Erin Loechner Tells Us Why Living Slow Is the New American Dream

Erin Loechner

Somehow, over the years, we've collectively decided to equate being busy with being successful. Having too much on our plates is somehow a mark of accomplishment, even if it leaves us feeling stressed, unfulfilled and exhausted in the process. Lately, though, we've been noticing a beautifully simple resistance to all this busyness and clutter — and we are so here for it. Whether it's championing a three-day work week, getting hygge with it or adopting the KonMari method, there's a shift to slow down and focus on the small things that are in front of us.

Now, thankfully for us, Erin Loechner has literally written the book on all things slow living: Chasing Slow: Courage to Journey Off the Beaten Path is a deeply personal and highly engaging look at Erin's own journey toward ditching the frantic scramble to be present in the now. We chatted with her to learn more about why the concept is such an important and meaningful way to live, no matter where you are.


B+C: We're pretty sure we can guess what “slow living" means, but can you give us your specific definition of the concept?

EL: Slow living isn't a prescriptive formula; it's simply an exploration of a different way to live. Our culture often praises upward growth — higher, faster, stronger, better — but there are many gifts to be found in the slow, simple, quiet way of living.

B+C: How did you come to live slow? Was it a gradual process or a conscious decision on your part?

EL: Slow living is my own journey toward the understanding that the American dream isn't necessarily my dream. But we began living slowly before we realized we were living slowly, actually! For my family, our journey toward slow living was purely reactive — a series of circumstances, from my husband's brain tumor to a cross-country move to the loss of a family member. Each circumstance led us to the realization that this is a heavy, weighty life, and that it's a gift, not a given. As a result, we've learned to continually reevaluate what our priorities are: What matters to us and why? And how can we live out those values daily?

B+C: What have you gained or what do you hope to continually gain in your life from slow living?

EL: I think we hoped to gain a lot of things by living slowly — clarity, sanity, time, perspective. When we truly pause to consider how we want to live this one prized life, it becomes quite simple to see whether or not our calendars/finances/actions align with our values. It's the seeing and the noticing that offers that first step in making the change toward a more value-driven life.

B+C: How long have you been living slow? Do you feel like it's gotten easier to simplify your life as the years go by, or has it been a continual process?

EL: I'd say we've been living slowly for roughly 10 years, although it's tricky to measure. We've had seasons of fast and seasons of slow, and I always try not to trick myself into thinking slow living looks or feels a certain way. It's an internal shift; a matter of the heart. So in that regard, slow living is more of a daily decision and not an annual assessment.


B+C: What's been the most difficult part of living slow for you and your family specifically?

EL: The most difficult part for me has been coming to terms with the many tensions that exist in slow living: How do you live slowly without falling into selfishness or lacking productivity? How do you choose what to prioritize? Where is the balance in it all? The beauty, to me, is that slow living allows us the time and space to process that tension — and the grace to learn as we fall short of our ideals time and time again.

B+C: Have there been any surprises you've learned about yourself or about how you want to live your life in the process?

EL: You know, the biggest surprise of moving from a fast life to a slow life has been the realization that it's not a magic shortcut to happiness. It's a destination, not an arrival point. It's a method of reaching your life's goals, but it's not the goal itself. I think I assumed that once I “reached" the pinnacle of slow living — say, a waste-free home with zero clutter and a tiny carbon footprint — that I'd be happier. But what I learned was that whether you're chasing fast or chasing slow, it's still a chase. The secret is contentment. Gratitude for what you have, not greed for what you don't. Prioritizing people over things. Experience over convenience. Embracing where you are today, not where you want to be just around the bend.

B+C: For those of us who are still over-scheduled and phone-addicted, what would you say is the most important thing we can do right now to start living more mindfully?

EL: The most important step you can take to slow your life is to look inward, not outward. There are many formulas to slowing your life — e.g., KonMari methods and decluttering theories and financial overhauls — but I think the most important thing to consider is (a) how you got to where you are, and (b) where you want to move from here. Life doesn't look the same for each of us; we can't possibly look to the crowd to tell us how to live. When we attempt to follow a prescription for a happier, slower day, we're not changing our lives, we're changing the things in our lives. There's a very big difference. So my advice would be to look at your goals, your values, your priorities. What do you want? Start there.

So whether that's growing your own food or simply taking time to actually make your dinner, whether it means you sell your television or simply limit your watching to a couple hours a week, whether you quit your job and move to the country or turn off your phone every night after 6pm, you can live more slowly and mindfully however intensely you'd like. Slow is relative, so find your own pace and enjoy the ride.

Have you made any changes in your day-to-day life to live slow? Share with us @BritandCo to let us know what's been working for you!

