Your Horoscopes Are In — Here's What To Expect For Your Sign For The October Lunar Eclipse In 2023

lunar eclipse october 2023

We're awakening our ability to sense or power up our inner knowing as we enter a new stage in the middle of the fall eclipse cycle for 2023. Listen carefully because this upcoming lunar eclipse from October 28 to 29 — just at the beginning of Scorpio season — will extend the solution you have been waiting for. Scorpio season is often revelatory as it helps us look deep within and analyze the internal state of our energetic health. If you feel any weight mentally, physically, or energetically, now it is the time to ask yourself where the root of this stems from. This process begins by releasing the confines of what has been weighing you down, and this can be karmically linked to your situation involving your life and relationship choices. Looking within and reconnecting with your inner voice will never steer you wrong — it will help you find clarity and direction.

The lunar eclipse in 5 degrees Taurus will be the final eclipse in the fixed sign, and this opportunity won’t come around until 2041 — and you don't wanna have to revisit the same themes by then. The number 5 denotes the need to welcome the changes in your life to make room for something better. Here's what you should know about the lunar eclipse this month!

​How Eclipses Create The Necessary Changes In Our Lives

Eclipses bear the signature of shifts — they can shake up our reality, divert our attention to what matters, and become more understanding of the changing conditions beyond our control. Whichever house in your birth chart the eclipse will phase into will essentially power up our awareness and will level up our approach. Lunar eclipses specifically signify the areas in our lives that have to proverbially die to attract a better outcome in our life journey.

This lunation happening in the structure, money, and value-oriented sign, Taurus, will extend the need to analyze and revitalize our perception of these themes. We must demolish and then remodel our paradigm to fit our well-being. Something magical will be birthed in time for the total solar eclipse on April 8, 2024. Although it feels like a long way from where you are now, something new will emerge, requiring you to step into your boldness. Releasing the energetic weight of what has been bearing you down will be crucial to inviting the necessary changes and incredible opportunities.

It is not necessarily a time to call it quits just yet, but finding your intention and inviting peace and clarity is essential. Disconnect, retreat, and look within. Allow the next six months to be an opportunity to become the artist of your life.

This lunar eclipse will most impact the fixed signs, Taurus, Scorpio, Aquarius, and Leo. Expect profound shifts to unfold if you have 5 degrees in any fixed signs. Read on for your sun, moon, and rising for additional insight.

Lunar Eclipse Horoscopes For Your Sign

Aries

It’s time to analyze the state of your finances and review your perception of worthiness. Invest time in leveling up your knowledge about how money works and power up your affirmation practice by claiming your self-worth in your situation.

Taurus

Life is a stage, and your role at this time matters. The light you hold inside is ready to be received by those who value you. Your old self is fading, and prepare to ascend to a greater version of yourself. Allow love and courage to help you face the world in confidence.

Gemini

You can look inside yourself and evaluate the current state of your inner beliefs. This is a rest period as this lunar eclipse will be excavating your true feelings involving your emotional security. Embrace the quiet and channel it into art, writing, or meditation.

Cancer

Friends and networks will look to you for input, and it is up to you to trust your inner voice. This is your chance to understand your aspirations and goals that will lead you to fulfillment. You can become an example in whatever you wish to achieve. Those who genuinely align with you will cheer you on.

Leo

This is a period for you to observe your beliefs toward authority and your long-term endeavors involving your career status. The lunar eclipse will help you realize what you have been building and whether a change is required to make room for happiness.

Virgo

This lunar eclipse can inspire you to become more adventurous by expanding your horizons through travel, engaging with the higher mind, or advancing your skillset. Now would be an auspicious time to share your creativity and ideas with the world. You are ready.

Libra

Look within and analyze the state of your inner self and vulnerability. Expect this lunar eclipse to shed light on the truth regarding your intimate relationships and all you have built in your journey. This is only the beginning of you pinpointing your fears and transmuting them into courage.

Scorpio

This lunar eclipse event will fully illuminate relationships and their true colors. Your love may feel as though it will be tested. If you are in a thriving relationship, this will be a period in which you can level it up to a better state. Communicate clearly what you desire, and everything will fall into place.

