6 Companies That Make Mattress Shopping Majorly Easy

There are plenty of gadgets out there that help you sleep better, but at the end of the day it all comes down to the basics: a great mattress. The right mattress means a good night’s sleep, which means a better-feeling, better-looking and better-working you. So if you’re still sleeping on that questionable Craigslist find or your older sister’s hand-me-down, it’s time for an upgrade. Since we totally agree that mattress shopping is the worst, we’ve put together a list of six companies that have changed the way you buy, making it both hassle-free and inexpensive. Buying a mattress online may seem scary, but with these great trial periods and easy returns, it’s totally a risk worth taking. Here’s the lowdown on our fave companies and their awesome mattresses.

Nectar

The medium-firm Nectar mattress ($699 for a Queen) is made with three layers of memory foam sandwiched between a top cooling cover and a bottom breathable base layer, so you’ll sleep comfy and cool. It works with all bed types and takes just a few minutes to set up out of the box. If you’re not convinced, the mattress comes with a free full-year trial as well as a forever warranty

Marpac

As the name suggests, Marpac’s Yogabed ($949 for a Queen) was inspired by yoga and the mattress is designed to be universally comfortable and without constraints. The top two layers are Yogabed’s own designs: Yoga Instant Response Foam and Yoga Gel. The Instant Response Foam is highly reactionary, so even though you get that sinking feeling similar to memory foam, it adjusts to your position a lot faster. The Yoga Gel keeps the mattress cool, so if you tend to run hot at night this is the bed for you.

Leesa

Leesa ($995+ for a Queen) is a hybrid mattress that has a memory foam core with a latex-like layer on top. Memory foam tends to overheat, so the latex layer helps you stay cool through the night. The top layer molds to your body and feels soft, but the core layer still provides support and pressure relief. Like most of the other mattresses in this list, you only have one option for firmness in the medium range. However, since the majority of people prefer this level of a firmness, it’s a mattress that will make pretty much all sleepers happy.

Casper

The Casper mattress ($995+ for a Queen) is a hybrid similar to the Leesa. It marries memory foam and latex expertly to give you the benefits of both. The result is a mattress that provides support where you need it, but also gives you a bit of cooling bounce and cloud-like softness. Because who doesn’t want to feel like they’re sleeping on a bed of clouds?

Saatva

If you prefer a traditional coil mattress, Saatva ($999 for a Queen) is the way to go. The mattresses also come with different options for firmness falling in the 3-8 range on a scale of 1-10, with one being extremely soft and 10 being like sleeping on a tabletop. So if you’re not sold on the idea of a one-size-fits-all mattress, this allows you to customize for your sleeping style.

Tuft and Needle

Tuft and Needle ($595 for a Queen) uses a proprietary material that’s buoyant, supportive and custom designed to keep every sleeper’s needs in mind. There’s very little transfer of motion, so if you sleep with a partner who tosses and turns, you will barely feel a blip by your side. Like Casper, Marpac, and Leesa, the Tuft and Needle mattress is shipped to you in a box and immediately starts to expand as soon as you cut the wrapping open (which is a strangely fun thing to watch… seriously, go watch some unboxing videos ASAP).

Do you own one of these mattresses? Share your thoughts and recs with us @BritandCo.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post was originally published on April 20, 2015.

(Featured photo via Getty)

We have a serious appreciation for all things creative, like these plus-size Halloween costumes, and we have a hunch you’ll love some of our newest finds, too. Afterward, if you still haven’t decided on which costume to wear this Halloween, gather your group of besties and get their opinion — or, better yet, pick out a group Halloween costume, and you can all dress up together! Here are 40 of the most curve-lovin’ (and seriously hot) plus-size Halloween costumes you’ll find out there this season.

Yandy

Cruella de Vil

Cruella de Vil will always hold a special place among our most-feared villains, right alongside Voldemort and Ursula. After all, she’s going after puppies! But on Halloween, the celebration of the gruesome and morbid, this evilness equates to fabulousness, and we’ll more than forgive you for dressing up like her… just this once.

Walmart

Maleficent

Channel your deepest, darkest powers and channel your inner Maleficent this Halloween. “So you see, the story is not quite as you were told.”

Amazon

Cozy Deer

Wait, so we can look cute *and* be toasty-warm?! We’re sayin’ yes to this fuzzy zip-up.

Yandy

Sexy Stewardess

Get ready for liftoff in this flight attendant costume. If you’re a travel-lover, this is the perfect way to bring your passion into your costume.