(Photos via Veda House and Ken Loechner)

Almost a year after her exit from the Scream franchise, Melissa Barrera is opening up about what the experience has taught her. In a conversation about her new movie Your Monster (in theaters now), Melissa exclusively told Brit + Co she feels like a whole different person than she was last year.

After posting about the Palestinian and Israeli conflict in November of 2023, Melissa was fired from Scream 7 (production company Spyglass later told Variety in a statement they believed her comments "[crossed] the line into hate speech.")

  • Melissa Barrera opens up about life after last year's Scream controversy.
  • She says she's "grateful" she "survived" the experience, "and that I'm stronger for it."
  • The actress also reveals she's focusing on how to make the industry and the world "better and safer for everyone."

Brownie Harris/Paramount Pictures

"I definitely feel like a changed person," the In The Heights actress tells B+C. "I definitely feel like my priorities are completely different than they were a year ago. I see the world through different eyes now, I see people through different eyes. I see the industry through different eyes, and I'm so grateful for that."

While the experience — and the fact the experience was so public — was difficult, Melissa says she's come out better on the other side. "I'm so grateful for everything that I went through, even though it was really hard, I'm so grateful that I lived it and that I survived it, and that I'm stronger for it," she continues. "And that I know I have a focus of what I wanna keep doing, not just for me and my career, but like, how can I contribute to the industry and to the world to make it better and safer for everyone?"

- YouTube

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The end of the year brings plenty of reflection, whether you're someone who thrives on journal prompts or you prefer to yap over a bottle of wine with your best friend. But a viral Sundance interview from January, in which Melissa Barrera says the experience with Spyglass started helping her "finally figure out who I'm supposed to be," proves she's been reflecting all year long.

"Everybody's kind of like thinking of like, 'What does the future hold? Like, how do we make it better?' And I have been thinking that for a year," she says. "There's people that have actually been on this journey for way longer, and it's them that we should be thanking for our world not being like over with right now, you know? They're the ones that continue to make changes for the better and to fight for better things for all of us."

Dominik Bindl/Getty Images

After Melissa Barrera's exit from Scream, news broke that Jenna Ortega wouldn't return for the seventh installment. Melissa called Jenna a "good egg" in a January interview with Rolling Stone, and gave Brit + Co some insight into that viral video of the onscreen sisters laughing during Scream 6 press.

"I was so sick during the whole press," she says. "We were laughing because I would start choking on my cough, so it was hilarious — or I would start laughing and it would make me cough and then I couldn't stop. So yeah, we were laughing a lot during that press run because I was sick as a dog."

Okay, I need these two in a sister comedy ASAP.

You can see Melissa Barrera in Your Monster now, and watch Scream and Scream 6 on Paramount+.

The holidays are here! Well, kind of. Thanksgiving isn’t until November 28 but as far as I’m concerned, November 1 is the day the festivities can begin. I’m pulling out my holiday candles, Christmas PJ’s, and even my How the Grinch Stole Christmas vinyl to make the dreary seasonal blues a little more cheerful. And a huge part of getting into the spirit is stacking up the perfect holiday movie marathon. Thankfully Netflix already has a bunch of holiday titles coming out over the next few weeks. Here are the best (new!!) holiday movies and specials coming to Netflix starting November 1.

Dinner Time Live With David Chang: Holiday Edition — On Netflix Now Until December 10

Adam Rose/Netflix

Nothing says the holidays like tons of delicious meals, and Chef David Chang is cooking some amazing food for his celebrity friends — and he's doing it all live. (Because, a lot of TV cooking uses swaps and stylists to make it look better than it actually is). I'm getting hungry just thinking about it!

Dinner Time Live With David Chang: Holiday Edition is hosted by David Chang.

Meet Me Next Christmas — On Netflix November 6

Sophie Giraud/Netflix

Christmas in New York City is truly a magical experience, and Layla's looking for her own fairytale romance this holiday season. And believe it or not, the ticket to finding her one true love is getting into the Pentatonix Christmas Eve Concert.

Meet Me Next Christmas streams November 6 and stars Christina Milian, Devale Ellis, Kofi Siriboe, Tymika Tafari, Mitch Grassi, Scott Hoying, Kirstin Maldonado, Kevin Olusola, Matt Sallee, Kalen Allen, Nikki Duval, and Wesley French.

Hot Frosty — On Netflix November 13

Petr Maur/Netflix

Nobody puts me in the holiday spirit like seeing Lacey Chabert onscreen, and this year, she's playing Kathy, a widow who happens to bring a handsome snowman to life. (I don't remember this in the "Frosty the Snowman" lyrics!). He helps Kathy reconnect with her emotions as they begin to fall for each other — and as he begins to melt.

