Milk Makeup’s Latest Campaign Reminds Us of All the Ways We’re Awesome

Best hyaluronic acid formula: CoverGirl & Olay Simply Ageless 3-in-1 Liquid Foundation

Pros: Infused with Olay skincare like niacinamide, a hyaluronic complex, and vitamin C, good coverage, smooth application

Cons: Customers have noted that the shades can run darker than what's noted on the packaging

Promising review: "This product is amazing. It truly provides full coverage. It makes my skin look flawless. No cakeiness and foundation seems creamy and good quality. Not super lightweight but that's ok with me."

Best SPF formula: L'Oreal Paris Age Perfect Radiant Serum Foundation

Pros: Higher sun protection than other options at SPF 50, includes vitamin B3 and a hydrating serum to better complexion

Cons: Some users noted the formula can feel oily

Promising review: "I found my holy grail. Years and years, probably hundreds of dollars later, my Goldilocks foundation is cheap, available and even includes a high SPF. Why I waited so long on this L’Oréal winner, I don’t know. My mature dry skin loves this one. Never settles in lines or texture and lasts all day. Medium coverage and so easy to apply with brush, fingers or sponge. Very natural finish but not dewy."

Best antioxidant formula: Neutrogena Healthy Skin Liquid Foundation

Pros: Includes vitamin E, feverfew (known for calming properties), and natural soy to enhance skin

Cons: Poor shade range, formula can be thicker than others but "dries right away and covers very well."

Promising review: "Finally found a foundation that looks natural with a good match to my skin. I read an article on a celebrity who uses it so I decided to give it a try. I dot it all over my face and use a makeup brush to stipple it first and then swirl. It’s buildable so you can start slow. I love how it looks on my mature skin. Doesn’t settle or look dry."

Best on-the-go formula: Maybelline Instant Age Rewind Eraser Foundation

Pros: Packaging makes it easy to travel with and apply, buildable coverage, blurring applicator

Cons: Some users noted the formula can feel oily, leading it to fade quickly

Promising review: "So easy to apply, can be blended with fingertips or makeup brush, really excellent coverage! No strange smells and doesn't irritate my skin (and I'm very sensitive, in the past had to use hypoallergenic brands). Have reordered and will not try any other brands going forward. It's funny because it's been 55 years since I used a Maybelline product, spent years paying for upscale brands, and now they've finally got it right!"

Best long-wear formula: Revlon 3X Age Defying Foundation

Pros: Claims to work as a moisturizer, serum, and primer all in one, easily buildable

Cons: Sun protection is very low at SPF 20, poor shade range

Promising review: "I have dry mature skin. This is perfect for me. I like how it looks natural... I don’t use my moisturizer when I use it…it’s like using moisturizer. I cleanse, tone and then apply with a kabuki brush. A+"

Best dewy formula: Maybelline Fit Me Dewy + Smooth Liquid Foundation

Pros: Adds a luminous finish, oil-free formula

Cons: Sun protection is very low at SPF 18

Promising review: "An older friend with beautiful skin told me she used Maybelline Fit Me Dewy, so I tried it. It works better with my aging skin than many more expensive brands of foundation I’ve tried. Despite being light as a feather, it has fairly good coverage for blending out dark spots or splotches, [so] I sometimes use a concealer for under eye circles, too. There is a great range of colors, so it’s easier to get a good match."

Best buildable formula: Covergirl Advanced Radiance Age Defying Foundation

Pros: Reduces fine lines and imperfections, cruelty-free formula

Cons: Some customers have noticed discrepancies between this product's shade names and the rest of Covergirl's foundations and that it can be cakey on the face, but only with a heavy hand

Promising review: "When I started to develop fine lines around my eyes I found the mineral powder foundation settled into them and made me look older. (I'm now mid 40s). This foundation provides a medium to full coverage (depending on amount used) which I like but still looks natural. It is very creamy, feels light, and does not settle into my fine lines. It doesn't feel like I'm wearing makeup."

Best subtle splurge: IT Cosmetics Your Skin But Better CC+ Cream

Pros: Great coverage, multi-tasking product with hyaluronic acid, niacinamide, vitamin E, and SPF

Cons: On the more expensive side (this travel-size version is $22)

Promising review: "I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway... I LOVE this product and for me it lives up to all the hype."

