You Can Finally Look Good in Bed, Thanks to This Sleepwear Brand

Over the last few years, “comfy” trends have taken over our wardrobes and homes, and even our beauty and skincare routines. But while we now own more soft bralettes and athleisure leggings than we ever knew we needed, our sleepwear hasn’t quite caught up and we’re left with either sexy lingerie or faded sweats and tees. Luckily for us, luxury sleepwear brand Lunya is here to fill this void in the market (and our closets) with its collection of effortless, comfortable, and stylish sleepwear. We sat down with founder Ashley Merrill to hear more about her mission to give women’s sleepwear a fresh and modern take.

Brit + Co: What inspired you to create Lunya?

Ashley Merrill: It all started one day when I walked by my bedroom mirror and marveled at my outfit — I was wearing my husband’s old shirt and rolled up boxer briefs. Some might say I had let the wheels fall off a little, and I realized I had picked that outfit based on comfort alone. This realization sent me on a mission to find comfortable, flattering sleepwear, but the only choices I found were uncomfortable, sexy lingerie or frumpy, traditional PJs. The sleepwear options available didn’t match the modern woman I was or wanted to be, so I set out to create Lunya with the simple mission to make women’s lives better.

B+C: What was your background before starting Lunya and how did your experience help make Lunya a success?

AM: I come from a business background in online media, paired with a passion for the arts. In other words, I didn’t launch Lunya to pay homage to a lifelong dream of being in fashion. I got into clothing manufacturing because I could relate to the customer and the pain points they were experiencing, and I basically had to teach myself the industry when launching Lunya. This lack of formal industry background was a challenge (it meant the first line took two years to create!), but it was also freeing because I entered with no notion of how fashion was “supposed” to work. The people who work at Lunya share my appreciation for breaking the mold and adapting the company around the [customer], creating the optimal product for them. We also test rigorously from creation to production to ensure every piece we make is something women will love.

B+C: What sets Lunya sleepwear apart from other brands?

AM: Lunya is setting the new sleepwear standard by reinventing the category on everything from styles and fabrics to construction. We are starting with the woman’s needs and working backwards; there is no other company that takes this kind of responsive approach to design and this enables us to create pieces that uniquely serve our woman. We focus on the often-neglected details like waistbands that don’t ride up, straps that don’t twist, seams that don’t rub, performance fabrics, and more.

B+C: What does the future of the brand look like and what can we expect from future collections?

AM: My goal is to continue to hone in and perfect the line with ongoing tweaks to tried-and true-favorites and to continue to innovate with new fabrics that will enhance the users’ sleep experience. Lunya doesn’t manufacture seasonally but instead launches pieces in small capsules so that each new item is best in class. This year our priorities include debuting new life-altering fabric blends, new silhouettes, and around-the-bed accessories.

B+C: What are three must-have Lunya pieces that you would recommend to our readers?

AM: The Silk Set ($178) and the Pima Sleep Pant ($128) are some of my favorites. The silk set adds a sense of luxury into the everyday chaos of my life. Then the pima sleep pant has a double layer; it’s a classic and always makes my butt look a little higher and a little smoother than it is in reality. Who doesn’t love that? I’d have to say my third must-have piece would be The Robe ($250), an elevated take on the essential bathrobe that is so comfortable you’ll never want to take it off.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

(Photos via Lunya)

If you've been struggling to get enough sleep, new TikTok viral wellness trend — 'sleepmaxxing' — wants to help. We'd give anything to stop dealing with insomnia, middle-of-the-night wakeup calls, and overall sleep anxiety. But does this trend work? And more importantly, are all these social media tips safe for you to try?

Dr. Ankur Bindal, MD, MPH, FAPA, FAASM can tell you better than we can given his board certification in psychiatry, from American Board of Psychiatry & neurology. In addition to being the founder of the KAB Medical Group Inc. in San Diego, he's also a board certified sleep medicine practitioner who's seen firsthand how a lack of rest can affect our overall wellbeing.

