How The New Adobe Express Will Jumpstart Your Creativity

woman working excitedly on laptop

AI is shaking up the creativeworld with its ability to deliver faster, more efficient results than ever before. AI-driven tools offer unprecedented power to create stunning visuals, generate captivating music, and conjure clever copy in a fraction of the time it would take a human — but with no lack of creativity.

It's like getting a turbo boost for your imagination! The spirit of this crystallized for me when I dug intoAdobe Express's new generative AI technology. As I tinkered with the tools, I had the opportunity to meet with Mallory Shoemaker, Content Strategist at Adobe, to provide context on the revolutionary tech they've recently released.

"Adobe Express is geared towards making content easy and fast to create, and best of all it’s accessible to anyone no matter their experience with design or skillset," said Shoemaker. For someone like me, who is obsessed with the intricacies of design but isn't formally trained in the practice or techniques, the ease and access of the platform are particularly compelling. So when I got wind of all the new functionalities that were recently introduced, I was excited to put them to the test, with Mallory as my trusted guide. Read on to learn how you can maximize the new integrations:

Create custom content that is on brand.

Photo by Sincerely Media / Unsplash

"Adobe Express allows you to create and save your own brand fonts and color schemes – and even import existing branding assets into your library. Saving your brand assets into your library allows you to consistently express your brand across all assets you create," said Shoemaker. I love the idea of having my "brand identity kit" built in, making it easy to create assets that are ownable, and look and feel like me.

Generate jaw-dropping visuals from scratch.

Photo by Arnel Hasanovic / Unsplash

"The new Text-to-Image and Text Effects capabilities will take the hard part out of content creation!" said Shoemaker. "Whatever image or effect you're thinking of, these tools will help generate your idea from just a description. You can input feedback as you go to make sure you’re getting exactly what you want for your content!" I'm a visual person, so I was particularly curious about (and impressed by!) the possibilities on the imagery front. Using the text-to-image functionality, you can choose between different content types, allowing you to opt for stylizing your images as photos, graphics, or art.

Seamlessly share your creations with your network.

Photo by Paige Cody / Unsplash

"The new version of Adobe Express includes an all-in-one editor that’s perfect for making and sharing content to your socials like Instagram, Facebook, Twitter, and Pinterest. Anyone can now make and post engaging content, videos, images, and more with just a few clicks," said Shoemaker. I could see how this would be especially useful for content creators and business owners looking to design beautiful content quickly (and share it just as easily with their communities across multiple social channels).

Collaborate with others while you're bringing your content to life.

Photo by CoWomen / Unsplash

"Adobe Express makes real-time collaboration seamless so working with a team or group project is easier than ever. Users can invite other Express users (as many as you’d like) to edit a project and leave comments live within the project – adding speed and efficiency to the creation process," said Shoemaker. With this feature, you can work with others in real time, so there's no more waiting for someone to finish up their part of a project before you. Teams can collaborate and easily share feedback throughout the content creation process, making it easier to work with others with continuity, cohesion, and efficiency.

As AI continues to bridge the gap between creatives and technology, Adobe Express is proving to be an invaluable tool for content creators. With its user-friendly features, real-time collaboration capabilities, and automated design options, all you need now is some creativity and a few clicks to bring your vision to life!

How do you use AI in your life? Let us know in the comments!

Header image via The Lazy Artist Gallery/Pexels

There’s nothing better for the soul than a few days offline with my home team. My boys, baby girl Lumi, husband Dave and I recently jetted off to Hanalei, Hawaii for a much-needed escape from work, school, and all the day-to-day things. And it was WORTH it. We spent our days at the beach, evenings lounging and playing at our vacation stay, and really connecting in ways that I truly treasure.

Before and After: Removed sign in background with Adobe Lightroom’s Generative Remove

Dave and I are both passionate about photography, but with three kids in tow, capturing the perfect travel photos takes a little creative work. You either get the shot and edit later, or miss the moment. Moments like this dreamy rainbow shot with Lumi are not to be missed!

