30 Under 30 Makers + Shakers: Fashion, Beauty and Jewelry

By now, most of you are probably familiar with our Meet the Maker series. It’s been a great way to get to know so many of the makers and designers in our community over the past few years. Today, we’re excited to continue featuring these talented makers in a new series, Makers + Shakers!

Over the next few weeks, we’re teaming up with PayPal to introduce you to 30 makers under 30 who are shaking up their respective industries. People’s lives can (and should) be more connected, which is why PayPal is working to create new ways for makers to connect. After all, technology doesn’t make the world go round, people do. Be sure to check out PayPal’s Voices video, in which they highlight what they’ve described as the new People Economy.

Now, onto this first batch of incredibly talented makers. This post is all about folks in the fashion, beauty and jewelry industry, and we can’t wait to introduce them to you!

Rachel Gant, 26

Rachel is the co-founder of Yield Design Co. She and her business partner, Andrew Deming, are on a mission to create a range of goods that “balance progressive and innovative design alongside thoughtful craft and ethical production.” We’re head over heels for their totes, rings, and everything else.

In five words or less, tell us why you love to make.

To celebrate life through form.

Where do you get your inspiration?

Traveling. Whether it’s just an hour away or a different country, introducing myself to new places and people lets me observe the world in a new light that leads to sudden inspirations of new concepts and forms. The origins of my best designs seem to just dawn on me while on vacation or taking a break — it’s more important than you think!

How has technology changed and supported what you do?

Technology (3D printing in particular) has provided some of the most incredibly important tools and inspirations for my latest work. With the Endswell Collection of solid gold rings for example, I’ve designed and 3D-printed pieces from CAD which are cast in gold and then hand-finished in the traditional methods. A few pieces are actually mobius strips (infinite surfaces) that I would have never envisioned by hand. Being at the forefront of these new technologies has been an amazing exploration that will never replace prototyping and designing with your hands, but provides a whole new extension to that process that allows for faster iterations, more refined details, and an accessible process of manufacturing with seemingly endless possibilities. (Photos: Joshua Weaver, Yield Design Co.)

Aubrie is the founder and CEO of Bow & Drape, an online platform for custom fashion. Every piece on her site can be personalized to fit your tastes and is then made-to-order in less than two weeks. Ah-mazing.

In five words or less, tell us why you love to make.

Aubrie Pagano, 28

Custom clothes with personality.

Where do you get your inspiration?

From my surroundings, including the immaterial: ideas, expressions, the internet. Living in New York is like living in an Instagram feed. It’s like Chanel said: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

How has technology changed and supported what you do?

Technology lets women fall in love with the Bow & Drape products they build. Our customization technology allows women to see their actual, photo-realistic designs as they customize them. Kind of like a virtual Build-A-Bear for fashion. Anyone who purchases from us must use our technology to design and receive their product; it’s essential to what we do. (Photos: Bow & Drape, Brit + Co)

Christine is the founder of jewelry company Abacus Row. We’re constantly swooning over her simple and versatile pieces. Pro tip: These friendship bracelets are the perfect stocking stuffers!

In five words or less, tell us why you love to make.

Christine Trac, 30

Because my ideas are good ;)

Where do you get your inspiration?

In everyday moments — the familiar and unexpected patterns and elements that emerge from repetition and routine.

How has technology changed and supported what you do?

Without technology, my business would be much more localized. It gives me a platform to share my work and my story with a global audience. Technology has sparked connections, helping me build a relationship and a community with my customers and fellow makers, remotely. (Photos: Sarah Deragon, Abacus Row)

Alma is the co-founder of Rock + Pillar Trading Co. Alma and her business partner, Parvez Pothiawala, source handmade products from Peru and sell them here in the States. They utilize the proceeds to help establish sustainable practices for artisanal communities.

In five words or less, tell us why you love to make.

Alma Hartman, 24

Creating is pure freedom.

Where do you get your inspiration?

We get our inspiration from the often overlooked parts of our society and world. Right now it’s the West Indian shops and bodegas in Lefferts Garden, Brooklyn. Four months ago it was the backcountry of Cusco, Peru and the mammis in adobe houses tending their livestock, children and homes.

How has technology changed and supported what you do?

Technology is the core of our business. We manage our storefront and inventory through e-commerce platforms. Our marketing and PR is done completely via digital channels. Simply put, technology is the vessel that allows our business to flourish. (Photos: Alma Hartman, Rock + Pillar Trading Co.)

Oliver is the founder of Austin-based Esperos Bags. His handmade bags look good *and* do good. With every bag purchased, Esperos helps send a child in need to school for a year. We can DEFINITELY get behind that.

In five words or less, tell us why you love to make.

Oliver Shuttlesworth, 27

I get to change lives.

Where do you get your inspiration?

