The Top 8 Most Popular Shopping Apps for Millennials

We do a lot of things on our smartphones these days, like plan parties, organize our calendars and even read books. In fact, according to a 2015 Pew Research Center study, 64 percent of adults in the U.S. own a smartphone of some kind. It’s no surprise then that with online shopping growing exponentially, retailers are also rolling out some very popular shopping apps. According to Forbes, one in every two millennials have downloaded a shopping app. That’s pretty crazy, huh? You’ve probably downloaded one yourself, and it’s probably one of these.

1. Amazon: Amazon definitely isn’t just shipping books anymore. The online retailer basically sells everything you could need in your life. Add that to a super comprehensive smartphone app, and you’ve got a force to be reckoned with.

DL It: Free on iOS and Android

2. ModCloth: ModCloth is the go-to app for cutesy, vintage-y stuff. They sell everything from home goods, like whale-shaped salt and pepper shakers, to ’50-style house dresses. Their app is also super easy to use. Not to mention, all of their items have punny names (see what we did there?).

DL It: Free on iOS and Android

3. Etsy: Do we even need to say anything about Etsy? It’s the marketplace for glorious handmade items and other awesome stuff. The smartphone app is just an extension of their site, but even easier to use on your phone.

DL It: Free on iOS and Android

4. JackThreads: This men’s clothing app has some super stylish duds that are also pretty darn affordable. It’s no wonder the fellas are huge fans.

DL It: Free on iOS and Android

5. Wanelo: Wanelo is short for “Want. Need. Love.” Pretty cool, eh? When you first log on to the app, you do a Tinder swiping thing for the items you like and dislike. Then, the app will customize a shopping feed for you according to your style choices. Neat!

DL It: Free on iOS and Android

6. Forever 21: With such a massive, on-trend (+super affordable) inventory, it really should be no surprise that all the millennials (read: 49 percent of women) have this app on their phone. Plus, they just gave the app a hot new makeover to make it even more user friendly.

DL It: Free on iOS and Android

7. Groupon: With hot, limited-time offers on everything from tech to massage services, it’s no wonder millennials, both men and women, love this app. You can customize it to also show you nearby deals and even book vacations — straight from your phone!

DL It: Free on iOS and Android

8. Starbucks: This app definitely makes life easier for all those coffee-lovers out there. It stores your Starbucks loyalty card info, plus shows you nearby locations, so you can get your caffeine fix. It also introduces all their various menu items.

DL It: Free on iOS and Android

Do you have any of these apps on your phone? Or do you have suggestions for other ones? Tell us in the comments below.

(h/t Forbes)

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

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Illustration by Claire Shadomy

If you've got a New Year's Eve party on the docket this season, we've got all the inspo you could possibly need for a fire outfit! From sequined get-ups to quiet luxury looks, we absolutely love to see what everyone puts on for the countdown to the new year. Get ready to shake up some tasty New Year’s cocktails, get your boogie on, and take some amazing Instagram pics before the ball drops.

Ring in 2025 in style with these stunning New Year's Eve outfit ideas!

Erin Sheehan

Leather pants will always make a statement, no matter where you wear 'em.

Emily Russell

If you want to be The Moment at this year's NYE party, don't be afraid to have fun with your outfit! This iconic sequined dress and hot pink gloves combo def catches our eye.

Meredith Holser

Sequins galore! Pop on a matching set with your favorite boots and a chain belt to easily accessorize.

Olivia Shea

Save this outfit formula – sequin mini dress, tights, and a blazer – for an easy NYE outfit. You could easily shop your 'fit from thrift stores or secondhand shops if you're putting together a look at the last minute.

Kayla Walden

This little tweed matching set is giving all the luxe looks you need for an elegant NYE get-together.

Meredith Holser

If a big blowout NYE party is calling your name, you might want to dress a little lighter. Big parties can get crowded and rowdy, so be prepared to sweat it out in a mini dress and practical, dance-friendly boots.

Erin Sheehan

The texture on this dress is everything. If you want your New Year's Eve outfit to stand out, opt for a piece with an interesting texture, pattern, or eye-catching color!

Kayla Walden

There's nothing a little black dress can't do! Break up the piece a bit by styling your go-to LBD with a colorful belt around the waist. We also adore the statement earrings in this gorgeous gal's ensemble!

Meredith Holser

Speaking of interesting patterns, leopard and cheetah prints are hot right now. Whether you don it on a top, pants, skirt, dress, or accessories, you'll be looking so chic.