Sagittarius

It’s time to analyze the state of your daily routines and integrate a new wellness regimen that fits your lifestyle. Rest and focus on what brings you peace. You may feel overwhelmed with tasks, and you will find serenity by decluttering your living and work environment.

Capricorn

A period to experience an overflow of fruitfulness and inspiration in your creative endeavors. Primal feelings involving relationships will be at their peak, and they can spiral out into unwavering passion. Measure twice, cut once in who you allow into your life. Your focus is to explore your inner child or reengage with your children. Play and let joy be the barometer of your decisions.

Aquarius

Home and family will pull your heartstrings. All those you hold dear will be your primary focus, and your emotions may run higher than usual. Finding the space to discover what home means for you can be found by building up your emotional security within yourself and with those who value you.

Pisces

The information you are storing inside is ready to be birthed into existence. Start with a conversation or project, one thought at a time. Begin by organizing your thoughts and ideas, and you will witness an incredible breakthrough that can be utilized in something worthy later.

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Header image via Sebastian Voortman / PEXELS

Get ready for this week's weeklyhoroscope, because Aries season just got a whole lot more interesting. Not only is the Sun still blazing in this fiery sign, but we're welcoming Neptune into the Aries party – and trust me, this is a game-changer. Think less daydreaming, more doing. This week's astro-weather is all about turning those big, beautiful visions into tangible realities, not just for us, but for the whole planet. Get ready to channel your inner warrior for good, because the universe is giving us the green light to make some serious magic happen. Let's dive into your weekly horoscope!

Scroll to see your zodiac sign's weekly horoscope for March 30-April 5, 2025.

Taryn Archambault

This weekly horoscope is all about Aries— not only because the Sun is in Aries, but because Neptune has just entered the sign. Neptune, the ruler of Pisces, embodies peace and ethereal wisdom, while Aries is bold, courageous, and a warrior. This shift presents a powerful opportunity: instead of just dreaming of a more just and equal world, we can take real steps toward making it a reality—not only for humanity but for all species and ecosystems. It’s a big task, but history offers inspiration. The last time Neptune entered Aries, in 1864, the International Red Cross was founded to provide aid to war-wounded soldiers, regardless of which side they fought for. That altruistic mission has endured for 161 years.

Neptune spends roughly 14 years in each sign, shaping the collective outlook of an entire generation. Moving from Pisces, the zodiac’s final and most intuitive sign, into Aries, the first and most action-oriented sign, marks the start of a new cycle. While Neptune may take time to adjust to Aries’ fiery energy, we have an opportunity to manifest the highest potential of this pairing—using Aries’ drive to actively pursue Neptune’s vision of peace.

This week also brings other planetary movements that support positive action. On April 4, Saturn sextiles Uranus, blending Saturn’s discipline with Uranus’ inventive, out-of-the-box thinking. This energy encourages us to take calculated risks and work hard toward meaningful goals, transforming chaos into order.

Mallory Vandervelde

Adding to the momentum, Mars sextiles Uranus on the same day. This alignment delivers an extra push to innovate, experiment, and pursue what makes us feel free and authentic. Trust your instincts—if there’s a move you’ve been considering to bring more fulfillment into your life, this is a great time to make it happen.

On April 6, Venus trines Mars, blending love and beauty with action and drive. These two planets will continue this harmonious dance for months, sparking creativity and passion. It’s a great time to expand social activities and embrace the fresh, inviting energy of spring. Assertiveness and affection will be well-balanced, making it easier to connect with new people and strengthen existing relationships. Advocate for yourself and take charge of your life.

For a deeper and more personalized look at how these and other transits affect you, visit SevenSistersAstrology.com for a reading.

Read Your Zodiac Sign's Weekly Horoscope Here!

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Aries (March 21 – April 19)

Ensure your projects are grounded in reality. If something seems too good to be true, it likely is. Conserve your energy for attainable goals and refine your ideas before taking action. This dreamy phase is excellent for creativity, so carve out a space where you can freely create. Prioritize your artistic or personal passions and allow fluidity in the process.

