16 New July Beauty Products to Stay Fab + Fresh All Summer Long

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

Covergirl Outlast Lip Stain

I love the marker format of this Covergirl lip stain. It’s super easy to use, and the precise applicator tip makes putting it on a total breeze. It helped me define my lip shape, which I feel is needed most times I want to wear a lip product because my natural lips don’t really have a defined edge.

The color I snagged was Canyon, and I must say, I am obsessed with it. It’s the perfect balance between a neutral, red, and terra cotta shade that I think is super complimentary to my skin tone.

Now, onto my first impressions wearing it. As I noted, the marker-like application tip was especially helpful for adding color and definition to the outline of my lips. It boasted an even and smooth wash of color once I was done lining. Disappointingly, it was not as smooth on the actual plush part of my lips. The result looked uneven and I felt like the color I had put on my lip line was a lot darker (which was not my desired look).

The texture of this lip stain didn’t stand out much to me. It simply dried down like a regular marker would — that being said, the lack of stickiness impressed me.

The real test, of course, was seeing if it could withstand things like eating and drinking. I wore the Covergirl lip stain to my family’s Christmas dinner, which was chockfull of snacks, apps, main courses, and cocktails.

Unfortunately, the lip stain barely held on through the first round of appetizers. The color had faded mostly from the plush part of my lips, though a few spots around my lip line had completely disappeared. I tried to minimize use of my napkin for the sake of the lip stain test, but there were a few moments I had to reach for it. Every time, I noticed that some of the lip stain had come off along with bits of food and drink. I definitely had to reapply it after dinner.

After a big bout of eating and drinking with it on, I have to rate the Covergirl lip stain a 2/5. While I absolutely loved the color and initial results, it did not keep its promise of being transfer-proof.

e.l.f. Glossy Lip Stain

I was beyond excited to try this lip stain from e.l.f. I had seen several demo videos on social media and loved how smooth the product looked, plus how it stayed on for influencers that put it to the test. A single tube is only $6, too, so the affordability aspect definitely had me hooked.

This pick comes in the unique form of a lip gloss and isn’t meant to dry down at all. While most other lip stains promise a full wash of color, this one is meant to leave a “sheer” and “healthy sheen” on the lips — which, honestly, feels more “me” than anything else, since I love me a natural look!

Upon first application, I loved how satin-y the formula felt on my lips. The applicator tip was familiar to use and made putting it on precisely super easy. I decided to let the gloss sit on my lips for 5 minutes or so before blotting it a bit with some tissue (as many creators I saw online did).

While the glossy aspect was blotted away, the color stain wasn’t — amen! The shade Cinnamon Dreamz left an impressively flattering mauve-brown color on my lips. One thing I didn’t like about the first wear was I noticed the product sunk into dry patches on my lips (caused by my anxious habit of picking them — but that’s all just user error).

I wore the e.l.f. lip stain to a friends’ dinner party to test out if it was really long-wearing. After a couple rounds of cocktails and a big feast, there was still a good amount of color on my lips. What stood out to me the most is that the color that stayed was still as even as if I had just freshly applied it — just sans glossy finish.

I was thoroughly surprised by e.l.f.’s glossy lip stain. The color, formula, and performance all lived up to the hype for me! All things considered, I have to grant it a 4/5.

Palladio Lip Stain

This lip stain by Palladio acted much like the one from Covergirl, thanks to its easy-to-use marker format. I tried the shade Mocha Cream and instantly fell in love with how it looked on my lips.

What I didn’t like, however, was how dry my lips felt after applying it. I knew that to keep the color on, I’d have to put up with drier-than-usual lips (the brand says the product works best alone), but it was a major bother to me in the sensory department.

Much like the Covergirl lip stain, this formula from Palladio seemed to sink into the cracks on my lips and resulted in an uneven wash of color over time.

When it came to wearing this lip stain, I must say I was quite impressed with how long-lasting it was. I applied it right before sipping on my morning coffee on a WFH day, and I did not notice any transferring of the product onto my mug at all. I even tried to blot the lip stain on my hand, but nothing came off – which is so great.

After several hours of wear (including a mildly sweaty morning walk), the Palladio lip stain was noticeably faded, but not as much as the other marker lip stain had. At this point, I'm thinking there's no real way to avoid fading, though maybe I just haven’t found my holy grail yet.

I was definitely surprised by the long-wearing potential of the Palladio lip stain. I loved the shade on my lips, though I wished it had applied and settled into my skin more evenly. I was also bothered by how dry my lips got when wearing it, so much so that I was distracted from my day. For this ,I rate the Palladio lip stain a 3/5.

Paul Feig offers a very promising update on 'A Simple Favor 2'

When a viral tweet claimed that Amazon had indefinitely delayed A Simple Favor 2 because of a feud between Blake Lively and Anna Kendrick, director Paul Feig stepped in to clear up the rumors.

"Despite glowing test screenings, Blake Lively’s refusal to promote—amid her messy legal battle with Justin Baldoni—and growing tensions with Anna Kendrick have derailed the sequel," X user Eric B tweeted on January 10. "Anna is furious. Paul Feig is disappointed. Hollywood is in shock. This isn’t just a movie—it’s an implosion."

"This is total BS. Sorry," Feig said in his retweet that same day. "The movie is finished and coming out soon. Don’t believe anything you read on social media these days."

And Anna Kendrick says reuniting with Blake Lively was "lovely."

Anna Kendrick also spilled on reuniting with Blake Lively, claiming that working together felt "a little bit like riding a bike."

"She lives on the East Coast, I live on the West Coast, so we don't get to see each other often," she told PEOPLE. "But it was lovely, and I think that those characters have such weird chemistry that it's so fun to just get the gang back together."

We don't know many details about the plot just yet but we do know it involves a destination wedding — and Blake Lively's Emily in a very fancy wedding dress. Stephanie and Emily "head to the beautiful island of Capri, Italy, for Emily’s extravagant wedding to a rich Italian businessman," according to the movie's synopsis (via People). "Along with the glamorous guests, expect murder and betrayal to RSVP for a wedding with more twists and turns than the road from the Marina Grande to the Capri town square."

Sign me up!