Here’s What Went Down at Our First-Ever Maker B-School

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

Is The Last of Us renewed for season 3?

Yes, The Last of Us season 3 is coming to HBO and Max!

“We approached season two with the goal of creating something we could be proud of. The end results have exceeded even our most ambitious goals, thanks to our continued collaboration with HBO and the impeccable work of our unparalleled cast and crew," creator, executive producer, writer, and director Craig Mazin said in a statement. "We look forward to continuing the story of THE LAST OF US with season three!”

Neil Druckmann, creator, executive producer, writer, and director, added,“To see The Last of Us brought to life so beautifully and faithfully has been a career highlight for me, and I am grateful for the fans' enthusiastic and overwhelming support. Much of that success is thanks to my partner in crime, Craig Mazin, our partnership with HBO, and our team at PlayStation Productions. On behalf of everyone at Naughty Dog, our cast, and crew, thank you so much for allowing us this opportunity. We're thrilled to bring you more of THE LAST OF US!”

Where can I watch The Last of Us season 3?

We don't have an official The Last of Us season 3 release date yet, but you can watch the season 2 premiere on Max and HBO Sunday, April 13 at 9 PM ET.

Who's in The Last of Us season 3 cast?

The Last of Us season 3 cast might look different than the cast we've seen before, so stay tuned for official casting announcements. The Last of Us season 2 cast includes:

• Pedro Pascal as Joel: a man tasked with bringing Ellie out west in hopes of finding a cure for the infected.
• Bella Ramsey as Ellie: an immune young girl taken under Joel's wing.
• Gabriel Luna as Tommy: Joel's brother who went MIA and is now living in Jackson.
• Rutina Wesley as Maria: one of Jackson's leaders and Tommy's wife.
• Kaitlyn Dever as Abby: a young woman determined to get revenge.
• Isabela Merced as Dina: a headstrong young woman in Jackson who catches Ellie's eye.
• Young Mazino as Jesse: one of Ellie's friends, and Dina's exes.
• Ariela Barer as Mel: a doctor who's part of Abby's group.
• Spencer Lord as Owen: a strong but gentle member of Abby's crew.
• Tati Gabrielle as Nora: a medic in Abby's group.
• Danny Ramirez as Manny: a member of Abby's crew who tries to keep their spirits up.
• Jeffrey Wright as Isaac: the leader of the militia.
• Catherine O’Hara as Gail: Joel's therapist.

How many seasons of Last of Us will be there?

Neil Druckmann and Craig Mazin told Deadline they were thinking of making up to four seasons of the show.

“The story material that we got from Part II of the game is way more than the story material that was in the first game, so part of what we had to do from the start was figure out how to tell that story across seasons,” Craig said, before adding that "season 3 will be significantly larger."

“One thing is absolutely for sure, I don’t see how we could tell the story that remains after Season 2 is complete in one more season,” he continued.

When is The Last of Us 3 coming out?

Stay tuned for an official The Last of Us season 3 release date! (Hopefully we won't have to wait for another 2 years...)