Hot Frosty will stream on Netflix beginning November 13 and stars Lacey Chabert, Dustin Milligan, Craig Robinson, Joe Lo Truglio, Katy Mixon, Lauren Holly, and Chrishell Stause.

Netflix Stories: A Virgin River Christmas — On Netflix November 19

Petr Maur/Netflix

It's almost time for Virgin River season 6, which means we're getting closer to the ultimate cozy TV show. I mean, just look at those twinkly lights and pine trees in this preview image! It gives me the same exact feeling as drinking a mug of hot cocoa. This year, we're getting closer to Mel and Jack’s wedding, and confronting some serious secrets and drama along the way. This might not count as a Netflix holiday movie but I couldn't NOT include it!!!

Virgin River season 6 hits Netflix November 19 and stars Alexandra Breckenridge, Martin Henderson, John Allen Nelson, Tim Matheson, Annette O’Toole, Colin Lawrence, Benjamin Hollingsworth, Zibby Allen, Sarah Dugdale, Marco Grazzini, Mark Ghanimé, Kai Bradbury, Kandyse McClure, Jessica Rothe, and Callum Kerr.

The Merry Gentlemen — On Netflix November 20

Katrina Marcinowski/Netflix

Remember that One Tree Hill episode where the Ravens take part in the "Boy Toy" charity auction? Complete with a shirtless fashion show? Consider this the Netflix holiday movie response. When former dancer Ashley learns her parents' performing venue is in danger, she puts together the ultimate Christmas-themed show to raise money. Shirts not included.

The Merry Gentlemen hits Netflix November 20 and stars Britt Robertson, Chad Michael Murray, Marla Sokoloff, Beth Broderick, Michael Gross, Maxwell Caulfield, Hector David Jr., Colt Prattes, and Marc Anthony Samuel

Spellbound — On Netflix November 22

Skydance Animation/Netflix

Okay, this fantasy movie might not technically be a Christmas movie, but it has everything I need in my Netflix holiday movies: family, hope, and love. After her parents are turned into monsters, princess Ellian must go on the ultimate quest to put everything right.

Spellbound hits Netflix November 22 and stars Rachel Zegler, John Lithgow, Jenifer Lewis, Nathan Lane, Tituss Burgess, Javier Bardem, and Nicole Kidman.

Our Little Secret — On Netflix November 27

Bob Mahoney/Netflix

If EXmas taught us anything, it's that spending the holidays with your ex is anything but calm. And in Lindsay Lohan's new movie, she finds herself at the same Christmas celebration as her ex when they realize their new SO's are siblings. No, that's not awkward at all.

Our Little Secret hits Netflix November 27 stars Lindsay Lohan, Ian Harding, Tim Meadows, Jon Rudnitsky, Henry Czerny, Judy Reyes, Chris Parnell, Kristin Chenoweth, Dan Bucatinsky, Katie Baker, Jake Brennan, Ash Santos, and Brian Unger.

Is It Cake? Holidays — On Netflix November 28

Netflix

The only thing more enjoyable than eating delicious food is watching master bakers create beautiful food. This holiday special features edible ice skates, nutcrackers, and reindeer that will change the way you look at baking forever. Watch it in one sitting and it definitely counts as a holiday movie ;).

Is It Cake? Holidays hits Netflix November 28 and stars Jonny Manganello, Andrew Fuller, April Julian, Elizabeth Rowe, Miko Kaw Hok Uy, Danya Smith, Henderson Gonzalez, Grace Pak, and Jujhar Mann, with judges Rachel Bloom, Hannah Berner, Tiffany Haddish, Devon Walker, James Austin Johnson, Chris Witaske, Sasheer Zamata, Terry Crews, Punkie Johnson, and Randall Park.

The Snow Sister — On Netflix November 29

Netflix

Julian's turning 11 on Christmas Eve, and even though it's usually the best day ever, this year is overshadowed by the death of his older sister. A newfound friendship with Hedwig helps him heal, but he can't help but feel like Hedwig's house — and the old man that's always around — are hiding secrets.

The Snow Sister hits Netflix November 29 and stars Mudit Gupta, Celina Meyer Hovland, Ole Steinkjer Øyen, Jan Sælid, Samsaya, Gunnar Eiriksson, and Advika.

Which Netflix holiday movie are you excited to watch? Let us know in the comments!

There are days when you’re feeling epic. This overcast Saturday morning at The Grove (a popular outdoor shopping mall in LA) was one of those days, and I’d like to think that it was for Ian Somerhalder too — thanks to his latest collaboration with Nutro. The pet food company hosted the first-ever Farmer’s Market for Dogs, and it was just as adorably therapeutic as you’d think it’d be.