My go-to hack for creating the perfect photo? Adobe Lightroom. It’s literally in my back pocket to make sure I can capture all those fun, adorable moments with the kids while on the go. With the Lightroom app, I can live in the moment knowing I have everything I need to edit photos of my favorite memories quickly and easily later on. For this rainbow shot, I was able to remove the sign in the background so the focus is on Lumi and her rainbow.

Adobe Lightroom is like a professional photo editor right on my phone with everything from remove tools cropping features, one-tap presets or filters for pictures, videos, and reels.

Before and After: Removed background people and beach gear with Adobe Lightroom’s Generative Remove

Powered by Adobe Firefly AI technology, Lightroom recently introduced a brand-new feature, Generative Remove, which makes it so easy to remove a photo bomber in the background, beach debris from my travel photos, stains on the kids' clothing, and the inevitable toy clutter in the background. Thanks to AI, it’s smart enough to replicate the background when you remove people, toys, and even busy patterns – no smudges, distortions, or dark spots! And it’s as quick and simple as cropping a photo or adding a preset.

Before and After: Removed my son in the water with Adobe Lightroom’s Generative Remove

Here’s a great example: Using Lightroom’s new Generative Remove feature I was able to remove my son, who wasn’t planning to be in the shot, from the background and then brighten the photo in Adobe Lightroom in literally minutes. It’s now one of my favorite photos – a framer for sure!

Before and After: Removed people in background and debris in foreground with Generative Remove

I used the Generative Remove feature to remove my fellow tourists in the background and the debris in the foreground here too. Now it's the perfect shot!

Adobe Lightroom’s Lens Blur tool has all these new presets to add a blur effect in a single click for things like portrait backgrounds, food photography, city lights, street photography, and more. I used it here in the background.

Before and After: Removed leg and foot with Adobe Lightroom’s Generative Remove

And for those everyday moments, make your little one the center of attention by removing distractions. For example, my leg got caught in the shot when we finally saw that big smile, so I removed it later using Lightroom.

After a fun day with the kids, I love to revisit those memories and search for the highlights recorded in my phone, clean them up with my magic wand – the Adobe Lightroom app – and share them with friends and family. It’s my time to be creative and a perfect ending to my wild adventures with my mini squad.

Learn more about the new Generative Remove and Lens Blur features at Adobe Lightroom.

Photos by Dave and Brit Morin.

Dua Lipa and Callum Turner spent New Years Eve together, and based on the giant ring Dua's wearing on THAT finger, it looks like they could be spending the rest of their lives together too! This celebrity couple were first spotted together in January 2024, and immediately became my favorite couple, like, ever. Engagement rumors were flying by the end of the year, and thanks to Dua Lipa's latest Instagram posts, the internet is more convinced than ever that these two will be headed down the aisle soon.

Here's everything we know about those Dua Lipa and Callum Turner engagement rumors.

Dua Lipa's been wearing a gorgeous ring on THAT finger since Christmas.

In a post celebrating the holidays, Dua Lipa posted a roundup of photos — led by a shot of her wearing a sherpa jacket and reindeer antlers. But as fun as her outfit is, the internet immediately focused on another detail: her new ring. It appears to be a diamond on a chunky gold band, and if you ask me, the ring's modern, glam look is the perfect vibe for the "Houdini" singer.

"THE RING," one user commented, while another user said, "ENGAGED VIBESSSSSSSSSS," under another end-of-year post.

And when Dua Lipa finally posted photos from her epic New Year's Eve celebration on January 3, a third user commented, "We all still waiting to see the 💍." TLDR; the singer's fans really want to know if she's engaged! But if there's one thing I know for sure, it's that this couple won't tell us unless they want to. And I'm here for it!

And Dua Lipa and Callum Turner are totally "mad about each other."

Dua Lipa and Callum Turner keep their relationship pretty private (aside from some very cute walks), but according to one Page Six source, they've been "mad about each other" from the start. And it's clear because these two can't keep their hands off each other!

"Dua and Callum are so in love and know this is forever," a source told The Sun in December 2024. “They are engaged and couldn’t be happier. Dua has had one of the best years of her career professionally and this is the cherry on the cake."

