Milk Makeup x Very Good Light Is the Most Gender-Fluid Beauty Campaign Yet

1. Full Coverage Foundation

There was a time where wearing full-coverage foundation was all the rage. From drugstore to high-end brands, it seems like they were consistently shoved in consumers’ faces to help us achieve a ‘full beat’ without sitting in a makeup artist’s chair. Also, those of us with dark spots or hyperpigmentation may have relied on them when we were in the thick of our skincare woes.

But these days, wearing too much foundation isn’t as popular as natural and skincare makeup are prioritized. If anything, more people are interested in wearing light-to-medium coverage foundation, skin tints, or tinted moisturizers.

2. Too Much Concealer

It wasn’t until I watched this video by makeup artist Katie Jane Hughes that I realized some of us have been too heavy-handed with our concealers. There’s no reason we should be slapping products under the thinnest parts of our face, but we didn’t know any better!

Now that you know you can still get the desired effect with a minimal amount of concealer, don’t revert back to painting your under eyes!

3. 'Baking' Your Setting Powder

Before you throw away your setting powders, step away from your makeup drawer and have a sit-down chat with me. There isn’t anything wrong with applying them to your face to help ‘set’ your foundation and concealer. However, spending over 10 minutes ‘baking’ your powder (AKA letting it sit untouched) doesn’t work for everyone.

It can lead to creased makeup which can derail your look, plus it’s a pain to correct when you’re halfway through your routine!

4. Overlining Lips

I love a good lip liner, especially if it mirrors my favorite ‘90s makeup look. But, there’s such a thing as overdoing it. The key to lining your lips is following the natural flow of them. Going out of your way to draw above and under your lips’ lines comes off as comical and exaggerated. If anything, use a lip plumping gloss to help your lips look fuller.

5. Overtweezing Your Eyebrows

I don’t even have the words for this outdated makeup look besides wanting to say “no” 20 times in a row. But, I’ll bite and say why this shouldn’t be on your 2025 beauty moodboard.

Some people naturally have thinner eyebrows which is A-okay! However, purposely tweezing your eyebrows to smithereens is cringey. If you truly want to wear this look, here’s what you can do instead of tweezing:

• Create a faux bleached look by applying a skin tone colored setting powder all over your brows.
• Once they’ve ‘disappeared,’ take an eyebrow pencil or eyeliner to draw a thin line over them.

I’m…wondering what the ramifications of telling you how to do this will be, but only use go for this look if it’s a part of a themed party…like Halloween.

6. Exaggerated Highlighter On Cheeks

The shimmery look is in since it’s winter, but please don’t make it look like you dipped your cheeks into a vat of glitter. You can lightly dust highlighter onto your cheeks for a more natural glow that flows with the rest of your look. Otherwise you’ll look like a walking disco ball which could be the opposite of what you were going for.

7. Heavy Contour Or Bronzer

I know the ‘sculpted’ look is popular, but too much contour or bronzer can overpower the rest of your makeup and face. While it’s not impossible to fix if you do it by mistake, using the wrong shade of contour or bronzer may still peep through no matter how much you try to buff it out.

When in doubt, be gentle with your contour or bronzer application!

8. Incredibly Matte Makeup

Matte makeup that didn’t budge was the ‘It Girl’ look for oily and combination skin girls! We thought it was the answer to our skin’s incessant need to hydrate our faces instead of actually using skincare products that focused on combatting that issue (psst…Vitamin C serums help!).

But now’s the time to break up with this look for good for one reason: dewy skin looks healthier.

1. Red-Tinted Lipgloss 

"I love the simplicity of this look because it takes less than 10 minutes to complete. I prepped my skin with e.l.f. Cosmetics' Power Grip Primer before applying Haus Labs Triclone Skin Tech Medium Coverage Foundation and Sephora's Best Skin Ever Concealer, a touch of One/Size Ultimate Blurring Setting Powder, and Ami Colé's Hydrating Lip Oil Treatment in the shade Romance (cranberry color)! IMO, the subtle pop of lip color is great for someone who doesn't want to overdo it on Christmas." — Jasmine Williams, Brit + Co's Writer.

2. Icy Blue Eye Makeup  

"When I want to try something different than my classic gold lid, I love breaking out an ice blue or periwinkle shadow. ColourPop is my favorite brand to get eyeshadows from just because of how pigmented they are, and I went crazy with this LAV_ISH palette. More is more in this case, y'all! I layered Mood Boost, Escapism, Serenity, and Virtual Love all together until it was just right. I've also found that skipping eyeliner for this look helps it feel a little more carefree instead of polished, which is always fun." — Chloe Williams, Brit + Co's Entertainment Editor

3.Sunset Eyeshadow 

While it's easy for bronze looks to sway into the skin-like neutral territory, this cute Christmas makeup idea is more festive. The difference has everything to do with adding brown, gold, or even pink shimmer towards the inner corner and middle of your eyelids.

Our recommendations: Milani Gilded Mini Eyeshadow Palette or Urban Decay Naked Mini Eyeshadow Palette

4. Glittery Purple Eyeshadow

Go big or go home with a Christmas makeup look that's as bold as your holiday decor. It doesn't hold anything back with its glittery purple eyeshadow and crimson lipstick! It's going to show up in all your pictures without an issue. As an added bonus, let your nails match your eyeshadow! We have plenty of Christmas naildesigns that'll help you narrow down the right polish or press-on nails to go with this.