1. The best drugstore eyeliner: e.l.f. Cosmetics No Budge Retractable Eyeliner
   
2. A smudge-proof, felt-tipped favorite: wet n wild Mega Last Breakup Proof Liner
3. A waterproof wonder: Milani Stay Put Matte Eyeliner
4. For the more detail-oriented: NYX Epic Ink Liner
5. A runner-up pencil pick: Maybelline TattooStudio Eyeliner Pencil

Okay, what's the tea on the best eyeliner?

The best drugstore eyeliner I've been using is by none other than e.l.f. Cosmetics. I've talked about their amazing Power Grip Primer (a dupe for Milk's Hydro version), but this No Budge Retractable Eyeliner deserves it's own spotlight. I've tried other brands that I thought were good, but a funny incident that counted as an early pregnancy sign is what earned this one's place in makeup kit.

I usually never cry while watching sad movies, but a random movie night in May 2020 ended with me running into the bathroom and bursting into tears over a distressing scene. My fiancé and I were still in the dating phase, so he was confused about what happened, but luckily made sure I was okay. He even commented on the fact that my eyeliner wasn't running down my face which I filed in the back of my mind.

So, how is it so different from other eyeliners you've tried?

I'm glad you asked! e.l.f's No Budge Retractable Eyeliner is considered to be the "ultimate eye pencil" because it's not only waterproof, but it's also retractable. I don't know about you, but I'm not a fan of sharpening eyeliners. It's a personal preference that's led me to something that feels super easy to use.

The other thing I like about it is how smooth it glides onto my water line. I've poked myself in the eye more times than I'd like to admit, but haven't had that problem with this product. It's also incredibly pigmented so I get an amazing color payoff that frames my brown eyes perfectly.

I'm fairly light-handed while applying it because I love a 'softer' look, but you can apply as much pressure as you're comfortable with!

You know I have to ask: how do other customers feel about the best drugstore eyeliner?

With other 22,000 reviews on Amazon, this eyeliner has a 4.4 rating where over half of the reviews have given it 5 stars. Why?

• "I love with this eyeliner that it can be a very thin line or a heavy line. You can smudge it and make it very soft. It's very very workable and I love it!"
• "This is very easy to use. It's reasonably priced and I can't tell that it's a cheaper product than those you would find at Sephora. I will definitely be purchasing again."
  
• "As a 77 year old woman, eye area can be sensitive and I like this eyeliner because it is a softer texture and does not make me stretch my eyes"
• "For a few dollars, I purchased the Elf eyeliner and it is marvelous! It has the richest pigment! Truly, it is a ten, and 'less than ten dollars' and most importantly, cruelty-free!"
• "I finally found an eyeliner that doesn't smudge ! I have hooded eyelids and really struggle with makeup coming off because of the way my eyes are shaped. I wore this eyeliner for a wedding and I didn't have any smears! I loved the color too."
• "Love this Eyeliner! It's perfect and lasts a long time. My new favorite. My other go-tos were letting me down. This is perfect! Goes on smooth, lasts all day, looks good. Worth it!"

Shop The Best Drugstore Eyeliner Here!

The best drugstore eyeliner: e.l.f. Cosmetics No Budge Retractable Eyeliner

Hopefully the above raving sealed the deal for you on this amazing eyeliner!

More Drugstore Eyeliners I Recommend & Why

A smudge-proof, felt-tipped favorite: wet n wild Mega Last Breakup Proof Liner

If I wasn't such a fan of a pencil formula, this breakup proof liner would be my go-to. Someone on wet n wild's marketing team knows breakups and tears go together like two peas in a pod so why not create something that's smudge-proof? You won't experience any flaking or cracking with this product either, just 16 pure hours of sharp lines that could do damage if your ex dared to look in your eyes.

A waterproof wonder: Milani Stay Put Matte Eyeliner

This eyeliner's bottle lets you know how long you'll be able to wear it which is an added bonus IMO. There's up to 17 hours of waterproof liquid-to-matte formula in this teeny bottle which says a lot. Ever heard of the saying, "Big things come in small packages?" If not, meet the eyeliner that proves how accurate this statement is.

For the more detail-oriented: NYX Epic Ink Liner

Waterproof and liquid liner may not sound like they go together, but NYX has taken great care to make sure they do. Most customers on Amazon end up keeping it which lets you know how good it is, but I don't mind convincing you a little more.

It has a precise tip to help you achieve the cat eye you've been trying to master for years and dries to a matte finish. Just be mindful not to poke yourself in the eye because it's not as forgiving as a pencil formula!

