Why Millennials Are Increasingly Choosing Self-Employment

Jun 19, 2018

We’re not exactly sure why millennials have a bad rap, because research results continue to prove that the stereotypes labeling people born between 1980 and 1996 as “lazy” and “entitled” are wildly untrue. Most recently, we came across a study that reminds us why young people are perfectly suited to champion non-traditional career journeys and explore entrepreneurship while staying dedicated to their work.

According to new research conducted by accounting software company FreshBooks in conjunction with Research Now for its second annual Self-Employed Report, almost half of the 27 million people who will become independent workers within the next two years will hail from the millennial cohort. This is a notable change in the workforce, as the number of Americans who work for themselves is projected to reach 42 million people by 2020. Mike McDerment, the co-founder and CEO at FreshBooks, further explains why this shift is something to pay close attention to. “The data suggest that over the next two years the number of self-employed professionals in the US could triple,” he notes, using the sample of 2,700. “Whether or not the change occurs at this pace, it’s clear the mindset of the American worker has shifted, with significantly more people aspiring to work for themselves versus holding a traditional job.”

In the midst of this changing mindset, millennials will also bring more educational experience to their freelance work, businesses, and independent ventures thanks to a higher rate of bachelor’s and master’s degrees than those before them — and though they may still have a skewed reputation, millennials factually make up the largest generational group in the US. Their desires for different things at work is making a real impact as more people choose to follow an independent path. Scroll on for three powerful draws inspiring the change.

1. Career Control: FreshBooks’ data suggests that the biggest motivation millennials have to set up shop or strike out on their own is autonomy — the ability to work on their own terms. While nine-to-five jobs may still feel like a secure and predictable path for some, independent work provides more freedom. This is a big draw and popular benefit for people who prefer to work outside of standard hours, across time zones, or while jet-setting to explore a different lifestyle from a remote location. A fifth of respondents went as far as to say that self-employment also makes switching careers easier, while 43 percent confirmed that working for themselves gives them more control and decision-making powers over their professional life. Heck yes!

2. Work/Life Balance: Wellness is so much more than a trending topic: Health is something millennials care deeply about. From learning how to be more compassionate and communicative to keeping in good physical form or fine-tuning the art of self-care, ambitious 20- and 30-somethings continue to express that the top of their priority list includes balance and feeling good each day. The FreshBooks survey validates these sentiments, showing that work/life balance is another reason to give self-employment a go; respondents noted that while important personal aspects like family planning and basic self-care are overlooked in many roles, cultures, and professional environments, self-employment makes these components easier to manage. Bye, burnout.

3. Personal Satisfaction: While striking out on your own can be ultra-rewarding, the FreshBooks research reminds us that being self-employed definitely comes with its own unique set of challenges, like finding staff or using data to guide business growth. Yet, despite difficulties, a whopping 97 percent of respondents say they have no desire to return to traditional work, while 71 percent of existing self-employed pros report satisfaction with their work. Though the research also states that close to two-thirds of participants between 50 and 65 report they’re looking to work longer rather than retire, the majority of millennials don’t complain about dedication; about three-fifths say they actually expect to work harder once they’re their own boss.

Are you self-employed? Share your biggest challenge and favorite benefit with us on Twitter @BritandCo.

(Photos via Getty)

How To Build A Local Community When You’re A Digital Creator

Verizon

verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Jason Kelce Just Revealed How He REALLY Feels About Having Four Daughters (& It'll Make You Melt)

As much as we love talking about Taylor Swift and Travis Kelce...Jason Kelce and his wife Kylie Kelce deserve their time in the spotlight too! They have a loving and hilarious dynamic that's somehow made room for not one, but three kids. And guess what? They recently announced that baby number 4 is coming soon! From their very funny announcement to everything they've said since, there's a lot of fun to unpack here.

Here's everything to know about Jason Kelce & Kylie Kelce's exciting pregnancy!

When did Jason and Kylie announce she's pregnant?

Amazon Prime

Kylie Kelce shared the huge news on Instagram November 22nd! Of course grandma Donna Kelce was the first to leave a comment. She wrote, "🔥🔥🔥🔥😍😍😍 Love it!!!" Brittany Mahomes also commented by writing, "Ahhhhhh Congrats you guys!!!🥹🤍."