TL;DR

  • Sleepmaxxing is a TikTok trend that's focused on setting yourself up for the best night of sleep possible.
  • While sleep masks and other tangible efforts to get comfortable in bed are great, you mainly want to make sure you're making healthy choices before bed like avoiding your phone.
  • Adults should aim for seven to nine hours of sleep each night.
  • Eliminate too much light in your bedroom, avoid screen time, and establish consistent sleeping and waking times.

What is sleepmaxxing?

KATRIN BOLOVTSOVA

If you're confused about sleepmaxxing, you're not alone — it's really not a straightforward term. It reminds us of what Will Ferrell said in Blades of Glory: "No one knows what it means but it's provocative...gets the people going." However, it actually has a meaning, and Dr. Bindal succinctly breaks it down. "Sleepmaxxing is the art and science of optimizing one's sleep and achieving the best possible quality & quantity of sleep by addressing every factor that can disrupt sleep," he says. This can look like using ear plugs, sleep masks, establishing specific sleep rituals, or anything else that is soothing and helpful.

Mainly, if you actually want to maximize your sleep, then you need to focus on what you do before you go to bed. Unbeknownst to us at times, our bedtime habits can affect the kind of rest we get (or not) at night. Dr. Bindal says, "Optimal Sleep hygiene methodologies including limiting light and sound exposure to using the latest sleep gadgets so sleepmaxxing aims to enhance sleep quality to the fullest." Unfortunately this means our habit of binge watching shows or scrolling mindlessly on TikTok at night aren't helping us.

I mean, according to the American Academy of Sleep Medicine, 35% of those surveyed have their sleep interrupted by lights inside of their homes. That's just lights, sans repetitious social media sounds and compelling television plots. When you add those on top of it all...let's just say we really are not doing ourselves any favors.

How does getting the proper amount of rest aid in our overall wellbeing?

Ahmed ツ

Now that you have a better idea of what sleepmaxxing is, we have to talk about why it matters. Dr. Bindal says getting the "proper amount of sleep" helps support" the following "various bodily functions" including, but not limited to:

  • Brain health — Enhanced cognition in domains of learning, concentration and consolidating memory by promoting phenomenon of hippocampal plasticity
  • Immune system function — A production of essential immune cells, better equipped to fighting off infections
  • Hormone regulation — A regulation of mood and reduced stress and physical repair that promotes muscle recovery, tissue repair, and overall physical development

He further explains that hormone regulation eventually leads to "improved mood, concentration, energy levels, and reduced risk of chronic diseases like heart disease and diabetes."

Basically, the health benefits of slowing down and going to sleep outweigh what society often pushes — staying up later, longer and hustling at all hours of the day and night.

On average, how many hours of sleep are recommended?

Kaboompics.com

How much rest are you truly getting at night? If you ask America's Health Rankings, 35% of adults are getting less than seven hours of sleep. Dr. Bindal says that while adults should sleep between seven and nine hours every night, and there are health risks for those who don't. "Research corroborates that adults who sleep less than seven hours a night may have more health issues than those who do," he explains. Johns Hopkins Medicinefound that sleep deprivation can lead to a "36% increased risk for colorectal cancer," propensity for developing type 2 diabetes, high blood pressure, and an overall lower immune system.

Saying "I'll sleep when I'm dead," may sound like a joke, but there's nothing funny about not letting your body get the rest it needs to function.

Should people with sleep difficulties try sleepmaxxing?

Marcus Aurelius

There are several reasons why your sleep could be negatively impacted right now. You may be dealing with insomnia due to stress, depression, or being a new parent. According to the American Psychological Association, 43% of people believe being stressed contributes to their lack of sleep. Furthermore, these same people have noticed their mood has shifted. The same reports shows that 45% of people who are getting less than the recommended hours of sleep have shared they feel on edge more than others while 52% have noticed they've been taking their frustrations out on those in their household.

