream on Paramount+

In this Taylor Sheridan show, crisis executive Tommy Norris is fighting to secure his company's spot in the oil business during a fuel boom. Easier said than done. 1923 fans, keep your eyes peeled for Michelle Randolph!

Landman is on Paramount+ and stars Billy Bob Thornton, Ali Larter, Michelle Randolph, Jacob Lofland, Kayla Wallace, James Jordan, Mark Collie, Paulina Chávez, Demi Moore, Jon Hamm, Andy Garcia, and Michael Peña.

Prime Video

Outer Range — Stream on Prime Video

If you like your Westerns with a side of sci-fi, tune into Outer Range. This show follows the Abbott family, who are trying to protect their ranch while also reconciling their daughter-in-law's disappearance. But things get even crazier when a black void appears.

Outer Range is on Prime Video and stars Josh Brolin, Lili Taylor, Noah Reid, and Imogen Poots.

Hallmark Media

When Calls the Heart — Stream on Hallmark+

1923 fans who can't get enough of Spencer & Alex's romance will want to watch When Calls the Heart, which follows teacher Elizabeth Thatcher as she relocates to the small town of Coal Valley, and faces all kinds of love, loss, and adventure.

When Calls the Heart is on Hallmark+ and stars Erin Krakow, Kevin McGarry, Pascale Hutton, Jaeda Lily Miller, Kavan Smith, Andrea Brooks, Chris McNally, Martin Cummins, Viv Leacock, and Jack Wagner.

David Brown/MGM+

Billy The Kid — Stream on MGM+

Before he became the infamous outlaw, Billy was just a kid who experienced all kinds of heartbreak, fell in love, and got into plenty of trouble. Watch our interview with star Tom Blyth!

Stream Billy The Kid on MGM+ and see Tom Blyth, Eileen O'Higgins, Daniel Webber, and Alex Roe.

Ursula Coyote/Netflix

Godless — Stream on Netflix

Godless is the perfect show for 1923 fans because it reorients the cowboy narrative we're all familiar with. It follows a supposed traitor named Roy who's chased by a gang of outlaws to La Belle, a town nearly entirely governed by women after a mining accident killed almost all the husbands, fathers, and brothers.

Godless is on Netflix and stars Jack O'Connell, Michelle Dockery, Scoot McNairy, Merritt Wever, and Thomas Brodie-Sangster.

Will there be another series after 1923?

Paramount

There are a few more Yellowstone spinoffs on their way! In addition to the new show The Madison with Michelle Pfeiffer, it looks like we're also getting a spinoff about Beth Dutton and Rip Wheeler.

What order to watch Yellowstone 1883 and 1923?

Emerson Miller/Paramount+

If you're new to the Yellowstone universe, you can watch the shows in chronological order or in release order, depending on how you want to experience the story. If you want to watch chronologically (my personal favorite), watch the shows in the following order:

  • 1883
  • 1923
  • Yellowstone

But if you want to watch in release order, watch this way:

  • Yellowstone
  • 1883
  • 1923

Check out even more Western show recommendations with our 17 TV Shows For Yellowstone Fans!

This post has been updated.