Now, it’s not lost on me that Somerhalder is a well-known face in the entertainment industry, thanks to his performances on The Vampire Diaries, Lost, V Wars, and more. So, his demeanor throughout the morning reflected exactly how I thought it would: as a total pro. He knew exactly where to find the camera, how to approach continuous interview questions, and made sure to greet workers kindly — including myself.

“So I’m going to ask you a few questions,” I told Somerhalder, after we finished our introductions. ”Oh, don’t do it. Prepare to be underwhelmed,” he quickly joked. Little did he know that as a longtime fan of The Vampire Diaries, there’s nothing he can really say that would ‘underwhelm’ me.

Amy Sussman/Getty Images

“One of the amazing things we're excited about is the takeaway that we hope people get from this, which is showing pet parents that they can be an incredible positive force of change,” Somerhalder told me. With this initiative, the actor explained that Nutro intends to “help shepherd, fund, and educate the farmers within their network to start adapting healthy soil practices.”

The farmers market contained everything from a Willy Wonka factory standard of treats, to a build your own flower bouquet station, to a section where you can get your dog’s astrology read (I know, that’s so LA). Of course, there were also many dogs (of which I pet mostly all of them), and a beaming Ian Somerhalder who so graciously led the ribbon cutting. Of those dogs, was Somerhalder’s twelve-year-old pup named Nietzsche, who was as sweet as can be (and yes, I pet her as well). The actor noted that he found Nietzsche as a stray while filming The Vampire Diaries in Georgia, and took her in pretty instantaneously.

Amy Sussman/Getty Images

Speaking of The Vampire Diaries, I asked him how he felt about the recent 15th anniversary of the CW series airing on television, which was marked on September 10th.

“You know, it's so funny,” Somerhalder answered. “Obviously, it was a lifetime ago, but it feels like it was yesterday. And so, you know, obviously streaming changed the game. The show is one of the most viewed shows in history, period — that's been seen by over a billion people, which is 1/8 of the planet.” I later teased that myself, sisters, and friends were likely responsible for a big portion of those streams.

“[The Vampire Diaries] allowed me to build a platform,” Somerhalder continued. “To work on things that were very close to my heart, but at the global scale, and it's allowed me to help create, enact or build the road for a lot of change, and it's why I have this amazing partnership.”

The Absorption Company founder continued, noting that filming the show “was an unbelievable time,” and he “cannot believe” how much time has passed. Since then, Somerhalder has added environmental advocate (as a former UNEP Global Goodwill Ambassador and aid in the Netflix documentary, Common Ground) and entrepreneur (in both the wellness and alcohol space) to his long list of successful titles.

This is when he panned to the phone camera I had pointing at him. “So, everyone who's seen the show, watched the show, supported us — me — in any way, shape and form regarding the show — I thank you from the bottom of my heart, because you have been a part of this journey with me.” Somerhalder then thanked the media, partners, and all those who have contributed to promoting “the show to be one of the most viewed things that was ever created.” I can’t say I didn’t appreciate that journalist nod.

“So here's to 15 years,” he finished. That’s when we insinuated a fake ‘cheers,’ with Brother’s Bourbon filled in our hypothetical glasses, obviously.

Ethan Miller/Getty Images

Segwaying from the bourbon brand, I couldn’t miss the opportunity to ask Somerhalder about his longtime friendship withThe Vampire Diaries co-star and business partner, Paul Wesley. With the show falling deep into the supernatural, and their relationship often unserious over fun social media clips, I questioned how they kept it together on-screen without constant laughter.

“I mean, we had to be serious,” Somerhalder said. “But, you know, you're like running from ghosts and vampires and stuff, and then you just cut and someone makes a fart joke, and 130 people erupt in laughter.” Cue my own giggle. “There's only so much you can run for your life, we laugh. That's how we kept each other sane.” I believe it, I told him. The eight-season show carries storylines from mythical sirens to evil doppelgängers.

Somerhalder added, “Paul and I spent eight years on the show, and now we have another company, and now it's 15 years.” He paused, smiling, “It's my longest relationship.” We shared another laugh. That’s when I went back to petting Nietzsche, who, it turns out, is just as professional in front of the camera as Somerhalder is. I’d expect nothing less.

Watch Our Ian Somerhalder Interview On TikTok!

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We’d do anything to see those behind-the-scenes moments with Ian Somerhalder and Paul Wesley! 😭 #thevampirediaries #iansomerhalder #damonsalvatore #damon #vampirediaries #paulwesley #stefansalvatore

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This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

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The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

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