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TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Is Taylor Swift friends with Blake Lively's kids?

Yes, Taylor Swift loves Blake Lively's kids! The family has shown up to the Eras Tour multiple times, and most recently supported the popstar at her concert in New Orleans, Louisiana. Blake and Ryan were joined by oldest daughter James (who looked amazing in a Reputation-inspired 'fit), and I can't believe how much James and Blake look alike! She's truly her mini-me! At the Philadelphia show of the Eras Tour, which Ryan Reynolds and Blake Lively attended, Taylor said hello from the stage.

One funny detail about Ryan Reynolds' kids that I love is when he mentioned the girls finally realized Taylor Swift was a popstar. "I think what's most exciting for them is that for the longest time they just thought Taylor's just like an aunt, like a friend of Mommy and Daddy that's very, very close, almost family," he tellsThe Jess Cagle Show. "And then they went to a concert one day and were like, 'Ohhhhh, this isn't a hobby.'"

For Super Bowl Sunday in 2024, Blake Lively joined Taylor Swift to support beau (and KC Chiefs tight end) Travis Kelce. "Last week I left my kids for the first time ever," she says on Instagram. "I took pictures upside down and had no clue. I treated a friendship bracelet like a Flat Stanley for my husband like I didn’t realize it wasn’t ‘07. I borrowed more jewelry than the skeleton in the Pirates of the Caribbean ride. And I went clubbing. Now I know what my episode of TheTwilight Zone would look like."

How do Ryan Reynolds and Blake Lively prioritize their kids?

At the end of September, Ryan Reynolds revealed how different parenting seems to be now than when he was a kid. "Parents today are so different. We're so soft," he said at HubSpot’s INBOUND tech conference (via People). "I don't yell. I grew up with like — it was nuts, it was an improvised militia.”

“Now it's like, I can go look at all my resources for parenting and remind myself how to be perfectly compassionate,” he continued. "Something I love about [conflict resolution], and I know this is not very fancy, but what I love about it is that you can meet somebody where they are, and you don't have to be right or wrong...You can disagree and still connect."

Blake Lively recently joined an episode of her Sisterhood of the Traveling Pants' costar Amber Tamblyn's Further Adoand revealed the one unbreakable rule she made with Ryan Reynolds.

“When Ryan and I got together, we made a rule not to work at the same time,” she says. “So that we could always prioritize our personal life...That takes working really hard when we're not. Just like financial planning and sustaining that; it takes balance.”

I love that Blake Lively and Ryan Reynolds are serious about their family life, and that they have identified what works for them and are sticking with it.

What is the name of Blake Lively's 4th baby?

Blake Lively and Ryan Reynolds' fourth baby is named Olin, which he revealed during the July 22 premiere of Deadpool & Wolverine!

Before Ryan chose to reveal the name, he appeared on the Today show and made a cheeky joke about it after the hosts urged him to spill the beans. He said, "We always wait for Taylor to tell us what the child's name will be. We'll say this: we're still waiting."

What are Blake Lively kids ages?

Blake Lively's kids are all under 10. James is 9 (turning 10 on December 16), Inez is 7 (turning 8 on September 30), Betty is 4 (turning 5 on October 4), and Olin turned 1 in February.

What gender is Ryan and Blake's fourth child?

On July 26, Ryan Reynolds confirmed that he and Blake Lively's fourth baby, born in February 2023, is a boy in an Instagram video supporting mental health charity Walking 4 Hope. Speaking with founder John Bell, who struggled with suicidal ideation after the 2020 loss of his son Jake, Reynolds says, “I want to share with you that I, too, have a son...Boy, John, if I love him one-tenth as much as you love Jake, I’ll feel like I’ve done a pretty d—mn good job.”

Considering how adorable James, Inez, and Betty are, I can only imagine how cute Blake Lively's son is!

How many children do Blake Lively and Ryan Reynolds have?

Ryan Reynolds and Blake Lively have four kids. They welcomed their third daughter in 2019, making this new addition to the family their fourth child.

Did Blake Lively have a 4th baby?

Blake Lively posted a pic on Super Bowl Sunday in 2023 showing what appears to be a post-baby body with the caption "Been busy."

Lively confirmed her fourth pregnancy in September 2022 when she arrived at her Forbes event in NYC cradling a baby bump and by posting her own personal photos on Instagramhoping that "the 11 guys waiting outside [her] home for a 🦄 sighting will leave [her] alone."

How old was Blake Lively when she had her first child?

Blake Lively was 27 when she gave birth to her first daughter, James, in December of 2014.

Why did Blake Lively name her daughter James?

The couple decided to name their daughter James after Reynolds' late father. While the name connects both James and Reynolds to his father, it also gives Lively the chance to bond with her daughter over having historically male names. "I liked having a boy's name," Lively said on Good Morning Americain 2015. "I thought I'd pass it on."

Their third daughter Betty's name is a tribute to Lively's late father. We didn't know the name of the couple's third baby until Taylor Swift used all three names in her 2020 album folklore. Swift also used James' voice at the beginning of her 2017 track "Gorgeous"! Does that mean we'll hear one of Ryan Reynolds' children in Reputation (Taylor's Version)? I hope so!

What has Ryan Reynolds said about raising their kids?

In a conversation with Hugh Jackman ahead of Deadpool & Wolverine, Ryan Reynolds opened up about how his family has helped his anxiety. "I think it makes it better because your focus is less on yourself and more on your kids," he says (via People). "I love that I've had anxiety because when I see my kids experiencing some of that, which is probably genetic, I know how to address it in a way that is compassionate, that actually allows them to feel seen. I know that I can't just fix it. And I can communicate all that stuff to them and with them. I'm always grateful for it."