"Callum is such a solid support for Dua and they make a wonderful couple," the source continues. "Their family and friends are so happy. It’s been an amazing Christmas for them.”

Stay tuned for the latest news on Dua Lipa and Callum Turner's potential engagement, and read up on Tom Holland and Zendaya's engagement!

Dating apps are starting to feel pretty run of the mill. They can feel impersonal and overwhelming, and it's hard to feel like you'll meet your perfect match when your flipping through 20 people in three minutes. Enter: Vinylly, a brand new online dating experience that's using AI to match users based on their music taste.

"Vinylly takes into account a user’s streaming music data plus their music habits to find matches," CEO Rachel Van Nortwick says on Vinylly's site. "Beyond just a superficial swipe, Vinylly has the ability to match people on a deep level through something powerful that they share. And, when a user streams more music, the algorithm responds and Vinylly produces new matches."

We talked to Van Nortwick about turning such a creative vision into a reality, and why this isn't your average dating app — it's better.

B+C: Why did you choose to focus on music as the basis for this dating app?

RVN: In the words of Bad Bunny, "When you do things with love and passion, everything is easier.” When I was about five or six years old, I started listening to my parents’ records which introduced me to a variety of genres including folk, rock, jazz and more.

Once I started buying my own music, I became interested in the various influences tying different genres, songs and artists to each other. When I went to my first concert at 15, it was palpable being in the audience, feeling the connectedness of the experience and how happy everyone was sharing in it.

Fast forward to 2016, after watching my family and friends struggle on other dating apps and knowing that music compatibility was an important criteria for them and many of us, I decided to create Vinylly. We launched in 2019 and have focused on creating a differentiated product and a positive user experience.

B+C: I'm obsessed with the idea of matching up someone's music taste with a cocktail. What are some of the qualifications for that "perfect cocktail"? How is it personalized?

RVN: Just like music is subjective, so is creating the perfect cocktail! So, we focused on creating pairings, where we let users have complete bartending control, when they get to pick any two genres to mix together. These genre choices mirror the ones they are selecting as favorites on their profile.

When a user chooses the two genres, it could be that these are their top two favorite genres or maybe this is their favorite genre and their potential match’s favorite genre. The cocktails we created with AI aim to capture the fusion of these two genres.

B+C: A dating app is already a tech-forward version of dating. What made you decide to incorporate AI as well?

RVN: We have always aimed to have a user experience that felt genuine and fun. Sharing a drink with someone on a first date is pretty typical, but sharing a drink in an app, and having it center around music, seemed to be the perfect opportunity for Vinylly to pioneer.

We are building more with AI, where we will use it to leverage the trend data we have in our app, to give users the best chance of finding their +1.

Image via Said Kweli/Pexels

B+C: Can you share any popular recipes?

RVN: Yes! The “Neon Banger” which is mixing EDM and Hip-Hop.

Ingredients:

  • 1 oz vodka
  • 1 oz white rum
  • 1 oz silver tequila
  • 1 oz gin
  • 1 oz triple sec
  • 1 oz Blue Curacao
  • 2 oz sweet and sour mix
  • 1 oz grenadine
  • 1 oz simple syrup
  • 0.5 oz lime juice
  • 2 oz lemon-lime soda
  • Optional: Cotton candy for garnish

Instructions:

  1. Fill a shaker with ice.
  2. Pour in vodka, white rum, silver tequila, gin, triple sec, Blue Curacao, sweet and sour mix, grenadine, simple syrup, and lime juice.
  3. Shake well to combine all ingredients.
  4. Fill a glass with ice and pour the mixture over the ice.
  5. Top with lemon-lime soda for extra fizz.
  6. For a fun touch, garnish with a colorful piece of cotton candy.

Do you have any funny dating app stories? Let us know on Instagram!

Lead image via cottonbro studio/Pexels

Hot cocoa and a fuzzy blanket are the perfect companions for a night in, especially when you're having a winter movie night! The new movies coming in February make for the best Valentine's Day or Galentine's Day plans — even if you'd rather go to a rage room than sit down for a romantic dinner. No matter what your stance on February 14 is (or your relationship status) there's a movie for everyone. And check out the new February TV shows coming your way!

