Meet the #Girlboss Who Is Helping Women Invest Smarter

One of our major goals for 2016 was to start taking ownership of our finances. But breaking bad money habits and trying to save money is tougher than we originally thought — even with all the awesome millennial-focused finance podcasts we queued up in our iPhones.

B+C: In an interview with Forbes, you said, “This is my Gloria Steinem moment.” Why did you choose to create a women-only investment platform as your passion project?

SK: I never really considered myself much of a feminist until I left Wall Street. I did all the right things — such as put together gender-diverse teams — but feminism wasn’t deep in my bones. It wasn’t until I took some time off and had some space that I realized that the investing industry has been, frankly, “by men, for men” — and that has historically kept women from achieving their financial goals.

We all know money is power. And we women won’t be equal with men until we are financially equal with men. Given my background on Wall Street (and how very few women there are there), if I’m not going to work to fix this issue, who is? So I’ve made it my life’s mission to unleash women’s financial power and close the gender investing gap.

B+C: Can you explain the concept of the “investment gap?”

SK:Women don’t invest to the same extent that men do. Fewer of us have started saving for retirement, we have saved less overall and we park about 70 percent of our money in cash. This can cost us hundreds of thousands — for some of us, even millions — of dollars over the course of our lives. For some women, this can cost them more than the much-more-discussed gender pay gap.

B+C: Many women, including myself, haven’t seriously thought about investing their money. Why should the everygal consider getting into investing?

SK: Let’s take “Elle” as an example: Elle earns $85,000 a year currently. If she invests 20 percent of her salary in a diversified investment portfolio instead of keeping it in cash, in 40 years “Future Elle” may have a real reason to thank her. That’s because our calculations show that, based on historic markets, Future Elle could have anywhere between $565,000 to $2.1 million more money at that time than if “Today Elle” had kept that money in a savings account.*

You should invest because, quite frankly, investing can be life changing. That doesn’t mean that investing won’t involve some ups and downs (some of which can be stomach-lurchers!), but historically, the risks inherent in investing have resulted in superior returns, over time.

B+C: Why do you feel that women need their own investing platform? How does being gender-exclusive help bridge the gap?

SK: For years, I argued that women absolutely did not need their own investing platform. I thought the concept was vaguely insulting and, for whatever reason, I automatically equated the idea with a “junior varsity” offering. But the very fact that the gender investing gap exists is evidence that something different is needed.

Dig a little deeper, and you can note that the investing industry and most of its tools have been created by men, for men. So the “gender-neutral” investment industry implicitly has defaulted to men’s product preferences and men’s financial characteristics. (One big hint: The industry symbol is a bull — a phallic symbol if one ever existed.)

B+C: When many people think about investing, they picture a long and complicated process that only people with experience and/or education in the field should even attempt.

SK: We know! There are all kinds of myths that keep women from investing. One is that it’s all about math and guys are better at math. (Not true!) Another is that women need more financial education before they can become investors. Well, that’s pretty hard to argue with — almost everyone should be more financially literate. But men will often invest regardless (and have profited from it), while women are less likely to.

When you dig into this issue, it’s that men are more likely to invest through jargon, while women are more likely to slow down, research what the jargon means… and then not invest. That’s why we’ve outlawed investing jargon on our site and built an investing plan that you can complete in less than 30 minutes. Not 30 hours, 30 minutes.

B+C: Say you’re out for coffee with a 20-something woman who wants to start investing but has absolutely NO idea where to start. What advice would you give her?

1. Pay off all high-interest debt. That means if you can’t afford to buy something without putting it on your credit card, don’t buy it. Do not start investing until you do this.

2. Start an emergency fund. Your just-in-case fund should be three to six months of take-home pay, squirreled away in a bank account. Do not start investing until you have some cushion built in the event of an emergency.

3. Start a retirement account. This is particularly the case if your company offers a 401(k) match… in other words, free money.

4. Invest for your goals. Experts say to save or invest up to 20 percent of your salary for all your long-term goals including retirement, buying a home, starting a business and so on. Can’t do 20 percent? Then start with 1 percent, move it up to 2, then 3… you get the picture.