Dr. Bindal agrees that sleepmaxxing can greatly benefit you if you're struggling because it can "enhance sleep quality to the fullest and emphasizes the importance of optimal sleep health."

How does sleepmaxxing benefit us?

Pavel Danilyuk

Clearly, you need a certain amount of sleep to function properly and achieve all those goals you've so intentionally set recently (hello, October Theory!). That's where sleepmaxxing can come in. Dr. Bindal says, "Improved sleep quality can lead to enhanced mental clarity and emotional stability, making it easier to navigate daily challenges."

If you're planning to change a few habits, you're going to need all the strength and focus you can access because change isn't always easy — even if you welcome it! So when you're implementing these new nighttime routines, be sure to stick to them. Turn your phone on Do Not Disturb, avoid the itch to scroll socials, and make sure you're able to properly relax. It can make all the difference in the world!

How can we incorporate sleepmaxxing in our bedtime routines?

KATRIN BOLOVTSOVA

If you don't know how to make sleepmaxxing work for you, Dr. Bindal has great suggestions! "Key techniques include optimizing your sleep environment, establishing a consistent sleep schedule, and managing stress and anxiety," he suggests.

One of the key ways you can make sure your room will promote a good night's sleep is by "adjusting the temperature" or "practicing a relaxation exercises before bed," he says. While meditation and mindfulness may be relaxation exercises that take practice over time, choosing the correct temperature is an easy way to set yourself up for success. Everyone's different, but he truly believes your room should be between 65 and 69 degrees Fahrenheit, too.

As Dr. Bindal mentioned before, eliminating sources of light can also aid in the rest you get. Personally, I can't sleep with the TV or lights on anymore because I just know it interrupts my sleep. My room is usually pitch black when it's time to go to sleep — to the point my three-year-old knows what it means when I turn everything off.

Besides these things, Dr. Bindal encourages you to maintain "consistent sleep and wake times" along with a "balanced diet and regular physical activity." Whether that means you start making your own Cava bowls inspired by the blue zone diet or doing workouts at home, they can aid in helping your body repair itself which then promotes the sleep you need.

Can we become too hyper-focused on our quality of sleep?

Kevin Malik

As with anything, too much of something can have adverse affects which rules out any benefits. Though sleepmaxxing can be a good thing for you, becoming fixated on it is likely going to make you even more stressed. "One of the primary concerns with sleepmaxxing is the development of orthosomnia, a condition caused by an obsession with tracking sleep metrics, with devices or apps, which increases anxiety and can further disrupt sleep, called paradoxical insomnia," Dr. Bindal warns.

If you become too obsessed with tracking every little thing, he says all this will do is "disrupt sleep cycles and limit the efficacy of insomnia treatments." But, he has an idea of what you can do to lessen the chance that'll happen. "Instead of over-analyzing how much sleep you’re getting, it’s important to understand that insomnia is a common and treatable condition, by incorporating healthy sleep hygiene routines organically and focusing on addressing the root causes of insomnia symptoms," he shares.

How can we optimize our sleep without getting sucked into wellness trends?

Niels from Slaapwijsheid.nl

Whether you want to call it sleepmaxxing or not, all you have to do is normalize the tips Dr. Bindal mentioned above. "Some of the ways can include established a consistent sleep schedule, creating a relaxing bedtime routine, managing light exposure, and limiting screen time before you want to go to sleep," he reiterates. Social media isn't going anywhere so don't let your FOMO convince you that potential scandals or tutorials are more important than getting seven to nine hours of sleep.

Also, don't forget to "maintain a comfortable sleep environment" while being aware of your "caffeine and alcohol intake throughout the day," Dr. Bindal points out. Something tells us that we're going to have to be intentional about breaking up with our daily coffee runs and desires to unwind with a nice glass of wine. But if it means we'll sleep better, we'll add that to our list of habits to change!

