Here’s How to Design a Logo You’ll Want to Wear on a T-Shirt

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. "That's So True" by Gracie Abrams

The internet went absolutely crazy over "That's So True" — and posted endless edits of TV characters running during the bridge. So I'm gonna need to see Benedict and Sophie run to one another while this plays in the background, K?

Nobody throws a party like the Bridgertons, and nobody creates party music like Chappell Roan. I could totally see this song being added to Bridgerton season 4's music during a big, empowering scene...or during a more upbeat moment in the masquerade ball.

"Taste" is all about Sabrina's love — and the other woman in his life. Since Benedict is torn between Sophie and the Woman in Silver, this could be a clever way to play up Sophie's double identity! (I know what you're thinking: What about "Espresso"? Feel free to add multiple Sabrina songs, Netflix).

With the star-crossed-lovers of it all, what could be more fitting than Taylor Swift's "Love Story," which is all about a Romeo and Juliet-esque romance?

Sophie is constantly overworked and used by her step-mother, and "Messy," which essentially talks about the idea of never being good enough, is a perfect fit the moment Sophie doesn't know what to do.

I know, I know. This became one giant meme and can't be taken seriously anymore. But you can't deny this is the PERFECT party song for Bridgerton season 4.

This haunting and ethereal song has been on repeat — and I can just hear it playing while Benedict daydreams about Sophie. (Or when they finally have their first kiss 👀).

This is another emotional song that I've been obsessed with. Netflix, it's perfect for any and all montages and flashbacks, just in case you were wondering.

I love the women of Bridgerton — and when Penelope, Eloise, and Kate inevitably welcome Sophie into the family, this would make the perfect background song.

Bridgerton loves a steamy scene...and the people love Addison Rae's "Diet Pepsi." I'll leave it at that.