How did Jason and Kylie's other daughters react?

Amazon Prime

In Kylie's same Instagram post, her and Jason's daughters can be seen expressing a range of emotions. There's an 'Eek' expression from their oldest daughter Wyatt, a happy look from their middle daughter Elliott, and pure tears from baby girl Bennett. Kylie wrote, "I feel like we captured a very accurate representation of how each of the girls feel about getting another sister. At least Ellie, mom and dad are on the same page! 🤷♀️"

When is Jason and Kylie's fourth baby due?

Amazon Prime

That's TBD! Since the couple just announced their fourth pregnancy, only time will tell when baby girl will arrive. Knowing Jason and Kylie's willingness to be open about their lives, we wouldn't be surprised if they decide to share a due date.

How are Jason and Kylie preparing to be a family of six?

Amazon Prime

Jason Kelce is taking the news of being an official girl dad like a champ. He told E! Newshe's "got it pretty easy" because "the clothes are all going to be hand-me-downs or already bought." Not only that, but they've already secured a baby crib! However, Jason was quick to add Kylie's also getting ready for their daughter's arrival. "Kylie's definitely preparing more than I am, because she's actually growing the human being."

“I love my kids so much, and especially my daughters,” he added. "I was telling somebody out there because they're expecting their first — and they look at you. They smile at you. There's just a way that kids have to warm your soul in a way that nothing else can.”

He's also excited to watch his daughters grow up with a new sibling. "And hopefully we'll welcome a fourth into this world, and we'll be able to watch them fight and tear each other apart and all the good stuff."

He even appeared on The Rich Eisen Show where he joked, "I'm screwed [in] like in 10 years. The moment they’re all in middle school, I feel like it’s just gonna be chaos." He also hopes Wyatt "can start helping out a little bit more." But, he's still looking forward to it! "I obviously have not had a son, but there is something about a daughter in the way I think as a dad, you feel an extra amount probably of protection and love toward that child," he shared.

Follow us on Facebook for more updated about this cute family!

This post has been updated.

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The Secrets To A Thriving Music Career

Verizon

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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet La Wuandia, singer, songwriter, and promoter behind the Chicago-based global entertainment company Agape Vibes.

La Wuandia of Agape Vibes

What's the most unexpected business challenge you've faced and how did you overcome it?

When I began in the late ‘90s, it was not a surprise that financial institutions would not lend to unconventional or non-traditional businesses like a performance company and even further to a person of color, and even to a female person of color. That was one of the initial road bumps. Then, when the pandemic hit, I had to figure out how to still perform for profit. The audio isn’t great on Zoom, so I started reaching out to other groups and we started performing outdoors, and traveling around the country. They were practically giving hotel rooms away!

What’s a recent small win for you and your business?

Staying Alive. Staying Alive. [laughs] During the pandemic, so many doors closed. But I was able to support my band members who did not have nine-to-fives to fall back on. Now, whenever I do have a performance, if they have something booked, they'll find a sub for that book and come and perform with me. You got to love that integrity.

Who is a woman in business that you look up to and why?

I had the opportunity to meet [a late Supreme Court Justice]. I was a flight attendant, and when she was leaving the plane, she told me she had never experienced a flight with my service ever before. Of course, I was floating. For someone of that caliber to stop and actually recognize and acknowledge my services is truly amazing. I love her story, how she was able to balance work and life and family, then to be able to go as far as the Supreme Court. That was amazing to me.

What's a book, podcast, or resource that has made an impact on you as an entrepreneur?

I love motivational speaker Jim Rohn’s practical applications and how he helps an individual to recognize that a lot of what we are hoping to obtain is already within us, it's a matter of focus. It's a matter of keeping our thought processes positive and moving forward. And also to keep our circle with positive like-minded individuals.

How has the free Verizon Small Business program helped propel your business forward?

The one beautiful thing that I love that Verizon did was to analyze my website [via 1:1 coaching]. I started to learn how my website was being utilized in terms of the traffic and how I can make better use of it. Their digital platform also offered peer networking, peer coaching, mentoring, and it was not a long drawn-out type of programming or training. It was to the point, and then offered a way to get more information. Finally, what I learned from the Verizon program is how to pay myself and how to assess my worth. I was paying myself whatever was leftover, but I realized that was wrong. I needed to give myself a salary.