5. Invest regularly. That means something out of every paycheck, if you can. This may help to offset the ups and downs of investing. If you invest regularly, sometimes you’ll be investing when the market is expensive and sometimes when it’s cheap, but historically, it has evened itself out.

Are you investing a portion of your paycheck? Tweet us @BritandCo!

(Photos via Ellevest and Getty)

*See 8 Myths That Hold Women Back From Investing. The projections of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Information was obtained from third party sources, which we believe to be reliable but not guaranteed for accuracy or completeness. The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice. The information provided does not take into account the specific objectives, financial situation or particular needs of any specific person. Diversification does not ensure a profit or protect against a loss in a declining market. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income. Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time.

I've been on the edge of my seat for Anne Hathaway and Dakota Johnson's Verity (even before I saw It Ends With Us), and after hearing about the first look that aired at CinemaCon this week, the internet is even more locked in on the “gothic, psychosexual thriller” (as the film's described by director Mike Showalter) than they've ever been.

Here's what the Verity cast, including Anne Hathaway, Dakota Johnson, and Josh Hartnett, had to say about the new movie from Colleen Hoover.

What is Verity about?

Any Colleen Hoover fan knows the Verity movie revolves around Lowen Ashleigh (Dakota Johnson), who gets hired by Jeremy Crawford (Josh Hartnett) to finish his wife's novels. Renowned author Verity Crawford (Anne Hathaway) is no longer able to write after a tragic accident, but what begins as an exciting project takes a turn for the horrifying when Lowen discovers Verity is hiding a terrible secret.

Anne Hathaway promises 'Verity' is worth "waiting for."

At Amazon MGM's CinemaCon presentation, the Verity cast, Colleen Hoover, and Mike Showalter offered attendees a new look at the movie via video message.

“My character Verity Crawford is an accomplished author with a tragic past,” Anne said, while Dakota joked, “Or is she?”

Josh added, “My character, Jeremy Crawford, is a devoted husband who’s committed to protecting his wife’s legacy.”

“Or is he?” Dakota said again.

“One thing we can say for sure is that seeing Verity in theaters will give fans the shared experience they’ve been waiting for," Anne promised.

And everyone's losing it over the "wild" footage from CinemaCon!

The presentation also included the first trailer for the movie, which showed Verity and Jeremy meeting at a bar — which explains those iconic set leaks of Anne Hathaway and Josh Hartnettrunning through the streets of New York! And when Jeremy's introduced to Lowen and brings her to their giant home, he tells her "she's the only writer who can do this"...and then they begin their own illicit affair. And as they have a hot make out sesh on the couch, Lowen realizes she's kissing Verity and not Jeremy. Wow.

"Just saw the first footage for VERITY starring Josh Hartnett, Anne Hathaway, and Dakota Johnson," @JoeySpielberg says on X. It looks like it’s gonna be good but I honestly couldn’t tell you the plot is but it’s definitely gonna be wild. Seems like a movie you just don’t know what happens next."

"The footage showcases a sexy, mind-bending thriller," @howatdk agrees.

We're sure to see many more shocks and surprises when Verity hits theaters May 15, 2026.

Check out the 10 Most-Anticipated Book-To-Film Adaptations We Can't Wait To See In 2025.

A new Trader Joe’s skincare find just hit shelves, and beauty fans are already reeling about its similarities to more luxury products! The night cream features a handful of ingredients that are commonly found in pricier skincare options, but this TJ’s pick costs a fraction of its suspected competitors.

As a Versed Sweet Relief overnight cream loyalist (I use it every single day without fail), I must say I'm thoroughly convinced to try this new Trader Joe’s item after reading shoppers’ reactions!

Scroll on to discover the all-new Trader Joe’s skincare product worth adding to your routine!

Reddit

Trader Joe’s Night Cream is a brand-new addition to their collection of skincare goodies. In fact, it’s so new that it’s not listed on their website quite yet. Despite its newcomer status, tons of shoppers are already buzzing about the Trader Joe’s Night Cream.

Reddit

One TJ’s fan on Reddit surfaced the new find on the r/TraderJoe’s subreddit, and skincare lovers were super quick to chime in.