Here are the 11 most-anticipated new movies coming in February 2025.

Kinda Pregnant — On Netflix February 5, 2025

Scott Yamano/Netflix

Lainy's excited for her best friend's pregnancy, but she's also insanely jealous...which leads her to wear a fake bump and convince everyone in her life she's pregnant. That sounds complicated as-is, but things get even crazier when she meets her dream man. Kinda Pregnant already sounds hilarious, but with Amy Schumer and Brianne Howey, I know we're gonna be laughing out loud.

Kinda Pregnant premieres February 5 and stars Amy Schumer, Jillian Bell, Will Forte, Damon Wayans Jr., Brianne Howey, Alex Moffat, Joel David Moore, Lizze Broadway, Urzila Carlson, Francis Benhamou.

Love Hurts — In Theaters February 7, 2025

Allen Fraser/Universal Pictures

Marvin Gable's traded a life of crime for a career as a realtor in Wisconsin. But when his ex-partner Rose ropes him back into the world he's tried so hard to escape, Marvin realizes you can't escape your past. Or your murders brother.

Love Hurts hits theaters February 7 and stars Ke Huy Quan, Ariana DeBose, Daniel Wu, Sean Astin, Mustafa Shakir, Lio Tipton, Rhys Darby, Marshawn Lynch, and André Eriksen.

Heart Eyes — In Theaters February 7, 2025

Spyglass/Sony Pictures Releasing

If you're missing Slasher Summer, you'll definitely want to see this new movie when it premieres on February 7. A murderer who goes by Heart Eyes targets couples every Valentine's Day — and Ally and her date might be next.

Heart Eyes premieres February 7 and stars Olivia Holt, Mason Gooding, Gigi Zumbado, Michaela Watkins, Devon Sawa, and Jordana Brewster.

Bridget Jones: Mad About the Boy — On Peacock February 13, 2025

Jay Maidment/Universal Pictures

We're finally getting a new Bridget Jones movie, and it's coming oh so soon! Bridget, now a single mom, finds herself drawn to the young and handsome Roxster, but she also can't stop running into Mr. Wallaker. I can't wait to see how this one unfolds.

Bridget Jones: Mad About the Boy drops on February 13 and stars Renée Zellweger, Chiwetel Ejiofor, Leo Woodall, Emma Thompson, Jim Broadbent, Isla Fisher, and Gemma Jones.

Captain America: Brave New World — In Theaters February 14, 2025

Eli Adé/Marvel Studios/Disney

Marvel fans, we are so back! After a slew of movies and TV shows that contributed to superhero fatigue for all of us, the MCU is getting back to its roots with Captain America: Brave New World. Sam Wilson has taken up the mantle of Captain America but is constantly compared to Steve Rogers — especially when the government finds itself on the brink of a worldwide crisis.

Captain America: Brave New World premieres February 14 and stars Anthony Mackie, Danny Ramirez, Harrison Ford, and Liv Tyler.

Paddington in Peru — In Theaters February 14, 2025

Peter Mountain/StudioCanal/Sony Pictures

Paddington is off on a tropical adventure when his quest to find Aunt Lucy takes him (and the whole family) to the Amazon rain forest. Hopefully he has plenty of marmalade sandwiches!

Paddington in Peru premieres February 14 and stars Hugh Bonneville, Emily Mortimer, Julie Walters, Jim Broadbent, Imelda Staunton, Carla Tous, Ben Whishaw, Olivia Colman, and Madeleine Harris.

The Unbreakable Boy — In Theaters February 21, 2025

Lionsgate

In this new movie, Jacob Laval is a joyful boy with autism and brittle bone disease who makes everything around him more beautiful. This is the perfect encouraging movie to see with the family this winter, but you might want to bring some tissues!

The Unbreakable Boy premieres February 21 and stars Austin LeRette, Meghann Fahy, Zachary Levi, Patricia Heaton, and Gavin Warren.