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Taurus (April 20 – May 20)

You stand at the edge of profound personal growth. Take time for quiet reflection, deepen your spiritual practice, and open your heart to intuitive insights. Use any tools that help you expand your understanding of the universe and your place in it. Patience is key; setbacks should be viewed as opportunities for cleansing and realignment. Release anything that no longer serves your highest evolution.

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Gemini (May 21 – June 20)

It may feel like you’re the only competent one, and doing everything yourself seems easier than waiting for others to catch up. However, be cautious—this can lead to resentment. Instead, evaluate your role within your group or community. You are a natural leader, so set boundaries and teach others rather than shouldering all the work. Empowering others lightens your load and strengthens your influence.

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Cancer (June 21 – July 22)

This may be a confusing period. Ask yourself: does your outward persona truly reflect who you are? Reflect on the different aspects of your personality and whether you’ve been limiting yourself. Explore new interests beyond your daily routine. You might find that career ambitions shift once you connect with other facets of yourself. Avoid impulsive decisions; instead, organize your life to accommodate both stability and growth.

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Leo (July 23 – August 22)

Trust the universe and your intuition. Let go of ego-driven desires, power struggles, and the need to control. Mystical insights will emerge when you surrender to the flow. Explore art, culture, or travel to broaden your horizons. Seek out experiences that challenge and expand your understanding of the world. Engaging with diverse perspectives will lead to exciting and meaningful interactions.

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Virgo (August 23 – September 22)

You are entering a deeply introspective and spiritual phase. Peel back the layers of ego, dive into your subconscious, and strengthen your connection to the cosmos. This period offers a chance for self-transformation, leading to a more peaceful, authentic version of yourself. Establish rituals that nurture your higher self. However, don’t neglect daily responsibilities—especially financial matters, which require extra attention now.

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Libra (September 23 – October 22)

Clear, direct communication is crucial, particularly in your relationships. Honesty and transparency will serve you best. If conflicts arise, practice Nonviolent Communication (as taught by Marshall Rosenberg). Keep your eyes open and scrutinize agreements carefully—have contracts reviewed by a professional before signing. Take a cautious, discerning approach in your interactions until intentions become clear.

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Scorpio (October 23 – November 21)

Listen to your body’s signals. Seasonal transitions can make you more susceptible to illness, so prioritize self-care. Strengthen your immune system with healthy habits. You may also be more sensitive to substances like alcohol or processed foods—moderation is key. Your heightened intuition will guide you when assessing new opportunities; trust your instincts and be wary of anything that sounds too good to be true.

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Sagittarius (November 22 – December 21)

You are entering an exceptionally creative phase. Push beyond your current perceptions of what creativity means to you. Experiment with new methods and techniques while ensuring that the process remains enjoyable. Inspiration can strike from unexpected places, so stay open. However, avoid speculative risks for now. Instead, channel this ethereal energy into artistic and imaginative pursuits.

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Capricorn (December 22 – January 19)

The comfort of home may be especially appealing, but ask yourself whether you’re using it as an escape. If so, redirect that energy into creative activities that soothe your soul, such as gardening, tending to your houseplants or growing kitchen herbs. Establish meaningful rituals to connect with your inner self. If emotions feel overwhelming, seek guidance from a counselor or trusted advisor to gain perspective.

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Aquarius (January 20 – February 18)

Communication requires extra care. Before expressing heartfelt emotions or presenting ideas, take time to clarify your thoughts. Negotiations are especially delicate—pay close attention to details, and seek legal counsel before signing agreements. This is also an excellent period for writing or refining creative projects. Diligence will pay off, allowing you to produce some of your most compelling work.

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Pisces (February 19 – March 20)

Be mindful with finances and possessions. If something promises quick riches, be skeptical. You may feel slightly disoriented, so detach from rigid expectations. Approach material matters with a spiritual mindset—do your belongings bring joy and elevate your energy? Take time to assess what truly adds value to your life and let go of anything that no longer serves you.

For more insights on how these and other planetary transit impact you, visit SevenSistersAstrology.com for a personalized reading.

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It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!

Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!


Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.

Erika Doss/Prime Video

"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.