Olivia Shea

Okay, fur coat! This layered outfit idea is fully convincing us to make a beeline to the thrift and find the fluffiest jacket around. Pair one with a basic black dress and tights, and you're golden.

Emily Russell

We're head over heels with this frilly, fringey look. The sheer fabrics add a hint of flirtiness, which is all you need for a fun NYE function!

Kayla Walden

Leather jackets were practically made for New Year's Eve outfits. We adore the trench-length of this one, especially when worn with a maxi dress that's just as long.

Olivia Shea

Another pop of cheetah print! This NYE outfit idea has it all, from playful prints to shiny sequins.

Meredith Holser

This 'fit would be excellent for an at-home NYE celebration, where you want to look cute, but don't want to feel uncomfortable. Mini dress + cardigan + socks + ballet flats have never been so adorable!

Emily Russell

You can never go wrong with a fun pair of tights!

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In an increasingly digital world, mobile apps change the way we access information, stay connected to friends and family, entertain ourselves, and even manage our mental health and anxiety. Behind every great app is an inspiring fleet of developers who have taken a spark of creativity and turned it into something totally new and useful.

This Black History Month, we’re celebrating some of our favorite Black app creators who have been instrumental in revolutionizing their respective industries. These talented women have used their passion for coding and design to create apps that are both innovative and indispensable.

Aurelia Edwards, Founder of Nailstry

Aurelia Edwards has created the ultimate destination for beauty lovers through her app Nailstry. This exclusive marketplace is tailored to help those aspiring to perfect their press-on nails with unique designs from nail art designers across the country. It doesn't stop there; Aurelia also seeks out opportunities that give back and donates a portion of her sales towards programs like Black Girls Code.

Damilola Awofisayo, Founder of TecHacks

Damilola Awofisay is a young leader making waves in driving the tech industry forward. She is using her coding skills to create apps that address issues such as sign language learning and dyslexia support for students, actively cultivating a more inclusive future of digital innovation. Moreover, she's making STEM more accessible for young women through TecHacks, a nonprofit that brings women and nonbinary individuals together virtually in hackathons.

Dayo Akinrinade, Founder of Wisdom

Dayo Akinrinade is empowering people everywhere with Wisdom, an app that connects users to inspiring advice and a supportive community of like-minded individuals. Through the platform, users can learn from each other on topics ranging from business success to personal wellness in one inclusive setting. Through Wisdom, closed networks are replaced with limitless opportunities for knowledge sharing!

DeShuna Spencer, Founder of kweliTV

Deshuna Spencer translated her passion for storytelling and black culture into creating a platform that celebrated the intersection of the two. She launched kweliTV, a streaming app, features 550 titles from 450 global filmmakers. With almost 50,000 users, kweliTV has earned $800,000 in revenue, 60% of which goes directly back into the film community! This is innovation at its finest; disruption through creativity while still giving back to support others who share this same vision.

Janique Edwards, Co-Founder of EatOkra

Janique Edwards, along with her husband Anthony, are connecting foodies to Black-owned restaurants and culinary experiences through their app EatOkra. Seamlessly streamlining the discovery process, EatOkra is bridging audiences with over 11,000 black-owned eateries across the country.

Kaya Thomas, Founder of We Read Too

Kaya Thomas is a true inspiration! Combining her passions of reading, coding, and writing, she founded We Read Too, an app that enables young people to explore hundreds of books written by authors from diverse backgrounds and featuring characters who look like them. Through this innovative idea, Kaya is bringing equity and inclusion to the literary landscape for children across the globe.

Kimberly Seals Allers, Founder of Irth

Kimberly Seals Allers is an inspiring leader who was driven to make a difference. After her own negative hospital experience, she devoted herself to researching disparities in care for Black and Hispanic women during childbirth. This spurred the creation of Irth, an app designed specifically with these communities in mind so they can have equal access leading up to and beyond their child’s birth.

Simmone Taitt, Founder of Poppy Seed Health

Simmone Taitt is the visionary behind Poppy Seed Health, an incredible app that provides 24/7 on-demand access to midwives, doulas, and nurses for pregnant and postpartum individuals. Driven by her own pregnancy journey, Simmone recognized an opportunity in the tech startup scene to build a community for those embarking on one of life's most beautiful yet challenging journeys: parenthood. The culminating result? A warm digital refuge!

Tanya Van Court, Founder of Goalsetter

Tanya Van Court is the mastermind behind Goalsetter, a personal finance app that has empowered families to help their children realize their financial aspirations. Goalsetter is on an ambitious and compassionate mission. The goal they're setting? Striving for one million Black kids worldwide to open savings accounts!