I do a lot of people-watching and take note of how people interact with their bag. If it is a well-designed bag (or any other product, for that matter), it should be so easy to use that you could do it in your sleep. I have an architectural bent toward design, striving to create timeless and utilitarian products that everyone can enjoy. Some of my favorite bags are from Jack Spade, Filson, and MRKT.

How has technology changed and supported what you do?

Technology has made it really easy to connect with our customers. We leverage social media to build community and drive word of mouth marketing. We use a very intuitive back end website host and support system that allows us to focus less of our time on site maintenance and more of our time on our mission. Plainly, technology has allowed us to “run with the big dogs.” Without it, I’m not sure we would have been able to do so. (Photos: Ashley Landis, Esperos Bags)

Jess is the founder of Fox & Brie. She makes neckties, bow ties and other men’s accessories in her Austin studio. Her handcrafted pieces are charming and simply rustic. We love this chambray number.

In five words or less, tell us why you love to make.

Jess Decelle, 28

Idle hands are boring!

Where do you get your inspiration?

Since the fabrics I work with are primarily vintage, I draw most of my inspiration from the materials I find. I love the idea of giving new life to a forgotten piece of material from a past era. The fabrics bring their own stories with them and I’m honored to continue the tale.

How has technology changed and supported what you do?

To be able to share my work with individuals all over the world… that’s something special. Technology, especially social media, allows me to connect with my customers in a way that just wasn’t possible in the past. I’m able to not only share my work with others, but also my life. (Photos: Jess Decelle)

Westley is the co-founder of 1.61 Soft Goods, a leather goods company based in LA. Westley and his co-founder, Diana Wu, continuously blow us away with their craftsmanship and cool aesthetic. Need proof? Just take a look at this sleek iPad case.

In five words or less, tell us why you love to make.

Westley Nunn, 29

Sense of purpose drives 1.61.

Where do you get your inspiration?

Inspiration came from our grandparents. They didn’t grow up in a “buy it, use it, break it, replace it” culture. They would buy something because it would last a lifetime or because it did its job well. In the workshop we are using my grandparents’ refrigerator they bought in the ’50s, and it works as well as the day they bought it. We design our products to be repaired, not replaced. We try to feature beauty in utility. If it is on our product, it has a purpose.

How has technology changed and supported what you do?

Technology has enabled us to reach a wider audience faster, and go from sketch to production in a matter of weeks. Technology has accelerated the pace of our business. (Photos: Westley Nunn)

Courtney is the founder of Uganda-based design studio Rose & Fitzgerald. We can’t get enough of Courtney’s gorgeous pieces, from ceramic bowls and candle holders to necklaces and bangles. We especially love her use of indigenous materials.

In five words or less, tell us why you love to make.

Courtney Poole, 27

Creating makes me feel alive.

Where do you get your inspiration?

Living and working in Uganda is a constant adventure. Whether it be driving through the chaos of the city, walking through overcrowded markets, or taking in the beauty of my adopted home, there is never a dull moment. My inspiration comes in so many forms, and I feel constantly stimulated by my surroundings. My husband and I travel a great deal, and the new places and stunning natural beauty of forests, ancient crater lakes, animals on safari, and hikes through the jungle are all huge sources of creativity for me.

How has technology changed and supported what you do?

By linking the rare talent and craft of our artisans in Uganda with the competitive global marketplace, we hope to share with our customers the value of handmade products that carry with them a life and a story from far-away places. However, this is only made possible through technology; it is at the root of everything we do. Technology allows us to host and sell products via our e-commerce website and shop. It allows us to share the craftsmanship and rich history as well as the personal journey and inspiration behind each of our products, through our social media platforms and blog. We live in such a special time, where technology allows us to connect with people, cultures, and goods that we otherwise would never get the chance to experience and appreciate – and I’m so thankful I get to take part in such a special way. (Photos: Hazel & Pine, Rose & Fitzgerald)

Tracey is the founder of Buluchu, a design studio based in SF. She makes gorgeous leather bags and accessories that are the perfect blend of function and style.

In five words or less, tell us why you love to make.

Tracey Ko, 30

Like a dog with a bone, I just cannot let it go.

Where do you get your inspiration?

Frankly, a little bit of everything. Sometimes it is a trip abroad, sometimes it is a conversation with someone I came across, sometimes it (an idea/thought) just hits me. It’s hard to pinpoint a person, a place, or a thing.

How has technology changed and supported what you do?

Let’s just say that without modern day technology, I would not have been able to do what I am doing right now. (Photos: Tracey Ko)

Hana is the founder of A Quiet Curiosity. She makes bright and colorful jewelry in her Little Rock studio, and we can’t get enough of it! This ombre beaded statement necklace is one of our favorites here at Brit HQ.

In five words or less, tell us why you love to make.