A runner-up pencil pick: Maybelline TattooStudio Eyeliner Pencil

Clearly I just said I don't prefer eyeliners that to be sharpened, but I'll only make an exception if the pencil doesn't have a sharp point in the package. You'll still get the same smooth application as e.l.f's No Budge version, but Maybelline promises to give you up to 36 hours of wear with this product. I haven't worn makeup beyond 24 hours so I can't vouch for that, but it lasts throughout a school or work day.

2014

Apparently Jason and Kylie Kelce were one of the lucky few who found true love on Tinder because that's how their relationship began (via PEOPLE). The news was shared in the documentary Kelce on Amazon Prime and featured Kylie saying, "Jason won't let me lie about this. We met on Tinder."

Funny enough, she didn't know Jason was a football player until she and her friends said, "Hold my mule" so they could do some deep diving about his background. It didn't take long for the dots to connect even though Kylie didn't want to believe what she was seeing. "It can't be him; it's a catfish."

When they finally met up for the first date, Jason remembers falling for her instantly. "Right away when she walks in the door, the most beautiful woman I've ever seen." However, he revealed a date fail occurred on his part during an episode of New Heights with Jason & Travis Kelce. He said he "definitely fell asleep" because he "got a little too inebriated."

Luckily, Kylie didn't think he was a complete loser for turning their first date into a snooze fest.

November 2015

The following year, Kylie shared a cute black and white photo of the couple with the caption, "Thank goodness you swiped right too."

August 2017

The couple continued to date until Jason decided it was time to put a ring on Kylie's finger. She shared another pic of them standing together on Instagram August 7, 2017 where it was clear she was wearing an engagement ring. She wrote, "I'm the luckiest girl in the world 😍." A quick scroll through the comments shows plenty of congratulatory comments which we love to see!

Last year, Jason admitted the way he proposed wasn't something out of a fairytale on his and Travis' New Heights podcast. Not wanting to ruin his plan to surprise her with a proposal, Jason came up with an odd reason to walk back into her parents' house to ask for their permission.

"I couldn’t figure out how to inconspicuously go back into the house…So when we got in the car I said ‘Ky, I’m sorry, I have to take a s–t right now,'" he remembered saying. However, he made her suspicious because his poop sessions don't happen that quickly. She said, "And then he said, ‘This is not the most romantic way to do this, but can you get out of the truck?’ So sweet."

February 2018

When the Eagles beat the New England Patriots in 2018's Super Bowl game, Kylie was there to support her fiancé Jason Kelce (via Page Six). She posted a celebratory photo of them standing on the football field and it was clear they were both ecstatic about the victory.

April 2018

According to this photo, Jason & Kylie Kelce got married April 15, 2018. A year later, she posted a few more BTS photos of their big day and it was clear they had a gorgeous outdoor wedding. She wore a pretty A-line dress and chic veil while looked handsome in a tailored suit.

October 2019

In 2019, they welcomed their first daughter, Wyatt Elizabeth Kelce October 2, 2019. Jason posted a cute picture of Kylie holding baby Wyatt and wrote, "Chunked up the Deuces on her way out," as part of his caption.

March 2021

Their middle daughter Eliotte Ray Kelce was born a couple of years later in 2021. Kylie posted the sweetest photo of her on Instagram, making sure to note, "Elliotte Ray Kelce has arrived. 🥰 🎀" Little one had the chubbiest cheeks that we're sure Jason & Kylie couldn't stop kissing.

February 2023

And just last year, their third daughter arrived before spring! Kylie also posted her cute baby face on Instagram with the caption, "Yesterday little lady #3 joined us. Bennett Llewellyn Kelce. 8lbs. 5oz. and 21inches long."

March 2024

Earlier this year, Jason Kelce decided to retire from the NFL and had the loving support of Kylie (via Page Six). He'd spent 13 years playing for the Eagles so, naturally, it was an emotional time for the former athlete. First his thanked his younger brother Travis by saying, "There is no chance I would be here without the bond Travis and I share...We did almost everything together — competed, fought, laughed, cried and learned from each other. We invented games, imagine ourselves as star players of that time."

He apparently took the moment after that to reminisce about the funny first date he had with Kylie and how it's led to the family they have now.

November 2024

All of that has led to this moment: Jason and Kylie Kelce's family is growing! Kylie announced that she's pregnant, and they're expecting baby no. 4 and couldn't be more thrilled to add a sixth member to their household! We can't wait to learn more news about the new "little lady" that'll be joining them!