These are just a few of the creators whose work is transforming industries, connecting communities, and promoting equity within our digital landscape. We hope that they serve as an inspiration to all aspiring entrepreneurs who have bright ideas and big dreams. Be sure to support these incredible Black app creators and the amazing work they’re doing!

If you've been on the internet at all this week, you've probably heard about some totally invasive paparazzi leaking Sydney Sweeney's backyard bikini pics — and her incredible clap back to all the trolls body shaming her in the comments. After the actress showed off her resilience & her muscles in a training video from her new Christy Martin biopic (and celeb BFF's like Glen Powell weighed in), she took things to the next level by posting some spicier selfies from a rooftop in NYC.

Sydney Sweeney's latest spicy selfies prove she couldn't care less about her bikini body shamers.

Sydney Sweeney (almost) bares all in new Instagram selfies.

"rain rain go away," Sydney Sweeney says in a new Instagram post, which already has 3.4 million likes. The carousel of photos includes Syd standing on a rooftop in New York City (where it has been raining recently) wearing jeans and a brown-and-cream colored Miu Miu cardigan. The Housemaid actress also clutches a brown leather Miu Miu purse boasting plenty of charms.

I have to call out one of my favorite comments on the post, which comes from Sydney's hairstylist Glen "Coco" Oropeza and says, “It’s 68 degrees, and there’s a 30% chance that it’s already raining,” referencing one of the most iconic lines from Mean Girls (which is what his Instagram username references too!)

"hopefully your sunshine will push those clouds the f out 😍," another user commented, hyping up Sydney's positive response to all those internet trolls.

And her friends totally have her back.

Sydney's post came four days after she responded to body shamers with an intense training video from her new Christy Martin biopic — and more than one past costar supported her in the comments.

Isabela Merced, who starred with Sydney in Madame Web, said "The thing is these people would never say it in person. Too scared. But if they ever did? best believe it’s hands 😘, while Syd's Anyone But You star Glen Powell commented, "You’re such a bad—ss. This movie is gonna be 🔥."

Sydney and Glen got super close on the Anyone But You set, and formed such a strong connection that they fooled the entire internet into thinking they were having an affair. But in real life, they're just BFF's!

"I wanted to make sure that we were actively having a conversation with the audience as we were promoting this film," Sydney told The New York Times. "Because at the end of the day, they’re the ones who created the entire narrative."

"Once [the movie] did become a success, a lot of the interviews were just questions about [the rumors], so I don’t know if we necessarily were planning on ever talking about the strategy behind any of it," Sydney added in her 2025 Vanity Fair Hollywood story. "We just had very specific questions and when you say no to a question, people think that you’re a b—ch, so."

Check out the latest news on Sydney Sweeney's insane new thriller Eden, with Jude Law, Vanessa Kirby, and Ana de Armas.

Life comes at you fast when you're in love, while you're juggling career goals, pets, babies, friends, family, and whatever else folded in to your very, very filled cup. One minute you and your spouse can't enough of each other, but then time passes and you might start to feel like you're roommates. "Ugh, what is that about," is a question I used to ask when my own relationship's spark felt like tiny embers amongst our ever-growing responsibilities. Licensed psychotherapist Lucas Saiter, LMHC, owner and director of Manhattan Therapy NYC, says, "It's crucial for couples to acknowledge periods of disconnection without judgement."

According to him, you can start "by having an open conversation about feeling disconnected" which is a "positive step" in the desired direction. But, he wants this to happen during "a calm moment" instead of "during a conflict or when there are distractions."

The ultimate goal is for "each partner" to feel like they have "the opportunity to express their feelings openly and honestly, using 'I' statements to avoid blaming, while the other partner actively listens without interrupting or getting defensive," according to him.

TK ways to renew your marriage when you're busy checking off your to-do list

Your marriage isn't doomed because you feel like it's gotten off track. Saiter says, "Rekindling the spark in a marriage goes beyond physical intimacy; it's about creating emotional closeness and shared experiences. Couples can focus on deep, meaningful conversations that go beyond the day-to-day logistics."

1. If you don't cook often, surprise your spouse with their favorite dinner recipe.

cottonbro studio

Saiter says you or your spouse "can make time for small gestures of kindness and thoughtfulness, like cooking" each other's "favorite meal." We don't know everything, but we're aware that home-cooked meals mean a lot to some people. Eating out is fun, but seeing someone put time and effort into a meal for you feels more personal.