Hana Brewster, 27

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


Christmas has come early for two reasons: Carpool Karaoke is back — and so is Lady Gaga! Wondering what they have in common? Everything!

The 2010's sensation gave us amazing celebrity appearances with James Corden as driver extraordinaire, and stars like Harry Styles, Katy Perry, and Selena Gomez. Lady Gaga joined the carpool in 2016 — with over 88 million views on Youtube — singing songs like "Million Reasons" and "Bad Romance" to her heart's content.

Finally, the pop star — and the show itself, TBH — made a return this week! And more than that? Lady Gaga even debuted her new Christmas song. I've already played it multiple times, so I know it's about to top my most-played Christmas songs. Excited? Here's everything you need to know about the surprise song drop, the return of Carpool Karaoke, and more!

See how Carpool Karaoke gave us the biggest surprise of 2024 — a new Lady Gaga Christmas song!

www.youtube.com

- YouTube

In an unexpected trailer for A Carpool Karaoke Christmas, Zane Lowe can be seen accepting a phone call from the one and only James Corden who has a huge favor to ask. The first passenger Lowe picks up is the "Bad Romance" songstress herself — followed by Chappelle Roan and Dua Lipa's own individual appearances.

The car's decked out in green wreaths and festive red bows which adds to the Christmas spirit as everyone sings along to famous holiday songs. Lady Gaga can also be heard singing "Christmas Tree" which has fans in the trailer's comment section besides themselves with glee!

According to Deadline, the special premiered on Apple TV+ December 15, so it's not too late to watch it if you're just as excited as we are. But that's not all!

The outlet also reported Lady Gaga and Lowe released a new version of "Santa Claus Is Comin' To Town" on all streaming music platforms! This means you get to hear the pop star give the nostalgic song a punk rock vibe that's now stuck in our heads.

If Lady Gaga tells us not to pout or cry, we're going to listen! (And sing along while we're at it 😉)

Follow us on Facebook for more fun celeb news!

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

I knew beauty trends were officially headed in a different direction when latte makeup dominated social media last year. Everything about it gave the appearance of soft features, making this millennial appreciate the ‘no makeup’ look more and more. And while I'm working on staying up-to-date on all the latest makeup trends, it also reminded me there are outdated trends that unintentionally age people...and definitelyneedto go.

Wanna look younger and more on-trend, too? From super metallic eyeshadow to contour that dominates your face, here are the 8 outdate makeup trends to leave in the early ‘90s to mid-2000s.

The 8 outdated makeup trends you need to stop ASAP!

1. Full Coverage Foundation

KoolShooters

There was a time where wearing full-coverage foundation was all the rage. From drugstore to high-end brands, it seems like they were consistently shoved in consumers’ faces to help us achieve a ‘full beat’ without sitting in a makeup artist’s chair. Also, those of us with dark spots or hyperpigmentation may have relied on them when we were in the thick of our skincare woes.

But these days, wearing too much foundation isn’t as popular as natural and skincare makeup are prioritized. If anything, more people are interested in wearing light-to-medium coverage foundation, skin tints, or tinted moisturizers.

2. Too Much Concealer

George Milton

It wasn’t until I watched this video by makeup artist Katie Jane Hughes that I realized some of us have been too heavy-handed with our concealers. There’s no reason we should be slapping products under the thinnest parts of our face, but we didn’t know any better!

Now that you know you can still get the desired effect with a minimal amount of concealer, don’t revert back to painting your under eyes!

3. 'Baking' Your Setting Powder

Chidi Young

Before you throw away your setting powders, step away from your makeup drawer and have a sit-down chat with me. There isn’t anything wrong with applying them to your face to help ‘set’ your foundation and concealer. However, spending over 10 minutes ‘baking’ your powder (AKA letting it sit untouched) doesn’t work for everyone.

It can lead to creased makeup which can derail your look, plus it’s a pain to correct when you’re halfway through your routine!

4. Overlining Lips

Kaboompics.com

I love a good lip liner, especially if it mirrors my favorite ‘90s makeup look. But, there’s such a thing as overdoing it. The key to lining your lips is following the natural flow of them. Going out of your way to draw above and under your lips’ lines comes off as comical and exaggerated. If anything, use a lip plumping gloss to help your lips look fuller.

5. Overtweezing Your Eyebrows

Getty Images

I don’t even have the words for this outdated makeup look besides wanting to say “no” 20 times in a row. But, I’ll bite and say why this shouldn’t be on your 2025 beauty moodboard.

Some people naturally have thinner eyebrows which is A-okay! However, purposely tweezing your eyebrows to smithereens is cringey. If you truly want to wear this look, here’s what you can do instead of tweezing:

  • Create a faux bleached look by applying a skin tone colored setting powder all over your brows.
  • Once they’ve ‘disappeared,’ take an eyebrow pencil or eyeliner to draw a thin line over them.

