The Top 8 Most Popular Shopping Apps for Millennials

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Blake Lively And Ryan Reynolds' Full Relationship Timeline

2010 — Blake Lively And Ryan Reynolds Meet While Filming Green Lantern

"We were buddies for a long time, which I think is the best way to have a relationship, to start as friends," Ryan Reynolds said in an interview with SiriusXM's Entertainment Weekly Radio in 2016. "About a year after Green Lantern had come and gone and we were both single, we went on a double date — she was on a date with another guy, and I was on a date with another girl — and it was like the most awkward date for the respective parties because we were just like fireworks coming across."

Their relationship quickly evolved to the one we know and love today!

October 22, 2011 — Blake Lively And Ryan Reynolds Reportedly Start Dating

After Blake and Ryan (along with their dogs) were spotted outside a Boston apartment, a source told People: “They are very much a couple. They’re really happy together.”

Blake Lively revealed that at the start of their relationship, Ryan gave her a bouquet every single week. "When my husband and I first got together, he would send me a bouquet of flowers every week, but he would always send a card and it would just be a sentence of something that had happened that week," the actress tells People. "Something funny or emotional that one of us said."

September 9, 2012 — Blake Lively And Ryan Reynolds Get Married

Blake Lively and Ryan Reynolds said "I do" in September of 2012. The wedding had a children's choir & a Florence Welch performance, paper lanterns, and a sour cream wedding cake with peach-apricot preserves, according to People. But the planning didn't go as smoothly as one might hope.

"Our wedding was becoming a disaster, and we didn't know what to do, so we called Martha!" BlakeLively told Vogue in 2014. "She said, 'Don't worry. I'll handle it.' She sent her team down to save us."

The wedding took place at Boone Hall Plantation, a former slave plantation in South Carolina, a location the couple is "unreservedly sorry for," Reynolds told Fast Company in 2020.

May 5, 2014 — Blake Lively And Ryan Reynolds Make Their Red Carpet Debut

At the 2014 "Charles James: Beyond Fashion" Met Gala, Blake Lively and Ryan Reynolds looked glamorous and sophisticated with Blake's Gucci Première gown with rose gold details and Ryan's dark blue velvet tux.

December 16, 2014 — Blake Lively Gives Birth To Her First Child

Blake first announced her pregnancy on her since-closed website Preserve. She told Vogue in July 2014 how excited she was to start a family with Ryan. “He’s going to be a great father and leader and patriarch—he’s so meant to be all of those things," she said. "The fact that he lived so much before we got together, he’s the exact realized person that he should be.”

"They are absolutely ecstatic and just so ready for this. It is the perfect time in their lives to start this new chapter; they are so in love and are going to be amazing parents," a Peoplesource said at the time.

Ryan Reynolds confirmed their first daughter James' birthday on December 16, 2015, when he tweeted, "Happy birthday to my baby girl! Sad I lost my virginity. But thankful I have a daughter."

September 30, 2016 — Blake Lively And Ryan Reynolds Welcome Their Second Child

Two years after giving birth to James, US Weekly confirmed Blake Lively (who was filming The Shallows at the time) was pregnant with baby number 2! “Blake is absolutely thrilled and so is Ryan,” the source told People.

Blake Lively gave birth to Inez on September 30, 2016.

May 2, 2019 — Blake Lively And Ryan Reynolds Walk Detective Pikachu Red Carpet, And Announce Baby Number 3

At the New York premiere for Detective Pikachu, Blake Lively surprised fans by showing off a baby bump and announcing her third pregnancy! Their daughter Betty was born on October 4, 2019.

Ryan Reynolds confirmed the baby was a girl in an October 16 tweet, while Taylor Swift revealed the baby's name in "Betty" from her 2020 album Folklore.

May 2, 2022 — Blake Lively And Ryan Reynolds Stun At The 2022 Met Gala

As Met Gala co-chairs, Blake Lively and Ryan Reynolds pulled out all the stops for their iconic looks. Blake's art deco gown was the perfect nod to New York, and represented Grand Central Station and the Statue of Liberty. Ryan looked very handsome in a black velvet tux.

February 2023 — Blake Lively Gives Birth To Her Fourth Child With Ryan Reynolds

After showing up to the 10th Annual Forbes Power Women's Summit with a baby bump in September, Blake unofficially announced the birth of their fourth baby (whom we now know is named Olin) with an Instagram post that shows the actress without a baby bump.