Per the post, the Trader Joe’s Night Cream is formulated with Irish sea moss extract, a fermented mushroom complex, ceramides, and sodium hyaluronate. It’s also unscented, which can be super beneficial for sensitive skin in need of moisture.

The TJ’s fan that found the night cream on shelves reported that it is “very thick but dry at the same time. I really had to work it into the skin,” they said. “Very odd consistency.”

Kaboompics / PEXELS

Another shopper that tried the Trader Joe’s Night Cream weighed in on their experience:

“Using it sparingly since I’m quite pregnant and don’t want to mess with sensitive skin but so far it’s quite nice!” they said. “Thick but not greasy in the slightest. I still feel it on my skin when I rinse my face in the AM which means it held up overnight in my dry altitude climate.”

Cottonbro Studio / PEXELS

Several more users compared this new TJ’s formula to other products on the market, mentioning Asian beauty and even retinol for its anti-aging benefits.

“It’s interesting to see all the fermented ingredients in this!” one person commented. “I know that they have been very popular in Asian skincare for years, but I don’t see it that often in the States. I’m excited to try this! Thanks for sharing, I’m going to be on the lookout now.”

“Based on the ingredients list, I suspect this might be a Korean product,” another TJ’s shopper agreed.

“Irish Sea Moss is considered an excellent retinol alternative so if it agrees with one’s skin, not a bad option for those who can’t tolerate or don’t want harsh actives,” one more skincare fan noted.

MARA Beauty

One Redditor confirmed that a single 2-ounce jar of the Trader Joe’s Night Cream cost just $9. Similar moisturizers that leverage sea moss in their formulas (like Wildling’s Moonbounce 2% Bioretinol Irish Sea Moss Plumping Moisturizer and MARA's SeaDream Algae Crème) average around $73, which is insane.

KoolShooters / PEXELS

This TJ’s find could be a great way to try out the sea moss skincare wave without shelling out a fortune! Per episode 87 of The Inside Trader Joe's Podcast, it’s certifiably “high-quality” and “incredibly functional.”

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Jenna Bush Hager chose Holly Gramazio's The Husbands as her book club's April pick in 2024 and it became an instant bestseller. Evidently, Apple TV took notice and decided it would be an excellent idea to adapt it into a new drama series! We're fond of adaptations here, so we're elated to this fresh storyline come to life. But, guess what else we're intrigued about?

The Husbands series has already found it's lead star in Ted Lasso and Fargo actress Juno Temple! Her characters are fan favorites, so we're sure she's going to do her lead role in this series justice.

Scroll to learn more exhilarating news about The Husbands series!

What is 'The Husbands' about?

Amazon

The Husbands chronicles one woman's journey as she explores an ever-changing life with different men she's never met before. But this isn't a tale of reckless one-night stands. On the contrary, Lauren will be as confused as readers and viewers because she's not sure what's happening.

It all begins with her return to her home and the realization that a man who's strangely familiar with her is calling himself her husband. Unbeknownst to her, she's been married to Michael for a while despite not knowing who he is. What's even more ironic is that her friends think something's wrong with her because they know who her husband is.

In the midst of trying to decipher this phenomenon, Lauren's shocked when Michael disappears into the attic and a new man returns in his place. As she watches her surroundings change to accommodate life with him, Lauren slowly realizes her attic has created a portal that allows her to live out different fantasies with a revolving door of men. But, she'll have to ask herself what she really wants and if she's willing to hang on to one reality instead of wishing for more.

Has more cast information been released?

Diana Patient

Holly Gramazio, Author of The Husbands

We know Juno Temple will star in The Husbands, but there haven't been more cast announcements just yet (via Variety). There's so many options for the many spouses she could have which makes us want to dream about our own casting wishlist.

Who's the executive producers of the series?

Diana Patient

Holly Gramazio, Author Of The Husbands

According to Apple TV+, writer Miriam Battye (Succession) will be executive producing The Husbands with Craig Gillespie (I, Tonya), and Annie Marter of Fortunate Jack Productions (The Devil All The Time), author Holly Gramazio and A24.

We love when authors are allowed to give their input in TV or film adaptations!

When will 'The Husbands' premiere on Apple TV? 

Production hasn't started on The Husbands TV series yet, but we'll share more information once it's available!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.