Cleaner — In Theaters February 21, 2025

Quiver Distribution

When a group of radical activists take over an energy company's gala (and take 300 hostages), their mission takes a turn for the worse when one member takes things to the extreme. Now it's up to a soldier-turned-window cleaner literally hanging out outside the building to save everyone inside.

Cleaners hits theaters February 21 and stars Daisy Ridley, Taz Skylar, and Clive Owen.

Old Guy — In Theaters February 21

The Avenue

An older hitman is not happy about training a younger guy to take his place, but when they learn their employer set them up, they wind up becoming allies instead.

Old Guy premieres February 21 and stars Christoph Waltz, Cooper Hoffman, Lucy Liu, Ryan McParland, Ann Akinjirin, Jason Done, Tony Hirst, Kate Katzman, Conor Mullen, and Rory Mullen.

The Monkey — In Theaters February 21, 2025

Neon

Twins Hal and Bill grew apart after they found an old monkey toy that belonged to their father and people around them started dying. But now that the deaths have begun again, they reunite to protect their loved ones and destroy the monkey once and for all.

The Monkey hits theaters February 21 and stars Osgood Perkins, Theo James, Elijah Wood, James Wan, Tatiana Maslany, Christian Convery, Laura Mennell, and Sarah Levy.

Last Breath — In Theaters February 28, 2025

Focus FeaturesLast Breath — In Theaters February 28, 2025

When diver Chris Lemons becomes untethered 100 meters underwater, Duncon Allcock and David Yuasa have to figure out how to rescue him — if they can even find him. Yep, I'm getting anxious just thinking about this!

Last Breath premieres February 28 and stars stars Woody Harrelson, Simu Liu, Finn Cole, Cliff Curtis and Djimon Hounsou.

Which new movie will you be watching this February? Don't forget to catch up on the best January movies too!

The hottest bag trends for 2025 are here, and they’re quick to make a bold statement in every shape, size, and color. This year’s bag styles are already super exciting, ranging from retro to modern – plus, they’re pretty much wearable for any occasion.

Find a bag that truly matches your vibe with these top 6 bag trends for 2025!

Urban Outfitters

Silence + Noise Suede Fringe Hobo Sling Bag

1. Fringe-y Bags

Fringe is just plain fun. Echoing the popularity of the ever-Western cowboy boot trend from 2024 (and also carrying a bit of retro flair), this bag trend definitely has enough detail to get heads turning your way.

Time Resistance

Time Resistance Little Dorrit Leather Barrel Bag

2. Doctor Bags

Also known as medicine bags, doctor bags literally recall the bags doctors would take with them to make house calls. They're gonna be super popular in 2025, so get to shoppin' with this adorable green design. Similar bag styles to look out for include satchel and duffle bags.

Madewell

Madewell The Essential Medium Bucket Tote

3. Bucket Bags

Bucket bags will continue to be a huge hit in 2025. Not only are they cute, they're also practical, thanks to their larger size. This pick from Madewell could easily fit any and every essential you need for the workday – laptop included.

Free People

Free People Movement Quilted Carryall Bag

4. Puffy Bags

Things are about to get... puffy. Texture of any kind will instantly draw eyes to your outfit, but there's something so unique about the up-and-coming puffy bag! Typically, you'd find this pattern on a down coat or puffer jacket, so it's familiar enough that you won't feel overly wacky wearing this bag trend.

Anthropologie

Anthropologie The Love Knot Slouchy Bag

5. Slouchy Bags

Slouchy bags are also on the rise for 2025. Plus, the larger, the better! You can find slouchy bags in all kinds of fabrications, so you're sure to find one that speaks to your personal style and daily toting needs. This black leather one will wear well with any ensemble.

Quince

Quince Italian Suede Slouchy Shoulder Bag

6. Suede Bags

Suede is truly timeless. The material is about to be everywhere this year – garments, shoes, and even bags will be decked out in it. Try out the trend with a sophisticated style like this one from Quince!

Subscribe to our newsletter to shop more of the hottest 2025 fashion trends!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.