But no matter which team you're on, Lola Tung promises the season won't let you down.

Team #JellyFish will get their time this season.

Erika Doss/Prime Video

"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."

And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."

And 'The Summer I Turned Pretty' images also feature Conrad.

Erika Doss/Prime Video

But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."

Keep reading for more images from The Summer I Turned Pretty season 3!

Erika Doss/Prime Video

Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.

Erika Doss/Prime Video

But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.

Erika Doss/Prime Video

Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.

Erika Doss/Prime Video

And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.

Erika Doss/Prime Video

But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.

How many episodes will The Summer I Turned Pretty season 3 have?

Erika Doss/Prime Video

Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.

Who's in the cast?

Prime Video

The Summer I Turned Pretty season 3 cast features all your favorites:

  • Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
  • Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
  • Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
  • Sean Kaufman as Steven Conklin: Belly's older brother.
  • Rain Spencer as Taylor Jewel: Belly's best friend.
  • Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.

Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!

Get ready, starlights! It’s time to turn over a new leaf. Cosmically, the past few weeks have been a whirlwind, but we're finally stepping off March’s cosmic rollercoaster — hang in there!

The Solar Eclipse in Aries on March 29 at 6:57 am EST marks the beginning of a new era filled with ambition and optimism. As land-locked as you may have felt these last few weeks, this lunation will stir up your confidence, fueling your drive to push forward. It is best to analyze and not go through your goals just yet. April 2025 is the month to begin setting intentions — wait for it. Any new ideas that surface now are worth noting — this eclipse initiates a new cycle worth considering these next six months. To learn more about what the cosmos has in store for you during this last solar eclipse in Aries, read on for your sun, moon, and rising sign's horoscope!

Scroll to see your zodiac sign's horoscope for the Solar Eclipse in Aries...

Daria Ponomareva

Solar Eclipses generally send out chaotic, unpredictable energy, making it an unstable time for setting intentions or calling things in. Instead, focus on reflection and evaluating your current processes. The best way to work with this energy is by observing what needs to shift, releasing attachments to outdated ambitions, and allowing space for what is to come.

To honor this eclipse, try a candle meditation, but remember that this is not for manifesting. Light a red or gold candle as a symbolic act of making peace with the past while igniting the inner fire that will propel you forward. As you focus on the flame, visualize shedding the weight of old cycles, embracing personal growth, and building clarity on what lies ahead. This practice will align you with the upcoming wave of ambition without the risk of rushing into impulsive decisions.

Jovan Vasiljević

This eclipse also signals a revelation period. Over the next six months, new information regarding your goals, ambitions, and direction will surface. Keep a journal or document what percolates your consciousness, and revisit it in late September 2025. What emerges now is worth holding onto, as it will embed in your subconscious, subtly guiding your success.

The most notable moment during this eclipse is its supportive sextile with Pluto, which provides an extra boost for transformation and openness to change. However, with Mercury retrograde in play, careful planning is essential. While this energy calls for forward movement, the retrograde influence urges you to be mindful of old habits or outdated goals that could resurface. Conscious awareness, focused determination, and attention to detail will ensure success.

Which signs will experience growth and opportunity during the Solar Eclipse?

Lara Jameson

The signs most impacted are Aries, Libra, Capricorn, and Cancer, as well as those with placements between 4-14 degrees in any sign.

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How The Solar Eclipse Will Impact Each Sign:

Aries (March 21 – April 19)

This solar eclipse marks a profound personal reset. A fresh start in your identity, goals, and self-expression is unfolding, guiding you toward newfound confidence. You are stepping into a bolder version of yourself—ready to take charge and embrace new beginnings. Over the next six months, expect a transformation in presenting yourself to the world and pursuing your dreams.

Brit + Co

Taurus (April 20 – May 20)

This eclipse activates your inner world, signaling a rebirth in your spiritual journey. Pay attention to intuitive nudges and hidden insights that surface now. A deep sense of renewal is emerging, but before leaping into action, allow yourself space to rest, reflect, and integrate new wisdom.