Our recommendation: Revolution Beauty Forever Flawless Eyeshadow Palette

5. Pink Shimmery Eyeshadow 

"I love the femininity of the sugar plum fairy, which makes this all-pink look one of my favorites! I've been loving the glowy look of the L'oreal true match nude serum foundation along with peachy blush. For the eye, I use the Too Faced Chocolate Bar Palette I got in high school along with the Rare Beauty All of the Above Weightless Eyeshadow Stick in Well-being. And to finish off the look, I don't go anywhere without my L’Oréal Paris Colour Riche Lipstick in Sugar Plum (fitting!). This is my third tube and it's literally like my lips but better." — Chloe Williams, Brit + Co's Entertainment Editor

6. White Gold Shimmery Eyeshadow + Nude Lip Combo

"This is probably my favorite Christmas makeup look I've worn because I decided to be adventurous with my eyes by adding white gold glitter to them. I didn't want to go overboard so I kept it light by using the shade * from Too Faced's * palette. For my lips, I used Maybelline's SuperStay Matte Lipstick in the shade Seductress and their Lifter Lipgloss in Stone on my lips. It's a great look for anyone who plans to wear statement outfits on Christmas!" — Jasmine Williams, Brit + Co's Writer

7. Sugar Plum Ice Princess 

As much as we love intricate designs and makeup looks, we know the best ones don't involve a lot of things. Kayla Walden, one of Brit + Co's Staff Writers and in-house Content Creator, knows how to create stunning looks that only involve a few products. All she did was add a sparkly white eyeshadow all over her eyelids while lining her bottom waterline with a white eyeliner.

Watch Kayla's Christmas Makeup Tutorial Here!

And just like that, you'll have the perfect makeup this holiday season!

1. 'Mocha Mousse' Kitten Heel Boots

Don't fight it — this style is back and better than ever. "We have all seen that Pantone has named 'Mocha Mousse' [color of the year], cementing that brown has surpassed black as the go-to neutral," Brandt muses. As for why she believes kitten heels boots will be a popular style in 2025, she believes it's a "super wearable" choice "for the colder weather months."

Check 'em out:Steve Madden Stasia Taupe Suade Kitten Heel Boots

2. Elevated loafers and flats on par with 'Quiet Luxury'

Did you really think we were done with quiet luxury? This is a trend that "focuses on classic design and high quality materials," according to Hall. After the success of, well, Succession, people aren't ready to let this trend go — and I don't blame them! Hall says, "We’re seeing a movement away from runway and status brands of the past several years, and instead, consumers have been drawn toward the echo of vintage style."

Hall also feels like people are looking to add comfort instead of "overabundance" to their wardrobes. He explained that after the pandemic, "comfort has prevailed as a predominant factor in shopping for footwear." You'll want to steer clear of gaudy designs with this shoe trend, instead reaching for "shoes with premium construction and materials" that don't have "noisy logos."

If you want a little bit of height, Sockel says "chunky loafers became a go-to for achieving the 'Prep School' aesthetic." She also saw that "ballet flats were a top request, with 38% of shoppers seeking ways to style them."

Check 'em out:Thursday Boots Penny Loafers

3. Low profile sneakers

This year saw the rise of the 'errand' or everyday sneaker. Hall says, "In contrast to the chunky sneaker silhouette, low-profile sneakers have been trending in 2024, and expect to see that trend continue in 2025."He adds that they're "defined by the upper confirming closely to the foot and lack of support around the ankle" making them "exceptionally versatile".

Both he and Brandt agree that the "iconic Adidas Sambas" are the driving force behind this with the latter adding, "But as they can be hard to come by, I’m seeing some alternate sneakers take the stage — particularly the Adidas SL72, and Onitsuka Tigers, especially the Mexico 66s."

If you need inspo for how to style them! Hall has a couple of tips because "the timeless low-profile look isn't going anywhere." He feels pairing them with "bell bottoms or flare-legged jeans" because they "create a long, clean line."

Check 'em out:Dolce Vita Notice Stitch Sneakers

4. Colorful shoes

The world already feels like a mess sometimes — why not be bold and have fun with your outfits?! While you continue leaning into the red and burgundy shades that continued to trend this year, Hall feels that "turquoise, fuchsia, and yellow tones will brighten up this spring from the past couple of seasons of neutrals."

Another outfit tip he has is to "opt for white and soft ecru shades in the rest of the outfit" as this will "help these bold colors speak for themselves."

Check 'em out:Dolce Vita Kanika Mid Heels

5. T-Strap Shoes

If you're still watching The Great Gatsby, you may be familiar with what Gillette Sowislo calls the "new shoe profile." In other words, she feels they're "an update on the Mary Jane trend we've been seeing for a few seasons."

We couldn't get enough of the revival of this that trend so it's going to be exciting to see you and other shoppers rock them with your 2025 outfits. Honestly, Sowislo is sure that "this versatile design can be found in flats, heels, and wedges."

Check 'em out:Manolo Blahnik Assala 105 Leather Point-Toe Pumps

6. Wooden Platform Shoes

Wooden platform shoes are having their comeback moment; more notably clogs. Sowislo says, "Since Chloe designer Chemena Kamali decked out the front row of her show in matching wood-bottomed platform sandals, the trend for boho-inspired shoes has risen. These can look like the playful platforms she debuted or be a more practical pair of everyday clogs."

Sockel added, "Looking ahead, we [Stitch Fix] predict a shift toward heeled shoes—think chic booties, clogs, and sandals—that pair seamlessly with oversized jeans and a simple tee for an effortlessly polished “Easy Street” look."

Check 'em out:Dansko Professional Clogs