Need an extra dose of positivity in your life? We have even more lifestyle tips to share to help you end the year on a healthy and wholesome note!

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Blake Lively and Ryan Reynolds are the first to admit how difficult parenting can be. The parents of four (James, Inez, Betty, and Olin) have talked about how "chaotic" their home is. "Our kids can’t even go to sleep unless they’re in our bed,” Reynolds told Amanda Hirsch during the July 30 episode of the Not Skinny But Not Fat podcast. “As much as I’d say I’d love to spread out and fall asleep normally," he adds, "I withhold that.”

Brit + Co

Co-sleeping, or sharing a bed with your kids, might be the talk of the town right now, but it's actually been around for centuries. "Families choose to [co-sleep] for multiple reasons, sometimes simply because they may only have one bed or one bedroom," says Dr. Chafen Hart, a fellowship-trained pediatric sleep specialist at National Jewish Health. "I think while co-sleeping has enjoyed increased discussion, which is important, it is likely the frequency of co-sleeping is the same as ever."

Co-sleeping is most common with younger children (which makes sense considering how strong separation anxiety is for children between 18 months and 3 years), and generally peters out as a child gets older. While some parents choose not to co-sleep because of the risk of SUIDs (Sudden Unexpected Infant Death, which is more common in infants who share a bed with their parents), children can actually sleep better if they do so independently.

Ketut Subiyanto/Pexels

"The parent provides a sleep association which prevents a younger child from effectively napping at daycare or an older child from attending camp or going to a sleepover," Dr. Hart says. "When the child wakes in the middle of the night, they require the parent nearby and touching them to fall back asleep because they have a strong sleep association with co-sleeping."

However, your sleeping arrangements will likely look different from your best friends' or your extended family's because all of your children are different — as are their needs. Sleep issues or significant health issues are just two instances where co-sleeping can actually be beneficial for a child. And if co-sleeping doesn't affect your child at all? Dr. Hart recommends just enjoying the snuggles.

"For families who are content with their arrangement and the child is doing well during the day and has managed to learn the skill of falling asleep independently, I absolutely think they should continue to co-sleep," she says.

Leah Newhouse/Pexels

If you're worried your child has become too dependent on co-sleeping as they've aged, or if they can't sleep in their own bed at all, Dr. Hart recommends visiting a sleep doctor, therapist, or psychologist.

"In general, treatment should be personalized for the family and my recommendations change based on the age of the child," she says. "For older children who are neurodevelopmentally typical, rewards and gradual extinction of parental presence can work. For younger children, we employ additional strategies like delayed bedtimes [and] sibling co-sleeping."

I slept in the same bed as my sister growing up, and I remember our late night conversations so fondly. Getting to know each other's personalities, fears, and senses of humor at such a young age only ended up strengthening our relationship!

William Fortunato/Pexels

Teaching your child to sleep well is vital for their brain and bodily health, but it's also important for parents to get sleep too! And if you're feeling overwhelmed and under-rested, know you're not alone. "Parents should know they are not alone and that co-sleeping should be a part of the conversation with their doctors," Dr. Hart says. "Pediatricians have heard it all! And some children naturally have a MUCH harder time than others learning the skill of sleeping."

Reynardo Etenia Wongso/Unsplash

Setting expectations, habits, and boundaries early (should you choose to do so) will take time and commitment on your part, but it'll teach your kids "the serious skill of falling asleep with confidence."

"Long term good sleep habits and skills mean the school-aged child will be confident, traveling without anxiety around sleep, falling asleep without serious power struggles which stress the whole family and allowing the parents much needed rest time as well," Dr. Hart says. All this talk is making me sleepy — I gotta try our 5 Best Ways To Beat Fatigue!

Read up on 14 Hilarious And True Quotes About Parenting Teens for some laughs.

Read the AAP's 2022 Updated Recommendations for a Safe Infant Sleeping Environment for more.

Lead image via Matt Winkelmeyer/Getty Images

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!

The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

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This post has been updated.