I Scrolled Madewell’s 300+ Fall Arrivals – 12 Pieces I’m Swooning Over

Peiduo Small LED Light Birch Trees

These tiny trees lit by twinkly LED lights are perfect for topping your mantle or dinner table. I think they add just the right amount of whimsy to your space, no matter how you decorate with them! They're not necessarily Christmas-specific, either. Their simple design allows you to spruce 'em up in all kinds of ways year-round. Similar pieces at Target and Anthropologie range from $21 $68 for one tree, but you can get two trees for just $25 on Amazon right now.

Plaid Throw Pillow Covers

Plaid – specifically red plaid – is timeless when it comes to Christmas decor. It never fails to make a space extra cozy! These 18x18-inch covers are perfect for throw pillows on your bed and couch alike. You can snag this set of 2 in a few other holiday-ready colorways for just $10, and they'll likely last you a while with the right care.

Artgar Real Touch Pine Garland

If you have a mantle, use it! A mantle is prime real estate for Christmas decorations like stockings, candles, and cards – but none of that is truly complete without a good garland! This 6-foot faux pine garland can easily span your mantle to fill in any negative space and simply make things cozier. It comes with attached LED lights (no wall plug necessary, just a few batteries) as well as pinecone accents to make the garland itself feel fuller. Plus, $30 isn't so bad for a statement piece like this!

Vintage Bow Decorative Tray

This piece reminds me of a tray Pottery Barn Teen and LoveShackFancy sells in their collaborative collection, except it literally costs $60 less. It's not a total dupe, but the one thing it does have in common is bows: the most adorable reference to gifting season! I think this $9 pick could be so cute as a serving platter for Christmas desserts or even as a festive catchall you keep on your coffee table throughout the holidays.

Kate Aspen Retro Floral Drinking Glasses

The intricate design on these green-tinted glasses really has me hooked. They'd look so good with any sort of Christmas party tablescape – as long as you're sipping Christmas cocktails out of them! A similar set of 6 is currently being sold on Quince for $48. This one's only $26.

When's the best time to do holiday shopping?

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

• Gifts for Him
• Gifts for Her
• Gifts for Foodies
• DIY + Handmade Gifts
• White Elephant Gifts
• Gift Sets

What are the best kinds of gifts to give?

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

What is the next Sherman Palladino show?

Following our beloved Gilmore Girls and The Marvelous Mrs. Maisel, Dan and Amy Sherman-Palladino's next series is Étoile, which is set at two world-famous ballet companies in New York City and Paris. When both companies run into some trouble, the decide to swap their most talented stars in a last-ditch effort to save themselves.

And based on the first set leaks from New York City, it looks like Étoile will definitely be packing on the drama. This short clip shows Luke Kirby standing outside Lincoln Center in a serious conversation (probably about the fate of his ballet company, TBH).

"Well, guess that plan for early retirement will have to wait," Dan and Amy said in a joint statement (via The Hollywood Reporter). "Instead, we’ve decided to embark on an international journey with an unbelievable group of players and the most talented ballet dancers in the world. We will sleep when we’re dead."

But this isn't the first time ASP has forayed into the world of ballet! Her ABC Family series Bunheads (which premiered on June 11, 2012) follows Michelle (Sutton Foster) who moves to her hometown of Paradise and starts working at her mother-in-law's dance studio The Paradise Dance Academy. The best part is that the role of Michelle's mother-in-law is played by Emily Gilmore herself, Kelly Bishop!

When does Étoile premiere?

We don't have an official release date yet, but considering THR recently revealed the show will finish filming soon, we're hoping to see Étoile in 2025. Just like Gilmore Girls is the ultimate fall rewatch, maybe Étoile will be the ultimate winter rewatch!

Who's in the Étoile cast?

So far, we know that Étoile will star Luke Kirby, Gideon Glick, Camille Cottin, Simon Callow, Lou de Laâge, and David Alvarez. Yanic Truesdale, who played our favorite Gilmore Girls concierge Michel, has also joined the series as a recurring character! I'm so excited to see Yanic working with Amy Sherman-Palladino again — it's like a Gilmore Girls reunion!

What does Étoile mean?

Étoile translates to "star," and there are so many different connections here! We have the ballet stars themselves, but you also wish upon a star and reach for the stars when you're working towards a dream. If you ask me, Étoile is the perfect name for this series.

How many episodes does Étoile have?

The first season of Étoile will have eight episodes total, but considering Prime Video ordered two seasons, we'll definitely be getting more episodes.