Brit + Co

DIY Jessica Rabbit Costume

This has to be the ultimate curvy bombshell character to channel on Halloween. The dress, gloves, hair, and makeup are bold and will definitely put your bangin’ bod front and center. (via Brit + Co)

Amazon

Sexy Kitty

Frisky attitude not included. This plus size Halloween costume might look simple, but it’s anything but basic.

Amazon

Flapper Girl

There’s nothing as fun — and a little dangerous — as the glitz and glamour of the ’20s. Throw on a long string of pearls or do your makeup to look like a ghostly flapper for that extra creative edge.

Brit + Co

DIY Ursula Costume

We’ll always be a sucker for classic Disney costumes. And if you want to give Ursula that extra-special take, you can follow this relatively simple DIY for the costume contest win! (via Brit + Co)

Halloween Costumes

Sea Siren Mermaid

This is — hands down — one of the best mermaid costumes we’ve ever seen. From the form-fitting metallic mermaid “tail” to the bustier top, this is for sure a look to emulate if you want to flaunt your curves.

Yandy

Storybook Alice

Down the rabbit hole you go this Halloween. You never know what’s going to happen when you channel this fairytale classic!

Halloween Costumes

Sea Siren

You had us at gold, sequins, and tulle. Oh, and we’re always down to rule the sea!

Amazon

Ninja

Pop off this Halloween in a comfortable disguise that’s both sleek and sexy.

Amazon

Beauty And The Beast Belle

We’ll always love our classic Disney princesses, especially this beauty.

Amazon

Minnie Mouse

You don’t need a Mickey to look fly as heck in a retro-inspired Minnie Mouse getup.

Amazon

Empress Divine

One of the best reasons to dress up as an ancient Egyptian is obviously the cat-eye makeup.

Amazon

Goth Red Riding Hood

Pay homage to one of your favorite fairy tales with a sexy twist. Plus, if you haven’t worn a cape before, you truly haven’t lived.

Amazon

Flirty Cop

It may be illegal to impersonate a police officer, but no one ever said a flirty cop was off-limits!

Halloween Costumes

Cinderella Fairy Godmother

We could all use a fairy godmother, albeit notthis scheming one from Shrek. Still, this is a hilarious costume, and we’re definitely eyeing that wand and wig combo.

Yandy

Commando Cutie

Serve your country by wearing this retro army green uniform.

Amazon

Harley Quinn

We’re impressed with the mismatched thigh-highs and color-coordinated armbands on this plus-size Halloween costume.

Amazon

Cozy Bat Costume

The name of this costume says it all. If you’re in the mood to prioritize comfort, you’ll feel extra-snuggly in this cozy bat costume.

Amazon

Ghostbuster

If you loved the all-female Ghostbusters as much as we did, grab your friends and go as the whole crew. The best part? On Halloween, there will be plenty of monsters to bust, which makes a great conversation-starter!

Amazon

Queen Bee

Everyone at this year's Halloween party will be buzzing about you in this flattering bee costume. You are the queen, after all!

Amazon

Poison Ivy

Wow, here’s a sexy take on the evil Poison Ivy.

Amazon

Oktoberfest Fraulein

The beer maid costume is always a safe choice. It’s cute and classic, and you get to wear pigtails.

Yandy

Sexy Nurse

They’ll need a nurse after you knock ’em out with this costume!

Amazon

Snow White

If you’re going to wear this outfit out on the town, you’ll definitely have at least seven admirers following you wherever you go.

Amazon

Pinup Sailor

Sail the open seas with this cute and comfy sailor costume. This retro getup is all about the accessories!

Yandy

Miss Muerte

Another way to celebrate Halloween is to celebrate the dead. Do it in style with this awesome costume.

Amazon

Cozy Skeleton

If you’re into traditional bones, this comfy number will surely scare the living dead out of you.

Amazon

Grease Pink Lady

This is the perfect Halloween costume for when you don’t really want to dress up. Flats? Check! Awesome jacket to keep you warm? Double check!

Walmart

Supergirl

No one is going to mess with you in this costume, and you just might feel faster than a speeding bullet.

Halloween Costumes

Spanish Senorita

With plenty of sass and a whole lot of ruffles, this costume will have you dancing for joy.

Amazon

Mrs. Incredible

Be your own superhero with this sleek Elastigirl costume. You would look totally incredible in it.

Amazon

Dark Alice

We wouldn’t drink the tea that this Alice serves. While we do love the original blue that Disney’s Alice wears, we are really digging this all-black dress too.

Amazon

Batgirl

Trick-or-treat in the name of justice! Grab Superman and bring him along too, because you two are friends now, remember?