Per People, Ryan Reynolds has also made it clear he and Blake are wholly invested in the kids' daily lives. The doting husband and father enjoys the moments of "walking them to school and walking them back" as it deepens their bond. More than anything, Ryan and Blake's main goal is to make sure they teach their kids how to be introspective with Ryan saying "the thing we sort of hang our hat on the most is self-awareness with our kids."

However, that doesn't mean Blake and Ryan don't absolutely love being parents. "We're very excited [and] we wouldn't do this four times if we didn't love it," he says in an interview with CNBC's Power Lunch. "Everybody's doing great. Everybody's actually doing fantastic. I think if we hadn't figured it out by now, I think we'd be in deep, deep trouble."

"It's a zoo over here," he jokes. "This is my office here, this is where I'll probably — to be honest, I'll probably spend the rest of my life in here."

We love how much energy Ryan and Blake are pouring into their kids. It's always beautiful when parents are able to be present with their kids and teach them how to be present with themselves. Ryan Reynolds has also mentioned how having daughters "has been such a ride." Since he comes from a family of all boys, having daughters is something that was beyond his wildest dreams! “I love being a girl dad,” Ryan tells Access in 2020. “I have three daughters, which I never in a million years would imagine.”

He mentioned his newest child in June of 2023, when he announced his new series Bedtime Stories. "The idea for a show made to help everyone fall asleep was born the same day as my fourth child," he says on Instagram.

The Deadpool actor also offered some parenting advice on Amanda Hirsch’s hit podcastNot Skinny But Not Fat. "Embrace the chaos,” he tells Hirsch. "[Blake] always says, ‘They're all under our roof right now. The whole family's under our roof right now. We have them all.’ And that is a fleeting thing. Not an infinite resource, you know?”

While Reynolds understands firsthand how overwhelming parenting can feel, he also doesn't wish away this time with four young kids: “Just say, ‘Think about what you would give in 40 years or 30 years to come back and enjoy this one moment.’"

Besides this, Ryan knows their kids' childhoods don't mirror his or Blake's. However, he's not trying to place a huge emphasis on that because he wants them to have "as normal a life as possible" (via Page Six).

"I try not to impose upon them the difference in their childhood to my childhood or my wife’s childhood," he said (via The Hollywood Reporter). "We both grew up very working class, and I remember when they were very young, I used to say or think, like, ‘Oh God, I would never have had a gift like this when I was a kid,’ or, ‘I never would’ve had this luxury of getting takeout,’ or whatever."

In his eyes, he doesn't feel like it's the kids' responsibility or "bag of rocks to carry" because they're full of "gratitude" and "have a strong sense of empathy." That's how he knows he and Blake are "doing an OK job" as parents.

How has motherhood affected Blake Lively?

Blake Lively opened up about how Ryan Reynolds and she monitor screen safety for their kids, which is definitely something top-of-mind in 2024. “This is not an ad. I get nothing out of this. I just love @tappityapp,” she said of the STEM-focused educational app. “It’s engaging, informative, fun and they care about safety."

She also jokes that she's learning new things right along with her kids! But, no matter how educational or fun an app is, Blake Lively also emphasizes the importance of engaging with her kids' devices: "I’m always triple checking any kids app constantly for safety because that’s my responsibility not an app’s, but I do LOVE this one.”

Despite its fun and funny moments, the actress has admitted being a mom is hard, but she did it with her signature dry sense of humor. “BettyBooze at your service," she wrote in an Instagram Story announcing the new brand. "These are recipes I’ve been making for loved ones for years. But I have 4 kids now. And I’m tired. So here they are. In a can."

However, Blake Lively absolutely loves motherhood, and says in a 2022 interview with Forbes that having children has made her feel more comfortable in her own skin. "Once I had children, that just became even more profound because my time was even more precious, but also I think having children for me made me feel so much more in my skin," she says. "I never felt more myself or at ease in my own body or more confident — not to say that there aren't a bevy of insecurities coming at me a million times a day, but I just feel incredibly settled."

Speaking with People in 2021, Lively also explains how important it is that her children see her accomplish things outside the home. "I want to be as present of a mother as humanly possible and I want them to feel my presence, but I also think the best way to be the best mother is to show them that you can have a life and have a passion and have an identity outside of just being a mother," Lively says.

While she acknowledges that motherhood is all-encompassing, and it looks different for everyone, she knows that having your own identity is very important. "Teaching them that they can maintain themselves and that everything is possible [is crucial]," she adds.

When did Blake Lively and Ryan Reynolds have their daughters?

Blake Lively's children were all born in the last 10 years. Blake Lively's daughters are James, Inez, Betty, and her fourth child is named Olin! Their fourth baby's name was announced during the premiere of Deadpool & Wolverine. Blake gave birth to James in 2014, while Inez was born in 2016. Lively gave birth to Betty in 2019 and Olin in February of 2023.

Do Ryan Reynolds and Blake Lively's kids have nannies?

Blake Lively and Ryan Reynolds' children don't have a nanny. "I feel like I could sometimes have a bit of a short fuse, but there's just been this weirdly endless supply of patience," Ryan told GQ in 2015. "I have no problem waking up five times in the middle of the night and changing diapers, and as exhausted as you get, I have this stupid grin on my face all the time."