Meet the Maker: Samantha Cisneros of Shapes & Colors Textiles

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Harry, Ron, and Hermione may be the iconic trio of the Harry Potter series on screen, but in real life, it’s Hermione and Draco whose friendship has stood the test of time. Emma Watson and Tom Felton have the kind of relationship songwriters could get inspo from forever. Over the years, they’ve been childhood friends, co-stars, each other’s unrequited crushes, and self-proclaimed soulmates.

Emma and Tom met while filming the first Harry Pottermovie and have remained super close since. They see each other frequently IRL and often treat fans to pictures of them hanging out outside of Hogwarts. Here’s a timeline of Dramione’s — err, I mean, Emma and Tom’s — cutest friendship moments.

Emma Watson

Warner Bros.

2000 — Emma Watson & Tom Felton meet while filming Harry Potter and the Sorcerer’s Stone

Emma Watson is the youngest member of the main HP cast. When Sorcerer’s Stone began filming, the actress was nine years old and madly in love with Tom. You can only imagine why the 12-year-old actor didn’t feel the same. “For the first two movies, I had a huge crush on Tom Felton. He was my first crush,” Emma revealed to Seventeen. “He totally knows. We talked about it — we still laugh about it. We are really good friends now, and that’s cool.”

Warner Bros.

2003 to 2011 — Tom helps Emma navigate fame as they film Harry Potter

The older and therefore wiser (at least, that’s what they say) Tom Felton took Emma Watson under his wing while filming the Harry Potter movies. According to producer David Heyman, around the time they were filming Prisoner of Azkaban and becoming some of the most recognizable kids in the world, Emma struggled to come to terms with her celebrity status. Cue Tom Felton.

“We were filming Hagrid’s lesson with the Hippogriff. Tom and Emma were really friendly, and Tom really encouraged Emma to engage with the fans in the way that she hadn’t. It was like she needed someone, a friend, to go on that [journey] with her. They were all looking out for each other,” David said.

Tom and Emma's friendship got stronger with each Potter flick they filmed. “I became very protective over her,” Tom said during the Harry Potter reunion special. “I’ve always had a soft spot for her, and that continues to the day.”

Matt Winkelmeyer/Getty Images

2017 — Tom Felton supports Emma Watson at the Beauty and the Beast premiere.

Hermione isn’t the only brunette bookworm Watson’s played; she also starred as Belle in Disney’s live-action adaptation of Beauty and the Beast. Unlike his fellow Harry Potter alum Matthew Lewis, Felton didn’t walk the red carpet at the Los Angeles premiere, but he was photographed at the event.

Emma Watson/Instagram

2018 — Emma Watson & Tom Felton hang out in LA

Tom and Emma truthers know exactly where they were the day Emma casually dropped this now-iconic post of her and Tom together on the California coast on Instagram. Tom moved to LA in 2012 after wrapping the Potter series, but it would take more than an ocean to keep him away from Emma. In the post, you can watch the pair tease each other as they share a skateboard.

Max

January 2022 — Tom and Emma speak candidly about their friendship during the Harry Potter reunion special.

Tom Felton and Emma Watson reunited once again for HBO Max’s Harry Potter 20th Anniversary: Return to Hogwarts special. Watson went into detail about her childhood crush on Felton, saying that she “fell in love” with him when he drew God as a girl with a backward cap on a skateboard. She also confirmed that nothing romantic has ever happened between them. “We just love each other,” she said.

Amazon

October 2022 — Emma writes the foreword to Tom’s book.

Tom Felton's memoir, Beyond the Wand: The Magic and Mayhem of Growing Up a Wizard, is chock full of Harry Potter references that’ll make even the meanest Muggles smile, but the best Harry Potter Easter egg is on the first page. Emma Watson wrote a super sweet foreword for the book (an apt choice given that she studied English lit in college). In it, she gushes over Tom’s kindness and even says they’re "soulmates." Read the whole thing for yourself here!

“I love Emma so much,” Felton tells Elle Australia. “And I think, I know she loves me. She was the first person to read the earliest drafts of the book, and she was very kind to volunteer and write the forward for it, which I’m forever grateful for.”

Obsessed with celeb friendships? Then you have to check out Jennifer Lawrence & Dakota Johnson's Cozy BFF Date.