Amazon

Hippie

Keep this Halloween totally tubular by donning this adorable retro dress with go-go boots and a fun '70s eye makeup look!

Amazon

Friday The 13th Miss Voorhees

If you’re team Jason, then you need to buy this sexy number. While we’re not sure who would ultimately win this fight, we’re sure this outfit is already winning our hearts.

Walmart

Justice League Wonder Woman

While Superman is cool and all, we are particularly fond of Wonder Woman. She’s a badass chick that we are ready to represent. Flying an invisible jet doesn’t hurt, either.

Yandy

Cat Burglar

Feeling feisty? Go classic cat with a twist. Meeeow.

Subscribe to our newsletter for more Halloween costume ideas!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated with additional reporting by Meredith Holser.

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

If you've been struggling to get enough sleep, new TikTok viral wellness trend — 'sleepmaxxing' — wants to help. We'd give anything to stop dealing with insomnia, middle-of-the-night wakeup calls, and overall sleep anxiety. But does this trend work? And more importantly, are all these social media tips safe for you to try?

Dr. Ankur Bindal, MD, MPH, FAPA, FAASM can tell you better than we can given his board certification in psychiatry, from American Board of Psychiatry & neurology. In addition to being the founder of the KAB Medical Group Inc. in San Diego, he's also a board certified sleep medicine practitioner who's seen firsthand how a lack of rest can affect our overall wellbeing.

TL;DR

  • Sleepmaxxing is a TikTok trend that's focused on setting yourself up for the best night of sleep possible.
  • While sleep masks and other tangible efforts to get comfortable in bed are great, you mainly want to make sure you're making healthy choices before bed like avoiding your phone.
  • Adults should aim for seven to nine hours of sleep each night.
  • Eliminate too much light in your bedroom, avoid screen time, and establish consistent sleeping and waking times.

What is sleepmaxxing?

KATRIN BOLOVTSOVA

If you're confused about sleepmaxxing, you're not alone — it's really not a straightforward term. It reminds us of what Will Ferrell said in Blades of Glory: "No one knows what it means but it's provocative...gets the people going." However, it actually has a meaning, and Dr. Bindal succinctly breaks it down. "Sleepmaxxing is the art and science of optimizing one's sleep and achieving the best possible quality & quantity of sleep by addressing every factor that can disrupt sleep," he says. This can look like using ear plugs, sleep masks, establishing specific sleep rituals, or anything else that is soothing and helpful.

Mainly, if you actually want to maximize your sleep, then you need to focus on what you do before you go to bed. Unbeknownst to us at times, our bedtime habits can affect the kind of rest we get (or not) at night. Dr. Bindal says, "Optimal Sleep hygiene methodologies including limiting light and sound exposure to using the latest sleep gadgets so sleepmaxxing aims to enhance sleep quality to the fullest." Unfortunately this means our habit of binge watching shows or scrolling mindlessly on TikTok at night aren't helping us.

I mean, according to the American Academy of Sleep Medicine, 35% of those surveyed have their sleep interrupted by lights inside of their homes. That's just lights, sans repetitious social media sounds and compelling television plots. When you add those on top of it all...let's just say we really are not doing ourselves any favors.

How does getting the proper amount of rest aid in our overall wellbeing?

Ahmed ツ

Now that you have a better idea of what sleepmaxxing is, we have to talk about why it matters. Dr. Bindal says getting the "proper amount of sleep" helps support" the following "various bodily functions" including, but not limited to:

  • Brain health — Enhanced cognition in domains of learning, concentration and consolidating memory by promoting phenomenon of hippocampal plasticity
  • Immune system function — A production of essential immune cells, better equipped to fighting off infections
  • Hormone regulation — A regulation of mood and reduced stress and physical repair that promotes muscle recovery, tissue repair, and overall physical development

He further explains that hormone regulation eventually leads to "improved mood, concentration, energy levels, and reduced risk of chronic diseases like heart disease and diabetes."

Basically, the health benefits of slowing down and going to sleep outweigh what society often pushes — staying up later, longer and hustling at all hours of the day and night.

On average, how many hours of sleep are recommended?

Kaboompics.com

How much rest are you truly getting at night? If you ask America's Health Rankings, 35% of adults are getting less than seven hours of sleep. Dr. Bindal says that while adults should sleep between seven and nine hours every night, and there are health risks for those who don't. "Research corroborates that adults who sleep less than seven hours a night may have more health issues than those who do," he explains. Johns Hopkins Medicinefound that sleep deprivation can lead to a "36% increased risk for colorectal cancer," propensity for developing type 2 diabetes, high blood pressure, and an overall lower immune system.