2. Allow your partner to sleep in while you handle bank runs, grocery shopping, and other chores.

Michael Burrows

One of the other ways to each other's heart is "...running errands to show love and appreciation," according to Saiter. This can look like letting your partner rest while you handle early morning visits to the bank or grocery store before traffic picks up on the weekend.

Setting aside time for shared hobbies or interests can also be incredibly rejuvenating. For instance, taking a class together, whether it’s cooking, dancing, or photography, can help in discovering new aspects of each other and create fun, shared memories.

3. Sign up for a dance or photography class together.

cottonbro studio

If you've been thinking about taking a cooking, wine, dance, or photography class together, now's the time to do so! Saiter says, "Setting aside time for shared hobbies or interests can also be incredibly rejuvenating." Before you roll your eyes because you think you and your spouse don't have anything in common anymore, take a step back to remember what it was like when you were dating.

You probably went on different dates like going to the bowling alley, visiting a pumpkin patch, or even taking a candle class together for fun. Doing this again "can help in discovering new aspects of each other and create fun, shared memories," according to Saiter.

4. Verbally share why you're grateful for each other.

Andrea Piacquadio

Yes, it's time for you and your spouse to remember why you chose to exchange vows. "...practicing gratitude by regularly expressing appreciation for each other's qualities and contributions can strengthen the emotional bond and bring back the warmth and closeness," Saiter says.

You can tell your partner you appreciate the times they've sensed something was wrong and knew just what to say to cheer you up. Also, you could simply thank them for remembering to take out the trash without you having to ask.

There's no rulebook that says expressing thanks for each other has to be elaborate and drawn out. It's just something to help you remember how much you see each other.

5. Set aside time to hold hands or cuddle everyday.

Pavel Danilyuk

If you or your spouse are experiencing a drop in your libido, physical intimacy be hard to navigate. Saiter says, "Overcoming a 'dry spell' requires open communication and a willingness to explore underlying issues." As difficult as it may be, don't be afraid to express concerns because "there are many feelings and unsaid wants underneath the 'dry spell,'" he adds.

Doing something as simple as "prioritizing physical, non-sexual touch" is one way way Saiter believes can help you and your spouse become close again. You do things like "holding hands, cuddling, or sharing a long hug," to add a little spark back to what you had.

6. Pencil in date nights.

Jep Gambardella

How many times have your or spouse asked, "Who has time for date night?" Wait, we don't want to know because chances are one of you have said it one too many times to count. Saiter says, "Planning regular date nights or weekends away can also help break the routine and create a sense of adventure in the relationship."

Communicating and being open to trying new things in the bedroom, like role-playing, using toys, or trying new positions, can also reignite the spark and make things exciting again.

You can also try revisiting places or activities that were significant earlier in your relationship to evoke nostalgic, passionate feelings and remind you both of your deep connection.

7. Let your adventurous side show in the bedroom.

Andrea Piacquadio

If one of you are comfortable initiating sex again, let your fun side call the shots. However, Saiter wants to make sure you're "communicating" before surprising your spouse. "...being open to trying new things in the bedroom, like role-playing, using toys, or trying new positions" is one of the ways he thinks you can reconnect behind closed doors. It's all about finding safe ways to "reignite the spark and make things exciting again," he shares!

8. Revisit the place you fell in love with your spouse.

Taylor Thompson

If you remember the exact time and place you knew your spouse was the one, Saiter suggests revisiting it to "evoke nostalgic, passionate feelings and remind you both of your deep connection." Whether it was at your local pizza parlor, the park, or even at a place like Disney World, find your why again.

My spouse and I are doing great after incorporating these tips, but how can we stay consistent?

Ba Tik

Saiter says, "Life gets busy, but it’s crucial to carve out time for each other. Treat it like any other important appointment—block off time in your schedule for date nights, family dinners, or just time relaxing together." Maybe you think it should sound so simple, but it is. Like Saiter says, you have to prioritize your marriage just like you do everything and everyone else.

Ways to help you do so are limiting "distractions by putting away phones and other devices" to "talk about your dreams, unwind together or simply enjoy each other's company," he adds. Still struggling?

"It might also be helpful to look over your daily responsibilities together to make sure the workload at home is shared fairly. Building a strong and fulfilling relationship takes effort and commitment. By prioritizing your partner, communicating openly, and making time for each other, you can strengthen your bond and reignite the spark," Saiter suggests.

All in all, Saiter believes "seeking couples counseling can be a great step toward getting the conversation flowing," if you and your spouse are still having trouble finding the spark in your marriage.

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