Learn more about the free Verizon Small Business Digital Ready Program and Agape Vibes.

Illustration by Daniela Jordan-Villaveces.

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36 Perfect Christmas Dinner Ideas, From Appetizers To Dessert

Whipping up Christmas dinner for your squad this year? If it's your first time hostessing, there's no need to panic. You can scour the internet for holiday kitchen tips and embark on a house-cleaning frenzy — or you can take comfort in the simple fact that good food creates full bellies and happy people, and that's the only goal you need to meet.

Kick back with a plate of Christmas cookies and a mug ofhot chocolate – here are 37 comforting Christmas dinner ideas and recipes, from appetizers to desserts, that will take the headache out of building your dream holiday dinner menu.

Scroll on for delicious Christmas dinner ideas!

Christmas Appetizer Ideas

Brit + Co

Bacon Pastry Twists with Beer Cheese

While cradling a cocktail in one hand, an easy-to-grab appetizer is essential. These flaky, cheesy bacon twists are both easy and delicious to dunk in a three-cheese beer dip. (via Brit + Co)

Well Plated by Erin

Sun-Dried Tomato Pesto Bites

A red and green holiday treat without sugary sprinkles? Count us in. These phyllo shells are filled with whipped pesto cream cheese and topped with basil and sun-dried tomatoes for some yummy Christmas food. (via Well Plated by Erin)

Chef Genevieve

Cranberry Goat Cheese Balls

These cranberry goat cheese balls are the perfect balance of salty and sweet — a definite crowd-pleaser for any Christmas dinner! (via Chef Genevieve)

The Baking Fairy

Holiday Crostini Trio

Spread avocado, mascarpone, and provolone onto toasted baguette slices for a tasty appetizer, and top away for three versatile holiday food ideas that will please any palate at your holiday party. (via The Baking Fairy)

The Seasoned Mom

Honey Almond Baked Brie

Add this this gooey, sweet, and salty baked brie to your Christmas dinner menu and guests will gather around it like it's a fireplace on a cold day. (via The Seasoned Mom)

Christmas Food Ideas For Side Dishes

Brit + Co

Sesame Shrimp Pastry Puffs

The seafood lover in your home will be elated to munch on these sweet and umami-rich (thanks to the oyster sauce) sesame shrimps blanketed in buttery puff pastry. You'll definitely want to add this dish to your best Christmas recipes list! (via Brit + Co)

Brit + Co

Cheesy Sweet Potato Gratin

This savory combination of sage, gruyère cheese, and heavy cream is here to make sweet potato casserole even more indulgent. This is definitely one of our favorite Christmas dinner ideas. (via Brit + Co)

Sarah Anderson

Healthy Butternut Squash Salad

Fill your guests' bellies with the seasonal flavors of butternut squash, apple cider, and pecans. The bacon is just the icing on the cake, so to speak. (via Sarah Anderson for Brit + Co)

Brit + Co

Romanesco Christmas Trees with Parmesan "Snow"

Turn Romanesco broccolis into snow-capped trees with just six ingredients in this healthy yet cheesy dish for your next party. (via Brit + Co)

Brit + Co

Slow Cooker French Onion Soup

Nothing will warm you to your toes quite like a good soup, and whipping one up in the slow cooker can save you time, mess, and energy. This French onion creation is a perennial favorite. (via Brit + Co)

Brit + Co

Waffle Iron Latkes

These latkes make the perfect addition to any celebration, and the best part is how easy they are! From an apple butter topping to pomegranate and Greek yogurt, there's something for everyone. (via Brit + Co)

Brit + Co

Cornmeal Biscuits with Cheddar, Chives, and Jalapeños

These slightly spicy biscuits are ideal for soaking up all that gravy goodness. (via Brit + Co)

The Girl on Bloor

Taco Salad

Okay, you might be thinking, "why in the world would someone serve taco salad at Christmas?" But hear us out – this recipe is full of delicious veggies, and it's just brimming with color. Keep things red and green to stay festive, or go all-out with every color of the rainbow. (via The Girl on Bloor for Brit + Co)