Saying "I'll sleep when I'm dead," may sound like a joke, but there's nothing funny about not letting your body get the rest it needs to function.

Should people with sleep difficulties try sleepmaxxing?

Marcus Aurelius

There are several reasons why your sleep could be negatively impacted right now. You may be dealing with insomnia due to stress, depression, or being a new parent. According to the American Psychological Association, 43% of people believe being stressed contributes to their lack of sleep. Furthermore, these same people have noticed their mood has shifted. The same reports shows that 45% of people who are getting less than the recommended hours of sleep have shared they feel on edge more than others while 52% have noticed they've been taking their frustrations out on those in their household.

Dr. Bindal agrees that sleepmaxxing can greatly benefit you if you're struggling because it can "enhance sleep quality to the fullest and emphasizes the importance of optimal sleep health."

How does sleepmaxxing benefit us?

Pavel Danilyuk

Clearly, you need a certain amount of sleep to function properly and achieve all those goals you've so intentionally set recently (hello, October Theory!). That's where sleepmaxxing can come in. Dr. Bindal says, "Improved sleep quality can lead to enhanced mental clarity and emotional stability, making it easier to navigate daily challenges."

If you're planning to change a few habits, you're going to need all the strength and focus you can access because change isn't always easy — even if you welcome it! So when you're implementing these new nighttime routines, be sure to stick to them. Turn your phone on Do Not Disturb, avoid the itch to scroll socials, and make sure you're able to properly relax. It can make all the difference in the world!

How can we incorporate sleepmaxxing in our bedtime routines?

KATRIN BOLOVTSOVA

If you don't know how to make sleepmaxxing work for you, Dr. Bindal has great suggestions! "Key techniques include optimizing your sleep environment, establishing a consistent sleep schedule, and managing stress and anxiety," he suggests.

One of the key ways you can make sure your room will promote a good night's sleep is by "adjusting the temperature" or "practicing a relaxation exercises before bed," he says. While meditation and mindfulness may be relaxation exercises that take practice over time, choosing the correct temperature is an easy way to set yourself up for success. Everyone's different, but he truly believes your room should be between 65 and 69 degrees Fahrenheit, too.

As Dr. Bindal mentioned before, eliminating sources of light can also aid in the rest you get. Personally, I can't sleep with the TV or lights on anymore because I just know it interrupts my sleep. My room is usually pitch black when it's time to go to sleep — to the point my three-year-old knows what it means when I turn everything off.

Besides these things, Dr. Bindal encourages you to maintain "consistent sleep and wake times" along with a "balanced diet and regular physical activity." Whether that means you start making your own Cava bowls inspired by the blue zone diet or doing workouts at home, they can aid in helping your body repair itself which then promotes the sleep you need.

Can we become too hyper-focused on our quality of sleep?

Kevin Malik

As with anything, too much of something can have adverse affects which rules out any benefits. Though sleepmaxxing can be a good thing for you, becoming fixated on it is likely going to make you even more stressed. "One of the primary concerns with sleepmaxxing is the development of orthosomnia, a condition caused by an obsession with tracking sleep metrics, with devices or apps, which increases anxiety and can further disrupt sleep, called paradoxical insomnia," Dr. Bindal warns.

If you become too obsessed with tracking every little thing, he says all this will do is "disrupt sleep cycles and limit the efficacy of insomnia treatments." But, he has an idea of what you can do to lessen the chance that'll happen. "Instead of over-analyzing how much sleep you’re getting, it’s important to understand that insomnia is a common and treatable condition, by incorporating healthy sleep hygiene routines organically and focusing on addressing the root causes of insomnia symptoms," he shares.

How can we optimize our sleep without getting sucked into wellness trends?

Niels from Slaapwijsheid.nl

Whether you want to call it sleepmaxxing or not, all you have to do is normalize the tips Dr. Bindal mentioned above. "Some of the ways can include established a consistent sleep schedule, creating a relaxing bedtime routine, managing light exposure, and limiting screen time before you want to go to sleep," he reiterates. Social media isn't going anywhere so don't let your FOMO convince you that potential scandals or tutorials are more important than getting seven to nine hours of sleep.

Also, don't forget to "maintain a comfortable sleep environment" while being aware of your "caffeine and alcohol intake throughout the day," Dr. Bindal points out. Something tells us that we're going to have to be intentional about breaking up with our daily coffee runs and desires to unwind with a nice glass of wine. But if it means we'll sleep better, we'll add that to our list of habits to change!

Need an extra dose of positivity in your life? We have even more lifestyle tips to share to help you end the year on a healthy and wholesome note!

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!

The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

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This post has been updated.