I’m…wondering what the ramifications of telling you how to do this will be, but only use go for this look if it’s a part of a themed party…like Halloween.

6. Exaggerated Highlighter On Cheeks

Milad Farhani

The shimmery look is in since it’s winter, but please don’t make it look like you dipped your cheeks into a vat of glitter. You can lightly dust highlighter onto your cheeks for a more natural glow that flows with the rest of your look. Otherwise you’ll look like a walking disco ball which could be the opposite of what you were going for.

7. Heavy Contour Or Bronzer

Laura Garcia

I know the ‘sculpted’ look is popular, but too much contour or bronzer can overpower the rest of your makeup and face. While it’s not impossible to fix if you do it by mistake, using the wrong shade of contour or bronzer may still peep through no matter how much you try to buff it out.

When in doubt, be gentle with your contour or bronzer application!

8. Incredibly Matte Makeup

Nataliia Yatsiuk

Matte makeup that didn’t budge was the ‘It Girl’ look for oily and combination skin girls! We thought it was the answer to our skin’s incessant need to hydrate our faces instead of actually using skincare products that focused on combatting that issue (psst…Vitamin C serums help!).

But now’s the time to break up with this look for good for one reason: dewy skin looks healthier.

While we have you here, learn about the outdated shoe trends you shouldn't be wearing in 2025 either.

As much as I love the wholesome parts of the holidays (like decorating Christmas cookies and opening gifts in the morning), one of my absolute favorite parts about the end of the year is ringing in a new one. 2025 is on its way, baby, and if you’re anything like me, you’re already scheming up a New Year's party plan. The key to a good time is definitely having a great outfit – and these 12 Abercrombie & Fitch party dresses are actually perfect for the occasion. I’m talkin’ sequins, mesh, and even leopard print.

Get ready to stand out this season in these drop-dead gorgeous Abercrombie & Fitch party dresses!

Abercrombie & Fitch

Strapless Drop-Waist Maxi Dress

Drop waists will always get me. Plus, they're so flattering! This flowy maxi can be conveniently worn with or without straps to suit your personal style.

Abercrombie & Fitch

Long-Sleeve Sheer Hem Mini Dress

The scooped neckline on this stunning mini dress is mirrored along the back, which dips a bit lower for a sultry vibe. Pair with some basic heels, and your 'fit is complete.

Abercrombie & Fitch

Collared Zip-Up Midi Dress

The ruching along the front of this zip-up dress is super flattering, drawing eyes to your waistline. The high leg slit feels flirtatious as ever, which could be just the vibe you're needing for your New Year's plans.

Abercrombie & Fitch

Satin Slip Maxi Dress

Slip dresses are simply timeless and so easy to style. Lean more '90s with this foxy leopard print. I'd def wear it with some black boots and a black faux fur jacket for the drama (and more importantly, the warmth).

Abercrombie & Fitch

Long-Sleeve Mesh Maxi Dress

This meshy maxi comes with a mini-length slip along the inside so you won't have to constantly worry about coverage. The material still shows your skin in all the right places!

Abercrombie & Fitch

Strapless Pleated Skort Dress

This preppy piece can easily be played up for a party – if anything, I think the tailored look gives the impression that you're super polished. Slip into this strapless skort dress (yep, there's built-ini shorts!), step into some cute kitten heels, throw on a shaggy coat, and you're set!

Abercrombie & Fitch

Long-Sleeve Off-The-Shoulder Satin Mini Dress

I could see this one working just as well for a Christmas dinner as it would for a rather lit New Year's get-together. The off-the-shoulder look is simply so sweet!

Abercrombie & Fitch

Straight Neck Sequin Midi Dress

Sequins. Need I say more?! You'll immediately stand out among the crazy New Year's crowds in this fancy, disco ball-esque frock.

Abercrombie & Fitch

Off-The-Shoulder Rhinestone Maxi Dress

If full-on sequins aren't quite your thing, you can still put on a bit of shimmer with this dress that's dotted in tiny rhinestones. It comes in this amazing nude color or black to best suit your style!

Abercrombie & Fitch

High-Neck Satin Sculpt Midi Dress

While the front of this sleek midi is more modest, the back features an open design that lets you show some more skin. It's definitely on the elegant side, so I'd advise wearing it to a fancy cocktail hour or more low-key NYE party this year.

Abercrombie & Fitch

Emerson Off-The-Shoulder Skort Dress

Polka dots always feel super energetic to me, so if you want to be the one to get the party started, this is the dress for you! Plus, it'll make for some super cute Instagram pics. The design includes some built-in shorts, so coverage won't be an issue throughout the night.

Abercrombie & Fitch

Satin Embellished Strapless Mini Dress

Oh, this one is perfect. The tiny rhinestone embellishments will certainly have heads tuning your way.

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