Brit + Co

Gemini (May 21 – June 20)

New beginnings in your social life and aspirations take center stage. A shift in friendships, networking opportunities, or collaborations could set the stage for long-term success. Whether stepping into a new community or powering up your future goals, trust the process and let things unfold organically.

Brit + Co

Cancer (June 22 – July 22)

Your career and public life are under the spotlight. This eclipse could bring a fresh opportunity, a shift in professional direction, or a newfound sense of purpose. However, with Mercury retrograde in motion, be patient when signing contracts or making long-term commitments — clarity will come soon.

Brit + Co

Leo (July 23 – August 22)

A fresh start in education, travel, or personal beliefs is within reach. You may feel the pull toward expanding your horizons, whether through a new study, an international opportunity, or a personal philosophy shift. This is an exciting time, but let ideas marinate before launching something new.

Brit + Co

Virgo (August 23 – September 22)

Shared resources, emotional depth, and financial matters are in focus. This eclipse encourages transformation in navigating intimacy, investments, or joint ventures. Be mindful of financial decisions or contracts during Mercury retrograde, ensuring everything aligns with your long-term security.

Brit + Co

Libra (September 23 – October 22)

A significant relationship cycle is beginning. Whether in love or business, new connections are forming, and existing relationships are evolving. However, with Mercury still retrograde, give things time to unfold before making long-term commitments—what you truly desire will become clearer in the coming months.

Brit + Co

Scorpio (October 23 - November 21)

A fresh start in work, wellness, and daily habits is on the horizon. Whether it's a new job, a refined health routine, or a shift in priorities, this eclipse invites you to take charge of your daily life. Allow space for adjustments, as the retrograde influence suggests fine-tuning before fully committing.

Brit + Co

Sagittarius (November 21 – December 21)

Creativity, romance, and self-expression are taking center stage. This eclipse signals the beginning of an exciting new chapter in love or personal projects. Since Mercury retrograde is in motion, avoid rushing into new endeavors—let inspiration flow naturally before making major leaps.

Brit + Co

Capricorn (December 21 – January 19)

A fresh start in home life, emotional well-being, or family matters is emerging. Whether it’s a relocation, a new family dynamic, or a deeper emotional reset, this eclipse brings clarity to your personal foundations. Take your time before making major household decisions, as Mercury retrograde asks for careful planning.

Brit + Co

Aquarius (January 20 – February 19)

Your confidence in communication is growing, and this eclipse opens new doors for sharing your voice. A new project, writing endeavor, or community connection may emerge, but with Mercury retrograde still in motion, be mindful of timing. Gather your thoughts and refine your message before making big announcements.

Brit + Co

Pisces (February 20 – March 21)

This eclipse elevates your self-worth, finances, and overall security. A fresh start in money matters and personal value systems is in the works. However, with Mercury retrograde in the mix, avoid impulsive investments or major purchases—wait for more clarity before making financial commitments.

Approach This Solar Eclipse With Awareness

This Solar Eclipse marks a cosmic reset, offering the chance to understand your core priorities, ambition, transformation, and new possibilities. Instead of manifesting, focus on reflection, releasing the past, and preparing for what’s next.

New insights will emerge in the coming months, shedding light on your goals' direction. Check in with your journal or reflect on what has been stirring in your consciousness now, then revisit it in late September 2025. By then, the pieces of the puzzle will be clearer, and your subconscious will have already laid the foundation for success.

Want to unlock your Celestial Self? The Solar Eclipse is a time of transformation—discover how your Moon sign shapes your emotions, intuition, and self-love with Lumi's latest guide!

For more astrology advice, be sure to Ask Lumi here and follow the convo on Facebook!

1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!

"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."

Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.

Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.

By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"

The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.

"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."

The actress also says Elizabeth would connect with her 'Landman' character Ainsley.

Frazer Harrison/Getty Images

And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?

"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."

Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.

This interview has been edited for length and clarity. And this post has been updated.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.

Here’s everything you need to know about this season’s matcha shortage.

Nataliya Vaitkevich / PEXELS

Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.

According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.

Cup of Couple / PEXELS

Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.

Olena Bohovyk / PEXELS

This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.

Charlotte May / PEXELS

Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.

Polina Tankilevitch / PEXELS

Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”

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