Rasa Malaysia

Crispy Leaf Potatoes with Rosemary Butter

If ever there were a bulletproof case for buying a mandoline, it's these potatoes, which are sliced chip-thin, layered upright in a baking dish, and gloriously bathed in salty rosemary butter. (via Rasa Malaysia)

Sarah Anderson

Cozy Pumpkin Curry

If you're looking for vegan Christmas recipes, look no further than this warming, insanely delicious, and seasonal pumpkin curry. Just leave out the fish sauce to make it fully plant-based! (via Sarah Anderson for Brit + Co)

My Kitchen Love

5-Ingredient Christmas Salad

A complicated salad is the last thing you need to worry about when picking out Christmas dinner recipes. This palate-cleansing dish is simply butter lettuce, pomegranate seeds, and a white wine vinaigrette. (via My Kitchen Love)

Main Dish Ideas For A Christmas Feast

Brit + Co

If you're tasked with cooking the bird this holiday season, look no further than this foolproof roast turkey recipe. (via Brit + Co)

Baldacci Family Vineyards

Beef Short Ribs with Vegetables

Make a statement with a delicious short rib recipe that's cozy, filling, and features an unbelievable wine sauce. Everyone will be talking about it until next Christmas. (via Baldacci Family Vineyards for Brit + Co)

Sarah Anderson

Cranberry Glazed Turkey

Make your turkey extra-special with a delicious cranberry-pomegranate glaze everyone is sure to adore. (via Sarah Anderson for Brit + Co)

Simply Recipes

Roasted Chicken with Carrots

For a Christmas dinner or otherwise, every home cook needs a roast chicken recipe in their back pocket. Start with this step-by-step recipe, which shows you how to stuff, truss, roast, and baste the bird until juicy and golden brown. (via Simply Recipes)

Host The Toast

Prosciutto-Wrapped Pork Loin with Apple and Rice Stuffing

This dish combines a classic holiday side with a crowd-pleasing main, and it's wrapped in prosciutto for a show-stopping finish. (via Host The Toast)

Half Baked Harvest

Creamy Tortellini Vegetable Soup

Pasta doesn't get enough credit when it comes to holiday recipes, but nothing's cozier than a delicious bowl of warm tortellini. Except tortellini soup, that is! (via Half Baked Harvest for Brit + Co)

Half Baked Harvest

Roast Beef Tenderloin with Mushrooms and White Wine Cream Sauce

This melt-in-your-mouth holiday meal is cooked in one pan in under an hour. Sauté mushrooms in an oven-safe skillet, put the beef on top, roast, rest, and make a cheesy, herby cream sauce with the pan drippings. (via Half Baked Harvest)

Boulder Locavore

Turkey Roulade with Apple Cranberry Stuffing

This dish is all about texture, from the crispy bacon coat to the tender turkey in the middle and soft stuffing interior. This is one Christmas dinner recipe you won't want to miss out on. (via Boulder Locavore)

Delicious Christmas Dessert Ideas

Kurt Andre

Keto Eggnog

Got guests who are committed to the low-carb lifestyle? This keto eggnog is the perfect dessert to serve the carb-conscious. (via Annelies Zijderveld for Brit + Co)

Jessica Smith Wall

Peppermint Bark

This easy peppermint bark recipe is so simple to make, you'll have plenty of time on your hands for more ambitious endeavors — like cooking the turkey. (via Jessica Smith Wall for Brit + Co)

Brit + Co

Holiday Puppy Chow

Your go-to sweet treat gets a festive upgrade when you add in red and green candy! Bonus points if you have a red or green bowl to put it in. (via Brit + Co)

Brittany Griffin

Jacques Torres' Chocolate Chip Cookies

No surprise here: the secret to Torres' high-quality chocolate chip cookies is high quality ingredients, like butter, flour, and chocolate. Letting the dough age for 24 hours and sprinkling it with sea salt at the end doesn't hurt, either. (via Jacques Torres for Brit + Co)

Chris Andre

3-Ingredient Peanut Butter Cookies

When it's your first year hostessing, the simpler you can keep your Christmas dinner recipes, the better. That's why we're huge fans of these 3-ingredient vegan Christmas cookies. (via From Eat Your Feelings by Lindsey Smith for Brit + Co)