"Puppy Bowl Sunday 2023🥘 🍲 🥧 been busy," she says in the February 12 post.

July 26, 2024 — Blake Lively And Her Kids Make A Deadpool 3 Cameo

After fan speculation that Deadpool & Wolverine would either include Blake Lively or Taylor Swift, we were over the moon to see Blake make a (masked) cameo, along with Inez and Olin!

"In 2010, @robliefeld drew an unmasked Lady Deadpool for the first time," she says on Instagram. "@deadpoolmovie wasn’t real. And Rob had no idea I was working with @vancityreynolds. 12 years later I read Rob’s post. A year after that, @deadpoolmovie 3 was filmed. And today it’s in theaters. The universe has such a magical sense of humor sometimes."

Blake Lively & BFF Gigi Hadid also revealed that Ryan Reynolds loves a girls' night, which is information I didn't know I needed.

August 6, 2024 — Blake Lively And Ryan Reynolds Attends It Ends With Us Premiere

Blake Lively and Ryan Reynolds love to support each other at their movie premieres, but it goes way deeper than that. "He works on everything I do, I work on everything he does. So his wins, his celebrations are mine and mine are his," Blake told E! News. "The iconic rooftop scene [in It Ends With Us], my husband actually wrote it."

At the New York premiere for the new Blake Lively movie, Blake and Ryan shared a moment that proves they belong together. While heading to talk to People on the carpet, Blake Lively leans over and grabs Ryan Reynolds' butt. And the funniest part is that Ryan doesn't even turn around.

"He didn’t even react because It happens so often," one user jokes in the comments, while another says, "I love the respect that they have for each other - with love! Yes that her man!"

September 9, 2024 — Blake Lively And Ryan Reynolds Celebrate Their 12th Wedding Anniversary

Ryan Reynolds and Blake Lively have been married for 14 years as of September 9, 2024. And the couple remains closer than ever. "Blake and Ryan are a great team when it comes to both their family and work," a source told People. "They're super supportive of each other. He's very proud of her. They have a great marriage and love to celebrate everything they created together."

October 23, 2024 — Blake Lively Celebrates Ryan Reynolds' Birthday

Ryan Reynolds turned 48 on October 23, and to celebrate, Blake took him and the kids to see a matinee showing of & Juliet! "I don't know what to get him for his birthday? What do you get him for his birthday? I know he loves musicals, I love musicals, the kids love musicals. So it felt like the right choice!" Blake told the cast, according to a People source. "They were just raving about how good it was."

Bringing Ryan and the kids to the show (which features songs like Britney Spears' "Baby One More Time"), just proves how much Blake knows her family!

What is the age difference between Blake Lively and Ryan Reynolds?

Blake Lively was born on August 25, 1987, meaning she just turned 37. Ryan Reynolds, who was born on October 23, 1976, is 47. They have a 9-year age gap.

Was Blake Lively married before Ryan Reynolds?

Ryan Reynolds is Blake Lively's first husband, but before they got married, the actress dated her Gossip Girl costar Penn Badgley and also reportedly dated Leonardo DiCaprio. Ryan Reynolds was married to MCU & Jurassic World: Rebirth star Scarlett Johansson from 2008 to 2010.

Is Blake Lively in any of Ryan Reynolds' movies?

Yes, Blake Lively and Ryan Reynolds have been in the same movies! After meeting during the production of Green Lantern, Blake Lively has a role as an imaginary friend in Ryan Reynolds' IF. This spring movie follows Ryan Reynolds' character and his neighbor Bea, who set out to save all the imaginary friends. The movie also stars director John Krasinski, Cailey Fleming, Fiona Shaw, Alan Kim, Liza Colón-Zayas, Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell.

Blake Lively, Inez, and Olin also had roles in Deadpool & Wolverine as Ladypool, Kidpool, and Babypool. Blake's appearance in the movie had been a fan theory for such a long time, and I was so excited to see it come to life!

Who is Blake Lively's half sister?

Blake Lively's half-sister is Robyn Lively. Robyn also works in Hollywood, just like Blake's brother Eric Lively and brother-in-law Bart Johnson. Robyn and Blake have also acted together — Robyn made a cameo in It Ends With Us during one of the opening scenes!