Half Baked Harvest

Baked Hot Chocolate Donuts

Donuts are an all-purpose treat that can serve as Christmas breakfast, brunch, or dessert. This baked hot chocolate-inspired version doesn't require any special tools to make and is uber delicious. (via Half Baked Harvest for Brit + Co)

Brit + Co

Dulce de Leche Cream-Filled Churro Donuts

These six-ingredient donuts, made with biscuit dough, have a cinnamon-y exterior and a rich dulce de leche filling that pairs wonderfully with Mexican hot chocolate. (via Brit + Co)

St Pierre Bakery

Eggnog French Toast

Another recipe you can serve as a Christmas dinner or brunch is this sweet French toast. The secret to nailing that 'nog flavor is the nutmeg and vanilla combo. Yum. (via St Pierre Bakery for Brit + Co)

Justina Huddleston

Easy Vegan Slow Cooker Hot Cocoa

Give your oven and your plates a break and add this dairy-free hot chocolate to your easy Christmas dinner menu, or enjoy with Christmas waffles! Add all ingredients to the slow cooker, and let the gadget do the rest for you. (via Justina Huddleston for Brit + Co)

Kurt Andre

Champagne Ice Cream

This egg-free, celebration-worthy holiday dinner idea gets its creaminess from cream cheese and, better yet, its booziness from sparkling wine. (via Brit + Co)

Brit + Co

Cinnamon Roll Pecan Pie

We call this pie holiday crack for a reason (or two): the pie crust is made of mini cinnamon rolls and the pecan filling is buttery on the verge of illegal, which definitely makes it one of our favorite holiday dishes. (via Brit + Co)

Cotter Crunch

Easy Spiced Hot Fruit Bake

Hear that? That's a scoop of ice cream begging to top this sweet tray of apple, pear, cranberry, pineapple, and gluten-free dessert. (via Cotter Crunch)

Check out our newsletter for more seasonal recipes!

This post has been updated with additional reporting by Justina Huddleston and Paige Johnson.

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26 Easy Thanksgiving Appetizers Guests Will Love

Since cooking a Thanksgiving dinner takes a hot minute, it's not a bad idea to have some appetizerson-hand to serve your Thanksgiving or Friendsgiving guests. Of course, you don’t want to have to spend a ton of time making snacks when you’re also preparing a feast – but that’s where these last-minute bites come in! These Thanksgiving appetizers will keep your guests satisfied until dinner, and they’re so easy to make, you won’t have to deal with any extra kitchen drama.

Without further ado, let's dive into these quick and easy Thanksgiving appetizers!

Fresh Eggs Daily

Baked Eggs in Butternut Squash Rings

Yummy Thanksgiving Appetizers can be as cute as they are scrumptious — like these Baked Eggs in Butternut Squash Rings recipe form Lisa Steele, author of The Fresh Eggs Daily Cookbook. Here's how you make it:

Ingredients:

1 large butternut squash
Extra-virgin olive oil
Kosher salt
Freshly ground black pepper
6 eggs
1/2 cup freshly grated Parmesan cheese
Fresh sage for garnish

Directions:

Preheat the oven to 425 degrees. Line a rimmed baking sheet with parchment paper. Wash the squash and cut crosswise into six 3/4- to 1-inch slices. Scoop out the seeds and hollow out the middle of each slice to allow room for an egg.
Arrange the squash on the baking sheet and brush each ring with olive oil inside and out, then season with salt and pepper. Bake on the center rack of the oven for 20 minutes, until the squash has softened. Remove the baking sheet from the oven and gently crack and slide 1 egg into the center of each squash ring. Season with salt and pepper, drizzle with olive oil, and return to the oven. Bake about 8 minutes, until the egg whites are set and the yolks are firm but not fully set.
Use a spatula to slide the squash rings onto plates. Top with Parmesan, garnish with fresh sage, and drizzle with olive oil.

Sarah Anderson

Easy Stuffed Mushrooms

Stuffed mushrooms are such a reliable crowd-pleaser when it comes to Thanksgiving appetizer, or starters for any occasion, really! These 'shrooms in particular take inspiration from Greek cuisine and include tomatoes, olives, pepperoncini, feta cheese, and salami.

Plant Provisions

This post has been updated with additional reporting by Sara Cagle,Jasmine Williams, and Meredith Holser.

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